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央视记者揭补习班黑幕续:京翰就曝光内容道歉--亲稳网络舆情监控室
2012-09-05

  昨天中央电视台财经频道《经济与法》报道了一家全国性的课外辅导机构京翰一对一涉嫌虚假宣传遭到学生家长投诉的情况,节目播出后,引起了媒体民众尤其是家長的强烈关注,不少网友在网上晒出了家里孩子一年的补习费用,面对年年看涨,动辄上万的补习费用以及补习机构虚假宣传忽悠家长掏钱的营销手法网友们也表示了极大的不满。

Yesterday the central television channel of finance and economics[Economy and the method]Reported a national extracurricular counselling organization Beijing John one-on-one false propaganda suspected by the parents of the students complaints situation,After the broadcast,Cause the media people especially parents intense attention,Not a few net friend on the net drying out of the home and children a year of remediation cost,In the face of rising year by year,Frequently and thousands of remediation cost and remediation mechanism false propaganda flicker parents pay marketing gimmick net friends also expressed dissatisfaction.

  

事件回顾:盒饭妈妈五万多换一场空 央视记者揭补习班黑幕 Event review:Box lunch mother more than fifty thousand in with a sieve CCTV reporter jie cram school shady

 

 网友反应激烈 The violent reaction net friend

  网友纷纷对节目内容表达了自己的看法,网友倚剑西风说:央视曝光京翰一对一。教育产业化的结果和恶果,都能怪家长吗,为什么不取缔那些培训机构,让孩子能快乐地享受校外的时间等等。搜狐教育针对小学生学习负担过重公布了这样一组数据,有25%的学生曾有过离家出走的念头;在大中城市,90%以上小学生在课后参加各种各样的补习班。天津有27.7%的中小学生存在厌学问题。一位网名“相宜”的家长称:“从进入六年级前的暑假算起,到小升初结束花了近一万。中小学生8成睡眠不足,平均睡眠7小时37分。五年级学生体重不足40公斤,书包却重6公斤。

Users have to program content expressed own view,Net friend against sword westerly said:CCTV exposure Beijing John one-on-one.The result of education industrialization and consequences,Can blame the parents,Why don't you ban those training institutions,Let the child can enjoy external time and so on.Sohu education for primary school students learning burden announced that a set of data,25% of the students had the idea of run away from home;In large and medium-sized cities,More than 90% of pupils in the class to participate in all kinds of cram school.Tianjin has 27.7% of elementary and middle school students are learning.A net"fitting"Parents say:"From the six grade of the summer before starting,To another end spent nearly ten thousand.8 into primary and middle school students lack of sleep,On average sleep 7 hours 37 points.Year 5 students weight 40 kg,6 kg bag is heavy.

 

 京翰发表致歉声明 The statement published John apologize

  面对节目曝光的内容和网友们的激烈反应,今天上午,京翰教育在自己的网站发表了一则声明进行了道歉。京翰在道歉声明说,对于报道内容,京翰教育总部高度重视。京翰首先对消费者表示诚挚的歉意。同时,也真诚感谢央视等各界媒体对京翰教育的关注和监督,这会鞭策我们更加谨思慎行。

In the face of the program exposure content and net friends fierce reaction,This morning,Beijing John education in their own website published a statement has apologized.Beijing John in the apology statement said,For the content,Beijing John headquarters attaches great importance to education.Beijing first John to consumers express our sincere apologies.At the same time,Also sincerely thank all of the media such as CCTV John education attention and supervision,This will spur us more to think running-in.

  针对节目中揭示的问题,京翰表示,将对相关校区全面开展自查,深刻反思、认真整改。具体措施如下:第一,对报道涉及的相关责任人,进行严肃处理,校区全面整顿,认真反思;第二,开展自查及教育工作,要求全体教职员工深入学习相关政策法规,贯彻落实国家教育方针,严格遵守国家规定的政策;第三,全力配合媒体与政府相关部门,进行进一步的整改。京翰在声明中做出承诺,要严格杜绝此类事件的再次发生,在人员招聘,培训的过程中,严格执行总部规定,恪守教书育人的职业规范,诚信经营,为消费者提供优质的服务。

According to the problems revealed in the program,Beijing John said,Will the relevant campus to carry out comprehensive self-examination,Profound reflection/Serious rectification.The concrete measures are as follows:The first,To report the relevant responsible persons involved,Serious processing,Campus comprehensive reorganization,The earnest resonsideration;The second,To carry out self-examination and education work,For all the staff for further study related policies and regulations,Implementation of the national education policy,Strictly comply with the provisions of the state policies,The third,Cooperate fully with the media and relevant government departments,For further improvement.Beijing John in the statement making a commitment,To strictly put an end to such incidents from happening again,In personnel recruitment,In the process of training,Strictly implement the provisions of headquarters,Abide by the professional standard of imparting knowledge and educating people,The good faith management,Provides the high quality service for consumers.

