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记者卧底探秘假牙黑作坊:成本几十元医院卖6千--亲稳舆论引导监测室
2012-11-26

  

假牙成本几十元到医院卖6000出货单显示精佳艺义齿加工中心产品销往十多个医院诊所,业务员自曝与医生“沟通术” False teeth cost a few yuan to the hospital sell for 6000 delivery order display fine beautiful art denture machining center the products are sold to more than ten hospital/clinic,The salesman's and the doctor"Communication technique"

  在精佳艺义齿加工中心,老板都不在厂里居住。

In the fine beautiful art denture machining center,The boss are not living factory.

  每天上午,老板黄禹超、李健东、李健伟和业务员周德彬会陆续出现。“三个老板每天出去多是送货。”几名技工透露,老板们和业务员手里都有多个诊所和医院的资源。

Every morning,The boss HuangYuChao/LiJianDong/LiJianWei and the salesman ZhouDeBin will appear in succession."Three boss went out every day is delivery."Several mechanic revealed,Bosses and the salesman hand has many clinic and hospital resources.

  为摸清该厂的销售渠道,11月中旬,另一路新京报记者以应聘业务员为名进厂。

For understanding the factory sales channels,In the middle of November,The other new Beijing news reporter to apply for the salesman name into the factory.

  “你要是有医院和诊所的资源,我们有的业务员每月能赚好几万。”该厂负责招聘的股东李健东说。

"If you have the resources of the hospitals and clinics,We have a monthly can make tens of thousands."The factory to be responsible for the recruitment of shareholders LiJianDong said.

  记者提出,想先跟老业务员去固定客户那熟悉一下业务,李健东同意。

Reporter put forward,Want to talk with old salesman to fixed customer that familiar with the business,LiJianDong agreed to.

  

业务员自曝推销伎俩 The salesman's sales tactics

  “假牙这生意,其实没啥跑的。”11月15日,业务员周德彬向记者传道。

"Dentures this business,In fact nothing run."November 15,,The salesman ZhouDeBin preach to the reporter.

  周德彬称,他在大、小假牙加工厂做业务员十多年,对订单流程非常熟悉。

ZhouDeBin says,Him in the/Small teeth processing factory to do the salesman for more than ten years,To order process are very familiar with.

  一颗假牙出厂流程很简单,业务员与医院或诊所接触、熟络,从各个门诊拿到订单,取好模型后,直接送到加工厂,大概一个星期,假牙做出后,再由业务员送至门诊。

A false tooth factory process is very simple,The salesman and hospital or clinic contact/well,From various outpatient service to order,Take good model,Direct to the processing plant,About a week,Dentures after a,By the clerk again sent to the clinic.

  周德彬的技巧是:每去一家医院或诊所,都会嘱托业务员将样品做得特别精细,告诉医生,自己有能力保证产品质量。

ZhouDeBin skills:Each go to a hospital or clinic,Will entrust the salesman will sample do especially fine,Told the doctor,You have the ability to guarantee the quality of the product.

  “如果诊所是医生自己开的,你就得报实价;如果联络的医生是外聘的,你可以报高点价,必须跟他说好提成。”周德彬称,如果到了公家医院,要先找科室主任谈,“你要先拿低价吸引他,给他甜头,让他用你的产品,至于主任怎么给患者定价,咱们不管,假牙真正的暴利在医生那,真正赚大钱的是他们。逢年过节一定要送礼,稳住这些关系。”

"If a doctor clinic is open,You'll have to quote firm price;If contact a doctor is the external,You can sign up for a high price,Must speak with his commission."ZhouDeBin says,If the public hospital,To first find department director talk about,"You'll have to take low to attract him,Gave him sugarplum,Let him use your product,As for the director how to give patients pricing,Let's no matter,Denture real profits at the doctor's,True is that they make a lot of money.Holiday must be a gift,Hold these relationships."

  周德彬称,一般而言,大医院不会采用像精佳艺这样的小厂产品,厂子的目标客户群是中小医院和诊所,“他们很少会问你厂里的资质问题,你顶多拿上咱们的《医疗器械生产企业许可证》复印件,对方一般不向你要《医疗器械注册证》,大家都心知肚明。”

ZhouDeBin says,Generally speaking,Big hospitals won't like using pure beautiful art such small factory products,Factory target customer is small and medium-sized hospitals and clinics,"They seldom will ask you questions the qualifications of the factory,You might at least take our[Medical device manufacturing enterprise license]copy,The other general not to you want to[Medical instrument registration certificate],Everyone knew."

  除从医院和诊所直接拿活外,业务员还有“外活儿”。

In addition to from hospitals and clinics directly with live outside,Salesman and"External work".

  业务员外出跑活,有些义齿加工厂订单量大,忙不过来,业务员从其他加工厂拉来订单,他们自己做,“完工后直接送给门诊医生,患者根本不知是哪家工厂做的。”

The salesman run out to live,Some denture processing factory orders big,busy,The salesman from other plant pull to order,They do,"After the completion of the direct to clinic doctor,Patients fundamental don't know is which factory do."



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