资料图。

Material figure。

　　中新网8月8日电 综合报道，8月4日，有媒体发表了一篇题为《央企无视中央喊话,保利一项目上调逾40%》的文章，报道直指保利春天里项目大幅涨价。对此，保利地产(600048,股吧)昨日发表声明回应称，该项目一、二期产品“与国家公布的经济适用房3%-5%的利润水平相当”，不存在价格上涨40%一说。保利以“微利销售”辟谣旗下项目大幅涨价的报道，也再次牵出商品房成本、房企利润率的相关话题。

On August 8, local fars news agency reported Comprehensive report，August 4,，Media published an article entitled《Scholars from renmin ignore the central propaganda,Poly project more than 40% increase》article，Reports directly to the spring poly project rises in price considerably。this，Poly real estate(600048,Shares it)Responded that issued a statement yesterday，The project a、Phase ii products“And the state of the economy is applicable the room by 3%-5% of the profit level quite”，Does not exist prices 40% said Monday。Poly to“Small profit sales”Its project to dampen rises in price considerably reports，Again also took him out of commodity house cost、High profit margin of the room related issue。

保利斥大幅涨价之说失实 称项目利润贴近成本 Poly spending rises in price considerably say inaccurate says project profits close to the cost

　　就有媒体8月4日发表保利地产项目价格上调40%的报道，8月6日保利地产北京公司发表声明称，该报道内容多处与企业实际情况不符，存在故意扭曲事实误导读者的情况。

Have the media published on August 4, poly real estate project price increased 40% of reports，August 6, Beijing poly real estate company issued a statement that said，The report in content and enterprise reality，There is willful distortion of facts are misleading。

　　在这份《关于不实报道保利春天里大幅涨价的声明》中，保利地产声明称，该项目2010年12月获取时的综合楼面地价为8300元/平方米，住宅部分在计算各项收费、市政投入、建安造价等成本后，直接投资单方成本为13532元/平方米。

In this《About inaccurate reports poly in spring the rise in price considerably statement》in，Poly real estate statement said，The project in December 2010 when the floor price for comprehensive for 8300 yuan/square metre，Residential part in the calculation of the charges、Municipal investment、The fabrication cost cost, etc，Direct investment cost is 13532 yuan/unilaterally square meters。

　　此成本价，与该项目一期在2012年4月份的销售均价14321元/平方米和项目二期在2012年7月份的销售均价15472元/平方米相比，属于“微利销售”。

The cost price，And this project a period in April 2012 sales average 14321 yuan/square metre and project phase ii in 2012 in July, sales average 15472 yuan/square metre compared，Belong to“Small profit sales”。

　　保利地产强调，一期二期迄今累计销售760套计算，均价为14485元/平方米， “与国家公布的经济适用房3%-5%的利润水平相当”。

Poly real estate emphasize，A second phase of total sales of 760 sets of calculation so far，Average price for 14485 yuan/square metre， “And the state of the economy is applicable the room by 3%-5% of the profit level quite”。

　　保利地产称，涨幅40%的数据来源由“二期最高价房源单价直接减去一期最低价房源单价”所得，二期产品由于区位优势明显，平均价格较一期的确有所提升，但幅度仅为8%，不存在报道的40%的涨幅。

Poly real estate said，Or 40% of data by sources“Phase ii, expand the highest price minus a period, expand the lowest directly unit price”income，Phase ii products by geographical superiority，The average price is a period do to improve，But the rate is only 8%，The report does not exist the 40% increase。

　　声明指出，这种“不经认真分析，随意立论”的报道，指证央企带头领涨楼价的结论“经不起半点推敲，带有明显误导性，也是不负责任”。

Statement pointed out that，this“Without careful analysis，Optional argues”reports，Testify scholars from renmin up property prices take the lead brought conclusion“Can not stand a scrutiny，With obvious misleading，Is irresponsible”。

　　“保利地产作为大型国有房地产企业，历来坚决拥护中央关于房地产调控的相关政策。”保利地产表示。

“Poly real estate as a large state-owned real estate enterprise，Always firmly support the central about property regulation policy。”Poly real estate said。

　　业内人士指出，如果真以房价最高值减最低值得出涨价幅度来代表整个楼盘的涨幅，的确有失偏颇。同一楼盘不同的商品房因位置、景观、配套等资源不同，存在价格差异是合理而且普遍的。

Industry insiders point，If true to its highest prices reduced to the lowest price range that represent the entire building dish rise，Indeed biased。The same building dish the commodity house of different because of the position、landscape、Supporting resources such as different，There is a reasonable price difference and common。

　　不过，保利以“微利销售”辟谣旗下项目大幅涨价的报道，也再次牵出商品房成本与售价的话题。

but，Poly to“Small profit sales”Its project to dampen rises in price considerably reports，Again also took him out of commodity house cost and price topic。

房企业绩仍超预期 地价上涨导致房价难降 Room enterprise performance is still rose in price than expected prices to drop

　　保利称，旗下项目属于“微利销售”。对此，北京中投联达董事长杨少锋在微博中表示，目前的高房价，关键不在于开发商不肯降价，而在于成本太高。在房价成本中，税费地价成本超过45%，此外还包括财务成本建安成本，棒子不能只打开发商。除早期囤地的房企，目前开发商利润不超过25%。地产大佬任志强也认为，土地拍卖、投资渠道匮乏、流动性泛滥、税负过高才是房地产的核心问题。

