就此前引发社会广泛关注的“速生鸡风波”，肯德基母公司百胜餐饮集团中国事业部主席兼首席执行官苏敬轼昨日在官方微博上发布道歉信，承认自检流程可操作性欠佳、检测结果没有主动通报政府，并作出四项承诺。

It had caused wide public concern"Fast-growing chicken storm",KFC parent yum brands group China group chairman and CEO SuJingShi yesterday in the official micro bo published an apology letter,Admit that self process poor maneuverability/Test results reported no active government,And make four commitment.

　　

肯德基两年知情不告 KFC two years against failure

　　2012年12月18日央视报道了肯德基原料鸡供应商饲喂速生鸡，但之后肯德基方面立即撇清与速生鸡的关系，并称肯德基对于原材料方面有完整的检测体系。

In December 2012, and CCTV reported the KFC chicken supplier raw material feeding fast-growing chicken,But after KFC in abandoned immediately clear and fast-growing chicken relationship,For raw materials and KFC have complete testing system.

　　随后在12月20日，上海市食安办发布关于百胜集团的相关调查，调查显示，自2005年8月以来，百胜委托上海市食品药品检验所进行第三方检测，其中2010年至2011年，曾检出8批产品抗生素残留不合格，但这些检测结果在报给百胜以后，百胜并没有在第一时间向相关监管部门报告结果，公众更是毫不知情。

Then in December twenty days,Shanghai food Ann do release the related investigation about yum! Group,Investigation shows that,Since since August 2005,Yum! Entrust Shanghai food and drug inspection office with the third party inspection,The 2010 to 2011,Once checkout and antibiotic residues products unqualified,But these test results reported in after use,In the first time and no use to relevant supervision department report results,The public is not informed.

　　而对于对此为何两年知情不告，百胜在上月底曾表示，“速生鸡”事件中，百胜没有“瞒报”意图，原因是“目前中国相关法律没有规定要求企业向社会披露自检结果”。

For two years this why don't know that,Yum! In the end of last month said,"Fast-growing chicken"event,Yum! No"conceal"intention,Reason is"At present China's relevant laws not required to disclose the enterprise social self".

　　随着事态的发展，越来越多消费者在网上对肯德基两年内知情不告且其随后的相关表态表达了不满。

With the development of the situation,More and more consumer online to KFC two years against failure and its subsequent related statement expressed dissatisfaction.

　　

承认企业内部存在问题 Admit that the enterprise internal problems

　　在事件被曝光20多天后，百胜集团终于发布的公开致歉信称，对于百胜鸡肉原料供应的一系列事件，现在看来无论是企业自检流程可操作性欠佳、公司内部沟通不到位、供应商调整速度不够迅速、检测结果没有主动通报政府、个别员工的不妥言论，还是不够快速透明的外部沟通，都有不足之处令人遗憾。

In the events are more than twenty days after exposure,Yum! Group finally issued a public apology letter said,For yum! Chicken raw material supply of a series of events,Now whether enterprise self process poor maneuverability/The company internal communication does not reach the designated position/Supplier adjustment speed quickly enough/Test results reported no active government/Individual employee wrong speech,Still not quick transparent external communication,There are deficiencies unfortunately.

　　此前，在2012年12月28日的声明中，百胜对“接受采访的相关人员的不妥当言论”表达了歉意，但未就“瞒报”检测结果等道歉。

after,In December 2012, and the statement,For yum!"The interview of the relevant personnel of inappropriate comments"Expressed regret,But not just"conceal"Test results and apologize.

　　苏敬轼在道歉信上作出四项承诺，包括加强与政府主管部门的沟通，主动及时通报企业自检发现的问题，供政府监督管理等。

In a letter of apology SuJingShi four commitment,Include strengthening the communication with government departments,Active notice enterprise self the problems found,For the government supervision and management, etc.

　　苏敬轼最后称，“我也郑重向大家承诺，从我做起，并要求百胜员工始终以谦虚的态度，聆听各方声音，尽一切可能付出最大的努力，面对问题，严肃整改，提高管理品质。百胜重申为消费者把好食品安全关的决心，让大家在肯德基吃上放心鸡肉。”

SuJingShi finally said,"I solemnly promise to you,Starts from me,And ask the staff to use always modest attitude,Parties to listen to the voice,Do everything possible to give it our best shot,In the face of the problems,Serious rectification,Improve management quality.Yum! Reiterated the good food safety for consumers to shut,Let everybody in KFC chicken eat at ease."

