“找独树教育，不如来天材教育，天材中小学辅导领先品牌！”因为类似的广告语等恶性竞争行为，民办教育培训机构郑州天材教育最近被同行告上法庭。

“Find tree education alone，As to day wood education，Day wood middle and primary school counseling leading brand！”Because similar AD vicious competition behavior, etc，Private education training institutions zhengzhou day wood education has recently been counterparts to court。

　　7月起，郑州多家知名教育培训机构纷纷向记者反映，称他们在网络上被“黑”了：在百度搜索上，输入“独树教育、联大教育、陈中数理化”等教育机构的名称关键字后，显示的前几条结果都是天材教育的广告、网页和咨询电话，广告中还明显存在贬低其他几家教育机构的内容。

July，Zhengzhou many famous education training institutions in succession to reporter reflect，Say they were on the network“black”the：In the baidu search，input“Single tree education、Lianda education、Ecology science”Education institutions such as the name of the key word，Before the show a few results are day wood education advertising、Web pages and consultation telephone，Advertisements also obvious detract from a few other education institutions content。

　　记者采访发现，郑州天材教育恶意进行招生推广，拦截同行网页信息，贬低攻击同行的背后，是民办教育培训机构为争揽生源的恶性竞争乱象。为此，业内人士建议，应加强监管和行业自律，加大对虚假宣传、恶性竞争的监督力度。

Reporters found that，Zhengzhou day wood education malicious to recruit students promotion，Intercept web information counterparts，Attack down the back of the counterparts，Is private education training institutions for students to embrace the malignant competition the mess。therefore，The personage inside course of study suggest，Should strengthen supervision and self-discipline，Strengthen the false conduct propaganda、The supervision of vicious competition。

　　

遭遇网络侵权 Encounter network infringement

　　“7月初，一位家长通过网络寻找独树教育的咨询电话，可是在百度搜索引擎内输入‘独树’两个字后，显示的第一个‘独树教育’的链接，链接到的却是一个叫天材教育的网站。”郑州独树教育校长邱俊说，“这位家长将此事告知我们时，我还不相信，可打开电脑一查，发现果真如此。”

“In early July，A parents through the network for single tree education consultation telephone，But in baidu search engine inside input‘Single tree’After the two words，Display the first‘Single tree education’links，Link to is a call day wood education website。”Zhengzhou single tree education the principal QiuJun said，“The parents will report it to us，I don't believe，Can open computer check，Found if so。”

　　随后，邱俊与天材教育有关负责人取得了联系，要求其停止不正当竞争行为，却迟迟未得到回应。邱俊又与百度公司的客服人员联系，要求对方删除相关错误链接，但直至7月20日仍然没有结果。

then，QiuJun and day wood education officials made contact，Ask them to stop ACTS of unfair competition，But didn't get response。QiuJun and baidu company customer service staff contact，Demand the other party to delete the related error link，But until July 20, there is still no results。

　　无奈之下，邱俊到郑州市黄河公证处对被侵权的网页内容及下载的过程办理了保全证据公证，并当场制作了公证书，准备起诉天材教育和百度公司。

Helpless under，QiuJun to zhengzhou Yellow River notary office of the web page content and download process for the evidence preservation notarization，And on the spot made notarial deed，Ready to Sue day wood education and baidu company。

　　有关证据显示，在百度搜索输入“独树教育”，点击排名前几位的搜索结果，链接到的均是天材教育的宣传网站，天材教育还在“独树教育”的百度搜索结果中附留了自己的免费咨询电话，同时发布“找独树教育，不如来天材教育”等不正当竞争的广告语。

Relevant evidence，In the baidu search input“Single tree education”，Click on the top several of the search results，Link to are day wood education propaganda website，Day wood education is still in“Single tree education”The baidu search results with left of his free consultation telephone，At the same time release“Find tree education alone，As to day wood education”Such unfair competition of the AD。

　　“不仅招生广告遭到天材教育的恶意拦截，我们还遭受了恶意的语言攻击，如‘独树教育收费高，天材教育更优惠’等。”邱俊说，与此同时，郑州陈中数理化、联大教育、阳光教育等5家同行也遇到了同样的情况。

“Not only recruit students advertisements have been days wood education malicious interception，We also suffered a malicious language attack，if‘Single tree education fees are high，Day wood education more favourable’, etc。”QiuJun said，meanwhile，Zhengzhou science ecology、Lianda education、The sunshine education and five peer also met the same situation。

　　

抱团联合维权 BaoTuan joint rights

　　发现被侵权后，6家培训机构决定抱团联合维权。他们先后向河南省民办教育研究会和河南省民办教育协会举报投诉，反映天材教育恶意进行招生推广，拦截同行网页信息，诋毁攻击同行。

After the found，Six training institutions decided to BaoTuan joint rights。They have run by the local people to henan province education research association of henan province and private education association to report complaints，Reflect day wood education malicious to recruit students promotion，Intercept web information counterparts，Slander against counterparts。

