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防止食品安全信息发布成为不当谋利手段--亲稳网络舆情监测室
2012-08-15

  时下,没有比食品安全的负面信息更能引发消费者的心理恐慌了。这两天媒体就连续曝出了这么两件事,一是方便面桶荧光物质超标,二是张裕葡萄酒农药残留致癌。

nowadays,There is no negative information more food safety can cause consumer psychological panic。These two days is continuous exposure media made so two things,One is the instant noodles barrels of fluorescent material overweight,The second is ZhangYu wine pesticide residue carcinogenic。

  两件事,不管哪件都如同一颗重磅炸弹,引发了舆论热潮。但是,当中国经济网记者对两件事的来龙去脉进行追踪调查时,却一下子陷入了事件背后的层层谜团,当记者试图拨开这些谜团时,却隐隐约约感到其中某些利益的博弈。记者掌握的信息显示,发布食品不安全信息,正在成为一些企业或机构追求自身利益,打击竞争对手或迫使目标企业就范的手段。

Two things,No matter which one is like a blockbuster,Sparked public opinion boom。but,When China JingJiWang reporters two things the ins and outs of the follow-up investigation,But at one fell swoop in the event of the layers of mystery behind,When the reporter tried to poke when these mysteries,But a nagging feeling that some of the gambling and chess of the benefits。Reporter grasp of the information display,Release food safety information,Some enterprises or institutions is becoming the pursuit of their own interests,Blow competitors or forced the target enterprise means of fan。

  近日,国际食品包装协会公布食品安全调查报告,指出多家知名方便面品牌存在桶外包装致癌物质(荧光性物质)超标,统一、日清、白家、今麦郎等知名方便面厂商“无一落榜”。调查报告震惊了整个方便面行业。

recently,The international food packaging association announced food safety investigation report,Pointed out that many famous instant noodle brand exist barrel outer packing carcinogen(Fluorescence material)Exceeds bid,unified、nissin、White House、This MaiLang instant noodles, and other well-known manufacturers“Failed no”。Investigation report shocked the instant noodle industry。

  中国食品科学技术学会立即对此发表声明称,用纸桶内层标准来要求外层是不合理的。实际上,目前世界主要方便面产品(中国、日本、韩国、台湾地区)均采取类似的双层结构,其内层使用原浆纸材料,外层印刷隔热纸材则使用再生纸材。因为双层包装绿色环保,又可降低成本,给消费者带来实惠。国际食品包装协会根据食品的外层包装来判断食品是否安全,显然说服力不够。

Chinese food science and technology to learn this immediately issued a statement that said,Paper barrel inner standard to request the outer is not reasonable。In fact,At present the world's major instant noodle products(China、Japan、South Korea、Taiwan)All take similar double structure,The inner use protoplasmic paper materials,Outer printing insulating paper material USES recycled materials。For double packing green environmental protection,But also reduce the cost,Bring benefits to consumers。The international food packaging association according to food outer packing to judge whether the food safety,Obviously convincing enough。

  食品行业研究员边晨光对此表示,国际食品包装协会这项调查的依据是《食品包装用原纸卫生标准》,该标准适用于直接接触食品的各种原纸。目前,外层纸包装中的荧光剂等物质是否会迁移进包装内的食品,以及对人体可能造成的危害,仍缺乏足够的研究。

The food industry researcher edge the morning expressed,The international food packaging association the basis of the survey is《Food packing base health standard》,This standard applies to direct contact with the food of all kinds of base paper。At present,Outer wrapper of fluorescent agent and other material will transfer into the package of food,And the possible damage to the human body,Still lack of enough research。

  中国经济网记者获得的线索显示,国际食品包装协会此举很可能是为其一家相关联的技术咨询公司打知名度、拉业务。

China JingJiWang journalists get clues display,The international food packaging association the move is likely to be a for its related technical consulting company make a name、Pull business。

  如果说国际食品包装协会的报告对方便面行业算是虚惊一场的话,那么,张裕酒业的遭遇可真是一场噩梦。

If the international food packaging association the report of the instant noodle industry is a false alarm words,so,ZhangYu wine experience is really a nightmare。

  作为一家百年老店,张裕酒业或许还沉浸在自己120周岁生日的喜庆中,但一则未正式刊发、通过微博预告的报道,给张裕人带来不小的阴霾。该微博透露,记者把市面上的10款葡萄酒产品送往检测机构检测发现,多数产品检出多菌灵和甲霜灵两种农药残留,而张裕产品的残留值最高,长期饮用可能引发肝癌。此消息引发张裕A股全天大跌9.83%。

As a one hundred years old shops,ZhangYu wine may still immersed in his 120 birthday in the festival,But a not officially published、Through the micro bo forecast reported,ZhangYuRen to bring a lot of haze。The micro bo said,Reporters on the market the 10 wine products sent to detect orgnaization detection,Most products detection carbendazim and metalaxyl two kinds of pesticide residue,And ZhangYu product residual value maximum,Long-term drinking can cause liver cancer。The news caused ZhangYu A shares plunged 9.83% all day。

