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通州“拼跌”换量记--亲稳舆论引导监测室
2012-07-30
“通州拼跌何时了,换量知多少。小楼昨夜又打折,业主不堪忍受维权中。刚需改善应犹在,只是政策改。问我存量几多平?恰如一河碧水向东流。”话虽戏谑却道出通州楼市让买房人又爱又无奈的矛盾心理。
“Tongzhou spell when fall......,Change is to know how much。House last night and at a discount,The owner is unbearable rights。Just need to improve should be in judah,Just policy change。Ask me how flat stock?Like a river clear water flowed eastward。”That may be the banter but recognizes property market and buy room person to make tongzhou love and helpless ambivalence。
作为距离CBD最近、起步规划最早、市场认知度较高的新城,通州楼市是历次调控期的“风向标”。2010年春,通州商品房售价曾一路高歌涨到了25000~30000元/平米左右。而今,亚豪数据显示目前通州区主力销售楼盘的均价基本位于14000~16000元/平米的区间,个别项目甚至推出万元盘,与两年前相比可谓腰斩一半。
As a range from CBD recently、Started planning the first、The market higher awareness of the new town,Tongzhou property market is all previous adjustment period“vane”。In the spring of 2010,Tongzhou commodity house price has gone up to 25000 chanting ~ 30000 yuan/square meters or so。now,The data showed that at present main house district sales building dish average in 14000 ~ 16000 yuan basic/square meters of interval,Individual projects, or even WanYuanPan launch,Compared with two years ago cut it in half。
世联地产(002285,股吧)数据显示,今年5月通州楼市共成交885套,比4月增加了18.6%,成交量企稳回升与开发商“割肉”有直接关系。除此之外,轨道交通等利好因素,也在“通州热”中扮演了重要角色。因为拥挤程度日益加剧,快速连接通州和CBD的地铁八通线,对买房人的吸引力正在减弱。但后续交通优势因地铁M6号线开通的日益临近,而得到强化。地铁M6号线与地铁一号线和八通线基本平行,横贯北京城东西。未来,该线路必将成为连接通州与中心城区的便捷通道。
The league real estate(002285,Shares it)Data shows,In may this year, 885 sets of tongzhou property market clinch a deal,April than a 18.6% increase,Volume stabilising picks up and developers“Cut the flesh”A direct relationship between the。In addition,Rail transportation positive factors,Also in“Tongzhou hot”Play an important role。Because increasingly crowded degree,Quick connection tongzhou and CBD of subway batong line,To buy room person to appeal is decreasing。But subsequent traffic advantages for metro line no. Of the opening of the M6 closer,And strengthened。Metro line no. M6 with subway batong line and basic parallel,Across Beijing things。future,The line will be connected with the town center of tongzhou convenient channel。
“拼跌”何时了 “Spell fall”when
世联地产统计显示,截至今年5月31日,通州商品住宅存量达12527套,共134.19万平米,按照目前区域销售速度至少需要25.3~26.9个月才可能完全消化。同时,由于前一轮的过分开发,通州二手房市场也积压了大量的低成本房源,因此新盘的去化压力很大。此外,与通州一“环”之隔的燕郊、香河也正在不断分流寻求在京东置业的客群,如不限购且精装交房的燕京航城均价只有7300元/平米,只是通州新盘入市均价的一半,价格优势不言而喻。
The league real estate statistics show,So far this year on 31 May,Tongzhou commodity residential house in 12527 set the stock,Of 134.19 square meters,According to the current regional sales speed needs at least 25.3 ~ 26.9 months to may fully digest。At the same time,The first round of the excessive development,Tongzhou secondhand the room market a lot of low cost backlog homes,So XinPan to turn the pressure。In addition,And tongzhou a“ring”Across a yan jiao、Xianghe are constantly seeking near the home buyers of shunt customers,If not 限购 hardcover of making a room and navigation city average only 7300 yanjing yuan/square meters,Only half of the average XinPan tongzhou city,Price advantage is self-evident。
因而,从大幅打折的京贸国际城,亮出成本价的东亚逸品阁,万元盘自由筑到五折揽客的金隅。花石匠,通州楼盘不得不靠“拼跌”战术俘获买房人的芳心。
so,A Beijing trade at a discount from international city,Reveals the cost price of east Asia pavilion ease that freeboard person enrages to taste,WanYuanPan up to fifty percent of the free LanKe jinyu。Spend masons,Building had to depend on of tongzhou“Spell fall”Tactics captured to buy room person to heart。
2011年11月,京贸国际城率先扛起降价大旗,以13400元/平米起步价,创当时通州在售新房的最低价。随即东亚。逸品阁以折后均价11553元/平米再创新低,同时主动公开了房价成本12347元/平米。由于该项目靠近东六环,区位、交通、配套并无明显优势,且为小盘,供应量有限,并未引起看房团的重视。
November 2011,Beijing international trade city takes the lead in carry a price,With 13400 yuan/m2 starting price,And at that time the lowest price for the new house sold in the tongzhou。Then east Asia。Ease that freeboard person enrages to taste cabinet to discount all price 11553 yuan/m2 reached a new low,At the same time open the initiative to the house price cost 12347 yuan/m2。As the project near east six ring,location、traffic、There is no obvious advantages in supporting,And for the small dish,Supply is limited,Did not cause things to the attention of the group。
