中国建设报记者 马雲龙 北京报道

China construction news reporter ma yunlong reports from Beijing

　　夏日炎炎，自调控以来逐渐冷清的楼市开始迸发出趋强的热力，销售量攀升已成为全国多个城市房地产市场的主旋律。另一方面，随着市场回暖，中高端住宅项目也摆脱了以往的沉寂，全国多个城市已开始加紧销售。

Summer sorching，Since the quiet since control gradually property market began to burst out is strong heating power，Sales more than has become the main melody of the urban real estate market。On the other hand，Along with market warms up，In high-end residential project also get rid of the previous silence，The national multiple city has started to step up sales。

　　据DTZ戴德梁行7月11日发布的报告显示，2012年第二季度高端住宅市场“以价换量”效果凸显，每平方米平均售价4.102万元，环比下降15.53%；总成交面积28.55万平方米，环比上涨97.77%。

According to DaiDeLiang DTZ do July 11 report shows，The second quarter of 2012 high-end residential market“To change the price of”Effect highlight，An average price of every square metre 41020 yuan，Annulus comparing fell 15.53%；Total clinch a deal with an area of 285500 square meters，Annulus comparing rose 97.77%。

　　而利好的市场，似乎为开发商增加了信心。目前，各地不少中高端楼盘，开始暗调价格或酝酿涨价。对此业内人士表示，由于宏观调控未松绑，开发商对中高端楼盘涨价应持谨慎态度。

And good market，Seems to increase the confidence to develop business。At present，Many in high-end buildings all over，Start the price or price dark brew。To people in the industry say，Due to the macroeconomic regulation and control not relax，Developers in high-end building dish to price should be cautious attitude。

　　“热市”提价

“Hot city”prices

　　近期，全国部分大套型、别墅项目频频有所动作，中高端楼盘出现解冻趋势。

recent，The part of the big model、Villa project to do that again and again，In high-end buildings appear thaw trend。

　　数据也证实了这一点。据链家地产市场研究部统计，仅北京，截至到7月10日，2012年拟售价大于每平方米4万元的高端住宅项目入市14个，总供应量1758套；已签约416套，签约率达到23.7%。

The data also confirmed this。According to the real estate market research statistics chain home，Beijing alone，By July 10,，Price is greater than 2012 to 40000 yuan per square meter of the high-end residential projects entry 14，Total supply 1758 sets；Already signed 416 sets，Signing rate reached 23.7%。

　　良好的销售业绩与火热的市场氛围，似乎为开发商注入了涨价的“强心剂”。

A good sales performance and the hot market atmosphere，It seems to be in developers into the price“boost”。

　　曾在2010年引发市场强烈关注的北京“广渠路15号地”项目———金茂府，自去年4月起就开始预售。据北京市住房和城乡建设委员会网站显示，截至今年7月初，金茂府项目已有7栋住宅楼和2栋办公楼拿到预售许可证，住宅项目的最低预售价格超过每平方米4.5万元，最高价格则接近每平方米6万元。

Once in 2010 sparked strong concern of Beijing“Extensive canal road to 15”- -JinMaoFu project，Since last April it started to open to booking。According to Beijing housing and urban and rural construction committee website display，By early July this year，JinMaoFu project for seven storied dwelling buildings and 2 office building to open to booking licence，The lowest residential project suggested price more than every square metre 45000 yuan，The highest price is close to 60000 yuan per square meter。

　　而北京的其他中高端住宅价格也有小幅上涨。据第一太平戴维斯发布的二季度北京市场报告，二季度北京高端别墅市场成交量环比提升163%，达到242套；平均成交价格则环比上涨4.1%，已升至每平方米3.9264万元。

But Beijing's other high end housing prices also have a modest rise。According to the first release in the second quarter of the taiping Davis Beijing market report，In the second quarter of the high-end villa market volume Beijing November increased by 163%，A level of 242；Average clinch a deal the price is up 4.1% month-on-month，Has risen to every square metre 39264 yuan。

　　在上海，中高端住宅同样表现出火热的一面。仅6月，均价达每平方米3.8135万元的中海?紫御豪庭就成交199套，共5万余平方米；而均价高达每平方米6.397万元的海珀府邸已成交72套，共1.8万平方米。

In Shanghai，In high-end residential also display the hot side。Only six months，Average price of every square metre 38135 yuan of China?The royal court house have a deal of 199，More than 50000 square meters；And all valence is as high as 63970 yuan per square meter sea er mansion has 72 sets of clinch a deal，A total of 18000 square meters。

