浙江在线08月02日讯酷热的7月悄然过去，在这个被视为房地产传统销售淡季的月份，嘉兴房地产市场却保持了旺热的态势。据宜居城市网统计，7月份市区成交住宅1448套，同比增长140.03%，列今年初以来单月成交第二位；平均销售价格为7581元/平方米，同比下降2.48%。

Zhejiang online October 02 day-the heat of the July quietly in the past，In this be regarded as real estate sales in the traditional off-season，The real estate market but keep the jiaxing wenger trend。According to livable city nets statistics，The house in July 1448 sets clinch a deal，Year-on-year growth of 140.03%，Column since the second biggest deal earlier this year；Average selling prices for 7581 yuan/square metre，2.48% year-on-year drop。

淡季不淡7月销售势头高昂 Off-season not light July high sales momentum

　　对于房产销售人士来说，每年的春秋两季是最为火热的时间段，因此常有“金四银五”、“金九银十”的说法。但是这个热力四射的7月，购房者却释放出了较强的购买力。据统计，市区7月份共有85个项目有成交，总共销售商品住宅1448套。在销售套数排名榜上，金都·夏宫、佳源·东方都市、东方·普罗旺斯等传统热盘依旧高居前三位。

For housing sales for people，Every year during the spring and autumn period is the most hot，So often“Gold four silver five”、“Jin jiuyin 10”that。But the heat of July，The person that buy a house but released the purchasing power of the strong。According to the statistics，The city in July 85 a project has a deal，A total of 1448 sales commodity residential house。In sales cycle of the rankings，Jindu · Summer Palace、JiaYuan · eastern city、Oriental · provence such traditional hot plate is still stands at the top three。

　　虽然自今年春节以来，市区商品房与去年相比，销量出现了较大幅度的回升，但是不少楼盘还是放低姿态，推出了比较诱人的优惠。比如7月，东方都市推出了清凉团购日活动，起价低至6480元/平方米；巨匠·义圣名苑推出夏季清凉购房季，折后起价6666元/平方米；东方·普罗旺斯更是推出国企专项补贴，可享受贴息、补税等优惠。各楼盘大力度的优惠也使得房地产传统意义上的淡季不再“平淡”，形成反季节热销。

Although this year since the Spring Festival，Urban commodity house compared with last year，There was substantial sales rebounded，But many buildings still put a low profile，The launch is appealing discount。Such as July，Eastern city introduced a cool and refreshing and bulk order for a day，Low price to 6480 yuan/square metre；Masters YiSheng courtyard launch summer cool and refreshing · purchase season，Discount for 6666 yuan/square metre；Oriental · provence launch special allowance is state-owned enterprises，Can enjoy discount、BuShui etc preferential。Of building the strength of the big incentives also makes the real estate of a traditional off-season no longer“insipid”，This increased formation sell like hot cakes。

　　据统计，7月市区商品房总销售面积为22.75万平方米，同比增长117.02%，平均销售价格为7875元/平方米，同比下降6.08%；其中商品住宅总销售面积为18.62万平方米，平均销售价格为7581元/平方米。值得注意的是，7月份销售的住宅，每套平均面积接近130平方米，显示出当前市场上除了传统的刚需人群外，改善型人群也占据了不小的份额。

According to the statistics，July urban commodity house total sales area of 227500 sq. Meters，Year-on-year growth of 117.02%，Average selling prices for 7875 yuan/square metre，6.08% year-on-year drop；Total sales of commodities residential area for 186200 square meters，Average selling prices for 7581 yuan/square metre。Note the，In July, sales of homes，Each area of nearly 130 square meters on average，Show the current market in addition to the traditional just need to the crowd，Improve the crowd also held no type of share。

消化库存楼市调控依旧从紧 Digestive stock market regulation still tight

　　7月嘉兴楼市取得不俗成绩，市场人士分析，首先是因为国家宏观调控从调通胀转为稳增长为主，这使得市场信心发生了变化；在购房者信心有所回升之后，国家货币政策也出现变化，推出了下调存款准备金率、降息等措施。这两个因素再加上大部分房地产企业正在用打折促销的方式刺激交易量的回升，这就使得近期楼市有所回暖。

July has not common result of jiaxing property market，Market analysts，First, because national macroeconomic regulation and control from the inflation to steady growth mainly，This makes the market confidence has changed；Confidence in the person that buy a house have rebounded later，National monetary policy also appears to change，Cut out the deposit reserve rate、Measures to cut interest rates。These two factors plus most real estate enterprise is with discounts and promotions means volume to bounce back，This makes the recent housing market have warmed。

　　未来楼市走向如何？根据嘉兴房产超市网7月的购房者调查显示，近37%的网友认为未来楼市将会保持“回暖”行情；约有67%的网友计划半年内出手购房；39.5%的网友是为了结婚购房，23%的网友是为了改善住房，29.16%网友是为了给子女买房；在购房面积上，40.43%的网友选择了“90至110平方米户型”。

The future housing to？According to the property of jiaxing supermarket nets July survey of the person that buy a house，Nearly 37% of net friend thinks the future market will remain“warmed”market；About 67% of the net friend plan and a half years out the house；39.5% of the net friend is to marry the house，23% of the net friend is to improve housing，29.16% net friend is to give the children a house；In the area that buy a house，40.43% of the net friend choice“90 to 110 square meters door model”。

　　记者从一些热销楼盘了解到，目前地段较好的大户型同样走俏，主要是有不少消费者给子女准备婚房、为了小孩上学购买学区房。金都·夏宫销售人士介绍，由于不少孩子面临升学，近期前来看房买房的络绎不绝，很多家长成了“学区房刚需族”。“此外，有些家长担心未来房价上涨，便替未成年的子女早点把房子买了，这部分人比较青睐较大户型。”这名销售人士说。

Reporters from some building dish to sell like hot cakes know，At present location good big family also popular，Basically is to many consumer to give their children a marriage、In order to buy room child to school district。· Summer Palace hotel sales person introduces，Because many kids face universities，To perform the recent house educationalists，Many parents became“School district just need to family room”。“In addition，Some parents worry about the future house prices to rise，For minor children and to get a house to buy，This part of the people prefer larger family。”This name to sell people said。

　　面对楼市的回暖势头，有不少消费者担心房价重回“上升通道”。不过，近期中央各部委频频发文，要求各地要严格执行房地产市场调控政策，不得擅自放松要求。搜房网市场分析师张伟认为，从嘉兴市场来看，由于存量新房有2万余套，未来需要继续消化库存，房价将总体平稳。从大环境来看，如果房地产行情反弹，中央调控政策必然会加码。不过，随着市场与政策呈现出截然不同的表现，目前政策趋冷市场回暖的两极化博弈已经非常明显。

Facing the property market warms up momentum，There are many consumers worry about house prices to return to“Rise channel”。but，Recently the central ministries postings frequently，Requires all must strictly carry out the real estate market adjustment and control policies，Without authorization and relax requirements。Search room net market analyst zhang wei said，From jiaxing market and see，Because there are more than 20000 sets of new stock，The future need to continue to digest inventory，House prices will overall stable。From the environment to see，If real estate prices rebound，The central control policies will beat。but，Along with the market and policy present a completely different performance，Now policy is cold market warms up polarity of the game was very noticeable。