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大学生当网店“麻豆”赚钱 日薪最高可达5万--亲民维稳网络舆情监测室
2012-08-14

  随着电子商务的快速发展,“网络模特”(也称“麻豆”、“淘女郎”)也日益增多,并发展成为一个特殊的行业。淘宝网8月9日首次披露的数据显示,目前全国“网络模特”从业人数高达34689名,产值11亿元,人均收入达3.1万元。

With the rapid development of electronic commerce,“Network model”(Also said“Hemp beans”、“Cat woman”)Are increasing,And developed into a special industry。On August 9, taobao first reported figures show,Now the country's“Network model”The number of employees as high as 34689,The value of 1.1 billion yuan,The per capita income of 31000 yuan。

  数据显示,北京、广州和上海的“网络模特”数量位居前三,占了全部人数的四成。成都,作为西部最大的电子商务城市,从业人数高达2000人,位居全国第五,西部第一。淘宝网的统计显示,“网络模特”月入上万已不新鲜,来自北京的“淘女郎”吕瑶收入最高,最高时每日收入可达5万元,相当于一线城市普通白领半年的收入。

Data shows,Beijing、Guangzhou and Shanghai“Network model”Before the number three,Accounted for forty percent of the number of all。chengdu,As the western's biggest electronics business city,The number of employees up to 2000 people,Among the fifth,In the western conference。The results show that the statistics that show,“Network model”Tens of thousands of income is not fresh,From Beijing“Cat woman”LvYao the highest income,The highest daily income of 50000 yuan,As a line half a year's income average white-collar city。

  不过,成都商报记者近日调查显示,相对于北上广,成都的“网络模特”更像一个蹒跚学步的孩子,不仅服务价格低,而且很多“网络模特”接单率低,许多人处于“闲居”状态。至于月入过万者,在成都“网络模特”行业的确存在,不过就像数万创业者中那些成功突围的“老板”们,系属罕见。

but,Chengdu shangbao reporter recently survey,Relative to the north widely,chengdu“Network model”More like a toddler child,Not only service low price,And a lot of“Network model”Order rate is low,Many people in“stays”state。As for the income over yuan,In chengdu“Network model”Industry do exist,But just like tens of thousands of entrepreneurs in the success of the breakthrough“The boss”are,Department is rare。

  

“月收入过万,受的苦谁人知?” “Month income past thousands,Suffer who know?”

  采访对象:莎莎 类型:顶级专职 年龄:22岁

Interview object:Sasha type:Top full-time age:22

  22岁的莎莎在成都一所大学学习“播音与主持专业”,还有一年毕业。不过,目前莎莎已是具有3年经验,在成都属于资深级,收入也是顶级之一的“淘女郎”。

22, a university in chengdu sasha study“The broadcast and the management professional”,And one year graduation。but,At present, sasha is 3 years experience has already,In chengdu belong to senior level,One of the top income also“Cat woman”。

  莎莎主要拍衣服和鞋子两大类,她现在有自己固定的客户和拍摄对象,“我很少接新单,因为现在非常忙。”“80%的客户都在成都,也有给外省商家拍摄的,一般都是他们把衣服寄给我,也拍过泳装”。

Sasha main pat clothes and shoes two kinds big,She now has his clients and fixed subjects,“I seldom take the new list,Because now very busy。”“80% of customers in chengdu,Also have taken to provincial businessman,The clothes are usually they send it to me,Also filmed swimsuit”。

  作为成都为数不多的专职顶级网络模特,莎莎说她月收入已过万,“我每个月大概接15单以上,很少低于15单。按拍摄件数计算,每件50元左右,鞋子便宜一些;如果是按天算,每天要2000元。”但莎莎也有自己的苦衷。“我们是提前两季拍摄,比如现在是夏天,就要拍冬天的衣服,热乎乎的穿着拍一天”“最多的一次是拍鞋子,换了90多双鞋,从中午12点拍到晚上12点,人都虚脱了。”