Pauley said，Its project belongs to“Small profit sales”。this，Beijing has YangShaoFeng in micro lian da chairman said bo，The current high prices，The key is not developers would not reduce the price，But that cost is too high。In the house price cost，Land price cost more than 45% tax，Also include financial cost fabrication cost，Bonzi can not only play developers。In addition to the room to store up early enterprises，At present the developers of no more than 25% of profits。Real estate RenZhiJiang also think two，Land auction、Lack investment channels、Liquidity flood、The tax burden is the core of high real estate。

　　但这些观点受到网友的质疑，有网友表示，房企利润率已经达到25%还嫌少，可以和卖牛奶的去比比。

But these views are questioning of the Internet，Have net friend said，Room has reached 25% profit margins enterprises are too few，Can and sell milk to shop。

　　日前，五十多家房地产上市公司公布2012年半年业绩预告，从数据来看，房企业绩和利润并没有传说中那么的“不堪”。在50家国内上市房企中，大部分企业均已完成全年销售目标的一半以上。 22家“标杆”房企上半年的销售总额更是高达4149亿元，同比增长14%。而最近万科发布的2012年半年报显示，上半年万科实现营业收入307.2亿元，同比增长53.7%；实现净利润37.3亿元，同比增长25.1%。

a，More than 50 home listed company in 2012 real estate announced performance forecast six months，From the data to see，Room enterprise performance and profits and no legend so“unbearable”。In the 50 domestic enterprises listed in the room，Most of the enterprise are completed more than half the annual sales target。 22 home“benchmarking”In the first half of the total sales of the enterprise room is as high as 414.9 billion yuan，Year-on-year growth of 14%。And recently released in 2012 and a half of vanke BNP paribas，Vanke realize in the first half of the business income is 30.72 billion yuan，Year-on-year growth of 53.7%；Net profit of 3.73 billion yuan，Year-on-year growth of 25.1%。

　　与调控前相比，房企利润或许有下滑趋势，但与其他实体企业相比，房企利润增长速度仍保持在合理的水平。

And regulation than before，Room enterprises may have profit decline，But compared with other entity enterprise，Room enterprises profit growth to slow remain at a reasonable level。

　　而对于“地价与房价”、“面粉”与“面包”的关系，房地产业界也早有讨论。市场中“高溢价”地频现，地价不断上涨，必然影响市场对于后市走势判断，从而进一步推动楼市成交和价格上涨。

And for“Land price and the housing price”、“flour”and“bread”relationship，The real estate industry also had a discussion。market“High premium”To frequent，Land price rising，Will inevitably affect the market trend is for judgment，Thus further promote property market clinch a deal and price。

　　中国指数研究院发布的报告显示，7月全国100个城市(新建)住宅平均价格为8717元／平方米，环比6月上涨0.33%。

China index academy report shows，July in over 100 cities(new)Residential average price for 8717 yuan/square metre，November 6 month rose 0.33%。

　　在房价止跌回稳的同时，土地市场的异动也引发了人们对房价进一步上涨的预期。5月以来，广州、北京、天津相继诞生单价地王，上海、南京等城市也连续出现高溢价地块成交情况。前几年已经无数次被验证的地王效应再次显现。据媒体报道，广州珠江新城、北京万柳、天津八里台等地王诞生后，周边新房和二手房价格纷纷应声而涨。地价、房价这一对“面粉”“面包”，再次显现出互相助推涨价的态势。

Reason in house prices rose at the same time，The land market moved also leads people to the house of a further rise expected。Since may，guangzhou、Beijing、Tianjin has born star unit price，Shanghai、Nanjing and other cities also present continuously high premium deal plot。A few years ago has numerous proven royal effect appeared again。According to media reports，Guangzhou pearl river new town、Beijing wanliu、Tianjin BaLiTai star after birth, etc，Surrounding a new house and a price in succession secondhand the room where up。Land price、House prices this pair of“flour”“bread”，Once again show the posture of the prices helped each other。

　　业内人士指出，当前空前严厉的楼市调控目的尚未达到，经济出现滑坡，地价、房价同时出现反弹势头，楼市调控受到空前考验。而地方政府面临的尴尬是：如果严格调控，遏制地价反弹，财政状况可能恶化；如果放松调控，放任地价反弹，势必重新陷入房价“越调越涨的”怪圈，导致调控功亏一篑。

Industry insiders point，The current unprecedented severe in the housing market regulation have not yet reached the purpose，Economy in landslide，Land price、House prices also rebounded momentum，Property market regulation is unprecedentedly test。And the local government faces is embarrassing：If the strict control，Curb land price rebound，Financial situation could worsen；If relax regulation，Indulge land price rebound，Certainly will back into housing prices“YueDiao up the”circle，Lead to control the lip。

　　在此之前，为避免土地成交热点区域的在售房地产价格出现上涨，北京市住建委曾暂停了对土地成交热点区域内的预售许可审批，并对申报预售价格实施行政干预，以避免出现“地王领涨楼市”的预期。

Before this，To avoid hot spots in the land deal sell real estate prices rose，Beijing is built appoint had lived on land suspended the clinch a deal within the hot spots opens to booking a license for examination and approval，And to declare open to booking a price for the implementation of administrative intervention，To avoid“You brought up in the sector”expected。

　　北京市房协副秘书长陈志表示，房价上涨的根源是地价不断上涨，土地不断升值，因此，除了要加快收入分配改革外，还需要对房地产制度进行改革。（中新网房产频道）

Beijing deputy secretary general ChenZhi 'blocking one association said，Rising house prices is the root cause of the land price rising，Land keeps appreciating，so，In addition to speed up the reform of the income distribution，Also need to real estate system reform。（Beijing real estate channel）