3、媒体曝光主要问题 3/Media exposure main problems

　　近期央视相关节目接连对学而思、京翰一对一、英孚进行了曝光，主要问题集中在：

Recent CCTV relevant programs for to study and think/Beijing John one-on-one/Ef the exposure,Main problems focus on:

　　

1、补课繁重学生苦不堪言 1/Make up a missed lesson heavy students suffer unspeakably

　　"不知道努力的方向对不对，只能是蒙着来，不管三七二十一了就逼着孩子去"，这是央视报道中家长的一段话，也是课外辅导行业成为"众矢之的"的一个根源。这个问题的根源除了教学考试设置问题外，还有一个影响因素就是K12行业特点--即付费客户（家长）和受训对象（学员）分离。

"Do not know to go right,Can only be covered to,Regardless of the consequence and force their children to",This is CCTV report parents of a word,Also extracurricular counseling industry become"Target of public criticism"The root cause of.The root of the problem is in addition to teaching test set outside problem,There is a factor that influence K12 industry characteristics - that is, paying customers(parents)And trainees(students)separation.

　　家长在为子女选择课程时，往往很难确定子女需求，并且"不爱学习"又被冠以通病，即使子女不愿意上课也会被"逼"来。

The parents for their children choose course,It is often difficult to determine the children demand,and"Do not love learning"And been dubbed the common fault,Even if the child is not willing to class will also be"force"to.

　　

2、教师质量参差不齐 2/The teacher quality is uneven

　　课外辅导从大班转向小班、一对一使得市场对教师需求增大，但是受过专业培训教师数量有限且新东方在留学领域又树立起"非科班名师"的较多范例。使得中小学培训机构的教师选拔从优秀降至合格，甚至降为合适。有的机构试讲之后几个月短期培训便可以带班，更甚者多数是简单面试做题后即上岗。

Extracurricular counselling from large to small class/One to one that makes the market demand for teachers increases,But a professional training teachers quantity is limited and new Oriental in the study area and set up"Non regular professional training teacher"More examples.Makes elementary and middle schools teacher training institutions selection from good drop to qualified,Even for the right down.Some institutions have been a few months after short-term training can shift,Worse, most is a simple interview questions that do after work.

　　从政策法规上，对于公办学校教师我国有相应的资格要求，但是民办学校尤其是培训机构则没有相应约束及监督。虽然企业会在后期根据学员打分、退费、续费等情况来评定甚至辞退不合格教师，但是却没有动力去看住低门槛进入的漏洞束。

From the policies and regulations,For public school teachers in our country have corresponding eligibility requirements,But private school, especially the training institutions do not have corresponding constraints and supervision.Although the enterprise will be in later grade according to the students/refund/A renewal, etc to assess even dismiss not qualified teachers,But no power to see live low threshold into the holes beam.

　　

3、销售人员夸大效果 3/Sales staff exaggerated effect

　　从教育培训机构的业务流程上我们可以看出，销售与教学是相互独立的两个部分。销售人员描述和承诺的效果并非其体验和完成的，未来家长对教学的不满意也往往是第一直接归咎到服务提供者教师身上。

From the education training institutions of business processes, we can see,Sales and teaching is independent of each other two parts.Sales staff description and promised effect is not its experience and completed,The future parents to teaching not satisfied also often is the first direct attributed to service providers on teachers.

　　从收入以及考核上，销售人员往往只对当期销售成果负责，这就助长了销售人员为了完成业绩任务及获得高额提成而"开大单""妄承诺"等现象。

From the income and the assessment,Sales personnel are often only for the current sales results is responsible for,This contributed to the sales staff in order to complete the task and get high performance and commission"Open big single""False promises"Wait for a phenomenon.

　　

4、行业问题 4/Industry problems

　　

择校行为 School behavior

　　1、投入不足导致优质教育资源稀缺 1/Insufficient input lead to high quality education resources are scarce

　　《国家中长期教育改革和发展规划纲要（2010-2020）》提出，要提高国家财政性教育经费支出占国内生产总值比例，2012年达到4%。实际上4%这一指标早在1993年就已经提出并作为目标，但是迟迟未能达到，而世界平均水平约7%，发达国家可达到9%。

[National medium and long-term education reform and development plan outline(2010-2020)]Put forward,To improve the state financial education expenditure proportion of GDP,Reached 4% in 2012.In fact 4% this index as early as in 1993 has been put forward and as a target,But the train failed to achieve,And the world average of about 7%,The developed countries can achieve 9%.

