和讯网消息 近期，楼市出现回暖迹象，市场对楼市回转预期加强。然而，库存量持续增加却是不争的事实，有机构半年报显示，标杆房企在我国49个城市在售项目的库存量相对于2011年增加了近6成，即使市场出现小部分回调，但巨大库存仍给开发商带来了去化量上的艰巨任务。但市场人士也同时指出，下半年土地市场有望走出低迷行情，对于有实力的开发商而言，拿地扩张的机会依然存在。这也将使得房地产业集中度进一步提升，行业洗牌将加速。

HeXunWang news recent，Property market signs appear warmer，About the housing market is expected to strengthen the turn。however，Stocks continue to increase is the fact that does not dispute，Institutional half annals display，Benchmarking room in our country's enterprises 49 city sold in the inventory of project compared to the 2011 increase nearly six into，Even if the market appear small callback，But huge inventory still give developers brought to the quantity of the task。But people also points out that the market，The second half of the land market is expected to market out of recession，For the strength of the developers，Take the opportunity to expand still exist。This will also make the real estate industry concentration further promoted，Industry reshuffle will speed up。

　　据《中原地产研究2012上半年刊》数据显示，以标杆房企在过去一年的销售面积月平均值作为标杆房企的动态销售速度的话，据此推算，标杆房企的库存消化时间在2011年5月底时为6个月左右。随着调控深入，该指标在2012年1月达到12个月的峰值，接近2008年底的历史最高位。3月份以后，销售市场回暖，库存消化时间逐步下降，到6月底，该指标降至10个月左右，指标下降速度依然缓慢。

According to《The first half of the year 2012 estate issue》Data shows，Benchmarking room to stand in the past year on average sales area as high dynamic sales benchmarking room rate，Calculate according to，Benchmarking of digestive time inventory room enterprises in May 2011 at the end of the month for six months or so。With further regulation，The index in January 2012 to 12 months of peak，Close to the end of 2008 the highest levels。Three months later，Sales market warms up，Inventory digestive time step down，To the end of June，The index fell to 10 months or so，Index drop speed still slow。

　　2012上半年，标杆房企销售情况平稳，基本维持逐月回升的态势。十大标杆房企总合约销售金额约2996亿人民币，较去年同期增加12%。其中，招商销售金额的增长速度最快，约为112%；仅有三家房企销售额出现小幅下滑，分别是恒大、雅居乐和万科，销售金额同比分别下降17%、10%和4%。由于标杆房企年初拟定销售目标时比较保守，因此从完成销售任务的情况来看，标杆房企普遍符合预期。其中，中海的销售金额为529亿人民币，已完成全年销售任务的81%，表现最为理想。

The first half of 2012，Benchmarking room enterprises sales smoothly，Basic maintain the situation back from month to month。Ten benchmarking room contract sales amount total enterprises about RMB 299.6 billion，Increased 12% compared to the same period last year。Among them，The sales amount investment growth speed，About 112%；Only three room sales fall modestly in enterprises，Respectively is evergrande、YaJu and China vanke，Sales were down by 17% compared to the amount、10% and 4%。Because the benchmarking room for the sales target early enterprises are relatively conservative，So in the finished the sales task situation，Benchmarking room enterprises with common expectations。Among them，The sales amount of 52.9 billion RMB，Has completed the task of annual sales by 81%，Performance is most ideal。

　　长达两年的房地产调控明显抑制房地产行业快速发展的同时，标杆房企的市场优势凸显出来。数据显示，2012年前5个月，全国商品房销售额同比下降9个百分点，而同期，标杆房企的销售额则增加了9%，市场占有率进一步上升。其中，万科、中海、保利的市场占有率分列前三位。中原地产认为，在调控大环境下，投资需求离场，刚需成为市场主力，以万科、中海、保利、恒大为代表的全国性标杆房企将逐步拉开与追随者们的差距，奠定自己的领先地位，房地产行业的洗盘速度或将加快。

More than two years of real estate regulation significant inhibitory real estate industry developing fast at the same time，The enterprise market advantage benchmarking room emerges。Data shows，2012 years ago 5 months，The national commodity house sales 9% year-on-year drop，Over the same period, the，Sales of the enterprise benchmarking room increased by 9%，Market share rise further。Among them，vanke、the、Poly market share before three respectively。Centaline property think，In the control environment，Investment demand left，Just need to become main market，Vanke to、the、poly、The representative of the room was a national enterprises will gradually open benchmarking and followers gap，Lay their lead，The real estate industry wash dish speed or will speed up。

　　土地方面，宏观调控使得开发商拿地意愿大大下降，2012年上半年，开发商的土地储备较2011年年底出现下滑。以上海为例，2012年1至5月，上海共成交167幅地块，同比下滑近4称，成交金额也同比下滑了62.3%。而在标杆房企中，华润、金地、绿城三家公司在上半年全国范围内没有任何增加新的土地储备。

Land aspects，Macro regulation and forcing developers to intend to dramatically reduced，In the first half of 2012，Developers of land reserve is the end of 2011 declined。Taking Shanghai as an example，2012 1 to 5 months，Shanghai clinch a deal with 167 of land，Year-on-year decline nearly four says，Clinch a deal amount also dropped 62.3% year-on-year。And in the benchmarking room in enterprises，huarun、ltd.gemdale、Green city on the three companies across the country in the first half without any increase new land reserve。

　　近期，随着北京新地王万柳地块的成交和上海“准地王”地块的入场，土地市场似乎迎来了又一波新高潮。但21世纪不动产上海区域分析师黄河滔指出，高溢价地块的出现只是土地市场结构性波动的个例，不说明这一情况将对市场形成连锁反应。

recent，With the Beijing new royal land plot wanliu clinch a deal and Shanghai“Must you”Plot of the，The land market seems to be ushered in another wave of new high。But 21 real estate HuangHeTao analysts pointed out that Shanghai area，High premium plot of land market was only the fluctuation of the structural alone，Don't address the situation on the market will form the chain reaction。

　　市场人士还指出，过高的土地存量和去化周期会影响开发企业的成长速度，增加其经营风险。中原集团研究中心认为，下半年的土地市场将出现两种情况，一边是开发商加快周转消耗土地存量，另一边则是政府推地力度的逐步加大。因此，低成本逆市扩张的机会依然存在，标杆房企很有可能将择机抄底补充土地储备，再次巩固自身的行业优势。

Market experts also point out，Too high a stock with the cycle of land to the growth of the enterprise will affect development speed，Increase its business risk。The group centre said，In the second half of the land market will appear two kinds of cases，Is the side of developers to speed up the turnover consumption land in inventory，The other side is the government push to the strength of the step by step。so，Low cost the city expansion opportunities inverse still exist，Benchmarking room enterprises will quite likely be added at the end of the copy land reserve，Strengthen their own advantages of the industry again。