2012年，随着食品安全问题不断深入人心，越来越多的网友自发加入到监督的队伍中，网络成为揭露问题的新战场。网友的积极参与将事件第一时间传递给消费者的同时，却也让一些谣言“浑水摸鱼”得以传播，伤害了正常的食品产业。专家认为，用好全民监督食品安全的力量，既应强调群防群治的格局，又不应矫枉过正；既要集微薄之力推动食品安全，又要避免三人成虎、众口铄金伤害国民对食品安全的脆弱信心。

In 2012,,Along with to continuously going deep into the food safety problem,The supervision of more and more netizens spontaneously to join the team,Network has become a new battlefield exposed problems.Net friend to take an active part in the events of the first time transfer to consumers at the same time,But also make some rumor"Fished in troubled waters"To spread,Damage the normal of the food industry.Experts say,With the strength of the national food safety supervision,Both should be stressed that the pattern of materialize,And should not be overkill;To set the meager strength to promote the food safety,And to avoid three people into a tiger/Give harm national fragile confidence in food safety.

网络曝光展现另一个“舌尖上的中国” Show another network exposure"On the tip of the tongue of the China"

　　2012年对于复旦大学的研究生吴恒来说，无疑是特殊的。2011年，在得知自己爱吃的牛肉可能是用牛肉膏制造的假牛肉后，吴恒就决定，要做一个收集专门曝光食品安全问题的平台，让更多的人了解到食品安全现状，提高公众防范和主动监督的意识。随后，他创办了食品安全网站“掷出窗外”，搜集了近3000篇关于食品安全问题的新闻报道，绘制出中国食品安全问题形势图，一度还因为点击量过大而导致网络瘫痪。

For 吴恒 graduate student of fudan university in 2012,There is no doubt that is special.In 2011,,In that his love to eat beef can be made of beef paste off after the beef,吴恒 decided to,To do a collection platform specially exposure food safety problems,Let more people know to the food safety situation,Enhancing the public awareness of prevention and active supervision.then,He founded the food safety"Throw out of the window",Collect nearly 3000 news article about the problem of food safety,Draw the China's food safety situation,Once also because due to large amount of click on network paralysis.

　　吴恒对记者说，作为一个学生，自己的社会资源和渠道都非常有限，但网络提供了一个方便快捷的平台，让信息更加有效迅速、无门槛地传播出去，极大地降低了传播的成本，这是自己通过网络去传递食品安全信息的最大原因。“由于存在信息不对称，每个人在食品安全面前都遭遇同样的风险。以前媒体可能只能影响一部分消费者，现在网络跨平台的效应，能让大家及时了解到更多资讯，自然会成为食品安全监督的新战场。”

吴恒 told reporters,As a student,Their own social resources and channels are very limited,But the network provides a convenient platform,Make information more effective/There is no threshold to spread out,Greatly reduce the cost of communication,This is yourself through the network to transmit the biggest reasons for the food safety information."Because of the asymmetric information,Everyone encounters the same before the food safety risk.Before the media may be only part of the consumer,The effect of cross-platform network now,Can let you know more information in a timely manner,Will become a new battlefield the supervision of food safety."

　　吴恒的这一举动只是网民参与食品安全监督曝光的一个缩影。2012年6月，一款名为“中国求生手册”的应用程序就走红网络，上架苹果商店仅短短三天，累计下载超过10万次，这款以食品安全事例为主要更新内容的应用程序一度颇受热捧。

吴恒 of the move is a miniature of the Internet users to participate in the food safety supervision and exposure.In June 2012,A name"China's survival manual"Network application is popular,Shelves apple store only three short days,Cumulative downloaded more than 100000 times,This update with food safety case as the main content of the application once held heated.

　　微博名人、天使投资人薛蛮子也在自己的《蛮子文摘》中推出了“舌尖上的另一个中国”系列，网罗了众多食品安全问题供网友查阅，并提出“推进食品安全生产前进一毫米”的口号，得到广泛认同。

Micro bo celebrity/Angel investors xue savages also on their own[Savages abstract]Rolled out in"On the tip of the tongue of another in China"A series of,Net many food safety problems for the net friend,And put forward"To promote food safety production forward a mm"The slogan of the,Widely recognized.