  京翰教育表示,将以节目曝光的内容为戒,深化管理,切实保证标准化的运营规范在各个校区得以严格执行,杜绝此类事件的再次发生,以实际行为维护消费者利益。此事之后,京翰教育将在发展的同时,切实落实自身管理,规范经营环节。

Beijing John education said,To show the contents of the exposure to quit,Deepening management,To ensure standardized operation specification in each campus to strictly carry out,Put an end to such incidents from happening again,Based on the actual behavior safeguard the interests of consumers.After it,Beijing John education will be in development at the same time,Earnestly implement their own management,Regulating the business links.

 

 京翰并非特例 John is not the exception

  其实,像京翰这样受到学生家长质疑的辅导培训机构并非一家。在全国各地,针对中小学课外辅导的投诉都呈上升趋势,据武汉市工商局合同处统计,今年仅一季度,他们受理各类培优投诉就达517件,同比上升4%。武汉市工商局向记者透露,为了宣传夸大效果,有的培训机构号称世界上十大教育品牌,有的是通过网络评选的最佳培训机构,有的是承诺名师主讲,但其实这种荣誉一般是很难考证的。武汉市工商局经过对大量投诉案件的整理和统计和分析后发现,在这些投诉案件中,夸大效果,忽悠签订合同,是一个普遍存在的现象。而擅自调换培训老师,试讲时是名师,上课换成大学新生,也是投诉的一个重点。

In fact,Like Beijing so John by the parents of the students questioned counselling training institutions is not a.In all parts of the country,According to the primary and secondary school extracurricular counselling complaints are shows ascendant trend,According to wuhan industrial and commercial bureau GeTongChu statistics,In the first quarter of this year alone,They accept all kinds of the pew complaints reached 517 pieces,Up 4%.Wuhan industrial and commercial bureau has revealed,In order to propagandize the exaggerated effect,Some training institutions as the world ten big education brand,Have a plenty of through the network selection of the best training institutions,Have a plenty of commitment on teacher,But actually this kind of honor is generally difficult to textual research.After wuhan industrial and commercial bureau to a lot of complaint case finishing and statistics and analysis found that,In these complaint cases,Exaggerated effect,Flicker sign a contract,Is a widespread phenomenon.To exchange training teacher,When the teacher is speak,Class for university freshmen,Complaint is one of the key.

 

 课外辅导二十年内蓬勃兴起 Extracurricular counselling twenty years booming rise

  针对课外辅导市场的投诉越来越多从一个侧面反应了这个市场的繁荣。这个市场究竟有多大呢?以北京为例,中央教育科学研究院的调查结果显示,北京已经成为中小学学生参加课外补习班比率最高的地区,占到了学生总数的80%以上,而北京市约有200万中小学生,那么中小学培训市场规模至少在160万人,与此相对应,目前北京针对中小学的各类补习机构已经达到了10000多家。顺着北京市科学院南路南行,会看到很多课外辅机构,还有潜伏在居民楼里的“小作坊”——短短500米的小街上,光挂牌子的家教机构就有20多个。但是,在二十年前,我国的培训市场却是另一番光景。

For extracurricular counselling market more and more complaints from a side reaction of the market prosperity.How big is that market??For example Beijing,The central education scientific research survey,Beijing has become the primary and middle school students to participate in extracurricular cram school ratio highest area,Accounted for more than 80% of the total number of students,And Beijing, about 2 million primary and middle school students,So middle and primary school training market scale at least 1.6 million people,And the corresponding,At present in Beijing elementary and middle schools of all kinds of supplementary mechanism has reached more than 10000 home.Beijing academy of sciences along the south road line,Will see a lot of extracurricular auxiliary mechanism,There are latent in the dweller building"Small mill"- just 500 meters of the small streets,Light hang brand of family education institutions have more than 20.but,In the twenty years ago,Our training market is another a sight.

  1985年,国家颁布《义务教育法》,规定教育的非营利性质,不允许民间创办培训机构。当时,所谓课外辅导班、补课班,无论校内校外,只要收费,就处于灰色地带。2000年,教育部发出《关于在小学减轻学生过重负担的紧急通知》,要求学校不得占用节假日、双休日和寒暑假组织学生上课,更不得收费上课、有偿补课。从此开始,中小学生课外辅导市场逐渐从学校自办、老师自办向民办培训机构转移。2003年,国家出台《民办教育促进法》,正式部分承认了民办教育的营利性质。

In 1985,,The government issued[Compulsory education],Provisions education non-profit nature,Don't allow folk started training institutions.At that time,The so-called after-school remedial class/BuKeBan,No matter the external,As long as the charge,Is in the gray area.In 2000,,The ministry of education issued[About in elementary school to reduce the burden overweight emergency notice],Requires schools shall not take up the holidays/Weekends and summer and winter vacations organization students to take a class,No fees shall be charged more in class/Paid make up a missed lesson.From then on began to,Primary and middle school students' extracurricular counselling market gradually from our school/The teacher self to private training institution transfer.In 2003,,The country has issued[Private education promotion law],Formal part to admit that the private education profit properties.

