减肥产品市场乱象丛生 Reduce weight product market mess cluster

宣传夸大功效、保健食品暗藏“药效”、监管环节仍有空隙 Propaganda exaggerated effect、Health food hidden“efficacy”、Supervision link is still a gap

　　羊城晚报昨日(16日)独家报道了“中国保健食品最具影响力企业”、“广东省保健食品协会副会长单位”———广东绿瘦健康信息咨询有限公司所售两款减肥保健食品被检出非法添加酚酞。“绿瘦”只是一个缩影。中国减肥保健食品市场每年坐拥过百亿销售额，但产品质量问题却层出不穷。问题到底出在哪里？羊城晚报记者继续展开追踪调查。

Yang cheng evening news yesterday(16)Exclusive reported“China's health care food's most influential enterprise”、“Guangdong province health food association vice-chairman unit”-- guangdong green thin health information consulting co., LTD. Sell two paragraphs health food reducing weight by detection of illegal add phenolphthalein。“Green thin”Just a miniature。China lose weight health food market every year to inherit a yuan sales，But the product quality problem is emerge in endlessly。The problem out in where？The yangcheng evening news reporter carried on tracking survey。

广告天花乱坠 Advertising give an extravagantly colourful description

多数涉嫌违法 Most of the suspected of illegal

　　据卫生部今年7月发布的《慢性病防治中国专家共识》中显示，目前我国肥胖病患者数量已达1.2亿人。实际上，有减肥需求的人远不止这个数字。据媒体报道，早在2006年，中国国际减肥美体协会秘书长盛杰就表示，我国减肥市场规模已达110亿元，增长速度惊人。据安邦咨询医药行业研究员边晨光2010年估算，我国减肥市场规模大约有700亿元。这里所指的减肥市场，包括各种与减肥相关的行业。

According to the ministry of health issued July this year《Chronic disease prevention and control of China experts consensus》shows，At present our country obese patients quantity has amounted to 120 million people。In fact，Have weight loss demand people much more than this number。According to media reports，As early as in 2006，China international lose weight the body association secretary general ChengJie said，Our country lose weight market scale has reached 11 billion yuan，Growth at a surprising speed。According to AnBang consulting medical industry researcher edge the morning 2010 estimates，Our country lose weight market scale is about 70 billion yuan。Here referring to lose weight market，Including and lose weight related industry。

　　如此诱人的利益，造就了减肥市场的繁荣。走在广州街头，经常可以看到各种减肥的美容院或医疗美容机构；药店里也可以看到各种减肥茶、减肥药、减肥保健品、减肥仪器；上网搜索“减肥”，海量信息迎面而来，吃的、用的应有尽有。

So tempting benefits，Make the weight loss market prosperity。Walking in guangzhou street，Often can see all kinds of diet beauty salon or medical cosmetology organization；Pharmacy can also see all kinds of diet tea、Medicine reducing weight、Health reduce weight、Lose weight instrument；Internet search“Lose weight”，Were huge amounts of information，eat、Use everything。

　　与针灸、按摩、抽脂等减肥方式相比，服用减肥药或减肥保健品更方便、价格更低廉。打开网页，查看售卖这些减肥药或减肥保健品的网店，所有的商家无一不选择了类似这样的宣传：“一个月瘦15斤”、“不节食、零添加，想瘦哪里瘦哪里”、“抹到哪瘦到哪，脂肪立刻燃烧”……为了让消费者相信这些产品的天然无害，很多商家在广告中打出了“纯天然”、“纯植物萃取”、“中药成分”，并承诺“无副作用”。

With acupuncture and moxibustion、massage、Liposuction compared such as way to lose weight，Taking diet pills or lose weight health products more convenient、Lower prices。Open web，Check sell these pills or lose weight health products online，The merchants of all all chose such propaganda：“A month thin 15 jin”、“Don't go on a diet、Zero add，Want to thin where thin”、“Wipe which thin to which，Fat burning immediately”...In order to make consumers believe these products of natural harmless，A lot of businessmen in advertising hit“natural”、“Pure plant extraction”、“Chinese native medicine ingredient”，And promised“No side effects”。

　　根据我国《广告法》相关规定，药品不得含有不科学的表示功效的断言或者保证，类似“一个月瘦15斤”这样的措辞已涉嫌违法。《广告法》中还规定，广告中不能出现无副作用等断言。我国《食品广告发布暂行规定》第十条中也明确要求，保健食品的广告不得夸大保健食品功效。

According to our country《advertising》Related regulations，Medicine shall not contain any unscientific assertion or guarantee on effects said，similar“A month thin 15 jin”Such wording already suspected of illegal。《advertising》In return a regulation，Advertisements can't appear no side effects of assertion。Our country《Food advertising issued interim provisions》Article 10 also clear requirements，Health food advertising may not exaggerate health food efficacy。

减肥保健食品 Health food reducing weight

难以立竿见影 Difficult to immediate

　　迅速瘦下来，是许多消费者的共同心愿。“为了减肥，我愿意让我的钱受罪。”一位二十岁的女大学生告诉记者，为了瘦身，她已经花了3万多元。

Rapidly thin come down，Is the common aspiration of many consumers。“In order to lose weight，I would like to let my money endure hardships。”A 20 years old female university students told reporters，In order to thin body，She has spent more than 30000 yuan。