  但是作为在送检报告上签字的人,中国食品发酵研究院副院长宋全厚表示,记者送检的10款葡萄酒,确实检测出较高的农药残留,但并不能确定有样本来自张裕,而且以往对张裕葡萄酒的检测,没有出现不合格的案例。因此,也有葡萄酒业内人士指出,不排除张裕此次遭遇竞争对手的恶意炒作。也有业内人士称,更不排除一些媒体借此类发布吸引眼球、逼迫企业投放广告。

But as in the inspection report of sign,Chinese food fermentation, vice President of the institute SongQuanHou said,Reporters cleared 10 wine,Really detect higher pesticide residue,But it is not sure have sample from ZhangYu,And in the past to ZhangYu wine detection,There is no unqualified cases。therefore,Also have wine the personage inside course of study points out,ZhangYu does not exclude the encounter rival malicious speculation。Also has the personage inside course of study says,More would not rule out some of the media released by such attract eyeball、Persecuted enterprise on the advertising。

  之后,有业内人士质疑某媒体作为一家证券类媒体,怎么突然做起了食品安全检测的买卖,其目的很可能是为了做空股票,而该媒体的回复却让人哭笑不得:我们并没有说他超标,只是说其残留最多。

after,The personage inside course of study questioned a media as a securities media,How suddenly made a food safety testing of buying and selling,Its purpose is likely to be short stock,And the media reply but make the person is in distress situation:We have not said he exceeds bid,Just say the residual most。

  另外,今年7月中旬,一时被各家媒体关注的今麦郎三款方便面酸价超标事件,后来也被证实为乌龙事件,据说是检测机构三门峡疾控中心自己承认“检测资质认证不全”,主动收回此前对今麦郎方便面的三份检测报告。

In addition,In the middle of July,The families of the media attention by this MaiLang three paragraphs instant noodles acid value exceeds bid event,Then also proves to be a uron event,It is said that is testing institutions sanmenxia CDC himself admits“Testing qualification certification is not complete”,The initiative back to today after MaiLang instant noodles of three copies of the test report。

  虚惊也罢,噩梦也罢,一方面都是让消费者无端地感到恐惧,“不知道还能吃什么”,另一方面,给涉事企业甚至整个行业带来难以估量的经济损失。

Alarm or,Nightmare or,On the one hand it is to let a consumer unjustly feel fear,“Don't know what to eat”,On the other hand,To wade things enterprise and even whole industry has brought difficult to estimate the economic losses。

  勿庸置疑,如果企业真的出现了食品安全问题,及时揭露,让消费者受到保护,让不良企业受到惩罚,肯定是大快人心的事。但是,如果是别有用心,借一些似是而非的所谓食品安全信息,借消费者对食品安全问题的谨慎态度,而达到谋求自身利益,打击竞争对手或使目标企业就范的目的,则无疑是有一点卑鄙的。

undoubtedly,If the enterprise really appeared food safety problems,Timely revealed,Let the consumer protection,Let bad enterprise punished,Must be very exciting things。but,If it is an axe to grind,Borrow some specious so-called food safety information,Borrow consumer to food safety problems cautious attitude,And to seek their own interests,Strike a competitor or the purpose of the target enterprise to heel,It is undoubtedly a bit mean。

  谋求个体利益的行为,往往打着维护公众利益的幌子。在食品安全这个具体问题上,要防止某些假公济私行为,得首先明确这样几个问题:谁有资格来发布食品安全信息?应该按照怎样的流程来检验检测各类产品?一旦发布了不实信息,造成的损失应该由谁来负责?

Seek the individual behavior of interests,Often under the guise of maintaining the public interest。In the specific issues of food safety,To prevent some jobbery behavior,Must first clear such a few questions:Who is eligible to distribute food safety information?According to the process of how to test detection of all kinds of products?Once issued a false information,The loss caused by who should be responsible for?

  几年前,这些问题也许还都不是问题,那时候人们对食品安全问题缺少关注,以至三聚氰胺这类事件发展到了几乎不可收拾的程度。但是在几轮食品安全事件发生之后,人们对于食品安全的神经已经变得极其脆弱,有关食品安全问题的任何风吹草动都能引起不小的波澜,在这种情况下,社会上也顺势出现了利用不实信息谋利的行为。

A few years ago,These issues may also is not the issue,At that time people to food safety problems lack of attention,That melamine this kind of event to almost unmanageable levels。But in several rounds of food safety after the event,People for food safety nerve has become extremely fragile,The food safety problems of any risks can cause a lot of waves,In this case,The society's also appeared using false information profit behavior。

  在食品安全问题上,防止蛊惑人心的不实之言出现,与维护消费者的食品安全知情权同样重要。规范食品安全信息的发布权责已经成为当务之急。(崔军 武晓娟)

In food security issues,Prevent demagogic false words appear,And maintain the consumers' right to know food safety is also important。Regulating the food safety information release accrual has become the urgent matter。(CuiJun WuXiaoJuan)


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