7月，暑期的校园格外安静，在位于广西大学东南角的商业小广场上，平日里同学们三五成群喝茶聊天的情景已经难得一见，但一家名为“咕咚“的奶茶店依然坚守着。“开着店多少还能有点生意，关门的话就一点收入都没有了。”“咕咚”奶茶店店主小关是广西大学英语专业2006级学生，从2011年起，她便开始奶茶店的创业之路。

July，Summer campus more quiet，In the southeast corner of guangxi university business small square，Daily students want drink tea chat scene has rare，But a“Loud splash“The milk tea shop still cleave to。“Open shop and a bit of how much business，Close the door a little income would all have no。”“Loud splash”Milk tea shop, it is small in guangxi university English professional class of 2006，Since 2011，She began to milk tea shop of establishment of the road。

　　对于绝大多数大学生来说，由于没有收入来源，很难积累较多的启动资金，抗市场风险能力差、创业经验不足，很多人在初次创业时，都选择尝试资金投入少、技术难度低的低门槛创业项目。

For the vast majority of college students，With no income source，It is difficult to accumulate more startup money，Resistance to market risk ability is poor、Venture experience，A lot of people in the first venture，Choose to try to money into less、Technical difficulties of the low threshold low businesses。

　　

大学生低门槛创业者渐多 College students' low threshold entrepreneurs more gradually

　　开一家奶茶店，除去房租，简单装修、购买封口机等设备和宣传费用只需要几千元，而且按照说明书操作，配备两名店员，一人售卖、一人调配奶茶即可，对于大学生来说，属于稍微努点力便能够得着的创业项目。当时，刚毕业正在找工作的小关无意间发现学校商业小广场有间奶茶店铺在转让，抱着试一试的想法就盘了下来，主打果味奶茶。

Open a milk tea shop，Remove the rent，Simple repair、Buy equipment and propaganda machine costs only need to thousands of dollars，And according to the operation，Equipped with two clerk，A man selling、A man can mix milk tea，For college students，Belongs to a little effort can be of such businesses。At that time，Just graduation is looking for a job of small off accidentally found that the school business small square between milk tea shops are in the transfer，Hold try ideas on offer down，Main fruit milk tea。

　　记者在附近转了一圈，发现在这个不足500平方米的商业小广场上就聚集了10家奶茶店。一年前，还只有一家奶茶店是学生开的，现在加入进来的大学生创业者越来越多，已经有4家了。

Reporter in nearby around，Found in the lack of 500 square meters business small square gathered the 10 milk tea shop。A year ago，Only a milk tea shop is open of the students，Now joining in college students entrepreneurs more and more，Has already had 4 home。

　　“虽然竞争激烈，但这一带成行成市了，也不用太担心客源的问题。”小关说，开家普通奶茶店尽管只够赚个买菜钱，但只要选对地点，这是一个几乎不会亏本的生意。

“Although the competition intense，But this area marched into the city，Also need not too worried about the problem of tourists。”Small tariffs，Open house ordinary milk tea shop although is just enough to make a buy food money，But as long as choose to the site，This is an almost never lose money in the business。

　　玉林师范学院美术与设计专业大三的学生胡云，也是暑期放弃休假、忙碌奔波的大学生创业大军中的一员。从大二开始，胡云在一些装修设计公司兼职，工作中，他经常接触图案设计、墙绘方面的业务。随着手头积累的客户资源越来越多，一个大胆的想法从他的脑子里冒出来：能不能自己当老板，开一家专业的墙绘店，拓展当地的家装业务。

Yulin normal college art and design professional junior HuYun students，Summer vacation is to give up、Busy the hustle and bustle of university student's pioneering work as a member of the army。Start from the big，In some HuYun decorate a design company part-time，work，He often contact pattern design、Wall paint aspects of the business。With the accumulation of customer resources at hand more and more，A bold idea from his brain come out：Can you be my own boss，Open a professional wall paint shop，Expand local domestic outfit business。

