搜狐教育主持人： Sohu education host：各位网友，大家好！今天搜狐教育有幸邀请到浙江中烟工业有限责任公司市场营销部总经理张德春先生与我们分享他的助学之路。张总，你好！

Each netizen，hello everybody！Today sohu education to invited to zhejiang ZhongYan industry limited liability company Marketing Department general manager Mr. ZhangDeChun share with us his student road。zhang，hello！

张德春【浙江中烟工业有限责任公司市场营销部总经理】： ZhangDeChun【Zhejiang ZhongYan industry limited liability company general manager of Marketing Department】：你好！

hello！

搜狐教育主持人： Sohu education host：利群阳光•助学行动始于2001年，是由浙江中烟工业有限责任公司和各省市主流媒体共同开展的一项大型社会公益活动，通过捐资助学的方式，帮助品学兼优、生活贫困的高考生，实现他们的求学理想。我们很好奇，当时是因为什么想到要做这个助学行动呢？

LiQun sunshine•Student initiative was launched in 2001，Is from zhejiang ZhongYan industrial co., LTD. And all the provinces and the mainstream media in common a large-scale social public welfare activities，Through the way to donate，Help those、To live in poverty high examinee，To realize their study ideal。We are very curious，Because at that time what want to do this student action？

张德春【浙江中烟工业有限责任公司市场营销部总经理】： ZhangDeChun【Zhejiang ZhongYan industry limited liability company general manager of Marketing Department】：倒不是因为我个人，我们这项活动是浙江中烟跟广大的社会媒体一起做的。我们在全国除了浙江中烟以外还涉及到16家平面媒体，以及像搜狐教育这样的一些网络媒体。实际上，最开始的时候，我们从企业层面感觉到有一些孩子确实困难，特别是考入大学这个当口上，他们是需要我们雪中送炭的。有的孩子辛辛苦苦考上了大学，但就是因为一点学费被拒绝在了大学校门外。“我们应该帮他们！”——这是我们最初的想法。从2001年开始到现在已经是第12个年头了，随着利群阳光助学活动的深入开展，我们感觉到现在的定位还需要一些调整，一方面实实在在每年资助一部分学生，要在全国浙江、山东、四川、云南、陕西、甘肃等共16个省开展。另一方面，我们更多的是希望通过社会媒体，包括我们搜狐教育频道，希望唤起广大社会人士的爱心。在利群阳光助学行动中，我们有一个体会，爱是无处不在的。但是爱的种子有时候它在睡觉，它需要一定的引子，需要一种力量把它给传递出来。我们最近做这些活动，跟更多的媒体在一起，无外乎做了一个爱的传递，打造这样一个平台，让更多的人有这种机会去献爱心做善事。通过三秦都市报，四千多万陕西人民，都知道有这么一个平台，然后当他需要献爱心的时候，他就能通过这个平台来实现。如果没有这样的活动、没有这种资助的形式，我们的爱心人士想资助都有些困难，哪个孩子在哪里他也无法知道。

Is not because I personally，We this activity is zhejiang ZhongYan with broad social media do together。We in the national in addition to zhejiang ZhongYan also involves other than 16 plane media，And like sohu education so that some of the network media。In fact，At the beginning of the most，We from the business enterprise level feel that there are some children really difficult，Especially was admitted to university on this point，They are we need timely help。Some children hard admitted to the university，But is because a tuition be rejected in the outside of school。“We should help them！”- this is our original idea。From 2001 until now has been 12 years，Along with the LiQun sunshine student activities carried out in-depth，We feel now will still need some adjustment，On the one hand, annual subsidy of part of the students，In the zhejiang、shandong、sichuan、yunnan、shaanxi、Gansu etc 16 provinces to carry out。On the other hand，We have more than our hope that through social media，Including we sohu education channel，Hope to arouse the social people love。In LiQun sunshine student action，We have a experience，Love is everywhere。But the seeds of love sometimes it in bed，It needs certain primers，Need a kind of strength give it to pass out。We have recently do these activities，With more and more media together，Outside notting have made a carrier of love，Creating such a platform，Let more people have the chance to offer the compassion do good。Through the shall metropolis daily，More than four thousand people in shaanxi province，All know to have such a platform，Then when he needs to offer the compassion of the time，He can through this platform to realize。If there is no such activities、Without this support form，We love people want to aid are some difficulties，Which child where he cannot know。

搜狐教育主持人： Sohu education host：利群阳光助学行动已经做了有12年了，我们都知道坚持12年特别不容易，是什么一直支撑着您做这个活动呢？

LiQun sunshine student action has made 12 years，We all know that 12 years special is not easy，What sustains you do this activity？