　　虽然不是所有减肥者都有肥胖症，但是基本上每位减肥者都把自己当成了病人，希望通过服用减肥药解决问题。于是，一些不法商家利用这一心理取得消费者的信任，将各种减肥产品卖给消费者，即使明知这些成分会给人体健康带来伤害。

Although not all slimmer have obesity，But basically each slimmer themselves as the patient，Hope that through take medicine reducing weight to solve the problem。so，Some illegal businessmen use the psychological obtain the trust of consumers，Will all kinds of weight loss products sold to consumers，Even if these ingredients that will bring harm to human health。

　　减肥药和减肥保健品成了非法添加物的重灾区。保健品的形势更为严峻。许多消费者更倾向于购买标有“国食健字”的减肥保健食品，看中的标称的“天然”、“绿色”等优点。但恰恰是这些减肥保健食品更危险。

Medicine reducing weight and diet health products become illegal additives of the worst-hit areas。The situation of health is more serious。Many consumers tend to buy more marked“Countries food health word”Health food reducing weight，Seeing the nominal“natural”、“green”etc。But just is the health food reducing weight is more dangerous。

　　业内专家曾表示，保健食品不是药品，不可能那么快见效，也不可能保证对谁都有效。这一点，从保健食品的定义就可以看出来。根据我国《保健食品注册管理办法》，保健食品是指声称具有特定保健功能或以补充维生素、矿物质为目的的食品。即适宜于特定人群使用，具有调节机体功能的作用，不以治疗疾病为目的，并且对人体不产生任何急性、亚急性或慢性危害的食品。

Industry in the expert has said，Health food is not a drug，Could not so fast response，Can't guarantee to who are effective。this，From the definition of health food can see out。According to our country《For health food registration》，Refers to the health food claims to have specific health functions or to supplement vitamin、Minerals for the purpose of food。That is suitable for the specific use，Has the function of regulate the body，Not to treat disease for the purpose，And to the human body does not produce any acute、Subacute or chronic hazard of food。

　　有专家表示：“根本就没有立即显效的减肥保健食品，除非它添加了西药成分。保健食品归根到底只有保健功能，不具有治病功能。在美国，没有保健食品的概念，只有膳食补充剂，主要对治疗起辅助作用。‘是药三分毒’，只要加了西药就一定有副作用。”

Experts say：“There is no immediate health food reducing weight markedly improved，Unless it added western medicine composition。Health food in the end only health care function，Do not have cure function。In the United States，Not the concept of health food，Only dietary supplements，The main treatment for a supplementary role。‘Is medicine 3 minutes poison’，As long as the added western medicine will have side effects。”

打击问题产品 Strike problem product

举证仍是难题 Burden is still a difficult problem

　　专家介绍，为了规避政府相关部门的检查，商家非法添加违禁成分的手段越来越高，一些企业专门有研发团队，专项研究添加物，给监管带来了很大的难度。有一些小厂家为了逃避监管，在药店柜台上摆放的产品通常是合格品，但实际卖给消费者的却是含有违规成分的产品。

Expert introduction，In order to avoid the relevant government department's inspection，Businessmen illegally add banned substances means more and more high，Some enterprise specialized have research and development team，Special research additives，Supervision to cause a great deal of difficulty。There is a small factory to avoid regulatory，In the pharmacy counter put on products is usually accepts，But the actual sold to consumers is contains illegal component products。

　　同时，这些问题保健品被消费者举报后，还面临举证难题。相关商家会要求消费者拿出检验报告以证明产品含有非法添加成分。但这对普通消费者来说并非易事，首先，必须要知道产品中所含违禁成分的具体名称，才能进行比对检验；其次，通常检验一个样品中的一种违禁成分的费用最少也需要1200元，对于普通消费者，检测费用也是个问题。第三，目前能够出具具有法律效力检测结果的权威检测机关数量较少。

At the same time，These problems by consumer health products after the report，Burden is still faced with problems。Related businesses will require consumers take out inspection report to prove product contains illegal add composition。But it is not easy to common consumers，First of all，Must know that products contain banned substances of the specific name，To carry out comparison test；secondly，Often the test of a sample of a banned substances costs at least also need 1200 yuan，For ordinary consumers，Testing costs is also a problem。The third，Is now able to issue has the legal effect of the test results the authority of the small number detection authority。

　　在记者购买的几种“绿瘦”产品中，包装上的标称生产者并非“绿瘦”，而是其他厂家，广东绿瘦健康信息咨询有限公司的名字只出现在“监制”一栏，但产品使用的均为“绿瘦”商标，“绿瘦商城”在售的所有产品也都叫“绿瘦”。羊城晚报记者

At the press buy several“Green thin”products，Package nominal producer is not“Green thin”，But other manufacturers，Guangdong green thin health information consulting co., LTD. Name only appear in“Supervise the”A bar，But the use of products are“Green thin”trademark，“Green thin mall”In the sale all products is also call“Green thin”。Yang cheng evening news reporter