　　记者昨日走访北京几家肯德基餐厅发现，餐厅所用的垫盘纸内容已经更换成宣传肯德基鸡肉原料安全的文字及图片。

Reporters yesterday visited Beijing several KFC found,Restaurant used pad bobbin content has been changed to propaganda KFC chicken raw material safety words and pictures.

　　

■ 市场反应 S market reaction

　　

“速生鸡”风波令肯德基销售额下滑 "Fast-growing chicken"Storm to KFC sales decline

　　“速生鸡”风波的影响已经逐渐浮现。拥有肯德基、必胜客等品牌的百胜集团本周一(7日)在给美国证券交易委员会的一份文件中表示，预计中国业务部门去年第四季度的同店销售额将下跌6%，而此前只预计下跌4%。

"Fast-growing chicken"The influence of the storm has gradually emerged.Have KFC/Pizza hut and other brands of yum! Group on Monday(7)In the United States securities and exchange commission said in a document,China is expected to business department in the fourth quarter of last year with shop sales fell 6%,Previously only expected fell 4%.

　　百胜表示，公司在中国的家禽供应正受到政府的调查，由此产生的负面舆论以及去年12月最后两星期肯德基中国销售遭到相应显著影响，在2012年12月最后两周销售量大幅下滑。当天百胜集团的股票一度下跌至每股64.26美元，跌幅达到5.4%。

Yum! Said,Company in China's poultry supply is being government survey,The resulting negative public opinion and last December, the last two weeks KFC China sales were corresponding significant effect,In December 2012 the last two weeks a sharp slowdown in sales.Use the group's stock once fell to $64.26 per share,Fell 5.4%.

　　据了解，2月4日百胜集团将公布四季度财报。

It is understood,On 4 February yum! Group will be announced by the fourth quarter earnings.

　　有业内人士指出，此次肯德基与消费者坦承这次问题，是源于此事件爆发至今不断恶化的影响，包括品牌美誉度和销量。

The personage inside course of study points out,The Kentucky Fried chicken and consumer admits the problem,Stems from this event since the influence of the outbreak of worsening,Including brand reputation and sales.

　　“年底国外大公司都要盘点在全球各个市场的业绩，百胜作为全球最大的餐饮集团，其中国区高层为此面对的压力会非常大，在此事件的影响下，肯德基在中国市场的销量也面临着下滑的危机。”该人士指出。

"The end of the year foreign big companies will count in all global market performance,Yum! As the world's biggest food group,The China top for this in the face of the pressure will be very big,In this under the influence of events,Kentucky Fried chicken in the Chinese market sales also faces the crisis of decline."This personage points out.

　　新京报记者 李静

The Beijing news reporter li

　　

百胜集团致广大消费者的公开信(节选) Yum! Group to the masses of consumers' letter(And screening)

　　近期中国百胜鸡肉原料供应的一系列事件给大家带来了困扰和影响。

China's recent yum! Chicken raw material supply of a series of events to bring you the trouble and influence.

　　现在看来，无论是企业自检流程可操作性欠佳、公司内部沟通不到位、供应商调整速度不够迅速、检测结果没有主动通报政府、个别员工的不妥言论，还是不够快速透明的外部沟通，都有不足之处令人遗憾，我谨代表中国百胜向大家诚挚道歉。

Now it seems,Whether enterprise self process poor maneuverability/The company internal communication does not reach the designated position/Supplier adjustment speed quickly enough/Test results reported no active government/Individual employee wrong speech,Still not quick transparent external communication,There are deficiencies unfortunately,I, on behalf of China to you use sincere apology.

　　我们向广大消费者郑重承诺：

We promise to the vast number of consumers:

　　1、改进对供应商抽样复检的方式，避免问题产品进入百胜物流体系；

1/To improve the supplier sampling review way,Avoid problems in logistics system product use;

　　2、加强与政府主管部门的沟通，主动及时通报企业自检发现的问题；

2/Strengthen the communication with government departments,Active notice enterprise self the problems found;

　　3、提高供应商对食品安全管控能力的要求，严格审核供应商资质；

3/Increase supplier of food safety control requirements of ability,Strict audit supplier qualification;

　　4、扶持鸡肉供应商采用先进养殖方法和管理模式。

4/Support chicken supplier adopts advanced breeding methods and management mode.

　　百胜餐饮集团中国事业部主席兼首席执行官苏敬轼（记者李静）

Yum brands group China group chairman and CEO SuJingShi(Reporter li)