张德春【浙江中烟工业有限责任公司市场营销部总经理】： ZhangDeChun【Zhejiang ZhongYan industry limited liability company general manager of Marketing Department】：现在就我个人的感受而言，我们已经不是说坚持这项活动，而是我们用心在做这项事业，感觉是自我内在的一种需求，不是一种坚持。每年到这个时候，就觉得这件事，我们一定要做，这么些个孩子，我们一定要管。或者说助学这件事，是越做越想做，越做越有意义。在做的过程当中有很多社会爱心人士参加到里面来，还有爱心的企业。比如这一次，三秦都市报及时深入到陕北、陕西，行程达到十万公里。十万里是什么概念？我们汽车一年才跑三到五万公里，家庭轿车大概不超过两万公里，十万公里相当于普通家庭要跑五个年头啊。记者媒体把这些孩子宣传出来，记者到这些地方去。这些故事、这些事情只要手上这张报纸就可以看得到。通过这样的励志故事，通过这个平台教育更多的孩子，传承更多这种阳光，这些孩子虽然家庭比较贫穷，但是积极向上，对家庭有爱心、有责任心。孩子们表现得十分阳光，我们就越发感觉到我们这个社会是十分有发展的。

Now my personal feelings in，We have not said adhere to this activity，But we try to do in this business，Feeling is the inner a demand，Is not a insist on。Every year to this time，Feel it，We must do，So a little child，We must tube。Or student it，Is more do want to do，More does more meaningful。In the process of doing many of people take part in the social love to come in，And love of the enterprise。Such as this one，Shall timely metropolis daily into the northern shaanxi、shaanxi，To travel km。Ten miles is what concept？Cars a year to run three to fifty thousand kilometers，The family car probably no more than twenty thousand kilometers，Km is equivalent to ordinary families to run five years ah。Reporter media take the children out of the publicity，Reporter to these places to go。These stories、These things as long as hand this newspaper can see。Through such inspirational story，Through this platform education more children，Inheritance more of the sun，Although these children of the families are poor，But positive，To family has the compassion、Has the sense of responsibility。The children played very sunshine，We all feel our society is very have development。

搜狐教育主持人： Sohu education host：在做助学行动的时候，你们有没有遇到什么困难？

Doing student that the time to act，Did you have any difficulties？

张德春【浙江中烟工业有限责任公司市场营销部总经理】： ZhangDeChun【Zhejiang ZhongYan industry limited liability company general manager of Marketing Department】：我们在活动过程当中，没有遇到过任何困难，因为助学行动，实际上是一个一呼百应的事情，像我们利群阳光助学活动这种资助孩子的形式，既有政府层面的关照，也有社会媒体的广泛参与，还有广泛爱心人士的关注，也包括一些有孩子的家庭。比如今天这个现场，有些家庭带着孩子来到现场，通过这种励志宣讲和展示，让孩子接受教育。“看人家条件这么艰苦，这么困难，都能够顽强的学习，考得这么好，我们这么好的条件，更应该努力、积极”这是一种教育的表达。

We in the activity process，Not met any difficulties，Because the student action，Is actually a responses to a call things，As we LiQun sunshine student activities in the form of the sponsored child，Both government levels of attention，Also have social media widely participate in，There are widely the concern of love，Also include some families with children。Such as the field today，Some families with children came to the scene，Through this inspiring preaching and display，Let the children accept education。“See somebody else's condition so hard，So difficult，To be able to strong learning，Exam so well，We such a good condition，More should try to、positive”This is a kind of education expression。

搜狐教育主持人： Sohu education host：这个意义真的是非常好，现在马上就要开学了，请张总对这些学生们说一下您的寄语。

This meaning is really very good，Now just go back to school soon，Please zhang for these students say about your message。

张德春【浙江中烟工业有限责任公司市场营销部总经理】： ZhangDeChun【Zhejiang ZhongYan industry limited liability company general manager of Marketing Department】：寄语不敢说，实际上孩子们比我们大人想象得坚强，这样一段经历，对于孩子们来说是十分宝贵的。起码有两点收获，第一个就孩子而言，能养成吃苦耐劳的精神。这个能吃苦实际就是一笔非常宝贵的财富。第二个由于孩子在农村生活、锻炼，他以后的发展前景是非常广阔的，我们希望孩子们在学校里不要背着社会的负担，不要觉得受人资助了一定要怎么样，而是阳光的学习，这是社会的一份责任。

Message dare not say，In fact the children than we imagine adults have strong，Such an experience，For children is very precious。There are at least two harvest，The first one is for children，To develop the spirit of the bear hardships and stand hard work。This can be the actual is a very precious wealth。The second because the child in the rural life、exercise，He later development prospects are very broad，We hope the children in school don't carry the burden of the society，Don't feel being funded the must，But the sun learning，This is a social responsibility。

搜狐教育主持人： Sohu education host：好的，非常感谢张总，希望社会上能有更多的像张总一样的爱心人士参与到我们的助学行动中！

good，Thank you very much for a total，Hope that the society can have more like zhang same love people involved in our student action！