26日，市房协联合腾讯房产发布调查报告，目前有68.35%以上的购房人看好网上购房，并认为房地产电子商务将会成为主流。

26，Asean joint tencent property 'blocking one survey report released，There are more than 68.35% of the value of the person that buy a house purchase online，And that real estate e-commerce will become mainstream。

　　2011年4月兴起至今，房地产电商的大力优惠推动了刚需群体集中入市，成为拉动房产销售的有力渠道。研究机构发现，网络购房已经成为购房人获取楼盘信息的首要渠道，占来源途径的42%，并且超过95%的房地产开发企业已充分运用网络渠道来进行营销。

April 2011 rise ever since，Real estate electricity traders to promote the just need preferential market focus groups，Become the powerful pull housing sales channels。Research institutions found that，Network buys a house has become the person that buy a house for building the first channel information，Accounting for 42% of the source way，And more than 95% of real estate development enterprise already make full use of network channels for marketing。

　　调查结果显示，青年置业者中，有意愿购房的占比为76%，其中大部分购房人具有网上购物经验，对网上购物也比较认可。对于网上购房，68.35%以上的购房人表示看好网上购房，53%的购房人认为网上购房的未来发展空间大。

The results show that the，Youth homebuyers，There is a will purchase for ratio is 76%，Most of the person that buy a house with online shopping experience，Internet shopping is to acceptance。For online purchase，More than 68.35% of the value of the person that buy a house said online purchase，53% of the person that buy a house think online purchase future development space。

　　对于网上售房的优势，开发商中选择“能准确而完整表现开发商的创意和楼盘”占56.84%，而36%的购房人则认为网上售房的优势在于传播面广，到达目标人群精准，35%的认为网上购房信息传播迅速及时。

For online sellers advantage，Developers choice in the“Can the accurate and complete performance of the creative and developers building”56.84%，And 36% of the person that buy a house is think online sellers's advantage lies in the wide spread，People arrive at the target and accurate，35% think online purchase information spread rapidly in time。

　　调查结果还显示，在购房人的购房模式中，在网上了解房源，现场看房买房的占71%。网上购房的人中，偏重于团购形式占比为48.26%。数据显示，在购房者网上购房关注的因素中，最关注价格因素的占购房者比例的28.95%，房产电商交易环节安全性因素的占27.4%，房源质量和价格因素的占28.95%，交易程序的公开公正的占21.49%。

The survey also showed，In the purchase of the person that buy a house mode，On the Internet, expand the understanding，Checking the house accounted for 71%。The purchase of online，Stress to the bulk of form ratio is 48.26%。Data shows，In the person that buy a house purchase online on factors，The price of the person that buy a house on the factors of the proportion of the 28.95%，Real estate trade links safety factors of electric business accounted for 27.4%，Availability of quality and price factors accounted for 28.95%，The open and fair trade procedures accounted for 21.49%。

　　对于购房人来说，网上购房的安全性令他们担忧。对于网上大宗交易，65%的购房人表示担心，17%的人表示非常担心，只有16%的人表示从不担心。在担忧的因素中，选择“监督机制严重缺失”的占购房人比例的45%，选择“网络平台还不够成熟”的占28%，选择“交易秩序无法保证”的占16%，认为“市场条件还不具备”的也有11%。(实习生陈诺)

For the person that buy a house is，The security of online purchase to they are worried about。For online block trading，65% of the person that buy a house said worry，17% said very worried，Only 16% said they never worry。Worrying about factors，choose“Serious lack supervision mechanism”Accounted for 45% of the proportion of the person that buy a house，choose“Network platform is weak”28%，choose“Transaction order cannot guarantee”16%，think“Market conditions still do not have”And with 11% of。(Interns ChenNuo)