　　复旦大学公共卫生学院教授厉曙光说，网友对食品安全的高度关注对政府加大监督是一个极大的促进作用，将激发政府更好地发挥职能，更有力地监管食品安全问题。

Fudan university school of public health professor LiShuGuang said,The height of the net friend of food safety concern for the government supervision is a great role in promoting,Will stimulate the government exert better function,Supervision of food safety problems effectively.

　　吴恒表示，一个事情发生在网络世界中将产生更大的效果，正是有越来越多的人参与其中，消费者通过网络的平台团结起来，发出自己的声音，网络将这些声音汇集成了一种力量，扩大了影响力，才能去改变食品安全的现状，“能推进哪怕一毫米，都是值得的”。

吴恒 said,A world of things happen in the network will have the greater effect,It is more and more people are involved,Consumers through the network platform together,Send your own voice,Network will be the sound collection become a power,Expand the influence,In order to change the present situation of food safety,"Can promote even a mm,Is worth it".

网络谣言如何止于智者 Internet rumors how to stop at the wise

　　然而，值得注意的是，由于缺乏一定的专业知识，也导致很多谣言被恐慌性传播，谣言伤农现象频繁出现，给我国食品企业和农业生产带来极大损失。

However,,It is important to note that,For lack of a certain professional knowledge,Also lead to a lot of rumors spread panic,Rumors hurt farmers phenomenon to appear frequently,Food enterprises and agricultural production in our country brought about great losses.

　　2012年5月，有微博称，“黑心商贩用针头对准了尚未到成熟期的西瓜，所注射的是禁用食品添加剂——甜蜜素和胭脂红”。而事实上早在2006年此消息已被《新闻记者》杂志评为年度十大假新闻。

In May 2012,A micro bo said,""Dirty" vendors with a needle at the watermelon has not yet been to maturity,The injection is banned food additive, thekermes red and sweet".In fact as early as in 2006 has been the news[The news reporter]Magazine's annual ten false news.

　　2012年10月，有认证用户发布微博，“十几斤重的小猪养到200斤的成猪，只需5到6个月。饲料是用100斤粮食拌几十斤添加剂制成，添加剂含有大量激素”。2012年12月，又有报道称，“一只鸡从孵出到端上餐桌，只需要45天，是用饲料和药物喂养的，投喂的饲料能毒死苍蝇”。由于缺乏畜禽养殖的专业知识，对现代科学发展的进度认识不足，许多网民看到上述消息后都表示十分担忧。

In October 2012.,Have the authentication user by micro bo,"Ten pounds of pig keep to 200 catties of pigs,Just 5 to 6 months.Feed is made from 100 jins grain mix a few jins additives,Additives containing a large amount of hormone".In December 2012,And reports,"A chicken from the hatch on the end table,Only need 45 days,Is on a diet of feed and drugs,Feed the feed can kill flies".Due to a lack of livestock and poultry breeding of professional knowledge,Understanding of the progress of the development of modern science,Many netizens to see the news are very worrying.

　　事实上，肉鸡需要喂养半年才能出栏的情况，早就变成了历史。专家介绍，40天左右出栏在世界范围也属于正常水平。中国畜牧兽医学会副秘书长马闯告诉记者，养殖业生长周期的缩短，主要是三方面因素影响：育种技术的不断提高、饲料营养结构的合理和养殖环境的提升。

As a matter of fact,Chicken feed for half a year is needed to market situation,Already become the history.Expert introduction,About 40 days market around the world also belongs to the normal level.Vice secretary of China animal husbandry and veterinary association MaChuang told reporters,Breeding of the growth cycle shorten,Are mainly three factors influence:Breeding technology continuously improve/Feed nutrition structure is reasonable and the ascension of the aquaculture environment.

　　厉曙光认为，由于部分消费者缺乏专业性，一些消费者在现象面前不能看到本质，再加上“说话无罪、炒作有理”，有时候就会以偏概全、以小见大、以点代面，导致一些个别现象被不断放大，加深人们的恐慌情绪，对相关食品产业造成较大伤害。

LiShuGuang think,Due to the part of consumers lack of professionalism,Some consumers can't see in front of the phenomenon,plus"Speak not guilty/Hype right",Sometimes will be biased/With small see big/From point to area,Result in some individual phenomena have been enlarged,Deepen people's panic,Greater damage to the food industry.

