风投，撩拨内心的琴弦 Wind cast，What tickling the strings of the heart

许晓书【搜狐教育频道主编】： XuXiaoShu【Sohu education channel editor】：有几个问题，第一个问题你认为K12未来最大的挑战？壁垒在哪里？第二各家老总风格和喜好不一样，比如杰睿老总最早是做器械的，这个给行业有什么启示？

There are a few problems，The first question K12 you think the biggest future challenges？Barriers in where？The second his old total style and be fond of，For example JieRui old total was the first to do the devices，This to the industry have what apocalypse？

侯瑞琦【和君咨询高级分析师】： HouRuiQi【And king consulting senior analyst】：我认为教育培训这个产业来说，过去我不是做这个产业，过去我做快销品，十几年前我在康师傅做，其他行业管理水平超过教育行业，这两年市场太好了，一个行业成熟度就看你集中度，黑白电视机多的时候几百家公司，现在还剩几家。我们这个市场才刚刚开始，我们行业和可口可乐差的很远，我建议做杂交，从其他行业引进优秀人才进来，用数字化管理，未来这个里边有很大的潜力可以挖。

I think the education training for the industry，In the past I not do the industry，In the past I have fast pin product，Ten years ago I in kang teacher do，Other industry management level more than education industry，The two years market too good，An industry maturity see your concentration，Black and white TV set much when hundreds of companies，Have left are a few。We this market is only just beginning，Our industry and Coca-Cola far short of，I suggest doing hybrid，From other industry the introduction of talents come in，With digital management，The future this list has large potential can dig。

许晓书【搜狐教育频道主编】： XuXiaoShu【Sohu education channel editor】：还有一个特别想问的问题，《创业家》封面“疯狂的补习班”给龙文带来利多一些还是弊一些？

There is a special want to ask questions，《entrepreneurs》cover“Crazy cram school”To bring the LongWen more or some disadvantages？

刘映东【龙文教育总裁】： LiuYingDong【LongWen education President】：这个故事真实部分，因为龙文高管从做事到做人是真诚相待，最终结果我们诚意被别人利用了，所以才会导致当时不能理解的结果。别人用意跟我们沟通，我们也希望通过媒体谈我们整个创业过程不容易，把我们真实故事和盘推出，结果最后没有经过我们同意，这里边本来存在欺诈。

The story of real，Because LongWen executives to be from work is with sincerity，Final results we sincerity being used，So will lead to at that time cannot understand the results。Others with our purpose communication，We also hope that through the media about the whole business process is not easy，Our true story and set out，The results did not pass we agreed to last，There are there was fraud。

　　事后我们也冷静想一想，包括董事长和我做事情，首先做人至少坦荡荡，这个事情对我们是喜忧参半，确确实实让我们龙文真实一面展示社会，提前让我们经历洗礼，好的一面我们知名度增加、关注我们人多了，先有知名度再来美誉度我们是这样看的。

Afterwards we also think calmly，Including the chairman and I do things，First person at least being naked，This thing is mixed，Indeed let us LongWen side show real society，Let us in advance through baptism，Good side we increase visibility、Pay more attention to our people，A well-known reputation first come again we look like this is。

许晓书【搜狐教育频道主编】： XuXiaoShu【Sohu education channel editor】：其实作为教育媒体有一些心得，整个教育行业做的好机构更多被财经媒体关注了，其实大家公关体系不是很健全，大家认为财经媒体采访我的时候视角不一样，其实财经媒体需要特别好的故事，和我们教育媒体不一样，大家可能顾忌面子希望行业更好。

In fact as education media have some experience，The whole education industry do good institutions were more financial media attention，Actually we public relations system is not very healthy，People think that the financial media interviews I view is different，In fact financial media need special good story，And we education media is not the same，We may face hope industry had better。

　　关于我们蓬勃的K12话题，哪些机构领导者有想想法的。

About us K12 vigorously topic，Which institutions are the leaders want to idea。

赵剑锋【新东方优能中学】： ZhaoJianFeng【New Oriental optimal to middle school】：新东方最近对这个回应很清晰的，就是七条。对于我们内部人有两个方面，第一个方面我们认为是这件是好事情，新东方是完全从财务上公开，以及所有说的话是真话、实话是可查，ICC人已经到中国，做内部调查，我们员工任何东西不删以便他们查，没有什么可怕的。包括侯老师也说了，新东方是一块很好的牌子，所以好多人在那几天想到香港或者美国回购一些，因为我们相信新东方是很好的。

New Oriental to this response to recent very clearly，Is article seven。For we insider has two aspects，The first aspect we think is this is a good thing，New Oriental is completely from financial public，And all said is the truth、The truth is to check，ICC people have been to China，Do internal investigation，We don't delete anything employees so they can check，Nothing terrible。When the teacher also said including，New Oriental is a very good sign，So many people in the days of the Hong Kong or buy back some，Because we believe in the new Oriental is very good。

　　第二点这个事情发生以后，我关注的微博更多是新东方人，那几天被刷平的。有两类人，一类在新东方，一类不在新东方，在新东方人大家都在给新东方鼓气，我们完全自信的。另外离开新东方也在鼓气，所以我觉得从这个事件来讲，真的它的市值有数据的变化，对于普通员工来讲很多人没有股份，更多中层管理、高层管理可能有数据变化，但是大家更愿意支持新东方，让新东方更加透明。

The second point this happens later，I pay attention to micro bo is more new Oriental people，The days were brush flat。There are two types of people，Kind of in the new Oriental，A class is not new，In the new Oriental people all to blow in new Oriental school，We are fully confident。In addition to leave new Oriental also blow in，So I think the events from terms，Really it is the change of the market value of the data，For ordinary employees not many people for the stock，More middle management、Top management may have data changes，But people are more willing to support new Oriental，Let new Oriental more transparent。

许晓书【搜狐教育频道主编】： XuXiaoShu【Sohu education channel editor】：须老师对于资本的注入怎么看待？

The teacher of the injection of capital shall be for how look upon？

须佶成【高思教育执行校长】： Must Ji into【High education executive President thought】：我觉得在管理眼界这方面带来很多的帮助，这可能是我们最看中的。另外我们选择资本，他一定追求回报，但是我们在所有资本选择最品格、最温和、和我们吻合最大的。

I think in the management the horizon in a lot of help，This may be our most see the。In addition we choose our capital，He must pursue returns，But we all capital in choosing the most character、The most gentle、And our biggest agreement。

　　餐饮行业有没有市场份额占到1%—2%的企业？

The catering industry have market share to 1%-2% of the enterprise？

侯瑞琦【和君咨询高级分析师】： HouRuiQi【And king consulting senior analyst】：餐饮行业肯德基是最高的。我印象当中肯德基在国内加必胜客，在中国已经开4000家店，一家店平均收入1000万人民币一年，如果餐饮一万亿收入，他应该是4%，本土机构小肥羊是最大的，小肥羊也被百盛收了，所以份额很高的。

The catering industry KFC is the highest。My impression of KFC in China of add pizza hut，In China has opened 4000 stores，A store average income is 10 million RMB a year，If food one trillion income，He should be 4%，Indigenous organizations little sheep is the biggest of all，Little sheep was also took the metro，So share high。