“吸烟有害健康”，家喻户晓。2012年4月1日起，我国境内生产和销售的卷烟一律采用新的卷烟包装标志。警语字号将加大，并且撤销英文警语，警语字体与警语区背景色差要足够明显、醒目。而“中国打假第一人”王海在独家做客中国经济网《我消费》栏目“3·15在行动”——“烟草警示标语知多少？”特别直播节目时表示，目前这一规定在国内落实的并不如人意。

"Smoking is harmful to health",A household name.On April 1, 2012,Domestic production and sales of cigarettes in China are adopting new cigarette packaging symbol.Warnings will be increase font size,And cancel the English warnings,Warnings font and warnings area background color difference are obvious enough/marked.while"Impact is China's first man"Wang hai in China on exclusive JingJiWang[I consumption]column"3 · 15 in action"--"How much tobacco warning signs to know?"Special live TV,Currently in the domestic implementation of the regulations is not as good.

　　根据通知，卷烟条包的字体高度要不小于6.5毫米，卷烟盒包的字体高度不小于4毫米；撤销的英文警语以《境内卷烟包装标识的规定》中的另一套中文警语替代。将量化警语字体与警语区背景色差的色差值，这个规定是根据2005年签订的《烟草控制框架公约》来改的。但是在实际的运用当中我们觉得他改的还是完全不够。

According to the notice,Article cigarette package font height not less than 6.5 mm,Cigarette box package the font height of not less than 4 mm;Cancel the English warnings to[The provisions of the domestic cigarette packaging logo]Another set of warnings in Chinese instead.To quantify warnings font and warnings background color difference value of the color difference,This rule is based on signed in 2005[Framework convention on tobacco control]To change the.But in the use of actual we think he is completely enough.

　　与国外烟盒包装上醒目的“烂肺”、“烂牙”等触目惊心的图案相比，我国烟盒上的文字健康警示占烟盒正面及背面面积的30%。有控烟专家表示，这不符合《烟草控制框架公约》实施准则中使用图形方式健康警示，并至少占烟盒正面及背面面积的50%的要求。

With foreign cigarette packets marked on the package"Bad lungs"/"Bad teeth"Compared with such alarming pattern,Chinese text health warnings on cigarette packets of cigarette case 30% of the area of the front and the back.Tobacco control experts said,This is not what[Framework convention on tobacco control]Guidelines for implementation used in the graphic health warnings,And at least 50% of cigarette case front and the back area.

　　在节目现场，王海向观众朋友展示了在市面上可以买到的“中华”牌香烟。王海指出，《烟草控制框架公约》规定的是50%或以上，但是不应低于三分之一，我们中国是按照最低的底线来做的，对图片的使用，控烟公约约定的是可以采取包括图片或者是图像的这种形式，并不是强制性的。但是从其他国家或者是地区实际的应用来看人家大部分都使用的是图片和警示语相结合的。“中华”确实是不少于三分之一，我们看到面积有三分之一，但是它这种标识的警示语一点都不醒目，而且也没有震撼性，根本就起不到警示消费者注意健康问题的作用。

At the scene of the show,Wang hai friends shows to the audience can buy on the market"The Chinese"The cigarette.Wang pointed out that,[Framework convention on tobacco control]Is 50% or more,But should not be less than a third,We China is according to the lowest bottom line to do,The use of images,Convention on tobacco control agreement can be taken include pictures or images in this form,Is not mandatory.But from other countries or regions to the actual application most people use is the combination of images and warnings."The Chinese"Is no less than a third,We see what is the area of a third,But it is the logo of warnings is not marked,And there is no shock,Don't warn consumers pay attention to the role of health problems.

　　王海同时拿从香港购买的“中华”进行对比。“‘吸烟可以引发末梢血管疾病’，这个很明确的告诉烟民吸烟的具体危害，可能会导致你的末梢血管方面一些坏死等等，而且配有疾病的图片。从它的作用来看是比较有震慑的，能够达到警示人的效果。”王海解释称。

Wang hai take from Hong Kong to buy at the same time"The Chinese"Compared the."‘Smoking can lead to peripheral vascular disease’,This is very clear tell the specific hazards of smoking. Smokers,May cause you some aspects of peripheral vascular necrosis, etc,And equipped with the picture of the disease.From its role is more shock and awe,Can reach the effect of warning people."Wang hai explains.

