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重庆大学:新媒体让校园“提速”--亲稳舆论引导监测室
2012-10-09
今年暑期,重庆大学641名大学生骨干与其他16所“985”高校志愿者及外国留学生一道,在重庆大学73个共青团市民学校开展社区志愿服务活动。
This summer,Chongqing university 641 college students backbone and the other 16"985"The volunteers and a foreign students,In the chongqing university 73 communist youth league public schools community volunteer service activities.
“我们在重庆大学各校园网站及新闻网都发布了共青团市民学校的活动通知,并将招募志愿者的公告张贴到其他高校的网站论坛里面。”重庆大学志愿者张翔介绍,“共青团市民学校的活动内容涵盖社区露天电影、‘树声前锋’兴趣班、探访社区老年人等10余种项目,通知发出后,仅4天时间,点击率就突破2000。”
"We in the chongqing university the campus website and news network are issued a public notice of communist youth league school activities,And will be recruiting volunteer's announcement posted to other university website BBS inside."Chongqing university volunteer introduced zhang,"The communist youth league citizens school activities contents include the community outdoor movie/‘Tree acoustic forward’interest/Visit old community more than 10 kinds of project,Notice issued,Only four days,Click rate will exceed 2000."
共青团市民学校的志愿服务活动得到该校师生的积极响应。机械传动国家重点实验室,教育部“新世纪优秀人才支持计划”入选人员罗键教授说:“我在校园网上看到‘树声前锋’暑期兴趣班的通知,立马带孩子报名参加,我暑假还要加班,孩子一到暑假就变宅了,希望借兴趣班让孩子多认识小伙伴儿。”
The communist youth league citizens school volunteer service activities get the school teachers' and students' positive response.State key laboratory of mechanical transmission,The ministry of education"The new century talents support plan"Selected staff LuoJian professor said:"I see in the campus net‘Tree acoustic forward’Summer notice of interest,Immediately the children enrolled in,My summer vacation to work overtime,A child into the summer will become the home,Hope that through programmes will let the child know little cully."
另一位家长表示:“大学生们把志愿服务做到社区,兴趣班上课的地方就在自家楼下,安全又方便。”
Another parent said:"The college students volunteer service to the community,Interest class place in their own downstairs,Safe and convenient."
“各种新媒体为推进此次活动起到了极其重要的作用。”重庆大学志愿者程振越说,“我们建立了重庆大学共青团市民学校官方微博,与重庆大学各社区市民学校的微博分站组成微博圈,这些新载体让100余名孩子陆续知晓了此次活动,报名参与兴趣班。”
"All kinds of new media to promote the activities played an extremely important role."Chongqing university volunteer ChengZhen more say,"We established the chongqing university league citizens school official micro bo,Chongqing university and the community public school micro bo substation composition micro bo ring,These new carrier for more than 100 children have known the activity,Sign up to participate in interest."
这仅仅是重庆大学团委利用新媒体促进校园和谐的一个最新案例,近年来,重庆大学共青团组织充分发挥微博等新媒体传播高效率、多互动的优势,解决学生问题、开展日常工作、推动校园文化建设。
This is just the chongqing university youth corps committee use of new media to promote the harmonious campus, a new case,In recent years,Chongqing university communist youth league organizations give full play to the micro bo and other new media communication efficiency/The advantage of more interactive,Solve students' problems/In the daily routine work/To promote the construction of campus culture.
校园新媒体,要办就要办好 Campus new media,Want to do is to do good
2012年6月5日,共青团中央发出了《关于推动形成共青团新媒体和文化工作系统化格局的通知》。
On June 5, 2012,The communist youth league central issued[Promote the formation of communist youth league new media and cultural work systematic pattern of the notice].
此前,重庆大学已开始探索运用新媒体开展学校青年工作的新路子。该校党委副书记肖铁岩一直是利用新媒体的坚决推动者和积极践行者,是2011年“回响中国”改变教育微力量奖获得者、2011年度微博风尚高校领军人物,名为“虎溪虎-肖铁岩” 的A网站微博和“肖铁岩”的B网站微博各有112380名粉丝和397005名粉丝。
after,Chongqing university has began to explore new media using in school youth works new pathway.The deputy secretary of the party committee XiaoTieYan always is the use of new media firmly agents and active practice of person,Is 2011 years"Echoing China"Change education micro power prize winner/2011 annual micro bo fashion university leaders,called"Tiger creek tiger - XiaoTieYan" A website micro bo and"XiaoTieYan"B website micro bo each have 112380 fans and 397005 fans.
在肖铁岩的带动下,早在2010年,重庆大学和共青团重庆大学委员会分别开通官方微博,建立校园信息交流平台,提升校园各类信息的传播效率与互动能力;部分学院联手主流媒体建立产学研基地,利用手机网为学生提供学习服务信息;重庆大学爱心社等学生社团也通过微博助力网络公益活动。
In XiaoTieYan along the way,As early as in 2010,Chongqing university and the communist youth league committee of chongqing university respectively opened the official micro bo,To establish the campus information communication platform,Ascension campus all kinds of dissemination of information efficiency and interactive ability;Part of the college to the mainstream media to establish production base,Using mobile phone network provide students with learning information service;Chongqing university student organizations such as "kindness club" through micro Po power network public welfare activities.
