N本报记者 刘梦宁

N LiuMengNing our reporter

　　上周六（7月28日），福州楼市风云再起，迎来了2012年目前为止最为热闹的一天。有七大楼盘选择在同一天内开盘，且它们多为福州主城区的高端项目，而所选的这天并无重大节点，反倒是7月底传统淡季中极普通的一天。

On Saturday（July 28,），Fuzhou housing or tempers rise，2012 was ushered so far the most popular one day。There are seven big building dish selection in the same day open quotation，And they are the main urban areas for fuzhou high-end projects，And selected this day and no major node，But is the end of July, traditional slack very common in a day。

　　这种情况的出现极为罕见。那么，七盘齐开，能否获得销售佳绩？这一波中高端楼盘的价格走势如何？开发商们急于出货，又是出于对后市的怎样预判？

The appearance of this situation is rare。so，Seven plate qi open，Access to sales success？This wave of high-end building dish price trend？Developers are anxious to delivery，And for the anticipation is how？

　　【回放】榕楼市现“七盘齐放”

【playback】Banyan property market is now“Seven plate put together”

　　在上周六开盘的七个楼盘当中，分别有位于鼓楼区的号称新文化(300336,股吧)豪宅的融信澜郡，位于闽侯的主打地中海风情的三盛托斯卡纳，位于台江区宝龙万象旁的万科金域中央和法式建筑风格的阳光凡尔赛宫，而在晋安区热门的东二环附近，亦有3个楼盘开盘第三次开盘的东二环泰禾广场、福晟钱隆大第以及主打七星级超豪宅的世欧王庄。

On Saturday the seven of building opening，There were respectively located in the new culture's claims(300336,Shares it)A person of extraordinary powers curtilage melts letter billows county，Located in the Lord of the MinHou Mediterranean amorous feelings of the three filled the Tuscan，TaiJiang area is located in the host baolong vanke central French architectural style and the auric field of Versailles sunshine，And in JinAnOu popular east near the road，Also have three building opening of the opening of the third road east thaihot square、F sheng QianLong big first and main seven star over a person of extraordinary powers curtilage the European wangzhuang。

　　可谓风格繁多，定位不同。值得注意的是，他们或位于主城区的核心板块，或推出楼王产品，或出身名门，但无一例外都是主打中高端客群，总价不菲。那么到底当天的销售情况如何？让我们看看开发商们提供的数据。

Various style is，Positioning different。Note the，They located in the core of the main urban areas or plates，Or launched floor wang products，Or a blue blood，But without exception is the flagship of high-end customers，Price does not poor。So what the day's sales situation？Let us look at the developers to provide the data。

　　【成绩】七盘齐放销售不俗？

【scores】Seven dish together put sales not common？

　　在本次开盘的项目中，有三个楼盘为纯新盘。分别是融信澜郡、万科金域中央和阳光凡尔赛宫（详情请见7月27日B1版）。

At the opening of the project，There are three buildings for pure XinPan。Respectively is melting letter billows county、China vanke auric field the central and sunshine Versailles palace（For details, please see on July 27, B1 version）。

　　其中，记者从融信集团企划部相关人士处了解到，融信澜郡此次推出的3号楼和6号楼，三种户型110、120、160，共228套房源，去化了70%左右。“开盘价格与预期一致，均价在1.7万~1.8万元之间，实现销售总金额达到了3.5亿元。此次开盘还推出了三套位于一楼的特价房，最低特惠9999元/起，当天这三套特惠房都已售出。”

Among them，Reporters from melting believe group planning department relevant personage place to understand，Melting letter billows county the launch 3 of the building and building no. 6，Three kinds of door model 110、120、160，A total of 228 sets of houses，To change the 70%。“Open quotation price and expectations are consistent，Average price in 17000 ~ 18000 yuan between，Achieve sales total amount of 350 million yuan。The opening of three sets of also launched a special room on the first floor，Minimum preferential 9999 yuan/up，The day the three sets of special room have been sold。”

　　而万科集团相关人士也透露，万科金域中央项目首批推出面积为130~144的产品共150套左右，其中，在开盘前几天进行了一次内部认购，实现了一波去化。“内部认购3小时去化了近六成81套，而到28日当天，本批房源基本上去化了八成。均价与预期价格1.95万元保持一致。”

China vanke Co. and relevant personage also revealed，The auric field project launched the first vanke central area for 130 ~ 144, 150 sets of products to the left，Among them，In a few days before the opening a internal subscribe，Make the wave to change。“Internal subscribe 3 hours to nearly sixty percent of the 81 sets，And to 28, on that day，This batch of houses went up the basic of eighty percent。All valence and expected price 19500 yuan to remain consistent。”

