上海美术电影制片厂（以下简称美影厂）昨日在沪举行“经典延续、全新启航美影厂新片启动暨战略合作”新闻发布会，宣布2013年将启动10部动画片项目，包括影院动画片《孙悟空之火焰山》、影院动画片《黑猫警长2》、真人版电影《葫芦兄弟》、大耳朵图图动画电影《糊涂英雄-海岛奇遇》、木偶CG动画片《阿凡提新传》、音乐动画片《我为歌狂》等。主创人员希望以“旧瓶装新酒”的方式再次激活经典卡通人物，呈现一部部既能唤起中国70后、80后记忆，同时又能赢得新一代小观众青睐的影片。

上海美术电影制片厂(Hereinafter referred to as the film studio)Held yesterday in Shanghai"Classical continuation/New sail beauty studio film start and strategic cooperation"Press conference,Announced in 2013 will launch 10 animation project,Including the cinema cartoon[The Monkey King of the volcano]/Cinema cartoon[Black 2]/Live-action film[The gourd brothers]/Big ears Desmond tutu animated movies[Foolish hero - the island adventure]/Puppet CG animated film[Any lift xinchuan]/Music animation[A song I crazy], etc..Creators want to"New wine in old bottles"Activation of classic cartoon characters again,呈现一部部既能唤since中国70后/After 80 the memory,At the same time又能赢得新一代小观众青睐的影片.

　　美影厂的辉煌是整个70后、80后的集体回忆。但从上世纪80年代后期开始，外国动画来势汹汹，众多合资动画公司也在建立，中国的“美术片”已显颓势，美影厂的处境岌岌可危。近年来，上海美影厂找到“复活”战略，就是试水国内怀旧动画市场。曾有机构评估，美影厂的孙悟空、黑猫警长等11个经典卡通形象价值17亿元。2006年，美影厂完结木偶动画片《西岳奇童》。2010年电影版《黑猫警长》上映。去年年初，3D版《大闹天宫》票房收入5000万元，而《邋遢大王奇遇记》修复版也在同年面世，受到欢迎，这也让美影厂更坚定了在这些经典人物上大做文章的决心。

美影厂的辉煌是整个70后/After 80's collective memory.But since the late 1980 s,Foreign animation menacing,Built up in many animation company joint venture,China's"Animated film"Have been subdued,The film studio in a vulnerable position.In recent years,Shanghai beauty shadow factory to find it"The resurrection"strategy,Is testing the waters for domestic animation market.Have agency assessment,Beauty studio of the Monkey King/Black, etc. 11 classic cartoon image is worth 1.7 billion yuan.In 2006,,The shadow puppet animation end factory[The west's child].In 2010, the film version[Black cat police chief]release.At the beginning of last year,3 d version[The heaven]50 million yuan at the box office,while[Slovenly king adventures]Restored version is also available in the same year,welcome,It also makes the shadow factory more firmly on the classic characters determination.

黑猫警长 Black cat police chief葫芦娃 The gourd doll阿凡提 Any lift
　　《黑猫警长2》由动画片《马兰花》的导演姚光华和青年导演施屹执演。主创团队致力于推陈出新，将黑猫警长塑造成集“智、勇、趣、酷”于一身的动漫明星。该片将于2014年与观众见面。

[Black 2]By the cartoon[malan]Director Yao Guanghua ShiYi and youth director of board.Senior team is committed to innovation,Black as a set"Think tank/yong/boring/cool"In one of the cartoon star.In 2014, the film will be meet with the audience.

　　鉴于3D版《大闹天宫》的成功，美影厂计划在未来8-10年中，联合国内外优秀团队，倾力打造5-8部以孙悟空为主角的影院动画大片。首先将推出《孙悟空之火焰山》，由3D版《大闹天宫》的导演速达、陈志宏继续担任导演，全力创作新市场背景下的孙悟空系列。而木偶CG动画片《阿凡提新传》将延续1980年代美影厂经典动画片《阿凡提的故事》中的人物造型及风格。

鉴于3 d version[The heaven]The success of the,The factory plan in the next eight to 10 years,Joint team at home and abroad,Lean strength to build 5-8 sun wukong as the leading role of theater animation movies.The first to launch[The Monkey King of the volcano],By the 3 d version[The heaven]The director of velocity/Johnny to continue as a director,Under the background of the Monkey King series to create new market.The puppet CG animation[Any lift xinchuan]Will continue in the 1980 s American classic animation studio[Any lift of the story]The characters in the shape and style.

　　对于粉丝众多的《葫芦兄弟》，美影厂力图突破既有动画片的表现形式，推出真人版，调动尝试电影的可能性，无论从形象到创意技术团队，都将是一次国际性的合作。据悉，真人版《葫芦兄弟》不走儿童片路线，是偶像片，将找知名演员来出演，但具体演员表最快也要到今年五六月份才公布。

对于粉丝众多的[The gourd brothers],The film studio has tried to break through both the form of animation,A live-action version,The possibility of transfer attempt movie,No matter from appearance and innovative technical team,Will be an international cooperation.It is understood,live-action[The gourd brothers]Don't walk ErTongPian route,Is idol,Will find a famous actor to star in,But the cast list the fastest also want to release until may or June this year.

　　电视系列片《大耳朵图图》在小朋友中具有很高人气，美影厂和图图公司将推出动画电影《糊涂英雄-海岛奇遇》。总导演速达表示，图图电影将定位于奇幻、冒险、幽默等风格特点，制作手法将以创新艺术和技术手段来呈现。

电视系列片[Big ears Desmond tutu]Has the very high popularity in the children,Beauty studio and Desmond tutu will launch animation film company[Foolish hero - the island adventure].Director ran said,Desmond tutu will be aimed at the fantasy film/adventure/幽默, etc.风格特point,Will produce innovative art and technology to present.

　　电视系列动画片《我为歌狂》2001年以校园青春题材吸引了不少观众。12后，美影厂与炫动卡通合作，邀请该片导演胡依红出山，联合推出音乐动画片《我为歌狂》。在创意上、故事上、设计上、制作上，在传承的基础上更增添时代感。

电视Series of animated cartoon[A song I crazy]In 2001 for the campus youth theme attracted many viewers.After 12,The shadow factory cooperate with moves cartoon,Invite the director Mr. Bhuria red mountain,Jointly launched music animation[A song I crazy].On the idea/In the story/In the design/On the production,On the basis of inheritance to add more of the time feeling.

　　另外，活动当天，美影厂还发布了木偶动画片《海底两万里》、喜剧动画片《动物也嚣张》、武侠动画片《八尾猫》、系列动画片《开心菜园》等新片项目。

In addition,On the day of activities,Beauty studio also released a puppet animation[The bottom of the sea two miles]/Comedy cartoon[Animals also arrogance]/Martial arts cartoon[Eight tail cat]/Series of animated cartoon[Happy garden]Such as new project.

　　美影厂厂长钱建平对记者说：“经过一段时间的坚守和探索，中国动漫已经逐步走向产业化，美影厂以创意为核心和源头，启动原创工程，倾力打造动漫品牌，在后续的产业链建构上，坚持与产业中的各类公司强强联手，由单一的产业体系逐步向整个产业链延伸，全力打造好动漫产业链。” (来源：南方网)

美影厂厂长钱建平对记者说:"After a period of holding and explore,Chinese cartoon has gradually to the industrialization,Beauty studio with creativity as the core and source,Start the original engineering,Lean strength to build animation brand,In the subsequent construction of industry chain,Adhere to the win-win co-operation with industry of all kinds of company,By a single industry system gradually extended to the entire industry chain,To create good animation industry chain." (source:The south net)