　　位于南京市的天正滨江项目也开始酝酿涨价。据记者了解，该楼盘目前在售套型为183～260平方米，可享受85折，折后均价约每平方米1.7～1.8万元。不过，售楼员表示，85折的购房优惠很快就会取消，优惠幅度将减少。

The project is located in nanjing city when it was also brewing in price。According to the reporter understands，The project is currently in the sales model for 183 ~ 260 square meters，Can enjoy 85 fold，Average price discount every square metre about 1.7 ~ 18000 yuan。but，Sales member said，85 fold the purchase of the preferential soon will be canceled，The discount rate will be reduced。

　　在该区域，中高端住宅项目提价的并非仅有天正滨江一家。此前，华润悦府已将精装房均价由每平方米2.7万元上调至2.9万元，而中海凤凰熙岸也在不久前缩小了购房优惠幅度。

In this area，In high-end residential projects prices is not only when it was a river。after，China resources yue fu has average clothbound room by every square metre 27000 yuan rise to 29000 yuan，And the phoenix city in the narrow shore also recently purchase the discount rate。

　　涨价需慎行

Prices should be careful travel

　　“市场需求的变化导致中高端住宅成交量的增加。”针对中高端住宅销量上升的原因，亚豪机构市场总监郭毅认为，目前整体宏观环境已出现新的波动，由于经济发展速度较以前有所放缓，因此很多高端人群把资产从实体经济中抽离，转而投入相对稳健的中高端地产领域。

“The change of market demand in high-end residential volume to increase。”Targeted at the high-end residential sales rising reasons，The house agency director GuoYi think market，At present the whole macro environment already appeared a new wave，Due to the economic development speed slightly slower than before，So many people from the assets high-end real economy from smoking，Go instead into relatively steady in high-end real estate。

　　另一方面，郭毅认为，从大的趋势看，国内一线城市中高端地产未来升值空间仍可期待，这也是导致整个中高端地产市场成交量回暖的一个原因。同时，现在不少新项目在产品设计上的创新，同样推动了中高端地产成交量的上升。

On the other hand，GuoYi think，From the big trend look，A line of high-end home city real estate appreciation potential is still can look forward to the future，It is the leading cause of high-end real estate market, the volume of the whole reverting to a reason。At the same time，Now many new projects in product design innovation，Also received a boost in high-end real estate volume to rise。

　　DTZ戴德梁行认为，央行在降低准备金率不久后又下调利率，逐渐放松货币政策，购房成本的降低使得刚性需求开始释放，也使投资者对房地产市场有了乐观估计。由于民众对于住宅市场的预期依旧乐观，预计下季度高端住宅成交依然会保持相对活跃。

DaiDeLiang DTZ do think，The central bank in reducing the reserve fund rate cut rates again soon，Gradually loosening monetary policy，Purchase cost make rigid demands to release，Also enable investors to real estate market has been optimistic estimate。Because of the general public in residential market expectations still optimistic，Next quarter is expected to high-end residential clinch a deal could remain relatively active。

　　但对于现阶段中高端楼盘涨价现象，业内专家持保留态度。

But for the current price of high-end buildings phenomenon，Industry experts reservations。

　　丽兹行研究员郑海燕表示，虽然近期地王频现，溢价率抬升，开发商看好高端楼市未来发展，消费者购房心理也随之受到冲击，但下半年仍处于调控政策的敏感期，在调控不放松、市场供给量依然过剩的情况下，中高端楼盘涨价仍显动力不足。

Liz do researchers ZhengHaiYan said，Although recent WangPinXian land，Premium rates rise，High-end property market development future good developers，Consumer buys a house with psychological impact，But is still in the second half of the control policy sensitive period，In the regulation does not relax、The market still excess supply，In high-end buildings prices still show underpowered。

　　第一太平戴维斯物业北京研究及顾问咨询部董事王琼也持类似观点，“信贷政策的放松及利率的下调有助于成交量增加，但政府限购政策持续实施，将使中高端住宅售价上涨空间有限。”

The first peace Davis research and consulting Beijing property consultant WangQiong director has a similar view，“Credit policy interest rate cut of relaxation and help increase volume，But the government 限购 policy for implementation，Will make the rise in the price of high-end residential space is limited。”

　　“开发商还是要根据需求来判断市场走向，不要盲目涨价。如果需求增加，可以适度提价。但如果没有这样的基础，盲目涨价肯定不利于项目销售。”业内人士表示。

“Developers or according to demand to judge the market's direction，Don't blindly prices。If demand increase，Can moderate prices。But if no such foundation，Blind prices must not project sales。”People in the industry say。