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收视率高压致养生节目泛滥 专家不专曝监管漏洞--亲稳网络舆情监控室
2012-08-27

  

专家”频频倒下曝养生节目监管漏洞 “experts”Frequently fell exposure health program regulatory loopholes

  

电视台人员披露养生成“收视率救星”节目多为外包制作 Television staff disclosure to preserve one's health“Ratings savior”Program for outsourcing production

  近年来,养生类电视节目异常火爆。养生电视节目的涌现,唤醒了民众对健康问题的关注和重视,提高了人们的健康意识和素养。但与此同时,因养生行业鱼龙混杂,市场监督体系有待完善,而普通老百姓对健康知识和信息还缺乏判断力,使得不少人对养生的认识存在诸多误区。如何才能避免良莠不齐的养生节目误导公众甚至危害公众的健康?这一问题,需要相关监管部门列入考虑范围并承担起相应的责任。

In recent years,Health is the kind of TV program is very prosperous。Health emerging TV programs,Awaken the public to health problems concern and attention,To improve the people's health consciousness and literacy。But at the same time,Because of good and evil people mixed up health industry,The market supervision system needs to be perfect,But ordinary people to health knowledge and information is the lack of judgment,Have many people to the living know there are many misunderstandings。How to avoid the good and bad are intermingled of preserve one's health program misleading the public and even harm the public health?This problem,Need relevant regulatory authorities into consideration scope and assume corresponding responsibility。

  

视点关注 Viewpoint attention

  在某电视台养生类栏目近日的一期节目中,一位养生专家表示,炒菜时过早放盐会让氯化钠中的氯挥发出去,只剩下钠。这一观点被网友认为是违反化学常识。事后,这位专家亲口承认,炒菜过早放盐氯会挥发是自己推测的。

In a television health class column recently the first phase of the program,A health experts say,While frying vegetables premature put salt will make sodium chloride of chlorine in volatile out,Only sodium。This view is net friend thought to be in violation of chemical knowledge。afterwards,The experts mouth has admitted,Cooking premature put salt chloride will be volatile is speculative。

  如今,许多观众打开电视屏幕会发现,大大小小的电视台都在播出各类养生节目。随着人民生活水平的提高,越来越多的人喜爱收看这类节目,但充斥屏幕的养生节目质量却是良莠不齐。与此同时,一个巨大的养生市场的形成,更是毁誉参半。

now,Many of the audience to turn on the TV screen will find,Greatly small TV broadcast in all kinds of health program。With the improvement of people's living standard,More and more people like watching this kind of program,But with the screen health program quality is the good and bad are intermingled。meanwhile,A huge health market formation,Is a mixed。

  

收视率压力下养生节目泛滥 Ratings under pressure to preserve one's health program flood

  记者注意到,受到广泛质疑的“盐”理论出自一段“炒菜出锅之前再放盐”的网络视频,而该视频又出自某电视台养生类节目。

Reporter noticed,Widely questioned“salt”Theory from a“Out of the pot cooking before put salt”Network video,And the video and from the television, keeping in good health programs。

  视频显示,当上述节目进行至8分钟时,现场专家“中国科学院教授金峰(节目字幕标注,正确应为金锋)”说,“炒菜的时候如果过早地放盐和酱油,都可以让里边的氯化钠的氯挥发出去,就剩下钠了……”

Video display,When the above programme to 8 minutes,Field experts“The Chinese academy of sciences professor JinFeng(Program title label,Correct products should be)”said,“When the dishes if prematurely put salt and soy sauce,Can let the sodium chloride inside the chloride volatile out,Leaves sodium......”

  短短几天之内,上述言论的截图及视频被转发上万次。很多网友认为该专家的观点违反化学常识,甚至有人戏称,“我的化学白学了”。

Within a few days,The comments of the screen and video can be sent thousands of times。Many netizens think that the expert's viewpoint in violation of chemical knowledge,Even someone calls,“My chemistry white learned”。

  针对视频中的观点,中国农业大学食品学院营养与食品安全系副教授范志红表示,氯化钠是非常稳定的化合物,熔点为801℃,烹调温度在200℃左右,在该环境下氯化钠不会分解,氯挥发的情况也不会发生,且钠是极其活泼的金属,遇水会立即生成氢氧化钠,不可能只剩下钠。

In view of the video,China agricultural university institute of food nutrition and food safety system, an associate professor at FanZhiGong said,Sodium chloride is very stable compounds,Melting point is 801 ℃,Cooking temperature at 200 ℃ or so,Under this environment does not decompose sodium chloride,Chlorine volatile situation also won't happen,And sodium is extremely lively metal,The influence of water would immediately generating sodium hydroxide,Could not only sodium。

  之后,《健康之路》栏目组工作人员表示,这期节目是由外包的委托公司制作的,专家是由委托公司找的。

after,《Health road》Column group staff said,This issue of the program is entrusted by the outsourcing company made,Expert is entrusted by the company looking for。

  安徽广播电视台的一位工作人员认为,目前国内的养生类节目已超过上百档。以往打开电视,黄金时段大多被新闻类节目和热播电视剧占据。可现在,养生类节目异军突起,不仅占据了不少电视台的黄金时段,有些还把它当成“收视率救星”。而且,只要和养生沾边的节目,哪怕在非黄金时间播出甚至重播,也有无数老老少少的“粉丝”在电视机前虔诚等候。

Anhui radio and television a staff think,At present domestic health programs already more than hundreds of files。Ever turn on the TV,Most prime-time news programs and popular television dramas occupy。But now,Keeping in good health programs rise,Not only occupied many TV during prime time,Some still regard it as“Ratings savior”。and,As long as and health preservation during program,Even if in a prime-time even the replay,Also there are numerous of all ages“fans”In front of the TV for devotion。

  “来自收视率的压力太大,所以电视台热衷于播养生节目。养生专家的走火,电视台所起的作用很大。”湖南电广传媒的工作人员向记者坦言。

“Ratings from too much pressure,So keen on television broadcast health program。Health experts refuge,TV play a role in the great。”Hunan DianGuang media staff said to reporters。

  “对于一些权威的电视台来说,在做这样的养生节目的时候除了广告利益以外,应该要考虑节目内容的审查,建立制作后的事后审查机制。考虑到现在的电视养生节目不是直播,而是录播,就完全有足够的时间对节目中的专业知识进行审查。不能一味地追求收视率,不能再造一个伪养生专家‘张悟本’出来。如果节目中需要生活常识以外的专业判断,应该请求另外的专家把关。”北京市律协政府法律顾问专业委员会副秘书长张峻铭说,在做这样的节目前,应当和请来的专家签订一个协议,养生专家承诺对自己所发表的养生言论负法律责任。节目组应当谨慎聘任有正式医学背景的专家,或者有针对性专业知识的专家来做栏目的审查。

“For some authority for television,Doing such a health program in addition to advertising outside interests,Should consider the contents of the programme review,Establish production after the review mechanism afterwards。Consider now TV health program is not live,But taped,Will have enough time to examine the professional knowledge of the programme。Can not blindly pursue ratings,Can't create another false health experts‘Zhang the enlightenment’out。If the program need life common sense outside of the professional judgment,Should ask for another expert checks。”Beijing LvXie government legal adviser professional committee deputy secretary general ZhangJunMing said,Doing this before program,And experts shall be, please sign an agreement,Health experts commitment to their health published comments negative legal responsibility。Take heed obsessed employment have formal medical background of experts,Or targeted professional knowledge of experts to do the program review。



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