As a few top full-time chengdu network model,Sasha said she month income has over yuan,“I meet every month about 15 single above,Few below 15 single。According to the calculation shooting packages,Every 50 yuan,Shoes cheaper;If is according to the days count,2000 yuan a day。”But sasha have their own difficulties。“We are in two shooting season,For example it's summer,Take the winter clothes,Warm day in pat”“One of the largest is pat shoes,For the more than 90 pairs of shoes,From twelve o 'clock at night took twelve o 'clock,People debility。”

  不过,据莎莎说,成都做网络模特最多有10%的人能达到这个收入水平,“绝大多数模特,每天的拍摄价格在1000元以下”。

but,According to sasha said,Chengdu do most online model 10% of people can achieve this income level,“Most models,Every day of filming the price is in 1000 yuan of the following”。

  对于从事网络模特3年的酸甜苦辣,莎莎说除了长得漂亮外,还要会搭配衣服、懂化妆,更为重要的是,“要能吃苦。”

Engaged in the network model for the frustrations of 3 years,Sasha said in addition to the beautiful,Also will with clothing、Understand make up,Even more important,“Want to endure hardship。”

  

“我是兼职,月入两千满意” “I am a part-time,Income two thousand satisfaction”

  采访对象:子晴 类型:兼职 年龄:21岁

Interview object:Son fine type:Part-time age:21 years old

  子晴是一位1991年出生的四川妹子,目前主要工作是美容顾问,“网络模特是兴趣所在,是兼职。”她说,之前在浙江义乌做网络模特,来成都才一个月不到。她说,“除了情趣内衣不拍外,其他基本都会拍。”

The son fine is a born in 1991 sichuan sister,At present the main work is beauty consultant,“Network model is interest,Be part-time。”She said,In zhejiang yiwu do before network model,To chengdu only one month less than。She said,“In addition to the sexy lingerie don't clap outside,Other basic will take。”

  子晴说,网络模特之间的差别很大,“有些条件好的模特,每天拍片价格在3000元~4000元;而绝大多数每天能有1000元就不错了。”子晴介绍,她做网络模特有两种计价方式,第一是按件数拍,“比如拍化妆品,每件30元;另一种是按天,约1500元。”她说,“我是做兼职的,所以收入也不稳定,如果量比较多的话,一个月会拍3次~4次,每天价格1500元;如果量少的话,一个月一单也拍不了。”平均计算,每个月的收入大概约2000元,“这在兼职的网络模特中算不错的了。”

Son fine said,The differences between online model is very large,“Some conditions good model,Scan every day price is in 3000 yuan to 4000 yuan;While the vast majority of each day to have 1000 yuan is pretty good。”Son fine introduced,She do network models are two pricing method,The first is according to the number of packages pat,“Such as pat cosmetics,Every 30 yuan;The other is by the day,About 1500 yuan。”She said,“I'm doing part-time,So income is not stable,If the quantity is more words,A month will take three to four times,Every price is RMB 1500;If the quantity is little words,A month a single also clap。”Average calculation,Each month income probably about 2000 yuan,“This in part-time online model of the bad。”

  据子晴介绍,与北上广相比,“成都的价格水平都比较低,甚至还低于义乌,义乌是小商品城,拍内衣、保暖衣比较多,成都女鞋、女装比较多。”她说,“成都的客户主要以淘宝店为主,工作室比较少,工作室的客户也是淘宝店主。”

According to the son introduced fine,Compared to the north and wide,“Chengdu price levels are low,Even lower than the yiwu,Yiwu is small commodity city,Pat underwear、Warm clothing more,The chengdu women's shoes、Women's more。”She said,“Our main clients of chengdu in taobao shop give priority to,Studio is less,The customer is clean out treasure to the studio。”

  

“和工作室分成各一半” “And the studio into each half”

  采访对象:小沐 类型:主拍彩妆 年龄:22岁

Interview object:Small mu type:The Lord take colour makeup age:22

  跟大多数“淘女郎”一样,小沐也是90后,生于1990年,是成都某公司的财务会计。

With most of“Cat woman”as,Small mu is after 90,Born in 1990,Chengdu is a the finance and accounting of the company。

