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药品摆放黄金视线段调查:贵药提成高摆得最显眼--亲民维稳网络舆情监测室
2012-11-07
站着还想买便宜药,这个有点难 Stand still want to buy cheap medicine,It's hard
药店里昂贵的药最显眼,便宜药得蹲下来找;业内人士称这是公开的秘密 Pharmacy in expensive medicine the most conspicuous,Cheap medicine have to squat down down to find;The personage inside course of study says that it is an open secret
最近,一条微博在网上热传:“一药厂老师傅称,去药店买药,一定要蹲下来。站着视线内的药全是提成高的,效果一般,好药都在下面。记住了,蹲下来!”
recently,A micro bo in the online heat transfer:"A pharmaceutical factory experienced worker said,Went to a chemist's shop to buy medicine,Must squat down.Stand in the line of sight of the medicine is full of the high commission,Effect general,Good medicine in the following.Remember the,Squat down down!"
短短几天时间,这条微博在网上的转发量就超过4万次。昨天,重庆晨报记者走访了主城区近10家药店,发现众多药店的确有着这样的潜规则:卖得最贵的药,往往占据了货架的最好位置,而价格便宜的药,通常都摆放在药架角落的不显眼处。
Just a few days,This article micro bo in the forward amount is more than 40000 times.yesterday,Chongqing morning paper reporter interviewed urban nearly 10 pharmacy,Found many pharmacy indeed have a such latent rules:Fetch the most expensive medicine,Often occupy the shelves of the best position,And cheap medicine,Usually put in the medicine frame the corner not conspicuous place.
调查 survey
便宜药几乎消失了 Cheap medicine almost disappeared
昨天,记者以感冒有点咳嗽为由,对解放碑、临江门、民生路、七星岗、较场口一带的多家药店进行了走访。
yesterday,Reporter to catch a cold a bit for cough,In the jiangbei/Linjiang door/minsheng/QiXingGang/Relatively area of the several pharmacy visit.
在临江门一家桐君阁大药房里,记者一说要买感冒咳嗽药,店员立刻把记者领到专售感冒药、咳嗽药的柜台。记者注意到,药架共分5层,放满了各种价格的治感冒咳嗽的非处方药。
In linjiang door a tung jun pavilion in the large pharmacy,Reporters say buy cold cough medicine,Clerk immediately sent reporters into selling cold medicine/Cough medicine counter.Reporter noticed,Medicine frame is divided into five layers,Filled with all sorts of price of a cold cough non-prescription drugs.
听说记者咳的痰不多,店员拿起了一种某品牌的感冒止咳颗粒(位置大约与视线齐平),标价是16.5元。当记者嫌贵后,她又从下层货贺拿起了一盒复方氨氛烷胺胶囊,价格9.5元。
Heard reporter cough phlegm not much,Clerk picked up a kind of a certain brand of cold cough particle(Position about and line of sight flush),Price is 16.5 yuan.When the reporter too expensive after,She and from lower cargo he picked up a box of compound ammonia atmosphere paraffin amine capsule,Price 9.5 yuan.
“原来我吃的维C银翘片很便宜,治感冒也还行,这里有吗?”听到记者这样问,店员摇摇头,就不再搭理了。
"Originally I eat vitamin C flos ionicerae and fructus forsythiae piece very cheap,A cold is also ok,Here are you?"Heard reporters ask,Clerk shook his head,It is no longer the respond.
记者随后又来到民生路的万和大药房。这次,店员给记者推荐的是一款价格为22元的利肺片。这款利肺片也是整个感冒咳嗽药架里最贵的一种。
Reporters then came to the people's livelihood of the road and big pharmacy.the,Shop assistant to the reporter recommends is one price for 22 yuan of the lung.This type of the lung is also the whole cold cough medicine frame in the most expensive one.
在要求推荐更便宜的药后,店员转身从下层药架里拿了另一种价格为16元的感冒清热软胶囊递给记者。“我们这种治感冒的药是卖得最好的,没有更便宜的了。”记者对比发现,这种药除了厂家不同外,和之前药店推荐的感冒药的药物含量、适用症等基本没有差别。
Recommended for more cheap drugs,The clerk turned from lower drug frame took the another price for 16 yuan cold heat soft capsule to reporter."We this cold medicine is sold best,Don't have anything cheaper."Reporter found that compared,This medicine in addition to different manufacturers outside,Before the cold medicine and pharmacy recommend the drug content/Applicable sickness and so on basic no difference.