　　针对记者对“同一品牌，不同的包装警示语”这一质疑，王海认为，纯属“内外有别”。

According to reporters"The same brand,Different packaging warnings"This question,Wang hai think,pure"Different from both inside and outside".

　　王海指出，香港方面的规定是和《烟草控制框架公约》相一致的，其规定的是警示语应该轮流使用。通过对比可见，香港的这种警示语有五、六个版本，还有一个是吸烟导致阳痿。分别是末梢血管、致癌、危及家人、导致皮肤过早衰老、以及更为直接的吸烟有可能导致死亡，这些警示非常明确具体，给消费者应该会带来一定的震撼。

Wang pointed out that,Hong Kong is the rules of the and[Framework convention on tobacco control]Consistent with the,Its provisions are warnings should be used in turn.By comparing the visible,Hong Kong has five such warnings/Six versions,One is smoking lead to impotence.Peripheral blood vessels/Cause cancer/Jeopardize the family/Lead to premature skin aging/Smoking can lead to death and more directly,These warnings are very specific,Should be able to brings certain shock to consumers.

　　王海认为，大部分人看到这种明确的警示，可能吸烟的欲望就会降低，但是国内包括“中华”在的香烟警示语，从字体来看，“中华”二字很明确、非常醒目，但是到了“警示语”这里就看不清了。它并没有像《烟草控制框架公约》要求的这样，非常明确地把“警示语”标识出来，而香港都是很明确的，是白底黑字，或者是红色，非常地醒目。

Wang hai think,Most people see this kind of clear warnings,Will reduce smoking may desire,But domestic including"The Chinese"In cigarette warnings,From the point of the font,"The Chinese"The word is very clear/Very smart,But by the"warnings"You can't see here.It does not like[Framework convention on tobacco control]Requirements of this,Very clearly"warnings"identified,While Hong Kong is very clear,Is the white background and black text,Or is it red,Very smart.

　　王海进一步告诉中国经济网记者，从“警示语”的面积来看，香港版的面积占到了烟盒的一半。从消费者知情权的角度来说，因为在国内烟草的危害宣传的远远不够。王海认为烟草公司在香港销售，在国外其他地方销售，已经掌握了这些烟草有可能具体造成哪些危害的这样一些信息，所以从《产品质量法》的角度讲，因为《产品质量法》有明确的规定，商品如果存在可能导致人身财产安全的这种危害，就应该给出“警示语”。

Further tell wang hai JingJiWang journalists in China,From the"warnings"The area of the view,Hong Kong version of the area accounted for half of the cigarette case.From the point of view of consumers' right to know,Because of the dangers of tobacco advertising in China is far from enough.Wang hai think tobacco company sales in Hong Kong,Other local sales abroad,Have mastered these tobacco could be specific what damage such information,So from[Product quality standard]The perspective of,Because of the[Product quality standard]With clear rules,If there are goods may result in personal property safety of such damage,You should give"warnings".

　　王海表示，“中华”在美国、台湾、香港都有销售，他们在当地都是符合当地的法规进行警示，他知道这些信息以后，就有义务如实地披露给国内的消费者，不管国内控烟方面的法律法规有没有规定，他都应该首先遵守《产品质量法》的规定，只要有这种造成危害的可能，他就应该标示出来，但是“中华”在国内的包装上并没有标示出来。(记者 周亮)

Wang hai said,"The Chinese"In the United States/Taiwan/Hong Kong has sales,They are in accordance with local laws and regulations in the local warning,He knows this information later,Have a duty to truthfully disclose to domestic consumers,No matter domestic aspects of tobacco control laws and regulations have stipulated,He should abide by in the first place[Product quality standard]The provisions of the,As long as there is the possibility of harm,He should be marked,but"The Chinese"In the domestic is not marked on the package.(The reporter zhou liang)