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价格虚高过度包装 中国月饼市场老问题依旧--亲稳网络舆情监控室
2012-09-15
价格虚高、过度包装、无统一保质期 Price virtual high/Excessive packing/No unified shelf life
一年又一年月饼市场老问题依旧 Year after year moon cake market old problems still
离中秋节还有半个多月,月饼礼盒开始走俏。记者今天走访北京多家超市发现,月饼市场存在多年的价格虚高、过度包装等现象依然随处可见。
Away from the Mid-Autumn festival and for more than half a month,Moon cake gift box began to popular.Reporters visited Beijing today many supermarkets found,Moon cake market around for years price virtual high/Excessive packing etc. Phenomenon still can be seen everywhere.
记者来到位于北京西城区安德路附近的美廉美超市,发现前几日摆在二楼的月饼售卖点已经搬到了一楼显眼的位置。众多品牌的月饼礼盒让消费者眼花缭乱,价位则从几十元到几百元不等。
The reporter comes to is located in Beijing xicheng district AnDeLu nearby beautiful water beauty supermarkets,Found in several days ago on the second floor of the moon cake sale point has been moved to the first floor conspicuous position.Many brands of moon cake gift box let consumer dazzling,The price from a few tens of dollars to hundreds of dollars.
记者在超市转了一圈后发现,在售的月饼礼盒都有不同程度的折扣,从7折到9折不等。记者问:“为什么刚上市就打折啊?” 一名销售员拿起一盒月饼凑过来笑着说:“家家都在打折,不打折就卖不动啊,价格便宜点不是更实惠吗?你看,这盒是全鲍鱼馅的,非常上档次,我们卖688元,现在打八折。你要买得多,还可以多打点折。”
Reporter in the supermarket turned a circle found after,In the sale moon cake gift box has a different degree of discount,From 7 fold to discount inequality.The reporter asked:"Why to just listed is a discount?" A salesman picked up a box of moon cakes gather together to say with smile:"Every are on sale,No discount can not sell moves,Cheap point not more benefits?You see,This box is full of abalone filling,Very grade,We sell 688 yuan,Now play eight fold.Do you want to buy more,Also can discount."
随后,在新街口附近的物美超市,一名销售员向记者展示了一盒售价为468元的月饼礼盒:一个满是龙纹的金黄色盒子,里面设有上下两格,每格都由金黄色的绸缎垫底,一副皇家气派。 “光这个盒子就值不少钱了。你要是买得多,我们可以给你打9折。你如果是替单位采购,我们可以给你买10盒赠1盒,或者给你的发票上多开点金额。”这名销售员急切地说。
then,In the new street and near the supermarket,A salesman told reporters shows a box of price is 468 yuan moon cake gift box:A is full of golden dragon grain box,It has fluctuation two case,Each case are made by the golden silk bottom,A pair of royal style. "Light this box will value a lot of money.If you buy a lot,We can give you discount.If you are purchasing for unit,We can give you buy 10 box give 1 box,Or give you open on the invoice amount of points."The salesperson eagerly said.
在国贸附近的沃尔玛超市,记者询问销售人员:“为什么单价只要11.8元的月饼,放到了十只装的礼盒里,售价就要400多元?”销售员不屑地回答:“哪家月饼单卖不是十几元啊?装盒就贵了。”
In the itc near the wal-mart supermarket,Reporters asked about the sales personnel:"Why unit price as long as 11.8 yuan moon cakes,On the ten only install in the box,The price is 400 yuan?"Salesman disdain to answer:"A moon cake single sell not more than ten yuan ah?Boxes is expensive."
有业内人士告诉记者,根据《月饼强制性国家标准》规定,包装成本应不超过月饼出厂价格的25%。
The personage inside course of study tells a reporter,According to[Moon cake mandatory national standards]provisions,The packaging cost shall not exceed 25% of the ex-factory price moon cakes.
“买礼盒是为了送人,哪能细算价钱啊!就图外包装好看,看起来大气才好呢。”正在选购月饼的李女士告诉记者。
"Buy gift box in order to give people,How can settle the price ah!Will map the outer packing good-looking,Look atmospheric just good?."Moon cakes are the choose and buy of ms. Li told reporters.
值得一提的是,随着电子商务的发展,越来越多的人开始在网上购买月饼礼盒。记者通过淘宝网搜索“月饼礼盒”,竟然搜出10万余件商品,最畅销的一盒售价39元的月饼销量达1万盒之多。业内人士告诉记者,网络上销售的月饼价格比较便宜,但可能存在不少“水分”,消费者在购买时更须谨慎。
Be worth what carry is,With the development of e-commerce,More and more people begin to buy on the net moon cake gift box.Reporter through the taobao search"Moon cake gift box",Should find out more than 100000 pieces of goods,Best-selling a box of price and yuan moon cakes sold more than 10000 boxes of many.The personage inside course of study tells a reporter,Internet sales of mooncakes price is cheaper,But there may be many"moisture",When consumer is buying more must be cautious.
此外,新版《食品添加剂使用标准》实施后,月饼保质期大幅缩短。记者在几家卖场发现,大多数月饼礼盒的保质期都在60天左右,少数几个月饼礼盒超过了60天,有的甚至达到120天。据了解,目前,强制性国家标准中并没有统一规定月饼的保质期,而是由生产企业根据自己的产品和工艺自主掌握。北京市工商局的一名工作人员提醒,一般来说,广式月饼的保质期在60天左右,乳酪式月饼的保质期只有45天左右,对于保质期较长的月饼,消费者要谨慎购买。(记者杜鑫)
In addition,new[Food additives using standard]After implementation,Moon cake greatly shorten the period.Reporter found that in a few stores,Most of the moon cake gift box in the shelf life of 60 days or so,A handful of moon cake gift box more than 60 days,Some even up to 120 days.It is understood,At present,Mandatory national standards and no unified regulation the shelf life of moon cakes,But by production enterprises according to their own products and technology independent master.The Beijing bureau of industry and commerce of a staff reminded the,Generally speaking,Extensive pattern the shelf life of moon cakes in 60 days or so,Cheese cakes shelf life only 45 days or so,To guarantee period longer moon cakes,Consumers should be careful to buy.(Reporter DuXin)
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