一线声音：

A line voice：

　　房价变“稳”了，但近期市场有异动

House prices change“stability”the，But recent market has reshuffled

　　在督查组了解当前市场交易情况时，江苏中广置业市场部负责人，以亲身经历对比此轮调控前后南京房价从“疯狂”回归平稳的情形：

In DuZhaZu understand the current market situation，Jiangsu more real estate marketing chief，Compared to experience this round of regulation and house prices from nanjing“crazy”Smooth return of the case：

　　“2010年4月，看中一套80平方米的二手房，房主报价115万，双方各自付税。第二天，报价变成115万净得。又过几天，报价涨到120万净得。我同意买，房主在北京，经纪人坐飞机去送定金，一下飞机，报价却涨成了125万净得。”去年8月，这位人士在南京仙林以1.2万元的单价购买了一套二手房，价格较调控前的1.4万有明显下降，“现在同小区二手房挂牌价在1.3万左右，还没涨回调控前的水平。”

“April 2010，Take a fancy to a 80 square meters of secondhand the room，Homeowners offer 1.15 million，Both sides respective paying tax。The next day，Offer the net proceeds into 1.15 million。And a few days，Offer the net proceeds going to 1.2 million。I agree to buy，Homeowners in Beijing，Agent on a plane to send the deposit，Off the plane，But a net proceeds of 1.25 million rose offer。”Last August，The people in the nanjing xianlin with 12000 yuan price bought a second-hand house，The price is regulation of 14000 before a decreasing，“Now with community listing price at around 13000 housing，Haven't rise to the level before regulation。”

　　开发商定价也在回归理性。金地南京公司总经理冯家生说，旗下的自在城项目去年未完成销售计划，今年加大了优惠力度，薄利赚跑量。自在城一个地块上的房源，销售额虽然有5个亿，利润却只有500万。而金地明悦项目，把大户型改为适销对路的刚需户型，开盘2个月，已签约170套。

Developers in regression rational price also。Nanjing company general manager FengGuSheng gold said，Its comfortable city project not finished last year sales plan，This year increased preferential strength，Small profits earned run quantity。At a city blocks homes，Although there are 5 sales，Profits have only 5 million。Gold and MingYue project，The big family to readily marketable just need to family，Opened two months，Already signed 170 sets。

　　“虽然净利润率只有3－5个百分点，但希望以规模产生效益。”南京世茂高级经理刘惠明也坦言，开发的世茂新城去年全年销售不足3亿，今年春节前库存房源售价从1.5万多元降到1.2万元，卖出了8个亿。他们委托第三方机构做的调查显示，世茂新城一期投资客户多，平均已交付3－4年，但入住率迄今才55%。“过去我们走豪宅路线，全是180平、260平的大户型，客户对总价敏感，加上超高层公摊多，不实惠，卖不动。今后我们将加快资产周转，不囤地不囤房，不再做超高层产品，新一批房源的户型也将改为105平的二房、140平的三房和166平的3+X房，主要针对自住。”

“Although only 3-5% net profit margins，But hope to the scale benefits。”Nanjing shimao senior manager LiuHuiMing also said，The new town development shimao last year sales less than 300 million，Before the Spring Festival, expand the stock price of 15000 yuan to 12000 yuan from，Sold 8。They entrust a third party agencies survey，Shimao new town a stage investment more than customers，Average has been delivered in 3 or 4 years，But so far only 55% occupancy rate。“We used to walk a person of extraordinary powers curtilage the route，All 180-、260 flat large family，Customers on the total price sensitive，Add more super-tall pool，Don't benefit，Sell not move。In the future, we will speed up assets turnover，Not according to don't store room，No longer do super-tall products，A new batch of suite door model will also to 105 flat mix、140-three rooms and 166-3 + X room，Mainly for the living。”

　　南京万科公司营销总监徐乐静说，万科上半年成交的房源中，90平方米以下的占46%，首套房购买占比4成。在房价下降的情况下，完全投资已经退场，仅少量是自住与投资兼顾。

Nanjing China vanke Co. marketing director XuLeJing said，In the first half of the availability of vanke clinch a deal，90 square meters below 46%，The first suite of purchase than 4 into。In home prices down，Completely investment had come out，Only a small amount is self living and investment consideration。