  回顾如今美股上市的11家中国教育公司,除了新东方,几乎全都是1999-2003年间创立的。商业的闸门一开,再加上升学压力,学生和家长则迅速被裹挟其中,难以自拔。一边是庞大的补课需求,一边是商业化的辅导机构。为了谋求利益的最大化,商家自然各出奇招。在行业高速发展的过程中,如果相关的监管跟不上,就难免出现各种坑害消费者的情况。

Review of the beauty of the stock market now 11 Chinese education company,In addition to new Oriental,Almost all is 1999-2003 founded.Commercial gate opened,Plus pressures upon their schoolwork,Students and parents have rapidly was raged among them,To extricate themselves.One is the huge demand make up a missed lesson,One is the commercial counselling organizations.In order to seek the maximization of interests,The businessman natural exceptionally recruit.In the industry in the process of rapid development,If the relevant supervision can't keep up,Unavoidably appear all sorts of entrap consumer.

  中国教育科学研究院马雷军教授告诉记者,在我们国家教育法里面,曾经明确规定教育机构,不得以盈利为目的,后来制定的民办教育促进法中,又把此说法修正为民办教育机构在教育成本和发展基金之外可以收取合理的回报,但是这个合理的回报怎么鉴定,怎么样在实际的行政执法和行政监督当中落实成为一个很关键的问题。

China's education science research institute professor ma lei jun told reporters,In our country in education,Have specific provision education institutions,May, for the purpose of profit,Then formulated by the education run by the local people in the promotion,And this is fixed for the managed by the people education institutions in education cost and development fund besides can charge a reasonable return,But the reasonable return how appraisal,How in the actual administrative law enforcement and administrative supervision and implementation of become a key problem.

  那么,目前针对培训辅导类投诉案件的不断发生,作为家长和消费者应该怎样保护自己的权益呢?中国消费者协会律师团团长邱宝昌提醒家长和学生要注意两点:第一,如果是家长或者学生要选择培训班,首先要审查它的资质,对它办班的实力要有所了解,对它的历史过去有所了解,第二要签订培训好合同如果达不到它承担怎样的违约责任。

so,And for the training and tutorship complaints cases happened constantly,As parents and consumers should be how to protect their own rights and interests?Chinese consumer society legal team leader QiuBaoChang remind parents and students should pay attention to two points:The first,If parent or student should choose training class,First of all to review its qualification,The strength of the class to it to understand somewhat,To its historical understanding in the past,The second is to sign training good contract if could not reach it undertake what kind of responsibility of breach of contract.

  

各地正积极制定管理对策 All are actively formulate management measures

  通过调查记者发现,一些课外辅导培训机构唯利是图的虚假销售手法,变本加厉的商业化操作,已经严重背离和破坏教育的几个核心价值。他们利用中国优质公共教育资源稀缺和分布不均的特点,利用家长们怕“孩子输在起跑线”的无奈从众心理,用机械重复的标准答案练习,为应试教育推波助澜,成为扼杀孩子们创造力的帮凶,假教育之名,行暴利之实的学生课外辅导市场不仅会让学生的学习负担越来越重,家长的经济负担越来越重,从长远看,孩子们创造力的丧失还会让从“中国制造到”中国创造“的国策丧失本源。从这个意义上说,规范整治中小学生课外辅导巿场已经到了必须要做的关口。

Through the survey found journalists,Some extracurricular counselling training institutions mercenary false sales technique,Intense commercial operation,Has serious deviation from the education and destruction of a few core value.They use Chinese high quality public education resources scarcity and uneven distribution characteristics,Use parents fear"Children lose in the starting line"The helplessness of the group psychology,Mechanically repeated practice standard answer,For examination-oriented education add fuel to the fire,Be kill children creative accomplice,False education in the name of,Line profits of reality of the students' extracurricular counselling market will not only make students' learning burden more and more heavy,Parents more and more heavy economic burden,In the long run,The children still can let the loss of creativity from"Made in China to"Created in China"The loss of state policy of origin.In this sense,Standard regulation primary and middle school students' extracurricular counselling kong field has reached the gates of must do.

