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海口教辅书热销 出版商在“卖相”上下功夫(图)--亲稳网络舆情监控室
2012-07-22

海口教辅书热销 出版商在“卖相”上下功夫(图)

  到书店教辅书的市民增多

Pick up the book citizens increased teaching assistants

  暑假了,海口一些书店的教辅书均在热卖中。

The summer vacation,Haikou some bookstore's teaching assistant in the book are all superheroes。

  家长为孩子多买教辅书

The parents for the children much buy assistant teaching book

  海口某书店工作人员告诉商报记者,虽然市民网购图书有愈演愈烈之势,但教辅书目前所受到的影响并不大,因为教辅书在质量和规范性上要求非常严格,网购图书在这些方面难以让人放心。

Haikou a bookstore staff told business newspaper reporters,Although people are net buys books of Tennessee,But the impact on the bibliography teaching assistant before is not big,For reference books in the quality and the regulatory requirements on is very strict,The net buys in these books to let a person be at ease。

  朱先生一次就买了6本教辅书,3本《黄冈小状元》练习题册,语数外齐全,还有字帖,中英文的都有,最后一本是作文选。朱先生表示,主要是第一学期孩子成绩跟不上,一问才知道别的家长都买了好多教辅书,不买不行,不能让孩子输在起跑线上。

Mr. Zhu once is bought 6 this reference book,3 the《Huanggang small top》Exercises copies,Language complete the number,And ZiTie,Chinese and English,This is the final selections from。Mr. Chu said,Mainly is the first semester child result can't keep up,Ask just know other parents bought a lot of reference books,Don't buy no,Can't let children lose on the starting line。

  教辅书大搞噱头令人忧

Reference books up stunt is sorrow

  据悉,为了增加销量,出版商在“卖相”上下足了功夫,于是产生了各种让人震惊的产品也就不足为奇。首先是名称,原先惯用的什么“状元方案”、“满分设计”、“高分宝典”一类早已Out,现在得叫《北大绿卡》才能引人注意,或者跟学生间流行的玩意儿套关系,如模仿郭敬明《最小说》的《最失分》,更狠的直接抄了电视剧《高考亮剑》。

It is reported,In order to increase sales,Publishers in“look”The fluctuation full time,Generating all sorts of surprising product also is not surprising。First name,Originally idiomatic??????“Top scheme”、“Full marks design”、“High marks treasure dian”Already Out of,Now call《Peking University green card》Attention to,Or with the students of the popular thing set of relations between,If imitation guo jingming《The most novel》of《The most points》,More maliciously directly copying a TV series《The university entrance exam LiangJian》。

  用名师或名校来冠名是出版商惯用伎俩,例如《黄冈兵法》、《王后雄学案》等,不过现在泛滥成灾,早已起不到促销的作用。有的出版商则将此招数融会贯通,在此基础上自创新招,只几字就让自己身价不同,这几字便是——黄冈中学内部使用。

With the teacher or school to named is publisher old trick,For example《Huanggang art》、《Queen male learning plan》etc,But now is in flood,Not a promotion effect already。Some publishers will this way mastery,Based on this since the innovation recruit,Only a few words on your own is worth different,This a few words are-huanggang middle school for internal use。

  还有的出版商在书的封面简介上做足功夫,一本名为《零失误》的教辅书封面上印了一句话——最低成本的超越之道。还有的出版商将“吹牛”进行到底,一本号称中、高考抢分36计的教辅书,在封面强调被称为“高考战神”的光荣事迹,最惊为天人的是“寥寥数语,他让放弃准备高考的学生称为理科状元”。(记者 陈亮嘉∕文 林峰∕图)

And the publisher of the introduction to the cover of the book on the full time,A book called《Zero error》Teaching assistants of the book cover printed words-the lowest cost the way of the beyond。And the publisher of the will“brag”what,This is one of、The university entrance exam rob points 36 account's teaching assistant book,In cover emphasize is called“The university entrance exam god of war”Glory about,The most surprised is nature and man is“A few words,He let give up for the college entrance exam of the students called science kwame brown”。(Reporter ChenLiang jia/wen ling feng/figure)



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