　　“6月成交回升势头明显，买房人这么多，还是刚需为主吗？你们怎么看价格走势？”督查组发出疑问。

“June rebounded significantly clinch a deal the momentum，To buy room person to so many，Or just need to give priority to？How do you see the price trend？”DuZhaZu asking questions。

　　我爱我家市场部经理胡涓涓坦陈，近期市场出现异动。“之前客户成交一般需15－30天，但从7月中旬开始，已缩短为1－3天，表明市场预期发生了变化。改善型客户入市也在增多，1月时占比仅5%，但从3月后一直维持在30%左右。”

I love my home marketing manager HuJuanJuan admitted，Recent market appear reshuffled。“Customers is generally required to clinch a deal before 15 to 30 days，But from the middle of July, start，Already shortened to a 1-3 days，The market is expected to show that changed。Improve customer entry also increases with type，1 month accounts for only 5% when than，But from 3 months has remained at 30%。”

　　徐乐静说，五六月份贷款政策偏向首次置业，使得部分客户受益，市场成交相对踊跃，但由于二套房贷款利率执行标准未放松，所以二套及以上房源客户并没有明显增多。“当市场回升后，我们还是希望有一定的利润空间，但价格会以平稳为主。”

XuLeJing said，A loan to June or may policy first-time home buyers，Made part of the customer benefit，Market clinch a deal the relative enthusiastically，But because the two suites loan interest rate standard not relax，So two sets of and above, expand the customer and no significant increased。“When the market recovery，We still hope to have certain profit space，But prices are in stable primarily。”

　　各方建议：

Parties suggested：

　　莫误伤“改善”，增供给比抑需求更好

The fire“improve”，Increasing supply or better than demand

　　对购房人李磊而言，调控是利好。“我已有1套房，但现在有了孩子，想买一套三房改善。年初时看房，感觉房价有些向下，想买房，但之前贷过款，政策"认房又认贷"，贷款成本高了，抵扣了房价下降节省的成本。”群众代表姜林海也说，他是首套改善型客户，同样苦于政策的“一刀切”，“卖旧买新”的愿望难以实现。

To the person that buy a house li lei speaking，Regulation is positive。“I have 1 suite，But now have a child，Want to buy a set of three room to improve。Checking earlier this year，Some feel down prices，Want to buy a house，But before a loan money，policy"Recognize room and recognition credit"，Loan cost is high，The deduction of falling home prices and save cost。”On behalf of the JiangLin the sea said，He is the first set of customers to improve，Also suffer from policy“One size fits all”，“Sells old buy new”Wish difficult to achieve。

　　郭宏定认为，老百姓正常的改善需求应给予一定支持。“去年国家有卖旧买新税收抵扣的政策，后来取消了。而从金融贷款上，对改善需求难免有"误伤"。其实从技术手段上讲，这些需求是能区分出来的。”

GuoHongDing think，The improvement of the normal people demand should give some support。“Last year the national have sells old buy new tax deduction policy，Later cancelled。And from a financial loan，Hard to improve demand"fire"。But on the technical means speaking，The demand is to distinguish the come out。”

　　朗诗地产有限公司营销总监蔡克垒说，解决供给比短期抑制需求来得更好。像常州并未限购，但当地房价长期平稳，就是因为当地土地供应量很大，住房容量饱和，户均面积已突破100平方米，居民并不一定选择房地产投资。

Lang poem real estate Co., LTD, marketing director CaiKe lei said，Solve the supply is better than short-term restrain demand。As changzhou did not 限购，But local prices long-term stable，It is because the local land supply is very large，Housing saturation，Worth area has reached 100 square meters，Residents must not choose real estate investment。

　　人行南京分行行长周学东则建议，应加快推进税收制度改革；加快房地产个人信息联网，同时出台交易资金监管办法；加强房地产预期引导，保持政策的连续性和稳定性。

Pedestrian nanjing branch ZhouXueDong governor is recommended，Should speed up the tax system reform；To speed up the real estate personal information network，At the same time on trading capital regulatory approach；Real estate expected to strengthen guidance，Maintain the continuity and consistency of policy。