  小沐说,她做网络模特已经一年了,90%的客户都是淘宝的店主,其余10%是本地的商家跟厂家。“拍摄主要有两种,跟摄影工作室合作或者找单个的摄影师。”

Small mu said,She do network model has been a year,90% of the customers are taobao shop owner,The remaining 10% is local businessmen with manufacturers。“There are two main shooting,With photography studio cooperation or find a single photographer。”

  拍摄的价格根据拍摄的内容不同,价格有所区别,“彩妆比较麻烦,100元一套,而一般衣服、鞋帽如果是棚拍为50元一套,外拍80元一套。”不过,小沐也说,这个钱不是全都进入她的腰包。“如果跟工作室合作,大概是各一半。如果是跟摄影师合作,摄影师也会拿去一半左右,不过化妆得由我自己负责了。”

The price of the filming of the different contents according to photograph,Prices have difference between,“Colour makeup is more troublesome,100 yuan a,While general clothes、Shoes and hats if is take for 50 yuan tent a,Take the $80 one。”but,Small mu also said,This money is not all into her purse。“If cooperation with studio,Is probably each half。If it is to follow cameraman cooperation,Photographer will take about half,But by my own makeup is in charge。”

  那到底选用工作室还是摄影师拍摄呢?小沐说,主要看淘宝商家的要求了。“淘宝店主会把拍摄的衣服等寄给我,然后决定拍摄的造型、片数等。如果是淘宝店主一般用支付宝完成交易;如果是本地商家,先支付30%~50%的定金。”

So what exactly choose studio or photographer?Small mu said,Basically see taobao businessman demands。“Taobao shop owner will put the shot of the clothes and send it to me,And then he decided to make modelling、Number of。If the owner is clean out treasure generally with the pay treasure to complete the transaction;If is local businessmen,To pay 30% ~ 50% down payment。”

  

做“麻豆”就像做家教 do“Hemp beans”Like tutor

  采访对象:瞳瞳 类型:主拍日系 年龄:22岁

Interview object:Eye pupil type:Lord, take in age:22

  再有一个月,瞳瞳就将成为四川某大学的一位研究生了,每年的暑假和时间宽裕时,她就会做兼职“麻豆”。

And in a month,,The pupil of the pupil to become a university in sichuan province of a graduate student,Every year summer vacation and time when well,She will do a part-time job“Hemp beans”。

  据她介绍,要成为“网络模特”,一般来说有两个途径,一个是成为“淘女郎”,发布自己的相关信息,会有商家主动找上门。还有一种是自己在淘工作上应聘。“我最开始是在淘工作投递了个人简历。然后就有一些商家来接触拍片。之后再入驻‘淘女郎’……”。

According to introduce her,To be“Network model”,Generally there are two ways,One is to become“Cat woman”,Publishing their own related information,There will be businessman throwing themselves at you。The other is the tao in work for the job。“I began to work in the tao is delivered resume。And then a few businessmen to contact to make films。Then moves into the‘Cat woman’……”。

  瞳瞳说,“成都这边,商家偏少,专业的‘麻豆’很少。一般都是找学生做兼职。整体价钱不算高,但月收入肯定是过千了。”她说,做兼职“麻豆”就像做家教,不过较轻松,还能有照片。女生的话,肯定会更想选这个。

Eye pupil said,“Chengdu side,Businessmen too few,professional‘Hemp beans’rarely。Are generally looking for students to do a part-time。The overall price is not high,But income is certainly a thousand。”She said,part-time“Hemp beans”Like tutor,But is more easier,Can also have a picture of。Girls words,Will certainly want more to choose this。

  

记者观察 Reporter observation

  

成都“网络模特”还在“孵化”阶段 chengdu“Network model”Also in“hatch”stage

  仅活跃在淘宝网的“网络模特”就3.5万名,创造出11亿的财富。不过,与北京、上海和广州相比,成都的“麻豆”常常提起的就是“价格低”、“生意少”,记者在中国最大的网络模特平台淘宝“淘女郎”平台看到,注册地归籍于成都的网络模特,绝大多数还处于“0成交”的状态。在价格方面,与动辄1500元/天的“沿海价格”比,成都“麻豆”大多数还是三四百元而已。