　　在总量投入不足的情况下，所投入的教育资金在投放及监管方面还存在问题。教育资源的稀缺和投入分配不均造成并且加剧了择校选拔现象。

In total investment under the condition of insufficient,The input of education funds in the launch and regulatory also has problem.Education resources scarcity and input caused by uneven distribution and intensifies the school selection phenomenon.

　　

2、城市化进程造成随迁子女入学难 2/Urbanization SuiQian cause children enter a school is bad

　　1999年以来我国加快了城市化进程，城市人口的大量涌入随之带来随迁子女入学问题。

In China since 1999 to speed up the urbanization process,The influx of urban population will bring their children to school SuiQian problem.

　　户籍政策以及高房价背景在一定程度上使得部分适龄儿童无法按照就近、片区等方式进入学校。

Census register policy and high house prices background in a certain extent made part of school-age children can't according to nearby/Such as the way to enter the school.

　　资源不均以及入学限制使得获得名校"点招"成为部分孩子继续接受良好教育的唯一途径，考试也成为优势学校选拔学生的相对公平方式。所以针对某些科目的整治短期会影响企业业务，有利于加强内部管理但长期看既不会改变考试辅导的社会需求，也不会改变其在升学中选拔作用，不会对课辅企业造成长期业绩影响。

Resource inequality and entrance restrictions for school"Point for"Become part of the children continue to accept the good education of the only way,The test also be an advantage school selection students' relative fair way.So for some subjects regulation short-term affect enterprise business,To strengthen the internal management but the long run both won't change test counseling social demand,Won't change its role in the entrance selection,Not going to class auxiliary enterprise cause long-term performance influence.

　　

政策盲点 Policy blind spot

　　

注册要求 Registration requirements

　　根据《民办教育促进法》，民办教育培训学校需要向当地教育机构申请《办学许可证》。（职业培训学校向地级县以上劳动保障部门申请）申请许可证需要满足：

According to[Private education promotion law],Private education training schools need to the local education institution for[Running permit].(Vocational training schools to ground level above the county labor safeguard branch is application)Licensing need to meet:

　　人员：举办者及业务主管具有2年以上教育工作经历以及中级以上职称，教师需具备规定任教资格；

personnel:Organizers and the competent business more than 2 years work experience and education of intermediate above title,Teachers should possess the provisions teaching qualification;

　　场所：教学及办公用房建筑面积不少于200平方米，租期不少于3年；

place:Teaching and office housing construction area of not less than 200 square meters,A charter not less than three years;

　　资金：注册资金不少于10万元人民币。

funds:The registered capital of not less than 100000 yuan RMB.

　　获得办学许可证后向工商局备案，取得民办培训资质。首先从实际情况看现在课辅机构的创办者往往不具备公办学校工作经历及职称；其次即使具备全部条件，《办学许可证》在实际审计过程中也是很难获得审批的。所以出现了社会上挂靠办学、倒卖资质等现象；最后，现在部分辅导机构由于无法获得办学资质，于是常以培训咨询或开发教育产品名义注册，从而不需要教育机构审批，但是注册业务与实际经营不同也成了一个亟待解决的问题。

Get the license to the industrial and commercial bureau after the record,Obtain private training qualification.First of all from the actual situation see now class auxiliary institution founder often do not have public school work experience and professional title;Secondly even have all conditions,[Running permit]In the actual audit process is also difficult to obtain approval.So appeared in the society the affiliated school/Stripping qualification wait for a phenomenon;finally,Now part of the counseling institutions unable to obtain running qualification,So often in training consultation or development education product name registration,Thus do not need education department for examination and approval,But registered business and actual operation different has become an urgent problem to be solved.

　　

监管机构： regulators:

　　教育部的管理范围是发文凭的学校学院，培训企业归工商部门监管，英孚、华尔街等外资机构归商委监管。教育部门会监管培训学校的课程设置是否违规以及公办教师问题，其实教育部对公办教师的监管是不允许利用公办资源为企业培训获利，但是对公办老师在外兼职授课由于性质不好界定并没有太严格规定

The ministry of education management range is hair diploma school college,Training of the ministry of commerce enterprise to supervision,ef/Wall Street and other foreign institutions to ShangWei supervision.Education department will supervision training school curriculum is illegal and public teacher problem,In fact the ministry of education to public supervision of the teachers are not allowed to use of public resources for the enterprise training profit,But for public teacher outside part-time teaching because of the nature of bad definition is not too strict rules

 

 （搜狐教育特约稿件 本文作者系 i美股财经分析师李莹） (Sohu education special contributions in this paper the author system I beautiful strands of financial analysts LiYing)