　　胡云花了一天时间骑自行车在玉林市进行市场考察，发现专业的墙绘店寥寥无几，几乎处于空白状态。而开一家墙绘店只需要一个固定地点接单，有专门的设计施工人员即可。设计是小胡的专长，施工人员则可以聘用自己同专业的同学。除房租和装修费外，都是比较容易解决的。玉林市政府在玉林师范学院设立的创业孵化园正好提供免费创业场地，为他解决了门面的租金和装修问题。

HuYunHua for a day in yulin city to ride a bicycle market investigation，Find the wall paint of professional store very few，Almost blank。And open a wall paint shop only need a fixed place order，A special design construction personnel can。Design is narrow lane's specialty，Construction personnel may engage ourselves with the professional students。In addition to the rent and ZhuangXiuFei outside，Is easy to solve。Yulin city government in yulin city teachers college of business incubation park set up just provide free business field，For him to solve the problem of the rent and decorate appearance。

　　随着各地高校陆续推出创业孵化园平台，大学生可以更轻松地跨入创业门槛。玉林师范学院学工处乔鹏介绍说，该校占地面积4000平方米的创业孵化园，就有近500名学生投身创业实践，而同学们所从事的绝大多数都是家教中心、维修部、花店等服务型低门槛创业项目。

As local college releasing business incubation garden platform，College students can more easily into the entrepreneurial threshold。Yulin normal college student worker place QiaoPeng introduced said，The school covers an area of 4000 square meters of business incubation garden，There is nearly 500 students in entrepreneurship practice，And students are engaged in most are tutoring center、Maintenance department、The florist service businesses such as low threshold。

　　

低门槛创业起步容易壮大难 Low threshold to grow difficult business started

　　在很多从事低门槛创业的大学生看来，由于创业项目的风险较小，即便试水失败了，也可以积累社会经验、学习经商管理知识、锻炼自己的综合能力。

In many low threshold of entrepreneurship in college students' eyes，Due to a lower risk of businesses，Even try water failed，Also can accumulate social experience、Learning business management knowledge、Exercise their comprehensive ability。

　　中国经济大学江城学院的大三学生朱志明有过多次创业经历，选择的创业项目均是低成本或零成本的，虽然项目大都无疾而终，所赚的钱也不多，但他觉得能够完整体验创业的全过程，才是最大的收获。

China's economy reputed university school of ZhuZhiMing junior students had several entrepreneurial experience，Choice of such businesses are low cost or zero cost，Although project mostly died，The money is also not many，But he felt able to complete the whole process of business experience，Is the biggest harvest。

　　朱志明的创业之路是从大一卖孔明灯开始的。一盏孔明灯的成本只要1元，即使经济条件一般的大学生，也负担得起进货成本。刚开始，小朱以为，只要诚信待人、价格适中，产品就不愁销路。可生意开张的第一个晚上，小朱便明显感觉到压力，20个孔明灯仅卖出两个，而别的同学却卖出去50个。经过观察，他发现：卖得比较好的同学和顾客都比较熟悉，并且所售孔明灯上的图像是DIY的个性图案，跟别人卖的不太一样。“创业要想成功，一定要有自己的特色和客户源。”这是朱志明第一次创业得到的教训。

The road of the ZhuZhiMing business from freshman to sell kongmin light。Kongmin light a lamp that the cost of $1 as long as，Even if economic conditions generally of college students，Also afford to purchase cost。Just began to，Xiao zhu thought，As long as honesty、Moderate price，The product is not sorrow the sale。The business can be opened the first night，Xiao zhu will feel the pressure，20 kongmin light only sell two，And the other students were sold out 50。On the observation，He found that：Sell better students customer and familiar with，And the selling of the image is DIY kongmin light on the character pattern，With others is not sold。“Business to be successful，Must have their own characteristics and customer source。”This is the first business ZhuZhiMing get teaching。

　　大二时，朱志明试着在学校开了家奶茶店，凭着自己兼职时积累的经验和客户源，加上“上门奶茶”的特色服务，入夏后，每个月净利润能达到2000多元。然而，季节性的生意难以持久，冬天来临后，顾客锐减，他不得不关门停业。

