新学期将至，学生及家长们开始着手置办各类装备，新一轮的“开学大采购”迅速升温。省会众商家们抢抓这一商机，通过降价打折、幸运抽奖等活动助推夏季销售业绩提升。然而，近期出现的一些攀比式的跟风消费令人担忧，专家呼吁要引导学生树立正确的消费观，理性购买学习装备。

The new semester will to，Students and parents began to stock up on all kinds of equipment，A new round of“Opening big purchase”Rapid warming。Capital all the businessmen catch this opportunity，Through the price discount、Lucky draw activities boosting the summer sales promotion。however，Some of the recent "keep up with the joneses" type follow suit consumer worrying，The experts urged to guide students to build up the correct consumption，Rational purchase learning equipment。

学生忙购置“新行头” Students busy purchase“New wardrobe”

　　为迎接新学期开学，省会各大商场、超市早早就做好了准备，购进了很多新款文具、图书及学生服装，招揽顾客。昨日，记者在沃尔玛超市文具区看到，买文具的学生和家长是一茬接一茬，理货员忙得不可开交。“孩子上学需要的东西多，一次都配齐了，省得开学后发现缺这个少那个的。” 超市工作人员说，几十元一套的“书包式”文具盒很畅销。

To meet the new semester，Capital each big market、Early in the supermarket is ready，Purchase a lot of new stationery、Books and students' clothing，puller。yesterday，Reporter in the wal-mart supermarket stationery area to see，Buy stationery students and parents is a crop after stubble，Tally clerk busy as a bee。“Children need many things to go to school，Once this is，The province found that lack the less。” The supermarket staff said，Dozens of yuan of“Bag type”Pencil case is very popular。

　　在图书大厦，记者看到，走出书店的每一位学生，几乎手上都抱着一摞选购的图书资料。图书大厦副经理冯瑞琴告诉记者，开学前的几个星期，图书的销量比平时明显增加，作文书籍、工具用书卖得很好。

In the book building，The reporter sees，Out of the bookstore every student，Almost all hands holding a stack of choose and buy books data。Book building deputy manager FengRuiQin told reporters，A few weeks before the start，Book sales significantly increased than usual，Composition books、Tools' book is selling very well。

　　添置新服装也是购买清单上必不可少的。省会各大商家瞄准这一商机，开展各类促销活动。建华百货、北国超市等推出“亲情送学子”活动，凭借大学或高中录取通知书购买商品享受不同折扣的优惠，还有的赠送游泳票、电脑桌等。

Acquire new clothing is also essential to buy list。Capital each are big the businessman aim at the business opportunities，In all kinds of promotional activities。JHF department、Northland supermarkets launch“Family send students”activities，With college or high school admission notice the purchase of goods enjoy different preferential discount，There's free swimming ticket、Computer desk, etc。

理性购买“苹果三件套” Rational purchase“Apple three-piece suit”

　　近期，“苹果三件套”在网络上炒得火热。事实上，近年来学生的数码装备档次越来越高，电子装备清单不再局限于往日的MP3、U盘、电子词典等。记者昨日从中山路的一家苹果体验中心店了解到，店内8月份前两周的音乐播放器、手机、平板电脑、笔记本电脑的销量均有明显增长，不少家长自高考结束就开始为孩子选购数码产品，近期每天的顾客中80%以上都是学生和家长，销售额比前段时间翻了一番。

recent，“Apple three-piece suit”On the network with Fried。In fact，In recent years the students of digital equipment class more and more high，Electronic equipment list is no longer limited to the MP3、U disk、Electronic dictionary, etc。Reporters yesterday from a mountain apple experience center shop to know，In August the first two weeks of music player、Mobile phone、Tablet PC、Sales of laptop computers are obviously growth，Many parents since the end of the college entrance examination for the child began to choose and buy digital products，The recent customers in the every day more than 80% are students and parents，Sales than some time ago doubled。

　　面对高档次的消费，一般的工薪家庭承受起来有些吃力，但也很无奈。“现代科技发达了，孩子们的学习工具也先进了，担心购买的学习工具落后影响孩子学习。”一名家长坦言道，“百元以上的装备已经是极为普通，孩子同学们的数码产品动辄都千元以上。”据了解，目前大部分高校的宿舍都配备了网线端口，电脑在大学生间的普及率已接近90%。

In the face of high grade consumption，The general working families bear up some sweaty，But also very helpless。“Modern science and technology is developed，The children's learning tool is also advanced，Worry about buying learning tool behind influence children learn。”A parents admitted，“One hundred yuan of above equipment is very common，Children of the students easily digital products are one thousand yuan of above。”It is understood，At present most of the university dormitory is equipped with a line port，In college students' computer between the penetration already close to 90%。

　　手机也是很多中学生、准大学生选购的目标。“现在孩子们很挑剔，手机一定得是智能机，而且是双核的。”北国电器卖场的销售人员说，这样的手机一般都得在2000元左右。

The mobile phone is also a lot of middle school students、The goal of college students must choose and buy。“Now that the children are very picky，Mobile phones must be intelligent，And it is binuclear。”Northland electric appliance store sales staff said，This mobile phone generally have to be 2000 yuan。

　　针对学生们的高消费趋势，教育专家认为，新学期新气象，家长为孩子添置一些新的物品本无可厚非，但诸如过度消费、盲目攀比的不正常现象，应该引起广大家长及全社会的思考。提醒家长要培养孩子正确的消费观念，买东西时应量入为出、量力而行，切勿跟随攀比之风。

According to students' high consumption trend，Education experts say，The new term new look，Parents for children to acquire some new items this understandable，But such as excessive consumption、Blind bandwagon abnormal phenomenon，Should cause the parents and the whole society thinking。Remind parents to cultivate children to a correct concept of consumption，Shopping should make ends meet、Does what one can，Do not follow the wind of bandwagon。

　　(来源:石家庄日报)

(Sources: shijiazhuang daily)