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高端住宅以价换量借势升温--亲稳网络舆情监测室
2012-07-19

  南方日报讯 (驻京记者/刘晓静)国土部日前下发“禁墅令”,首次明确限定住宅项目“容积率不得低于1.0”,进一步将别墅类房地产开发项目挡在“闸门”外,政策祭出短期内使得高端消费产品的别墅住宅在本季度销售量井喷,专家据此指出,楼王放量,或成为下半年豪宅市场的一大看点,但由于目前开发商仍持谨慎态度,因此,价格或将保持稳定。

Southern daily news (Beijing LiuXiaoJing reporter /)Homeland department has distributed“Forbidden to living”,First clear limited residential projects“Volume rate may not be less than 1.0”,Further villa kind of real estate development project in block“gate”outside,Policy offering in the short term makes a high-end consumer products villa in the quarter sales at home,Experts accordingly points out that,Floor wang peatlands,The second half of a person of extraordinary powers curtilage the market or become a big attraction,But because it now developers are still cautious attitude,so,Price or will remain stable。

  在整个市场成交量回升的背后,北京、上海等一线城市中高端住宅市场成交量也借势反弹,来自戴德梁行的最新数据显示,今年第2季度,北京高端商品住宅市场售价每平方米41020元,环比下降15.53%,成交面积则环比上涨97.77%,几近翻番,达到285522.5平方米

In the whole market volume picks up behind,Beijing、Shanghai waiting for a line of high-end residential market city volumes are also taking advantage rebound,DaiDeLiang done from new data showed,The second quarter of this year,Beijing high-end commodity residential market price of every square metre 41020 yuan,Annulus comparing fell 15.53%,Clinch a deal the area is up 97.77% month-on-month,Nearly doubled,285522.5 square meters。

  北京别墅平均售价每平方米环比略有下降,但成交面积环比上涨96.76%,达到73197平方米。

Beijing villa average selling price of every square metre annulus comparing declined slightly,But clinch a deal the area of annulus comparing rose 96.76%,Up to 73197 square meters。

  在上海,豪宅的成交量已经超过去年同期水平。上海同策咨询研究中心数据显示,2012年上半年单价10万元/平方米豪宅项目成交量已达68套,超过2011年同期53套的水平;从数据上推算,2012年豪宅市场的成交量有望超过2011年。

In Shanghai,A person of extraordinary powers curtilage the volume is more than the same period last year level。Shanghai strategy consulting research center with figures show,In the first half of 2012 unit price 100000 yuan/square metre a person of extraordinary powers curtilage project volume has reached 68 sets,More than 2011 in the same period 53 set of level;The calculated from the data,In 2012 a person of extraordinary powers curtilage the volume of sales market is expected to more than 2011 years。

  同时,鲜见的保利、万科房地产行业两大巨头,也于近日在京联袂主推项目楼王,为京城豪宅市场再添火热。

At the same time,Rare poly、China vanke real estate industry giants,Also in the main project has recently in building the king,In Beijing, a person of extraordinary powers curtilage the market again add hot。

  “楼王放量,是下半年豪宅市场的一大看点”,专家表示,楼王产品的集中登场也让已持续升温的豪宅市场下半年陡增不少变数。

“Floor wang peatlands,The second half of a person of extraordinary powers curtilage the market is a big attraction”,Experts say,Building the concentration of king products come also let already continues to heat up the second half of a person of extraordinary powers curtilage the market's surprise many variables。

  中国房地产学会副会长陈国强则指出,这将成为一个关键信号。他说,保利、万科联合主推北京最高端楼盘的楼王产品,说明目前这两家房企的低中高端楼盘全产品线,都在确保销售速度,趁着市场回暖,尽可能争取回款。陈国强认为,保利和万科往往是楼市的风向标,他们的动向对下半年豪宅市场将起到信号导向的影响。

China real estate society vice-chairman Chen guoqiang has said,This will be a key signal。He said,poly、China vanke joint main Beijing's most high-end building dish floor wang products,Now that the two rooms in the building of enterprise low high-end all product line,To ensure that all sales in speed,Taking the advantage of market warms up,As for r。Chen guoqiang think,Poly and China vanke is often the vane of property market,For the second half of a person of extraordinary powers curtilage the movements of their market will be a signal to the direction of influence。

  楼市的回暖也引发新一轮关于“以价换量”是否会转为“量价齐升”的担忧。

Property market of buoyancy also trigger off a new round about“To change the price of”Whether turns into“JiSheng quantity and price of”concerns。

  “央行在降低准备金率之后,又下调利率,逐渐放松货币政策,购房成本的降低使得刚性需求开始释放,也使投资者对房地产市场有了乐观估计”,戴德梁行华北区研究部主管魏东做出解释。

“The central bank in the lower after reserve rate,Cut rates again,Gradually loosening monetary policy,Purchase cost make rigid demands to release,Also enable investors to real estate market has been optimistic estimate”,DaiDeLiang did research in north WeiDong competent to explain。

  对于高端住宅市场的后市,魏东称,由于民众对住宅市场的预期依旧乐观,预计下季度高端住宅成交依然会保持相对活跃,而由于目前开发商仍持谨慎态度,因此,价格或将保持稳定。

For high-end residential market market outlook,WeiDong says,Because of the housing market expectations of people still optimistic,Next quarter is expected to high-end residential clinch a deal could remain relatively active,And because the present developers are still cautious attitude,so,Price or will remain stable。



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