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准90后网店梦:打工挣学费到月均销售额60万元--亲稳网络舆情监控室
2013-01-16

准90后网店梦:打工挣学费到月均销售额60万元

  个人的梦想,是时代的底色。拥有梦想并为之不断努力,相信双手能改变命运,永远都令人感佩。

Personal dream,The impression of The Times.Have a dream and continuous efforts,Believe that both hands can change destiny,Never a songchuyu).

  即日起,本版推出《100个人的中国梦·传递基层正能量》栏目,展示100个普通人为梦想奋斗的故事。他们也许不是行业精英,不是道德模范,没有出众的才华,但是他们心中都深藏着梦想,并为此打拼。

From now on,Introduced the[100 personal China dream · transfer grassroots positive energy]column,Display of 100 ordinary human dream story.They may not be industry elite,Not moral models,No outstanding talent,But their hearts are deep dream,And fight for.

  国家好,民族好,大家才会好。每个人敢有梦想,中国梦才能成真。

country,National good,We will be good.Everyone can have a dream,China's dream to come true.

  首期关注:大三在校生汪松涛刚入学时还是一个不会打字、更不懂什么叫淘宝网店的“土孩子”。从网络交易规则到美工课程,他都如饥似渴地学习。两年间,他从需要打工挣学费,到拥有一家自创品牌公司。汪松涛的网店梦越做越大。

Initial attention:Junior WangSongTao first-year students was a not typing/More don't understand what is taobao shop"Soil children".From the network transaction rules to creative course,He thirstily learning.Two years,He needs to work from the tuition fees,To have a company under its own brand name.The shop WangSongTao dream bigger and bigger.

  24岁的汪松涛,举手投足透着一股学生气。当他讲价、算账、装货,又处处显露超出同龄人的精明老练。

24 years old WangSongTao,Raise one's hand is cast sufficient appearing a stream of students gas.When he to bargain/accounts/loading,And always show the shrewd tact than their peers.

  这位准90后,已是一家拥有自创品牌公司的老总,旗下单款产品的月销售额就达30多万元。他也是浙江义乌工商学院“淘宝班”的一名大三学生。

The quasi after 90,Is a company with a brand manager,Its single product monthly sales reached ten thousand yuan more than 30.He is also in yiwu, zhejiang province institute of commerce"Taobao class"A junior student.

  

交完学费,兜里只剩不到100元。开淘宝店,相机和电脑都是借来的 After paying tuition,Pocket only less than 100 yuan.Open taobao shop,Camera and computer are borrowed

  时光倒回2010年9月,汪松涛完全是另一番模样:报到当天,一个“土孩子”独自背着双肩包走出义乌火车站,用打工挣来的钱交完学费后,兜里只剩下不足100元;第一次上课时,他不会开机,不会打字,更不懂什么叫“淘宝网店”。

Time back in September 2010,WangSongTao is completely another a shape:Report to the,a"Soil children"Carrying out of the railway station alone double shoulder pack,Work with the money after paying tuition,Pocket only less than 100 yuan;The first class,He won't boot up,Not typing,More don't understand what is"Taobao shop".

  这个出生在河南商丘一个小村庄里的男孩,从小就爱“闯世界”。寒暑假,他卖过早点,做过建筑小工,倒腾过玫瑰花……高中毕业,汪松涛选择了以创业为特色的义乌工商学院。

This was born in henan shangqiu a village boy,Since childhood love"started".Winter and summer vacation,He sold early,Done building unskilled Labour,Pour a teng had roses......Graduated from high school,WangSongTao chose to venture to the characteristics of yiwu business school.

  2009年,学院开办了电子商务创业班,鼓励学生开网店。创业活动的项目成果经认定后,可以替代专业课程的学习并获相应学分。目前学院下设10个电子商务创业班,被人形象地称为“淘宝班”。

In 2009,,College set up the electronic commerce business class,Encourage students to open shop.Entrepreneurial activity project achievements after the approved,Can replace the professional course of study and the corresponding credit.At present college has ten e-commerce business class,Image is called"Taobao class".

  很快,学校里人人开网店的氛围激发了汪松涛的“生意梦”。开学一个星期后,他从零学起,向同学借相机拍照,借电脑上网,磕磕绊绊地开了第一家淘宝店。“什么都不懂,只能边学边做。”无论是网络交易规则,还是美工课程,汪松涛都如饥似渴地听讲练习。

soon,Everyone in the school open online atmosphere inspired the WangSongTao"Business dream".A week after school,He learn to rise from zero,Students to borrow camera taking pictures,Through the Internet,Now open the first a taobao shop."What all don't know,Only doing learning."Whether network trading rules,Or creative course,WangSongTao are thirstily listening practice.

  初创时期,他卖过化妆品,批发过鞋子,最终是一款保暖内衣让生意有了起色,从一两套到五六套,乃至上百套。尽管每天扛着麻袋挤公交车,肩膀勒得生疼,可他觉得特别有奔头。

Start-up period,He sold cosmetics,Had shoes wholesale,Is ultimately a new thermal underwear let business prosper,From the two to five or six sets,And even hundreds of sets of.Although every day carrying a bag crowded bus,Caleb was painful to shoulder,But he felt a special BenTou.

  第二年,他代理的扩音器生意异常红火,短短几个月,销售额就破了百万大关。他每天坚持做到同类卖家中最后一个下线;寝室晚上10点半熄灯,他就偷偷躲在仓库接单。“年终一结算,赚了七八万。”这是汪松涛的第一桶金。有头脑的他意识到,销售额和利润之间有巨大落差,必须打自己的品牌,才能赚更多钱。

The second year,He agent microphone business is abnormal,Just a few months,Sales will broke the million mark.Every day he insists to achieve similar to sell the last one in the family referrals;Bedroom night lights out at half past ten,He secretly hide in the warehouse after single."Year-end a settlement,Made 780 thousand."This is WangSongTao first bucket of gold.Brainy he realized,Sales and profits have a huge gap between,Have to make their own brand,To make more money.