　　7月18日，河南省民办教育研究会专门就此事召开新闻发布会，发布《2012年暑期省会教育培训行业一号预警通知》，对天材教育利用百度搜索引擎拦截同行网页，实施不正当竞争的行为进行公开通告，向社会公众发布预警。

On July 18,，Henan province education run by the local people of the special held a news conference，release《In the summer of 2012 provincial capital education and training industry number one warning notice》，On day wood education use of baidu search engine page intercept counterparts，Implementation of an act of unfair competition for a public notice，To the society by warning。

　　同时，6家培训机构发表了联合声明，要求郑州天材教育立即终止侵权行为，公开道歉，提醒广大学生和家长在选择教育培训机构时要亲临学校实地观察，咨询教育行政部门及行业组织，以免上当受骗。

At the same time，Six training institutions issued a joint statement，Zhengzhou day for material education immediately terminate tort，A public apology，Remind the students and parents education training institutions in the choice to visit the school field observation，Consulting education administrative department and the industry organization，Lest be deceived。

　　记者了解到，目前6家培训机构的相关搜索网页已恢复正常。

The reporter understands，At present six training institutions relevant search the web has returned to normal。

　　但邱俊却认为，天材教育的行为涉嫌违反《中华人民共和国反不正当竞争法》的有关规定，应承担相关法律责任。百度公司是百度网站及百度搜索引擎的所有人和管理人，其对天材教育所实施的明显不正当行为未予审核监管，接到投诉后未能及时制止该不正当行为，应承担连带责任。

But QiuJun but think，Day wood education behavior suspected of violating the《The territory of the People's Republic of the anti-unfair competition law》The relevant provisions of the，Shall bear related legal responsibility。Baidu company is baidu website and baidu search engine, all the people and manager，On the day of the implementation of the material education obviously unfair behavior for audit supervision，After complaints timely stop the impropriety，Shall bear joint and several liability。

　　“我们已经向郑州市中级人民法院提起诉讼，起诉郑州天材教育涉嫌通过网站进行不正当竞争，所有立案材料已经递交给法院。”邱俊表示，独树教育除了将天材教育告上法庭外，还把百度公司一同列为被告，郑州市中级人民法院已正式受理该案。

“We have to zhengzhou city intermediate people's court，Sue zhengzhou day wood education suspected through the site for the unfair competition，All put on record material has been submitted to the court。”QiuJun said，Single tree education besides will day wood education outside the court，The baidu company as the defendant together，Zhengzhou city intermediate people's court has formal acceptance of the case。

　　

不正当竞争乱象 Unfair competition the mess

　　记者采访了解到，此次天材教育通过网络恶意诋毁攻击同行，展开不正当竞争只是民办教育培训机构抢夺生源乱象的冰山一角。

Reporters learned，The day wood education through the network malicious slander against counterparts，Expansion of unfair competition just private education training institutions rob germ mess the tip of the iceberg。

　　每到寒暑假培训市场招生高峰期，在校门口发宣传页“抢人”已经成了最传统最老套的方式。一位民办教育培训机构负责人向记者透露，个别教育培训机构选择在校园内“下手”，与学校建立起“暧昧”关系，虽然老师表面不强制，但很多学生都“心领神会”，并且有的可以直接进入到校园发放宣传材料，让学生干部发宣传单页、登记学生信息，甚至直接到学校内收钱招生，此种方式称为“跑关系”招生。

Every summer and winter vacations training market enrollment peak，Hair at the school gate publicity page“Grab people”Has become the most traditional the old way。A private education training organization person in charge said to reporters，Individual education choice training institutions in the campus“Laid hands on him”，And the school set up“ambiguity”relationship，Although the teacher surface not forced，But a lot of students“Understand tacitly”，And some can directly into the campus issued publicity materials，Let the student cadre hair flyer page、Registration student information，Even to the school directly QianZhaoSheng adduction，This way is called“Run relationship”Recruit students。

　　“关系并非人人能跑，也得需要一定的知名度和实力才行，并且这种关系需要长期维持，所耗费的精力太大。”该负责人说，一些规模较小的教育培训机构由于经费和实力有限，便选择走“捷径”，直接到同行门口发放宣传材料，恶意中伤对手，甚至直接将办学点设置在规模较大的教育培训机构旁边，以方便“抢人”。因为恶意抢生源，有些培训机构之间还屡屡发生冲突。

“Not everyone can run relationship，Also need certain popularity and strength to just go，And this relationship need to maintain long-term，The amount of energy is too big。”This person in charge said，Some smaller education training institutions because of budget and limited strength，Will choose to walk“shortcut”，Directly to the peer the door issued publicity materials，Malicious slander opponents，Even directly will office learns a dot set in large education training institutions side，for“Grab people”。Because the malicious rob germ，Some training institutions also conflict between repeatedly。

　　随着网络的普及，部分家长和学生在选择课外教育培训机构时，会通过网络来初步了解教育培训机构的师资、口碑等。网络已经成为教育培训市场的一个非常重要的宣传推广渠道，教育培训机构也越来越重视网络营销，很多都建立了专门的网站来推介自己。