Only active in taobao“Network model”35000,Create 1.1 billion wealth。but,And Beijing、Shanghai and guangzhou compared,chengdu“Hemp beans”The is often mentioned“Low price”、“Business less”,Reporter in China's largest network model platform taobao“Cat woman”Platform see,Registered to record in chengdu network model,Most are in“0 clinch a deal”state。In the price,And penchant for 1500 yuan/day“Coastal price”than,chengdu“Hemp beans”Most or I yuan only。

  不过,记者也发现,正因为成都地区的价格低,“现在已有江浙沪的卖家在寻找成都能提供一条龙服务的’淘女郎‘,将要拍的商品寄给她们,直接收成片。这样拍片费用会比在本地找模特更便宜。”

but,Reporters also found that,Because the price of chengdu area,“Now had the seller of jiangsu, in looking for chengdu can provide one-stop service’Cat woman‘,Will take goods sent to them,Direct harvest of。This fee will be in local scan than to find mulder cheaper。”

  而对于成都地区价格低的原因,很多业内人士称“网店较少”“很多人不熟悉”是造成“落后”的一个主要原因,因为网络模特的客户,超过7成都是淘宝的C店主。

And for chengdu area reasons for the low price,A lot of the personage inside course of study says“Shop less”“A lot of people not familiar with”Is caused“behind”One of the main reasons,Because the network model of customer,More than 7 chengdu is clean out treasure of the C。

  当然,成都特殊的现实也让成都的“麻豆”呈现了另一个特点:“兼职”较多,且绝大多数还是未毕业的学生。“毕竟在成都地区,还没有形成统一的模特圈。”一位“麻豆”说。

Of course,Chengdu special reality also let the chengdu“Hemp beans”Presents the other characteristics:“part-time”more,And the vast majority of students or did not graduate。“After all in chengdu area,Have not form a unified model circle。”a“Hemp beans”said。

  因此,“月收入过万”甚至“日收入过万”看上去的确很美,但就像很多创业者一样,这些收入过万的网络模特,其实已经成功创业。而绝大多数的网络模特,还在等待成都市场的进一步成熟和繁荣。

so,“Month income past thousands”even“Th all income”Looked like very beautiful,But like many entrepreneurs,The income of all network model,In fact has been successful in business。While the vast majority of network model,Still waiting for further mature and chengdu market prosperity。

  

淘宝回应 很多网模很难被商家发现 Clean out treasure to respond to a lot of nets mode is difficult to business find

  对于月薪过万的“淘女郎”,淘宝昨日回应称“大有人在”,“但是这个圈子很多还是兼职模特和大学生模特,她们利用业余时间做模特,所以收入不会很高,拍片也不会很频繁。”

For over yuan a month“Cat woman”,Taobao responded that yesterday“Who wished”,“But the circle many or part-time model and college students' model,They use of my spare time doing model,So not a high income,Shooting also won't very frequent。”

  目前很多兼职模特,“因为没有专业摄影师帮助,很难快速入行被商家发现;现在已有很多摄影机构开始转型做类似经纪人的角色,帮助草根女孩快速成长接单。”

At present many part-time model,“Because there is no professional photographer help,It is difficult to fast into the line by the businessman found;Now it has a lot of photography organization began to do a similar transformation of the role of the agent,Help the grassroots girl order fast growth。”

  对于成都拍片价格低于沿海的情况,淘宝“淘女郎”平台相关人士称,“商家数量决定了‘淘女郎’消耗量。成都姑娘优质,但卖家相对江浙沪比较少,所以造成成都拍片价格相对低”。(成都商报记者 席大伟)

Scan for less than the price of chengdu coastal,taobao“Cat woman”Platform relevant personage says,“Merchants on the amount‘Cat woman’consumption。Chengdu girl quality,But the seller relative jiangsu is less,So the relatively low prices caused by chengdu shooting”。(Chengdu shangbao XiDaWei reporters)



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