同样位于六环的金隅。花石匠,趁势推出“半价房”,引起千人抢购。到达现场方知该半价房仅一套,东西朝向,88平米,总价67万元,现场摇号。其余报名者还有机会选择7折或其他折扣的房子,实为蓄客造势。
Also in six ring of jinyu。Spend masons,Out certain trendency“For half the room”,Cause one thousand people to buy。At the scene square know only a half the room,Thing front,88 square meters,Price $670000,Field wave number。The rest of the applicants and the opportunity to choose 7 fold or other discount house,As for storage situation。
此外,另一商住项目金隅。自由筑以9800元/平米的起价入市,跌破万元,再次刷新通州新盘入市低价纪录。亚豪机构副总经理高姗认为,随着大量项目开始加入深度降价行列,通州区域成交复苏情况逐渐开始明朗。
In addition,Another commercial project jinyu。Freedom to build 9800 yuan/m2 pricing market,Below ten thousand yuan,Renewed XinPan tongzhou entry record low。The deputy general manager GaoShan think Howard institutions,As a large number of project began to join ranks price depth,Tongzhou area recovery situation gradually began to clinch a deal is unclear。
换量知多少 Change is to know how much
以成交量视之,2012年1~2月,通州商品房共成交708套,而3月以来每月成交量均在800套左右,企稳回升的成交量与开发商降到位的价格策略有直接关系。
To on volume,2012 1 to 2 months,708 sets of tongzhou commodity house clinch a deal,And a month since march of 800 or so are in volume,Stabilising the volume of sales rebounded with developers in the price down strategy has a direct relation。
其中,K2.百合湾因赠送面积较大,成为通州“拼跌”换量的代表,在售均价21014元/平米,折算后16000元/平米左右,以126套位居5月通州楼市成交量榜首,自2012年以来共实现成交608套。华业。东方玫瑰的打折力度紧随其后,14042元/平米的超低价格优势明显,2012年以来共成交418套。
Among them,K2. Lily bay for giving area is larger,Become tongzhou“Spell fall”The representative of the quantity change,In 21014 yuan/m2 sale price,Convert 16000 yuan/square meters or so after,In May 126 sets of tongzhou property market turnover at the top,Since 2012, 608 sets of realize clinch a deal。huaye。Oriental rose of the discount strength followed,14042 yuan/m2 low price advantage,Since 2012, clinch a deal with 418 sets。
看房当天恰逢周末,K2.百合湾的沙盘处围满两圈人,休息区亦座无虚席,每桌客户的眼睛都紧盯着售楼员的计算器,一套朝向佳的两居室甚至引起四家买房人的“肉搏”。
Things at the weekend,K2. Lily bay in the sand table was surrounded with two laps,The rest area also full of people,Each table customer's eyes are riveted on residential zone member of the calculator,A set of two bedrooms and even cause toward better buy room person to four“melee”。
随后,看房团众人顶着烈日穿过正在施工的马路,涌进金隅。花石匠售楼大厅。记者观察到沙盘、茶歇区及样板间访客络绎不绝。据统计,该项目今年4月销售单价为14767元/平米,当月成交5套;4月底均价降至12820元/平米,5月认购达110多套,成交54套,是4月成交量的10倍以上,可谓收效明显。据悉,金隅。花石匠引进的名校北京实验二小已建成,只是对于众多看房者关注的师资力量问题,销售人员称尚未确定。
then,Perform all group the scorching sun through under construction in the road,Poured into jinyu。Take the masons residential zone of the hall。Reporters observed sand table、Tea breaks area and between example a continuous stream of visitors。According to the statistics,The project in April this year sale price for 14767 yuan/m2,Clinch a deal that month 5 sets of;At the end of April average price drop to 12820 yuan/m2,May subscribe of more than 110 sets,Clinch a deal the 54 set,The volume is April 10 times,With apparent effects is。It is reported,jinyu。Flower of the introduction of the famous Beijing masons 12 hours have been built,Just for many things on the teachers,Sales staff say has not been established。
因地处东六环,周边配套有待开发,交通配套不甚理想,距离八通线的始发土桥站还有1公里左右等现实问题,也遭到看房团的一致诟病。
Located in the east for six ring,Peripheral needs to be developed,Transportation is not very ideal matching,Distance line batong TuQiao initial stand and 1 km and practical problem,The group was also perform universally panned。
与金隅。花石匠一街之隔的华远。铭悦,主打刚需精装房,均价16000~17000元/平米,样板间的精装标准可圈可点。主力户型为56平米一居,78~90平米两居,127~141平米三居,项目配套2万平米的独立商业和幼儿教育中心。
And jinyu。Take the masons a street between huayuan of。Inscription yue,Main just need clothbound room,Average 16000-17000 yuan/m2,Between the example of the standard the hardcover admirably。Main door model for 56 square meters one house,78 ~ 90 square meters in two,127 ~ 141 square meters in three,Project square meters of independent supporting 2 business education center and young children。
不过从拿地情况来看,华远。铭悦折合楼面价为9400元/平米,金隅。花石匠楼面价约8200元/平米,结合目前的售价来看利润空间都不算大,已难有明显跌幅。
But to take the situation,we。Inscription yue floor price for 9400 yuan into/square meters,jinyu。Take the masons, about 8200 yuan floor price/square meters,Combining the current price to see the profit space is not big,Already difficult down significantly。
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