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给沾沾自喜的房产开发商泼点冷水--亲稳网络舆情监控室
2012-08-21

  一个月内央行两次降息,南京有些楼盘“不淡定”了,为抢客户突击开盘的有之,底气十足宣布涨价的也有之(7月7日《现代快报》)。

A month central bank twice cut interest rates,Nanjing some buildings“Don't calm”the,For the customer with the opening of the assault,Bottom spirit dye-in-the-wood announced rises also have the(July 7《Modern express》)。

  房地产市场调控政策执行两年多来,虽然屡屡有人去博猜中央的调控政策何时能够放松,但是中央的政策一再声明:对楼市的调控决心不会动摇,对那些出现政策松动的地方将问责。我们也看到有个别地方曾出现过一些有利于本地房地产市场的优惠政策,但无一例外都是“短命鬼”,几乎都在政策一出台后一夜之间就被打回原形,显示出中央对房地产调控毫不放松的决心。

The real estate market regulation and control policy for more than two years,Although often someone to bo guess the central control policy will be relaxed,But the central policy statement again and again:The regulation of the property market determination has not moved,For those who appear policy loose place will accountability。We also see some places has seen some of the local real estate market to the preferential policy,But without exception is“Ephemeral ghost”,Almost all in the policy a ease after overnight knocked back to the original shape,Shows that the central government to the real estate regulation not relax determination。

  央行在一个月不到的时间内两次降息,其本意是为了降低实体经济的成本负担,拉动实体经济健康有序地发展,如果谁以为这是给房地产市场松绑的信号,那他就是打错了如意算盘。虽然此项政策客观上同时也惠及了房地产市场,因为对购房者来说贷款的利息支出降低了,也就是购房负担减轻了。在这种形势下,被压抑了许久的刚性需求大量释放,许多前两年有自住需求而一直未下手的购房者进入房地产,给市场带来了一派所谓的繁荣景象,聪明的开发商应该好好利用这样的机会,做好产品和服务,打出自己的品牌,以吸引人气,售出更多的房子,而不是一看见买房人多了起来就采取涨价的办法,趁火打劫。

The central bank in a month time in less than two cuts,The original idea is to reduce the cost of entity economy burden,Pull the real economy healthy and orderly development,If who thought that this is for the real estate market relax signal,That he is wrong wishful thinking。Although this policy objectively also benefit the real estate market,Because of the person that buy a house loan interest expense is reduced,The burden is reduced。In this situation,To be suppressed for a long time a large release of the rigid demand,Many of the first two years have self living needs and has not laid hands on him buyers into the real estate,To the market brought a so-called prosperity,Smart developers should make good use of this chance,Make products and services,With my own brand,To attract popular,Sell more house,Rather than a buy room person to see more up will take to rise in price,Fish in troubled waters。

  要知道,南京目前市场有库存房源5万多套,这些房子够卖上近一年的,况且后续还不断有新房源上市,购房人不在你这里买还会有很多其他的选择。我们更应该清楚地看到,眼下的购房者最多的还是刚性需求的买房人,他们是一群对房屋价格很敏感的人群,他们会在经过多次考察和选择后再决定是否要买房或者在哪里买房。开发商趁机涨价非但不能把握市场机会,只会自断后路。如果此举只是个别开发商的行为,相信只会孤掌难鸣,买房者会用脚来投票。倘若此举还会引来更多开发商的效仿,很有可能会引来更多的调控措施,到那时让刚需购房者又退了回去,开发商再后悔自己没有好好把握机会,只能是悔之晚矣!

Want to know,Nanjing at present market inventory houses more than 50000 sets,These houses sell enough in nearly a year,Besides the subsequent also continuously new houses are listed,The person that buy a house is not here to buy will also have many other choices。We should be more clearly see,At the moment most buyers or rigid demand of their own to buy their house,They are a group of the house price is very sensitive crowd,They will be in after many investigation and choice before deciding whether to buy a house or where to buy a house。Developers took the opportunity to rise in price not only can't grasp the market opportunity,Will only since the road behind。If the move is just the behavior of the individual developers,Believe that will only it takes two to tango,Buyers will use feet to vote。If the move will also lead to more developers to follow,Is likely to lead to more regulation and control measures,Then let just need the person that buy a house and sent back,Developers to regret not take the chance to,Can only be too late to regret!

  倪剑(南京)

NiJian(nanjing)



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