Big 2:00，ZhuZhiMing try in the school's a milk tea shop，With its part-time experience and the customer when the source，plus“The door milk tea”The characteristic service，After enough，Each month net profit of $2000 multivariate。however，Seasonal business to last，After the winter，The customer has，He had to close their doors。

　　桶装水每桶进货价4元，零售价7元，大三时，朱志明花500元租了一个小仓库作为门面，整个夏天，平均每天卖出50桶，盈利150元。然而，看到小朱赚钱了，周围的同学也跟着做了起来，竞争越来越激烈，再加上每天背水负重，他的肩膀肿了、腰也常常隐隐作痛，无奈，只好放弃这个项目。

Bottled water enter price of goods $4 a barrel，Retail price $7，hold，ZhuZhiMing spend 500 yuan rented a small warehouse as appearance，The whole summer，On an average day sell 50 barrels，A profit of 150 yuan。however，See small and make money，The students also follow around made up，More and more competition，Plus the weight back water every day，His shoulder swollen、And often waist ache steadily，but，They had to give up the project。

　　“低门槛创业最大的缺点，就是很容易被复制、竞争激烈。”广西大学特聘讲师、创业指导专家王昌文说，低门槛创业虽然容易起步，但发展壮大比较难，需要创业者有独到的经营理念和敏锐的市场意识。

“Low threshold venture the biggest drawback，Is that it is easy to be copied、competitive。”Guangxi university lecturer、Business guidance WangChangWen experts said，Low threshold venture although easy to start，But grow more difficult，Need to entrepreneurs have unique business philosophy and the keen market consciousness。

　　

没有远虑，必有近忧 No foresight，BiYouJinYou

　　广西民族大学的区星开的烧烤店只持续了5个月，便有些经营不下去了。回忆起这5个月来的创业之路，他最大的体会是：开店容易守店难！

Guangxi university for nationalities of the area of the barbecue shop star open only lasted for five months，Then some business not bottom go to。Remember the five months of establishment of the road，His experience is the largest：Open a shop to keep shop difficult！

　　区星的烧烤店自今年2月开业后，房东突然向他们提出加房租，资金一下子难以运转。没有经验的区星，在预算上总是出差错，导致浪费了很多材料……接踵而来的困难让他感到压力很大。

Area of barbecue shop star since February after opening，The landlord suddenly offered them with the rent，Capital suddenly reeling。No experience of the area of stars，On the budget is always wrong，Lead to waste a lot of material……Through difficulties make he felt great pressure。

　　经营理念上的不同，是导致烧烤店创业团队分道扬镳的关键因素之一。区星觉得可以借鉴会员制的方式，给老顾客多提供一些优惠，留住他们，使其成为长期固定的消费群。他的朋友觉得烧烤店本来赚的钱就不多，而且口味才是留住顾客的关键。争执之下，小区只好放弃自己的设想。

The management idea of different，Is lead to barbecue shop poineering group one of the key factors parted ways。Area can use the star membership that way，Give the old customer many provide some discount，Keep their，Make it a long-term fixed consumer group。His friends think barbecue shop was make money is not，And is the key to taste of customer retention。Under dispute，Village had to give up his own ideas。

　　“我觉得他们缺乏把烧烤店做大的眼光。”区星说，这为小店的经营危机埋下了伏笔，再加上后来遇上考试周、考试月、暑假，烧烤店的生意变得更加冷清。小区目前打算跟伙伴们商量后，将烧烤店转让出去。

“I think they lack the barbecue shop do big eyes。”Area star said，This shop for the management crisis buried the set，Plus later met exam week、Exam month、Summer vacation，Barbecue shop business become more quiet。District at present with the partners after going to discuss，Barbecue shop will transfer out。

　　“创业要有激情，但创业不能仅仅靠激情。”这是这次创业失败的经历留给小区最深的体会。

“Venture to have passion，But venture can't just rely on passion。”This is the business of a failure experience for district the deepest experience。

