新闻背景： News background：

　　7月10日下午,经过46轮现场竞价和327轮回购房面积竞买,中赫置地最终以26.3亿元、1.64万平米回购房面积力压群雄摘得北京万柳地块,粗略计算,其可售面积楼面价达4.29万元/平米,成为新贵“地王”。

July 10, afternoon,After 46 round the bidding and 327 cycle the area that buy bidding for them,In the final with 2.63 billion yuan trading Hector、1.64 square meters back to the area that buy a force pressure at Beijing wanliu took plots,Rough calculation,It can be sold floor price of 42900 yuan of/square meters,Become the upstart“royal”。

关键时期出现新“地王”是个危险的信号 Key new period“royal”Is a signal of danger

　　面对诸如新“地王”的出现、中央至今未对30多个推行“救市”政策助涨房价的地方政府问责和百城房价环比上涨之类的残酷现实，中国民众对房地产调控的信心可能会一点点地失去，而缺失了信心的民众，往往会迫不得已地在“房价还远远没有回到合理价位”的大背景下贸然进入楼市。如此，“促进房价合理回归”之根本力量就会极大地受伤。【

Facing such as new“royal”appear、The central so far more than 30 to implement“Help city”The policy of local government help up house prices accountability and stores such as rising house prices annulus cruel reality，The people of China real estate regulation may be a bit lost confidence，And the lack of public confidence，Often forced to land in“House prices are far from back to reasonable price”Under the background of rushed into the property market。so，“Promote the rational regression house prices”Is the fundamental power will dramatically injured。【

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　　结合当前成交量放大，百个城市房价环比上涨，一线城市楼市火热、价格反弹，可以说，北京诞生全国新“地王”绝对是威胁楼市调控的一个标志性事件，其影响将超乎人们的想象。北京敢于创出全国“地王”，那么，其他城市就敢于创出本地本省“地王”，房地产调控将命悬一线。【

With the current volume to increase，Urban house prices rising annulus，A hot line city property market、Price rebound，Can say，Beijing was born in the new“royal”Absolutely was the threat of a landmark property regulation event，Its influence will be beyond the people's imagination。Beijing dare to making the country“royal”，so，Other cities have dared to be creating local province“royal”，Real estate regulation will be hanging by a thread。【

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楼市调控之弦仍需绷紧 别让地王干扰预期 Property market regulation string of still needs to take up don't let you interfere with expectations

　　需要认真思考的是，在这块土地拍卖之前，温家宝总理刚刚就房地产市场调控重申了中央政府的一贯态度，一些原本准备参加此次拍卖的央企也最终放弃了竞购。即便如此，万柳地块一事，再度向楼市调控敲响了警钟，它表明一些开发商仍然对未来的高房价抱有幻想，并且身体力行地参与到继续制造泡沫的活动之中。【

Need to carefully think about it，In this land before an auction，Prime minister wen jiabao have just real estate market regulation reiterated the central government consistent attitude，Some to take part in the auction of the original and eventually give up the scholars from renmin bid。Even so，Wanliu plot in，Once again was a wake-up call to the property market regulation，It shows that some developers still for the future dream that high prices，And physically to participate in activities that can continue to make foam。【

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　　不给地王插上楼王的翅膀，一方面，需要媒体加强责任意识。尤其是在“房地产市场信息比较混乱，市场对房价走势的预期出现一些变化，群众普遍担心房价反弹”的当下，不要拿个别地王价格与当下楼市进行简单对照。毕竟，土地变高楼，有一段时间周期；地王和楼王，也不能完全画上等号。另一方面，需要进一步遏制土地市场的投机行为，调整房地产开发结构。对个别“楼王企业”，专注于“重点城市”高端地产，频频拿下地王，各地政府在调控时应该有所侧重。【

Don't give up the wings of the king in royal，On the one hand，Need to strengthen media responsibility consciousness。Especially in“The real estate market information chaos，The market prices of the trend is expected to appear some changes，The widespread concern about house prices rebound”Right now，Don't take the property market price and individual royal simple controls。After all，Land become tall buildings，There was a time period；Royal and floor wang，Can not be completely picture of equality。On the other hand，Need further curb land market speculation，Real estate development structure adjustment。For individual“Floor wang enterprise”，Focus on“Major cities”High-end real estate，Frequently star scored，Governments around the world in the regulation should has the stress。【

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央企应推动楼市健康发展 Should promote the healthy development of scholars from renmin property market

　　针对当前市场变化及群众对房价反弹的担心，中央领导近期反复强调，要毫不动摇地继续推进房地产市场各项调控工作，促进房价合理回归，决不能让房价反弹，功亏一篑。调控楼市的决心仍然十分坚定，这种决心不仅要靠领导人来传递，还要靠央企带头落实。央企能否当好房地产市场和房价的稳定器、当好房地产行业长期健康发展的推进器，现在也是一个考验。【

In view of the current market changes and the masses to the house the bounce of the worry，The central leadership recently reiterated，Will unswervingly to continue to push forward the real estate market various control work，Promote the rational regression house prices，Never let the house prices rebound，failed。Control the determination of the property market is still strong，The determination to not only by leaders to deliver，You have to rely on scholars from renmin lead the implementation。Scholars from renmin to the real estate market and the house prices can the stabilizer、The real estate industry to the healthy development of the long-term propulsion，Now is also a test。【

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中国经济网编后语： China BianHouYu cew has been：

　　应当说，土地市场整体成交仍处于低迷，万柳地块带给市场的影响有限。但毕竟这是本轮房地产调控以来北京首次出现的“地王”。

Ought to say，The whole land market clinch a deal is still in the downturn，The influence of the plot to bring the market there are limited。But after all this is this real estate regulation for the first time since Beijing“royal”。

　　虽然它不能作为北京市或全国土地市场回暖的风向标。透过“万柳地王”诞生这一现象，人们还是会有这样的疑虑：“万柳地王”的示范效应，会不会在全国各地楼市中激起更大波澜，进而催生一轮地王频生、房价大幅反弹的狂潮？

Although it cannot be used as Beijing or the national land market warms up in the vane。through“Wanliu royal”Born this phenomenon，People will still have such doubt：“Wanliu royal”Demonstration effect，Throughout the property market will arouse more waves，And then to WangPinSheng expedites the round、House prices rebound sharply squalls？