　　阳光城集团相关人士此前也告诉记者，“此次阳光凡尔赛宫推出3栋楼，分别为1、2、3号楼，共计324套房源，主力户型区间在98~118。”而开盘当天，2小时劲销5亿元，去化了八成，均价在1.75万元。

Sunshine town group related people had also told reporters，“The sunshine Versailles palace with the launch of 3 buildings，Respectively for 1、2、Building no. 3，A total of 324 sets of houses，Main door model the interval in 98 ~ 118。”And the opening of the，2 hours strength pin 500 million yuan，To change the eighty percent，Average price is in 17500 yuan。

　　另外四个“老盘”分别是福晟钱隆大第、世欧王庄、三盛托斯卡纳、东二环泰禾广场。据了解，福晟钱隆大第此次推出的是7号楼楼王，均价达到了2万元，共计116套，有96套实现销售。“7号楼只余不足20套，现在我们正对8号楼面积为117的户型进行加推。”

Four other“Old dish”Blessed is QianLong sheng respectively big first、The European wangzhuang、Three filled the Tuscan、Road east thaihot square。According to understand，F sheng QianLong big first the launch is 7 floor floor wang，All valence achieved 20000 yuan，A total of 116 set，There are 96 sets of sales。“7 less than 20 sets more than just building，Now we are building no. 8 area of 117 door model add push。”

　　而从世欧王庄此次开盘公开发布的信息来看，推出的是7号楼，共186套房源，主打128三房、142四房，实现了90%的去化率，均价在1.85万元左右。此外，“两开两清”的东二环泰禾广场的SOHO办公产品更新为“三开三清”，28日第三次开盘，推出的7号楼和10号楼1000套房源已清盘，销售额达到8亿元。

And the European wangzhuang the open quotation from published information and see，The launch of the building no. 7，A total of 186 sets of houses，Main 128 three rooms、142 four room，Realize the 90% to change rate，Average 18500 yuan or so。In addition，“Two open both”The road east thaihot SOHO square office products for updates“Three open sanqing mountain”，28, opened the third time，The launch of the building no. 7 and 10, 1000 sets of houses already winding building，Sales of 800 million yuan。

　　此外，据相关负责人透露，“三盛托斯卡纳7月22日时便推出20套房源，售罄。而28日当天，推出的第二批20套面积在300~600的别墅产品，也去化了80%。”

In addition，According to the relevant person in charge of disclosed，“Three filled the Tuscan July 22, when it launched 20 sets of houses，Sold out。And 28 day，The launch of the second batch of 20 sets of the area in 300 ~ 600 villa products，Also went to the 80%。”

　　【声音】市场并没有想象中乐观

【voice】Market is not imagination optimistic

　　尽管从各家楼盘反馈来的数据一片飘红，然而市场上却存在着不同的声音，诸多业内人士认为当前的市场形势并没有开发商们呈现的那么乐观。

Despite their feedback from building dish to data a wave red，But the market has the different sounds，Many insiders think the current market situation and no developers presented so optimistic。

　　“上周七盘开盘，和预测结果基本相符，市场在刚需对中小户型消化后，呈现出大量大户型产品的挤压，各盘销售均不理想。”大象营销总经理林翔表示，在经历了上半年由刚需主导的市场之后，出现了一定程度的中大户型产品积压。毕竟一方面中大户型的购买者中有一大部分处于被限购范畴，另一方面市场上中大户型也本就不是主要供应产品。

“Seven dish opened last week，And the forecast results consistent，The market in just need to small and medium-sized family after digestion，Present a large family of products of extrusion，Each dish sales are not ideal。”The elephant marketing general manager LinXiang said，Experienced in the first half to market led by just after，Appear a certain degree of the product family backlog。After all, on one hand the family the buyers have a most in 限购 category，On the other hand, in the market is not large family is also the main supply products。

　　业内人士表示，如今中高端产品集中放量，除了部分楼盘在价格和产品策略上表现出色定位准确异军突起外，其他的产品的销售并不乐观。未来如果这个趋势持续，不排除出现直接的对比性降价。“一些拿地成本和开发成本相对较低，且体量较大的项目，通过前期做出一定的舍弃，以直接的对比性降价，对享受均好配套性的楼盘，以价格战抢客。”