　　对于很多从事低门槛创业项目的大学生来说，激情过后，往往面对的是没有远虑，必有近忧的现实。梦想着创立水果连锁店品牌的广西财经学院国贸专业2012届毕业生杨汝恩，便尝到了长远规划的甜头。

For many engaged in low threshold of college students to businesses，After the passion，Often the face is not foresight，BiYouJinYou reality。Dream of fruit of brand chain founded in guangxi itc professional finance and economics of 2012 YangRuEn graduates，He tasted reaped the benefits of a long-term plan。

　　2010年11月，杨汝恩与同学陈文龙、利友邦在学校后门附近合开了一家名为“自己家”的水果店。水果店采取会员卡、积分换购的营销模式，店员也服装整齐……虽然不是大型超市，却采用和超市一样的管理销售模式。小杨介绍说，目前他们的第二家连锁水果超市已经在筹备当中。

November 2010，YangRuEn ChenWenLong with classmates、The Allies in the school near the back door for a program called“home”Fruit that。The fruit store to take the membership card、Integral redemption marketing mode，Clerk also clothing neatly……Though not large supermarket，But the same management and supermarket sales model。Xiao Yang said that，The second chain of their current fruit supermarkets on preparation of。

　　如今“自己家”已经在附近范围作出了口碑，生意也算不错。杨汝恩表示，创业之初，他们就将这个项目作为自己今后的事业，长远规划。卖水果的人很多，怎样突出自己的创业理念？普通的水果店只想着如何进货销售，而他们从一开始就树立自己创业文化和理念打造家的文化。

now“home”Already in nearby limits reputation，Business was bad。YangRuEn said，The beginning of foundation，They will use this program as an example for the rest of his career，Long-term planning。The fruit seller a lot，How to highlight its undertaking idea？Common fruit shop just to how to stock sales，From the start, and they set up their own business culture and concept makes the house of culture。

　　创业之初，杨汝恩就和另外两名创始人商量，必须通过经营上的细节，给顾客不同的购物体验。比如，顾客买水果时常常担心缺斤少两，他们就采用超市的标准电子秤；顾客怕吃得不放心，他们就在水果标签上标明进货来源；顾客想喝果汁，他们还准备了顾客自己DIY果汁的设备……总之，让顾客感觉就像真的在自己家里一样，规范、可靠、安全。

The beginning of foundation，YangRuEn and two other founder to discuss，The details on the business must pass，Different shopping experience to the customer。For example，When customers buy fruit often lacking any pellet worry，They use the supermarket standard electronic scales；The customer be afraid to eat not trust，They will in the fruit label stock sources；Customers want to drink juice，They have also prepared his fruit juice customers DIY equipment……In short，Let the customer feel is really like yourself at home，standard、reliable、security。

　　“创业听上去是自己做了老板能赚钱，但中间会遇到挫折，需要团队团结坚定地走下去。”这是杨汝恩总结出的经验。杨汝恩的想法是：要尽快把水果超市做强，打好品牌，准备资金占领市场，做成全国式的连锁店。

“Venture sounds to be her own boss can make money，But middle will have setbacks，Need a team firmly go on。”This is YangRuEn sums up the experience。The idea is YangRuEn：As soon as possible put the fruit supermarket and stronger，Play good brand，Ready to occupy the market funds，Make the chain of type。

　　王昌文建议，低门槛创业要成功，最好是抢先去做，因为市场蛋糕的大小一般是相对固定的，越早做越能抢到大块的蛋糕，晚了大概只能舔叉子和盘子。如果不能抢先做，那就看还有没有市场，有的话，那就要用更优的品质、更低的价格、更好的服务来赢得客户。（沈洁 韦情 谢洋）

WangChangWen Suggestions，Low threshold entrepreneurial success，First, best to do，Because of the size of the market cake general is relatively fixed，The earlier the can do to grab the big cake，Late may only be lick forks and plates。If you can't beat do，That will see and no market，so，That is about to use better quality、Lower prices、Better service to win customers。（ShenJie WeiQing XieYang）