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　　借“奥运”搞营销，不再是赞助商的专利。曾在南京房地产营销界风头频出的荣盛地产，今天再次爆出猛料：“凡于8月1日至8月12日期间成功认购荣盛龙湖半岛项目详情业主社区相册样板户型视频地图长河郡的购房者，中国队同期内每增加一枚金牌，房屋总价立减1000元，上不封顶。” 同板块小户型均价相差2500 江宁三山刚需盘打起价格战

borrow“Olympic”Make marketing，No longer is the patent of sponsors。Worked in nanjing real estate marketing world PinChu limelight of rongsheng real estate，Today was again irreparably：“Whoever on August 1, to August 12 success during subscription rongsheng dragon lake peninsula project details owner community photo album model family video map river county of the person that buy a house，China every increase in the same period a gold medal，Housing price set minus 1000 yuan，Not capped。” With plate small family differ 2500 average jiangning three mountain just need to dish up price war

　　参考2008年北京奥运会中国队所获金牌数，本次荣盛的“奥运营销”力度还真不赖。炒作也好、作秀也好，房子总价能优惠4万左右，对于购房者来说也算是不小的折扣。此广告发出仅一天，就有购房者饶有兴趣上门咨询，一名六合本地购房者第一时间认购了一套152的四房房源，接下来就坐等看奥运了。

Reference the 2008 Beijing Olympic Games China won gold MEDALS，This rongsheng of“Olympic marketing”Strength is not bad。Hype or、Show or，The house price can offer 40000 or so，For the person that buy a house is a big discount。This advertisement issued just for one day，Have the person that buy a house with interest door-to-door consultation，A liuhe local the person that buy a house first time subscribe a set of 152 four room availability，Then wait for to see the Olympic Games。

　　南京荣盛置业有限公司营销总监唐登洋介绍，本次活动主要是针对荣盛龙湖半岛项目详情业主社区相册样板户型视频地图长河郡的大户型现房推出的，“尽管楼市在近期有所回暖，刚需小户型不愁卖，但130-150的大户型依然比较难走。我们也是想借势奥运，给改善市场增加一点推动力量。” 7月南京住宅成交量创今年来新高 库存量随之降至新低

Nanjing rongsheng real estate co., LTD., marketing director TangDengYang is introduced，This activity is mainly aimed at rongsheng dragon lake peninsula project details owner community photo album model family video map river county large family house launched，“Although the property market in the near future to milder，Just need to small family not sorrow to sell，But the 130-150 family is still difficult to walk。We also want to taking advantage of the Olympic Games，To improve the market to add a bit of driving force。” July nanjing residential turnover this year and to high inventory then fell to a new low

　　“其实奥运会金牌的多少和我们并无关系，如同这个国家的GDP，再高也换不来一罐安全的奶粉，再低也换不来一包便宜的尿不湿。不过，如果你要在江北买房，那么金牌数量就可能和你有关系了，荣盛这个策划不错。”南京晨报首席记者朱福林在微博上发表评论表示。

“In fact the Olympic Games gold medal number and we are no relationship，As the country's GDP，High again in a tank to the safety of milk powder，Again low and not for a pack of cheap urine not wet。but，If you want to buy a house in the jiangbei，So the gold medal number may be and you have a relationship，Rongsheng this planning is good。”Nanjing morning paper reporter ZhuFuLin chief in micro blog comment said。

　　无独有偶，城东的招商紫金山1号项目详情业主社区相册样板户型视频地图也借势奥运搞起特价房活动。奥运期间，凡中国奥运夺金金牌数逢“8”，即推出1套一口价房源。尽管特价房数量有限，但“奥运惠”的推广也足够吸引眼球。招商局地产南京公司营销总监徐敏告诉365地产家居网，“现在一般的降价促销已经不足以吸引市场眼球，房地产营销策划越来越注重"求新求变"。招商的奥运季活动方案从6月份就开始策划，主要是希望结合社会热点，引起市场关注。” 涨价楼盘大幅递增 7月南京新房均价环比上涨0.49%

similarly，East of investment promotion purple mountain 1 project details owner community photo album model family video map also taking advantage of the Olympic out special price room activities。During the period of the Olympic Games，Every Chinese Olympic gold in gold MEDALS“8”，That is launched a set of fixed price houses。Although special price room quantity is limited，but“Olympic you”Promotion is enough to attract eyeball。China merchants property nanjing company marketing director Colombia told 365 real estate home JuWang，“Now the general depreciate sales promotion has enough to attract market eyeball，The real estate marketing planning pay more and more attention to"commendation"。Merchants Olympic season activity plan from June began to plan，Mainly is the hope that combined with social hot spot，Cause market attention。” Building price sharply increasing July nanjing bridal chamber average link up 0.49%

　　房企的奥运营销是品牌战略实现经营目标的一种手段，“目前看来效果还不错，楼盘的关注度提升不少。开发商未必期望借此能直接拉动大量的房源销售，主要还是做影响力宣传。”徐敏表示。

Room to Olympic marketing is brand strategy to realize a means of the target of the management，“Its effects so far seem to be also good，Building dish the attention of a lot of ascension。Developers may not expect to can directly pull a lot of houses sales，The main or do influence publicity。”Colombia says。

　　“荣盛今年在营销策划方面的核心，就是在对自身产品定位把握精准的基础上，通过结合大众热点事件，把产品跟客户联系起来，以此增加市场关注和曝光率。”南京荣盛置业有限公司副总经理宋璟欣对房地产营销有自己独特的见解，“今年5月份以来，刚需大量入市，不少楼盘小户型不愁卖。因此更多房企会把营销方向更多转向品牌推广，同时借机会挖掘潜在改善市场。这样的营销手段还是非常有必要的，且效果显著。”

“Rongsheng this year in marketing planning aspects of the core，It is in the own product positioning on the basis of accurate grasp，By combining the public hot issues，The product with the customer contact up，Thus increasing market attention and exposure rate。”Nanjing rongsheng real estate co., LTD., deputy general manager of real estate marketing Jing hin song has its own unique ideas，“Since may this year，Just need a large number of entering the market，A lot of building small family not sorrow to sell。Therefore more room to the marketing direction more steering brand promotion，At the same time by chance to improve mining potential market。Such a marketing tool is very necessary，And effect is remarkable。”

　　“不管开发商搞什么营销噱头，只要不是违反法律和道德底线，我们都能接受，作为购房者，我们只是希望能在买房时享受到实实在在的优惠”，华侨路茶坊的一位网友如是说。（365地产家居网 李琳滢）

“No matter what developers marketing stunt，As long as they do not break the law and moral bottom line，We can accept，As the person that buy a house，We just want to be able to buy a house in when enjoy the real preferential”，Overseas Chinese tea way a net friend said。（365 real estate home JuWang LiLinYing）