  

四处借钱转型旗舰店,目前月均销售60万元 Borrow money from around the transformation flagship store,At present the average monthly sales of 600000 yuan

  2011年年底,汪松涛果断结束了“量大利薄”的扩音器生意,雄心勃勃筹备进驻淘宝商城。整整一个月,他把网上所有关于淘宝商城的视频和文章看了不下3遍,摸索经营思路和运作模式。

By the end of 2011,WangSongTao decisive over"Italian thin quantity"Microphone business,Ambitious preparation in taobao mall.Whole month,He put the Internet all about taobao mall, the video and see this article for 3 times,For management idea and operation mode.

  “最难的是资金。”当时,16万元保证金和服务费几乎掏空了他的积蓄。没想到的是,注册公司、申请商标、配会计、雇模特等一连串的开支将成本投入推高到30万元。他只好一个个地找同学、找老乡借钱。最后,老家的父母把粮食卖了,哥哥拿出了筹备婚礼的钱,弟弟不考驾照了……靠着全家人的支持,2012年5月,汪松涛的商城旗舰店顺利开张,主营女装。

"Money is the most difficult part."At that time,160000 yuan deposit and service charge almost empty his savings.Thought is,Registered company/Applications for trademark/With accounting/Hire models and a series of spending will cost investment push up to 300000 yuan.He had to one by one to find students/Find villagers to borrow money.finally,Their hometown parents put food sold,My brother took out the money for the wedding,Brother don't driving test...By the support of the whole family,In May 2012,The WangSongTao mall flagship store opened smoothly,The main women's.

  但是,一个20岁出头的男孩对女装并没有太多的认识。他随大流选择了格子衬衣,殊不知市场早已被人占据,一连10多天没有一单生意。不多久,5个合伙人走了3个,只剩下他和哥哥。

but,A boy at their early twenties to dress and not too much understanding.He follow the crowd chose grid shirt,But the market is already occupied,For more than ten days didn't have a single business.Not long,Five partners go three,Only he and his brothers.

  “我看不准款式,但我能分析数据。”汪松涛的倔劲上来了,每天坐在电脑前研究销售数据到深夜一两点。渐渐的,他找到了方向:裤子的销售额全年排名前列,而春秋两季的销售冠军则是开衫。他还发现低端商品容易引发价格战,决定将客户群定位在白领女性,价位定在100—200元。接着,他搜罗了10多家工厂的名片,挨个打电话,终于找到一家愿意代工生产的工厂。

"I see no style,But I can analyze data."WangSongTao obstinate strength came up,Every day sit in front of the computer research sales data to the late at night or 2 o 'clock.gradually,He found the direction:Your sales ranked the forefront,In autumn and spring sales champion is cardigan.He also found that the low end products easy to cause price war,Decided to customers located in white-collar women,Price set in 100-200 yuan.then,He trawling for more than ten factories card,Call round,Finally find a willing to OEM production factory.

  生意慢慢上了轨道,目前月均销售额在60万元左右。“保守估计回家过年时肯定能挣够50万。”汪松涛自信满满。

Business slowly on the track,At present the average monthly sales in 600000 yuan or so."Conservative estimate home New Year can earn enough 500000."WangSongTao confident.

  

乐于助人,喜欢分享,每天都在学习如何提升 helpful,Like share,Every day in learning how to improve

  对于当前的业绩,汪松涛认为只是“小试牛刀”。他早已有了新一年的蓝图:2013年7月,再开一家淘宝商城专卖店;由零售转向兼营批发,给学校的师生供货,推广做大自有品牌。

For the current performance,WangSongTao think just"Underbrush the wheel".He had had a new years of blueprint:In July 2013,To open a taobao mall stores;The retail to engaged in wholesale,To the school's teachers and students supply,Promotion do big own brand.

  带领同学一起致富一直是义乌工商学院的传统。在班主任金航飞眼里,汪松涛尤其乐于助人。经常有同学来请教“广告怎么做更有效”、“最近有什么好货源”,他都尽量帮着出主意。2012年,汪松涛获得学校创业大赛一等奖,该奖项除了考察销售业绩外,还要求学生在经验分享上有良好表现。

Lead the students to get rich together is always yiwu business school tradition.In the eyes of the teacher in charge JinHang fly,WangSongTao especially helpful.Students often have to consult"How do advertising more effective"/"What's a good supply of goods",He tries to help brainstorm.In 2012,,WangSongTao get school entrepreneurship competition first prize,The award in addition to study the sales performance,It also requires students to share the experience of good performance.

  再过几个月,汪松涛就要毕业离校了,他却说,“人生哪有毕业的时候?终生学习真不是一句空话。市场一天一变,我每天都要看网商论坛。”

After a few months,WangSongTao will leave the graduation,He said,"Life which have graduated?Lifelong learning is not an empty talk.One day a market variable,Every day I want to see give BBS."

  随着生意的发展,汪松涛的父母兄弟纷纷来到义乌帮忙。在感恩的同时,他也深感肩上的担子更重。这两天,他买了一辆别克轿车,打算给哥哥办婚事。

With the development of the business,WangSongTao parents brothers have came to yiwu for help.In the grateful at the same time,He also deeply burden heavier.These two days,He bought a car buick car,Going to give my brother do marriage.



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