People in the industry say，Now in high-end products tumbled on，In addition to building in the price of product strategy and displayed the rise of the accurate location，Other products sales is not optimistic。The future if the trend to continue，Don't rule out direct comparative price cut。“Some give land cost and develop relatively low cost，And dimension of the larger project，Through the early make a abandon，To direct comparative price cut，To enjoy good sex are building，Price war with the guests。”

　　此外，业内人士张先生认为，这次开盘之前开发商对于形势的判断过于乐观，由于前两个月卖得不错，加上有一波政策释放，开发商们都开始冲着市场回暖的预期恢复信心，但他们忽略了之前热销的产品都是位于外围板块和市中心板块的中小户型，有刚需作为有力支撑。

In addition，Industry insiders think Mr. Zhang，Before the opening of the developers for judgement of the situation is too optimistic，With the top two months to sell well，Plus a wave policy released，Developers are beginning to blunt the market warms up in the expected restore confidence，But before they ignore hot products are located in the peripheral plates and the medium and small family model city center plate，Have just as strong support to。

　　而对于接下来高端产品的价格走势，福晟集团董事、常务副总裁何建华在采访中也表示，“高端产品接下来的价格走势还是趋稳，并不会有大幅上涨，依旧会以性价比取胜。”

And for the next to the price movements of high-end products，F sheng group director、HeJianHua standing vice President in the interview also said，“The price movements of the high-end products or stabilised，Will not have a significant rise，We will win in performance to price ratio。”

　　【总结】旧盘拉人气 新盘抢先机

【summary】The old plate and XinPan popularity beat machine

　　对之所以出现当前的局面，业内人士做了一个总结与探析。

The current situation of the emergence，Industry insiders made a summary and analysis。

　　业内人士江映辉就表示，当前高端楼盘需要抢市场，拼销量。“在市场好的时候，或许还有选择的余地，在大型节点或者合适的时机开盘，而如今大家都集中在传统淡季开盘，正说明开发商业绩的需要、市场的压力。和在客户群体有限的情况下，表现出旧盘拉拢人气，新盘抢占先机，创造各种条件，跟竞争对手抢夺客源的情况，造成了集中开盘的景象。”他认为，毕竟不投入竞争则可能一点机会都没有，在工期和预售条件满足的情况下，只能先于或与竞争对手同期开盘，还有分一杯羹的可能性。

The personage inside course of JiangYingHui says，The current high-end buildings need to grab market，Spell sales。“In the market is good，Perhaps there are alternatives，In large node or the right time to open quotation，And now you are concentrated in the opening of the traditional slack，Just shows the performance of the developers need、Market pressure。And in the client group Co., LTD，Show the old plate roping in popularity，XinPan preemptive opportunities，Create all sorts of conditions，With rivals and the tourists，On the opening scene caused。”He thinks，After all, not in competition may be a chance to all have no，In the time limit and open to booking conditions meet，Only with rivals in the same period prior to or open quotation，And the possibility of a slice of this action。

　　“正是出于对未来的不确定性，部分新盘才等不及"金九银十"抢开。此外，一些楼盘还选择在开盘之前"暗开"或者内部认筹，一方面是出于抢客的考虑，另一方面也可能是对销售信心的顾虑。”业内人士告诉记者，甚至有的楼盘将开盘现场作为已成交客户的回馈现场。

“It is out of the uncertainty of the future，Part of the XinPan just can't wait"Jin jiuyin 10"Rob open。In addition，Some buildings still choose in before opening"Dark open"Or internal recognition chips，On the one hand is from rob guest consideration，On the other hand may also be of concern to sales confidence。”Industry insiders told reporters，Even some buildings will open quotation clinchs a deal the customer feedback as has the scene。

　　“其实这并不难理解，对已成交客户进行回馈，也是一种营销手段，但更为重要的是通过回馈的形式，对尚未成交的意向客户发出市场信号，进行造势，促进他们新的成交。”

“It is not difficult to understand，Customer feedback to already clinch a deal，Is also a marketing tool，But even more important is through the feedback form，Not clinch a deal the intent of the customer a market signals，Ascribed to，Promoting their new clinch a deal。”

　　多位业内人士在采访中均表示，当前市场越来越复杂，政策也越来越复杂，但很明确的是目前市场不存在扶摇直上回暖的可能性。尤其是高端客户群体，受到购买力的限制和购买资格的双重限制，资源处于被挤压状态。

Many insiders in the interview all said，The current market and more and more complex，Policy also more and more complex，But very clear is the market does not exist the possibility of reverting to soar。Especially high-end customers，The restriction and purchase by the purchasing power of the qualification double restriction，Resources are squeezing state。