主持人： The host：各位搜狐的网友大家好，本期我们邀请到的嘉宾是2012联想Idea精英汇创意营销大赛冠军团队。这个团队的名字非常有意思，叫做后脑勺。大家一起跟网友们打个招呼。

All of the net friend everybody good sohu，In this issue we invited guest is 2012 lenovo Idea elite creative marketing champion team remit。The team's name is very interesting，Called back part of skull。Everyone together with net friends dozen hello。

“后脑勺”团队： “Back part of skull”team：大家好，我们是后脑勺。

hello everybody，We are back。

主持人： The host：你们来自什么学校？

What school are you from？

“后脑勺”团队： “Back part of skull”team：天津师范大学。

Tianjin normal university。

主持人： The host：跟大家介绍一下这个团队名字的由来。

To introduce the origin of the name, on the team。

谢东升： XieDongSheng：我们要“一拍后脑勺，就有idea”，联想的柳传志先生也说，选人要看后脑勺，所以我们的名字就叫后脑勺。

We want to“A clap his head，Have idea”，Mr. Liu also said the association，Candidate to see his head，So our name call his head。

主持人： The host：你们分别在这个团队中担当的是怎么样的角色呢？

You were in the team is the role of the bear how？

张梦曦： ZhangMengXi：我最开始发现这个比赛，来找到他们这些人一起来做这个比赛，我担任队长。其实这四个人特别全才。所以大家平时在一起分工也不是特别的明确，大家一起来做，包括想法、文字还有一些视频的东西。都是各有分工，但是大家都是在一起比较集中的来做。包括做视频的时候她可能会分担的多一些，她美术特别棒，她会多分担一些，还有文字、创意我们一起来做。

I began to discover the most the game，To find these people together to do the game，I worked as a captain。In fact this four special all-rounder。So everybody together at ordinary times in the division were not in a particularly clear，To join together to do，Including idea、Text and some video of things。Is the work，But everybody is together quite centralized to do。Includes video, she may do will share of more，Her great art，She will share some more，And text、Creative we work together。

主持人： The host：当时为什么会参加联想小Y营销大赛？

Why was in marketing competition lenovo small Y？

张梦曦： ZhangMengXi：一开始联想有一个社团，是联想idea营销精英汇，我们开始没有这个社团，看到其他社团办的挺好的，我们挺羡慕。我们就提出申请，能不能也组建这样一个社团，我们就参加这个比赛了。

A began to lenovo have a club，Lenovo idea marketing elite remit，We didn't start this club，See other SheTuanBan quite well，We quite envy。We will apply for them，Can also build such a club，We will participate in the competition。

主持人： The host：首先恭喜一下你们获得营销大赛的冠军。大家觉得你们获得冠军最大的优势是什么？

Congratulations on your first won the champion of the marketing competition。You think you the champion's greatest strength is??????？

谢东升： XieDongSheng：我们比较专业一些，因为我们五个人都是学美术出身的。所以在专业方面比其他团队稍强一些。

We compare the professional some，Because we all five learn art was born。So in the professional over the other team a bit a few stronger。

主持人： The host：这次大赛，你们创意的最大亮点是什么？

The contest，The highlight of your creative??? What??？

谢东升： XieDongSheng：我们洞察到学生从高中过渡到大学，因为他们从单一去完成高考这个目标到大学这个平台，面临的机会、选择更多了之后，他会面临一个现象叫做选择恐惧症。小到他去食堂是吃肉还是不吃肉。大到他学生生涯完成之后是考研还是工作，都面临着选择的问题。现在联想YS80最大的特点是全能，它可以帮助学生解决选择恐惧症的问题。我们从这个角度切入，来做一系列的营销活动，展现大学生的青春与活力。

Us some insight into the students from high school to college transition，Because they from a single to complete the university entrance exam this goal to university this platform，The opportunity, challenge、After more choice，He will face a phenomenon called choose phobia。He go to the dining room is small to meat or don't eat meat。Big to his students career after completing one's deceased father grind or work is，Are faced with the problem of choice。Now lenovo YS80 the biggest characteristic is omnipotent，It can help to solve the problem of students choose phobia。Us from this perspective，To do a series of marketing activities，Show the college students' youth and vigor。

主持人： The host：那你们的口号是？

That your slogan？

谢东升： XieDongSheng：活动的口号是：无所不能、助人为乐。

Is the slogan of the activity：omnipotent、helpful。

主持人： The host：这次参加营销比赛，大家觉得最大的收获是什么？

To enter the marketing competition，You think the biggest harvest is??????？

潘媛： PanYuan：我们校赛认识了天津的朋友，到大区赛认识了京津冀的朋友，到后来全国赛认识了全国的朋友，大家一起相互鼓励，收获非常多。

We know the competition the tianjin friends，To know the beijing-tianjin-hebei region of friends，To know the national and later the friends，Everyone together encourage each other，Harvest very much。

谢东升： XieDongSheng：通过这次比赛联想给我们提供了非常多的专业的指导，各个领域的洞察、执行、创意方面的培训特别多，让我们在这次比赛中获得了很多方面的专业培训和指导，让我们自己的能力也有很大的提升。

Through this game lenovo provides us with the very many professional guidance，All areas of insight、execution、Creative training much more special，Let us in this contest won many professional training and guidance，Let our ability also has a lot of ascension。

张梦曦： ZhangMengXi：我觉得我们收获了很多的经验，之前也会参加比赛，但是这样的比赛确实很少。这一次经历特别的重要，也对我们自己特别珍贵，学习到了现场体验、每周一次比赛的经历和重点分配的问题。

I think we learned a lot of experience，Also in the game before，But this really few game。This one experience especially important，Also on our own special precious，Learning to the scene experience、Once a week and key distribution of the game experience。

冷夏： Cold summer：我觉得比较重要的是两点，第一，让我们学会了如何在高压下面有条不紊的完成自己的任务。第二，如何很好的掌控自己的时间。第三，敢彪悍、无遗憾，只有这样的理念，思想才能决定你的行动力。

I think it is important to two points，The first，Let's learn how to in high pressure below the orderly and accomplished his task。The second，How to very good to take control of his time。The third，Dare to tough、Without regret，The only way to the idea，Thought can decide your action。

胡琳： HuLin：我觉得首先还是收获了很多的友情，包括我们队内的，更加牢固了。队外的认识了更多的朋友。在联想这样一个平台之前，我们并不知道自己能做到什么样的程度，但是联想给我们提供了这样一个好的平台，帮助我们实现梦想。

I think at first or learned a lot of friendship，Including our team，firmly。The team of recognize more friends。Lenovo before such a platform，We don't know what kind of degree can do that，But lenovo provides us with such a good platform，Help us to realize the dream。