据中国之声《新闻晚高峰》报道，全国人大代表、工程院院士钟南山爆料，他曾一天之内在三家媒体上，看到他"被"代言的药品广告，而且都是假药。经过一番调查钟南山发现，仅去年，在媒体上刊登的定性为虚假广告的药品就多达17万9千条次，这让钟南山和他的很多同行都感到愤怒和无奈。虚假药品广告毒害老百姓，是攸关性命的大事。如何杜绝虚假药品打广告？假药如何能通过层层审查，堂而皇之地走上媒体版面？到底是哪里出了问题？

According to the voice of China[News late peak]reports,The National People's Congress/Academy of engineering academician zhong nanshan Revelations,He had a day in the three media,To see him"be"Endorsement of drug advertising,But are fakes.After some investigation found zhong,Only last year,In the media published qualitative 179000 TiaoCi drugs for false advertising,This let zhong and many of his peers are angry and helpless.False drugs advertisement poison people,Is a life threatening event.How to put an end to the false drug advertising?How can counterfeit drugs through layers of review,Openly on the media page?What is wrong?

　　钟南山：北京2月3号涉及的假广告有3条是我的，钟南山做什么药一用就灵。很多同学朋友来问我是不是，如果是我，就多买点，我哭笑不得。这种情况到底是犯法还是不合理？这到底是什么，我真是不明白。

zhong:Beijing on February 3, involved in false advertising has three is mine,Zhong nanshan what drug use is spirit.Many friends ask me is be not,If it is me,Will buy more,I am in distress situation.This kind of circumstance is illegal or unreasonable?What is this,I really don't understand.

　　让钟南山不明白的是，为什么有这么多假药可以出厂，可以上市销售，甚至可以在媒体上大做文章。到底是哪出了问题？

Let zhong don't understand is,Why are there so many fake drugs to the factory,You can go on sale,Even in the media.What is wrong?

　　钟南山：这些假药广告会死人的！什么一加一大力士，那个东西加了很高剂量的伟哥，吃了以后很快就心力衰竭死人啊。这是犯法的事，作为医生来说，看着很痛心啊。

zhong:These fake ads will be dead!What is one plus one strong man,The stuff with a high dose of viagra,Ate a heart failure the dead soon after.This is an offence in law,As a doctor,,Look at very distressed.

　　据钟南山统计，去年在媒体上刊登的可以断定是假药的广告多达17万9千条次。两会前，钟南山再次走上街头做调查。2月3号这一天，钟南山在北京收集了88份报纸，其中有36条虚假药品广告。全国人大代表、从事制药行业的韦飞燕说，由于信息不对称，往往广告说得越夸张，老百姓就越信。

According to zhong,Published last year in the media can be concluded that as many as 179000 TiaoCi is fake advertising.Before the two sessions,Zhong again took to the streets to do investigation.The day on February 3,Zhong nanshan collected 88 copies of newspapers in Beijing,There are 36 false drugs advertisement.The National People's Congress/Engaged in the pharmaceutical industry wei swallow said,Due to information asymmetry,Often the more exaggerated advertisement says,Ordinary people, the more believe.

　　韦飞燕：首先医疗本身是信息不对称的一个行业，这种医疗小广告也就是抓住老百姓病急乱投医的心态，所以他们的市场肯定是很火爆的，做得越假越夸张，老百姓越想去尝试。

He swallows:First health itself is the asymmetric information of a business,Grasping this medical small advertising is catch people's state of mind,So their market must be very hot,Do the false the hyperbole,People want to try.

　　不仅仅是钟南山，这些年，名人因为被侵犯肖像权而把药企告上法庭的新闻屡见报端。拿名人做假代言，让药厂赚得盘满钵满。对受害的消费者、病人和他们的家庭所承受的痛苦，则视而不见。

Is not only a zhong,Over the years,Celebrities for the infringement of rights and the drug companies to court news we see an endless.Celebrities do false endorsement,Let companies earn plate.Consumers of victims/Patients and their families on the pain,Is turning a blind eye.

　　如何杜绝虚假药品打广告？假药如何能通过层层审查，堂而皇之地走上媒体版面？假药广告大行其道，症结究竟在哪里？

How to put an end to the false drug advertising?How can counterfeit drugs through layers of review,Openly on the media page?Fake advertising,Is the problem?