　　谣言被一次次粉碎后再获“新生”，究其原因，“一是传播谣言的人影响力远远超过辟谣的人，二是消费者倾向于把他们最先接收到的信息当作真的，三是消费者对负面的消息更容易相信。”美国普度大学博士、科普作家“云无心”说，不信专家信传言的现象发生，说明政府在风险交流方面做得还不够。

Rumors and shattered again after"new",Investigate its reason,"One is those who spread rumors influence far beyond the rumor,Second, consumers tend to put them in the first to receive the information as true,Three consumer to negative news is more likely to believe that."Dr. Purdue university in the United States/The popular science writers"Cloud not intentional"said,Believe not experts believe that the phenomenon of occurrence,That the government didn't do enough in terms of risk communication.

构筑食品安全之墙仍需群防群治 Build the wall of the food safety is still need to materialize

　　打铁还需自身硬。专家认为，对于食品安全问题，政府、公众、科学家都应该“零容忍”，必须形成全过程的监管体系，杜绝监管盲区，即从食物制作的源头、到最后的去向，都必须建立起完整的监管和沟通渠道，重罚监管，才能筑起食品领域的“安全墙”，才能打消网民心中的疑虑，用事实让谣言无处生存。

The iron is hot still need their own hard.Experts say,For food safety problems,The government/The public/Scientists should be"Zero tolerance",To form the whole process of supervision system,Put an end to regulatory blind area,That is, from the source of food production/To go in the end,Must establish the complete surveillance and communication channels,Carried out supervision,Can be built in the field of food"Safety of the wall",To reassure people in the heart,With the fact that the rumor is survival.

　　据介绍，目前我国食品领域法规太多，有些还互相冲突，管理部门权责重叠或监管灰色地带的存在等根本性问题仍未解决，在部分分管领域“各管各的”现象仍然存在。监管部门需要改变“头疼医头、脚疼医脚”的监管风格，避免真空地带。

According to introducing,At present our country food laws and regulations,Some even conflict with each other,Management responsibilities overlapping or regulatory fundamental problems such as the existence of the grey zone remains unresolved,In the field of part of the charge"Each tube of"Phenomenon is still.Regulators need to change"Have a headache medicine head/Foot pain medical foot"The supervision of the style,Avoid vacuum belt.

　　还需建立强化企业和产品的准入、退出机制，对违法企业实行“杀一儆百”式的处罚。有不少网民都表示，应提高生产企业准入门槛，细化许可审查要素标准，对部分重要品种经营单位实施单独许可登记，严格证照管理；退出方面，要加强行业清理整顿，淘汰不符合要求的生产经营单位。在产品退出方面，要完善不合格食品、过期食品召回、退市的管理制度。

Still need to set up to strengthen the enterprise and the access of the products/Exit mechanism,For illegal enterprise"The boy"Type of punishment.There are many netizens said,Should improve production enterprise admittance threshold,Refined licensing examination standard,Varieties of some important business entity separate license registration,Strict licenses management;From aspects of,To strengthen industry rectifications,Out is not in conformity with the requirements of the production and business operation entity.In the product out,To perfect the unqualified food/Expired food recall/Retreat city management system.

　　加强风险交流，也是监管部门应注意的。厉曙光认为，应鼓励更多专业的学者积极参与到科普工作中，在事件发生后第一时间辟谣或解释，让公众了解“吃的真相”，做好风险交流，而不是让一个村一个人说的话、做的事都被无限放大。

Strengthen risk communication,And regulators that should be paid attention to.LiShuGuang think,Should be encouraged to more professional scholars actively participate in the work,The event happens the first time the rumor or explanation,Let the public know"For the truth",Do risk communication,Rather than let a village, a man said/Do be magnified indefinitely.

　　上海市政协常委、中科院生命科学研究院研究员沈建华建议，面临相关的公共安全事件，公共管理部门除了切实加强监管外，也应该及时到位地履行面向公众的信息服务功能，向公众提供清晰、全面、专业而又通俗的信息服务，抓住一切机会帮助公众树立正确的理念。（记者 周琳）

Standing committee of the Chinese people's political consultative conference in Shanghai/Life science research institute of the Chinese academy of sciences researcher ShenJianHua Suggestions,Facing the relevant public security incident,Public management department in addition to strengthen the supervision,Should be in place in time to perform the information to the public service function,Provide a clear to the public/In an all-round way/Professional and popular information services,Seize every opportunity to help the public to set up the correct ideas.(The reporter ZhouLin)