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中小学课辅市场政策依赖性强 奥数叫停影响了谁--亲稳舆论引导监测室(3)
2012-09-14

  

学大教育 Learn big education

  学大教育教育主要业务是一对一辅导,与智康、京翰同种业务模式,中高考集中前的4、5、6三个月(即Q2)是公司业务旺季。

Learn big education education the main business is individual coaching,And ZhiKang/Beijing John the same business model,Before ZhongGaoKao concentration of 4/5/6 three months(Namely Q2)Is the company's business season.

  一对一业务依赖于教师增加以及教学中心扩张,因为足够的场地和足够的教师才能服务更多学员,所以即使在利润率严重承压的情况下,学大也没有放松教学中心的扩张速度。

One-on-one business depends on teachers increase and teaching center expansion,Because enough site and enough teachers to serve more students,So even in profit margins under the condition of serious pressure,Learn big also don't relax teaching center pace of expansion.

  另外一对一模式下,教师覆盖学员数量有限,且能服务的总量也有限,难以通过口碑、名师作用传播。所以这种模式较为显著的依赖于销售人员,我们可以看到在学大对销售人员提成方式进行改革的2011年Q3和Q4季度,其业绩出现显著下滑。

Another one to one mode,Teachers cover students limited number,And the amount of services is also limited,Difficult to through the public praise/Teacher role spread.So this kind of model is significantly dependent on sales personnel,We can see in the form of royalties to sales staff the reform of the 2011 percentile and Q4 is prevented quarter,Its performance significant decline.



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