　　钟南山去投诉了，然而这次投诉的经过，却让这位敢于攻克医疗难关的强者，有苦说不出。

Zhong to complaints,But this complaint,But let the strong, dare to conquer medical difficulties,Have a bitter could not say.

　　钟南山：最近这次是投诉某一个很有身份的报纸，它说我们有具体的委托合同，说有我的亲笔签名。律师想办法找到了一个亲笔签名的复印件，那个签名不是我签的，仿我签的，再去找那个报纸，说这不是我的事，我们有合同有签名。

zhong:The latest is a have a lot of complaints as to the identity of the newspaper,It says we have a specific agency contract,Have my autograph.Lawyers to find a way to find an autographed copy,The signature is not my signature,Copy my signature of the,To go looking for the newspaper,Said it's not my thing,We have a contract with signature.

　　这笔糊涂账到底该怎么算？记者调查发现，药品要想打广告，先要到工商部门审批，而工商部门的审批往往集中在企业身上，药品是否有许可证？是否符合广告法？对于药品本身是否安全合理，在工商专业之外。因此有代表建议，药品广告审批能否增加药监局的专业环节。全国人大代表、盐城市疾控中心主任沈进进，在今年全国两会上，正是关注虚假药品广告泛滥的问题。沈进进说，无论是企业还是媒体双方都有利益驱动。

How to calculate the real?Journalist survey found that,Drugs to advertising,First to the department of industry and commerce for examination and approval,And often focused on the business of examination and approval of the ministry of commerce and industry,If there is a license medicines?Is in line with the advertisement law?For the drug itself is safe and reasonable,Outside the business professional.So there is on behalf of the suggestion,Drug advertising can increase the food and drug administration for examination and approval of the professional segment.The National People's Congress/Yancheng city centers for disease control and prevention director shen coming in,On the national two sessions this year,It is widespread attention and false drugs advertisement.Shen said in,Both companies and the media there is interest on both sides.

　　沈进进：厂家不惜花很多钱砸在广告上面，提高它的销售。很多媒体生存可能很大一部分来自于广告，为了广告费，有些在把关上面也不严。按照现有的广告法，它对药品的广告还有很多程序严控的，但是很容易被突破，监管也是存在不利。

Shen in:Factory is willing to spend a lot of money on advertising,Improve its sales.Many media survival may be largely from the advertisements,In order to advertising,Some also lax on guard a pass.According to the current advertisement law,Its advertising there are many programs on drug control,But it is easy to break,Regulation is also exist.

　　全国人大代表姜明建议，应该完善法律制度，对于制造假药的企业以及刊载假药广告的媒体，要严查严罚。

Deputy to the National People's Congress Jiang Ming advice,Should perfect the legal system,For the manufacturing of counterfeit drugs and published fake advertising media,To monitoring the grueling.

　　姜明：经济上严厉制裁，一下子罚得倾家荡产，那他就不会这样做了。新加坡管理的这么干净，就是吐一口痰，要罚人民币5000块钱，你就觉得那一口痰不能随便吐。根据现在怎么国家的这种情况来看，肯定是处罚力度不够。

Jiang Ming:Economic sanctions,Suddenly taken sick,That he wouldn't do that.Singapore management so clean,Just spit a mouthful of phlegm,There is RMB 5000 yuan fine,You are the one mouthful phlegm can't literally feel sick.According to the country of this kind of circumstance to see now,Must be punishment enough.

　　广东省卫生厅厅长姚志彬甚至建议，应该取消所有医疗广告，以免后患。无论如何，在虚假药品消失之前，老百姓要如何避免经济损失和人身伤害？全国人大代表、河南省工商行政管理局局长周春艳提醒。

Yao Zhibin even suggest director of health department of guangdong province,Should cancel all medical advertisements,In order to avoid future trouble.No matter how,In the false drug before disappearing,How can people avoid the economic loss and personal injury?The National People's Congress/Henan province administration for industry and commerce bureau chief Zhou Chunyan reminders.

　　周春艳：不要轻信这种有疗效的医疗药品的广告，因为，只要在广告当中涉及到产品疗效的广告都是违反广告法的。(记者舒晶晶)

Zhou Chunyan:Don't trust this kind of therapeutic medical drug advertising,Because of the,As long as the ads involving product efficacy of violation of advertisement law.(The reporter ShuJingJing)