Along with the network popularization，Some parents and students in choosing extracurricular education training institution，Will through the network to a preliminary understanding of teachers education training institutions、Reputation, etc。Network education training market has become a very important promotion channels，Education training institutions also pay more and more attention to network marketing，Many have established the special website to promote themselves。

　　于是，网络又成了教育培训机构相互竞争的“新战场”。据媒体报道，国内某知名教育培训机构居然要求公司员工，每天必须上网搜集竞争对手的信息，并要求他们每人每天对竞争对手发布不少于两条负面跟帖，恶意攻击对手，散布对方的负面消息，完成任务予以奖励，未完成任务予以扣罚。

so，Network and have become education training institutions rival“New battlefield”。According to media reports，A domestic famous education training institutions should require the company to employees，The Internet every day must collect competitor information，And ask them to release per person a day competitors not less than two negative reply，Bad-mouth rivals，Spread the other side of the negative news，Finish the task will be rewarded，Unfinished task to punish。

　　此次郑州天材教育利用网络搜索，同时与6家同行开展恶意竞争的行为，其针对机构之多，范围之大在全国也属典型性案例。

The zhengzhou day wood education by using network search，At the same time and the six counterparts malicious competition behavior，According to the mechanism of，In the national scope of are typical case。

　　邱俊在接受记者采访时表示，相比直接抢生源，天材教育此次在暑期培训市场的招生高峰期，采用网络不正当竞争的方式，给独树教育在社会声誉上造成的损失无法估量。

QiuJun when accepting a reporter to interview said，Compared with the students directly，Day wood education the summer training market in the enrollment of rush hour，The use of network unfair competition mode，Give the tree education in social reputation caused loss can't estimate。

　　

缺乏有效监管和行业自律 The lack of effective supervision and self-discipline

　　7月31日，记者登录郑州天材教育的官方网站看到，“郑州天材教育隶属于时代天材教育咨询（北京）有限公司郑州分公司。”根据网站上的电话，记者致电郑州天材教育联系采访，工作人员称向公司领导反映后给记者答复，但截至记者发稿前，该公司未向记者给予回复。

On July 31,，Reporter login zhengzhou day wood education official web site to see，“Zhengzhou day wood education belongs to age day wood education consultation（Beijing）Co., LTD., zhengzhou branch。”According to the website of the telephone，Reporters call the zhengzhou day wood education contact interview，Officials say the company leadership to reflect to reporters after reply，But as before a reporter，The company did not give a reply to the reporter。

　　在河南省民办教育研究会秘书长曹占武看来，郑州天材教育发生网络不正当竞争事件主要有两方面的原因。其一是主管部门虽有分工，但彼此协管不力。目前教育培训机构办学监管涉及教育、工商、消协等部门，由于多头管理，多重标准，导致监管弱化。二是国家至今尚未出台关于盈利性教育培训机构的管理办法和具体准则，导致无章可依，无从监管。

Private education research association secretary-general in henan province CaoZhanWu looks，Zhengzhou day wood education happen network of unfair competition events there are two major reasons。One is the competent department is a division of labor，But poor assisting each other。At present education training institutions involved in education school supervision、commerce、Disappear assist departments，Due to the multiple management，Multiple standard，Lead to weakening supervision。The second is national have not yet issued about profitability education training institutions management measures and specific standards，Lead to no chapter can depend on，No supervision。

　　“据不完全统计，郑州市目前有各种形式的教育培训机构近3000家，而每一级教育行政部门仅有两三个人负责教育培训机构的监管工作。”曹占武说，教育行政部门由于人手和投入太少，根本腾不出精力进行有效监管。

“According to incomplete statistics，Zhengzhou city there are different forms of education training institutions of nearly 3000 home，And each level administrative department of education only two or three people responsible for education training institutions and supervisory work。”Cao WuShui accounted for，Education administrative department because of manpower and too little investment，Fundamental those who have no energy to undertake effective supervision。

　　曹占武建议，在行政监管难奏效时，可以让媒体和行业协会参与其中，通过行政监管、行业协会引导、媒体和同行监督的方式，明细规范制度，建立对扰乱市场秩序行为的预警、惩罚机制，促使教育培训机构遵守行业规范，做到行业自律，公平合理竞争。

CaoZhanWu Suggestions，In the administrative supervision difficult when work，Can let the media and industry association involved，Through the administrative supervision、Industry association guide、The media and the way of supervision，Detailed specification system，To establish a raid the market order behavior warning、Punishment mechanism，Education training institutions to comply with the industry standard，Do self-discipline，Fair and reasonable competition。

　　同时，曹占武还认为，民办培训机构无序竞争，跟董事长、校长违法经营、用人草率有一定关系。因此，他提议，要严格校长准入制度，对民办教育培训机构董事长、校长进行法律法规、教育政策等方面的系统培训，培训合格方具备校长任职资格。

At the same time，CaoZhanWu also believe that，Private training institutions disordered competition，With the chairman of the board、The headmaster illegal business、There is certain relation between the employing hasty。therefore，He proposed，To strictly the principal admittance system，For private education training institutions to chairman of the board of directors、The headmaster to laws and regulations、Education policy of system training，Training qualified party have the principal qualifications。