记者一共走访了解放碑近10家大药店,发现同样一个特点:摆放在柜台上面、醒目位置的药品价位相对较高,而摆放在柜台下面的则是便宜药———我们记忆中一两元一盒的药几乎都消失了。
Reporters visited the jiangbei in recent 10 big pharmacy,Find the same characteristics:Put on the counter/Full position drug price relatively high,And put in the counter the following is cheap medicine -- we memory two yuan in a box of medicine are almost disappeared.
市民 citizens
没有蹲下来买药的习惯 No squat down down to buy medicine habits
今年60岁的贾女士是个高血压患者,每天都要服用降压灵、阿司匹林肠溶片等药物。昨天,她告诉记者,以前买的阿司匹林肠溶片才1.8元/瓶,一瓶有100片,够吃3个月。但每次去药店买时,店员总是向她推荐摆在上方的另一种盒装阿司匹林肠溶片,一盒才10多颗,但要卖到六七元。“要买1.8元/瓶的便宜阿司匹林肠溶片,每次都要问过店员,她才很不情愿地从处方药柜台的最底层翻出来。”贾女士说。
This year at the age of 60 patients with high blood pressure is a lady jia,Every day to take decompression spirit/Drugs such as aspirin enteric-coated metformin hydrochloride.yesterday,She told reporters,Buy previously aspirin enteric-coated metformin hydrochloride to 1.8 yuan/bottle,A bottle of 100 tablet,Enough for three months.But every time go to the drugstore is bought,In the shop is always recommended above to her in another box aspirin enteric-coated metformin hydrochloride,A box of just more than 10 star,But to sell to six or seven yuan."Want to buy 1.8 yuan/bottle of cheap aspirin enteric-coated metformin hydrochloride,Every time you want to ask the clerk,She was very reluctantly prescription counter from the bottom of interpret."Jia said ms.
昨天下午3点左右,记者在七星岗附近一家药店里观察发现,20多分钟里,共有5位市民前来买药。他们都在店员的带领下购买了感冒药,其中4人都买了店员推荐的药架上方价格较高的感冒药,对于记者“为什么不看看药架下方的药”的提问,他们的回答都是:没有蹲下来买药的习惯。
3 o 'clock yesterday afternoon,Reporter in the QiXingGang a nearby pharmacy found in observation,More than 20 minutes,There are five people came to buy medicine.They are in the shop assistant lead buy cold medicine,Four people are bought clerk recommended medicine rack above price higher cold medicine,For journalists"Why don't you look at medicine frame the medicine"questions,Their answers are:No squat down down to buy medicine habits.
揭秘 revelation
不仅药店,超市也这样 Not only pharmacy,Supermarket so
昨天,在重庆药品零售行业从业十余年的何先生告诉记者,把便宜药摆在下面,这早已是“业内公开的秘密”。他说,货品摆放是一门学问,一般来说,3米内视线直视的地方,称做黄金视线段,摆在这个位置的药品是最容易被消费者看到并购买的。
yesterday,In chongqing pharmaceutical retail industry for more than 10 years Mr. He told reporters,The cheap medicine in below,This is already"The open secret".He said,Goods put is an art,Generally speaking,3 meters inside the line of sight look into place,Called the golden line of sight section,In the position of the drug is the most easy to see and consumers to buy.
何先生告诉记者,卖便宜药基本都无钱可赚,经销商都不愿意回收,一旦过期失效就只能由药店承担损失。而价格偏贵的药物售卖后药店的利润大得多,导购人员也有更高的提成。“店员的收入是底薪加提成,这个提成就来自高价药的销售,推荐贵药是很自然的。”
Mr. He told reporters,Sell cheap medicine basic are no money can make,Dealers are not willing to recovery,Once the expired can only by pharmacies bear a loss.But the price partial expensive drugs after sale drugstore much profit,Promotions specialist personnel to also have a higher commission."The clerk's income is the basic salary plus commission,This carry achievement from high drug sales,Recommend your medicine is very natural."
他还表示,这个潜规则不仅仅适用于药品零售业,超市等领域同样适用。“不信你去超市买牙膏试试看,只卖两三元的最普通牙膏,都是在货架最后一格。”(记者 曹嘉智 实习生 王苑秋)
He also said,The latent rules not only applicable to drug retailing,Supermarkets are also suitable for field."Don't believe that you go to the supermarket to buy toothpaste give it a try,Sell only two or three yuan the most common toothpaste,In the last case shelf."(Reporter CaoJiaZhi interns WangYuanQiu)
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