  为了减少此类案件的发生,一些地方也都在积极想着对策。武汉市工商局将所有培训机构的合同和广告,都收回来一一进行比对,然后,请专家将合同中的霸王条款一一列出,并通过媒体进行曝光。2011年底,武汉市工商局推出了《教育培训服务合同示范文本》,并推广使用。2012年7月,黑龙江省哈尔滨市工商局、消协专门发布了课外教育培训机构服务类消费警示,提醒家长不要轻信广告承诺, 签约保分是噱头。

In order to reduce the occurrence of such cases,Some places are in the positive thinking of countermeasures.Wuhan industrial and commercial bureau will all training agency contract and advertising,All pulled one to compare,then,Please experts will contract in terms of the list,And through the media exposure.By the end of 2011,Wuhan industrial and commercial bureau launched[Education training service contract demonstration text],And promote the use of.In July 2012,Harbin in heilongjiang province bureau of industry and commerce/Disappear assist special released extracurricular education training institutions service class consumption warning,Remind parents do not want credulous AD commitment, Signing the points is stunt.

  

相关阅读: readings:

  课外辅导市场乱象 Extracurricular counselling market the mess

  ◎央视曝光北京奥数与小升初挂钩现象 呼吁改革 Money CCTV exposure Beijing Olympic math and another hook phenomenon called for reform

央视记者揭补习班黑幕续:京翰就曝光内容道歉 央视记者揭补习班黑幕续:京翰就曝光内容道歉

  近日,央视再次曝光北京市奥数与小升初挂钩的现象。随即,北京市教委立刻叫停奥数培训。然而,这样的曝光、整顿几乎年年上演,只是,这一次,会是真的终结奥数吗?【详细】

recently,CCTV exposure Beijing Olympic math and again another hook phenomenon.immediately,The Beijing municipal education commission called immediately aoshu training.however,Such exposure/Reorganization on almost every year,just,This time,Be true end Olympic math?[detailed]

  ◎

money教育部门发校内"禁补令"家长刚需催热托辅机构 Education department hair campus"Forbidden complement to"Parents just need to push hot holder auxiliary mechanism
  在城市的住宅小区、菜市场、中小学附近,人们常常能见到这样一些广告:午托、晚托、中小学语数英同步辅导、快速作文……在刚刚过去的暑假,这些机构借着商机"狠狠"地打了一场招生广告战。

In the city's residential area/markets/Near middle and primary school,People often can see that some of the ads:WuTuo/WanTuo/Primary and secondary school language number the synchronous counselling/Fast composition……In just the past summer vacation,These institutions through the business opportunities"mercilessly"To hit a recruitment advertising campaigns.

  但记者在走访中了解到,这些培训内容多样、价格收费低廉的托辅培训机构大都没有经过相关部门审批,无论是教师资质还是办学场地等条件大都不符合要求,属于地道的"山寨货"。可就是这样的机构,却大受家长欢迎,近几年还出现越来越兴盛的势头,背后的原因究竟是什么呢?【详细】

But the reporter visited in know about,The training content variety/Price moderate cost of supporting auxiliary training institutions mostly without related department for examination and approval,Whether teachers' qualification or the site conditions are mostly do not meet the requirements,Belong to the real"Hold goods".But such institutions,But by parents welcome,In recent years also appeared more and more flourish momentum,The reasons behind the what?[detailed]

  ◎

money家庭式托辅曝安全问题 行政部门没法管 Family holder auxiliary exposure security administrative departments can't tube

  "正规托辅班的孩子太多,而且一般距离学校有点远。"欧阳弢告诉《法制日报》记者,自己也曾找过设在小区里的所谓"托辅班",离家和学校倒是很近,但大多是"黑托管",无证无照,卫生条件也不怎么样,地方小,安全也没什么保证。【详细】

"Normal Joe auxiliary class children too much,And general distance school a little far."OuYangTao tell[Legal daily]reporter,I have looked for in the village of so-called"Joe auxiliary class",Away from home and school is very near,But mostly"Black managed",Unlicensed had,Health conditions are not,Place small,Security also no guarantee.[detailed]

  

搜狐教育维权天天315投诉平台 Sohu education rights every day 315 complain platform

  高考招生诈骗,课外辅导机构天价辅导班,公务员培训机构吹嘘通过率,幼儿园虚假招生;教育圈的各个领域每天都在发生着各式各样的"欺瞒诈骗",你是否也被骗上当了?你是否无处讨回公道?搜狐教育频道推出"教育维权天天315投诉"平台,集你我他之力曝光这些不良机构

College entrance examination enrollment fraud,Extracurricular counselling organization day price remedial class,Civil servant training institutions to brag about percent of pass,Kindergarten false recruit students;Education circle each domain happen every day with all kinds of"Beguilement fraud",Whether do you also be cheat to the bait?Whether you get back is reasonable?Sohu education channel launched"Education rights every day 315 complain"platform,Set your me he power exposure these bad mechanism

  搜狐教育维权相关策划推荐: Sohu education rights related plans recommend:



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