2012年7月5日,重庆大学为共青团市民学校开通了官方微博,并与下属38个社区市民学校站点构成信息平台,将市民学校的活动影响最大化,展现大学生志愿者活动的新理念、新方法,让活动受到更多关注。
On July 5, 2012,Chongqing university for the communist youth league citizens school opened the official micro bo,And with the subordinate 38 community public school site constitutes information platform,Will people school activities affect maximization,College students volunteer activities show the new idea/The new method,Let activities are more attention.
肖铁岩说:“要办就要办好,要办就要办得有特色,要办就要办得具有重庆大学的特色。”
XiaoTieYan said:"Want to do is to do good,To do is do have a characteristic,Want to do is to do with the characteristics of chongqing university."
“微公益”凝聚校园爱心挽救生命 "Micro public"Condensing campus love save lives
今年5月25日,重庆大学土木学院学生马明在自己的空间上发布了一条“说说”:“我是重庆大学大二的马明,妈妈得了胃癌,现在河南人民医院普外16楼住院,术后并发症肠粘连侧漏,体内感染无法进食和化疗,仅靠营养液维持生命。一天4000元费用,已花光了家里的20多万元,还需更很多。我现在请假陪在妈妈身边,急需治疗所需巨额医疗费,希望大家能够帮帮我妈妈。”
In may this year 25,,Chongqing university civil MaMing college students in their space released a"about":"I am chongqing university MaMing sophomore,Mother has cancer of the stomach,Now henan people's hospital outside at 16 floor in hospital,The postoperative complications intestinal adhesion side leakage,The body infection could not eat and chemotherapy,Only on nutrient solution to maintain life.One day 4000 yuan fee,Already spent 20 home more than ten thousand yuan,Still need more many.Now I ask for leave to accompany in mother side,Need for medical treatment of huge,Hope everyone can help my mother."
重庆大学蒲公英义工社很快留意到这个消息。5月28日,义工社将马明的“说说”内容发布在义工社官方微博上,同时号召全校师生捐款。
Chongqing university dandelion volunteer club soon noticed this news.On May 28,,Volunteers will be the club MaMing"about"Content delivery in volunteer club official micro blog,At the same time called on all the teachers and students' donation.
义工社的“求助”微博一经发布,便引起很多人的关注。经过多次转发,马明一家的遭遇很快在全校范围内传开。
Volunteer club"For help"Micro bo once released,Then a source of concern for many people.After many forward,MaMing a encounter in the school soon spread within the scope.
一位微博名为“zhu小傅”的校友在第一时间转发了义工社的微博,并留言道:“小爱汇聚,大爱无疆。”
A micro bo called"Fu zhu small"Alumni in the first time forwarding the volunteer club micro bo,And message word:"Small love together,Big boundless love."
另外一位微博名为“Liar-Liar”的校友是马明的同学,通过义工社的微博才了解到马明家中的近况,他留言说:“……马明人很好,随和,希望一家人能渡过难关,明天的募捐一定参加。”
Another small bo called"Liar, Liar"Alumni are MaMing classmates,Through the volunteer club micro bo didn't know to MaMing home recent situation,He said the message:"……His horse is very good,amiable,Hope that the family can tide over the difficulties,Tomorrow's collection must attend."
肖铁岩也在其微博上转发了这一消息,号召大家为马明一家贡献自己的“微力量”,并用“@”的方式感谢了积极转发爱心微博的重大学子。在6月1日的募捐现场,肖铁岩亲自到场为马明的母亲捐款。
XiaoTieYan also in its micro bo to forward this message,Called on everyone to MaMing a contribute their"Micro power",and"@"Thanks to a positive way forward love XinWei bo's major students.On June 1, the school fundraiser,XiaoTieYan personally present for MaMing mother donation.
截至6月4日,募捐活动共筹集善款44748.4元,全部汇到马明本人账户。
By June 4,,The fundraiser raised a total of 44748.4 yuan,All exchange to this horse people account.
此前,重庆大学的“微公益”早已成为汇聚力量、挽救生命的重要途径。
after,Chongqing university"Micro public"Had become a gathering strength/An important way to save lives.
2011年12月,重庆大学爱心社就通过微博发布求助信息,为罹患急性骨髓白血病的重庆大学宿舍管理员郑朝玲征集捐献血小板的志愿者。发布爱心微博的次日,爱心社就组织14名志愿者奔赴重庆市血液中心捐献血小板,并在后续举办的募捐活动中筹得24890元善款。
In December of 2011,"Kindness club" chongqing university through micro Po release help information,As suffering from acute myeloid leukemia of chongqing university dormitory administrator ZhengChaoLing solicitation donated platelets volunteers.Love XinWei bo released the next day of the day,"Kindness club" will organizations and volunteers go to chongqing blood center donated platelets,And in the subsequent hold fundraising activities to raise 24890 yuan of funds.
新媒体让校园社团建设突飞猛进 New media let the campus community construction by leaps and bounds
除了推动校园公益活动外,新媒体还在学生社团建设和活动开展方面发挥了积极作用。
In addition to promote campus outside public welfare activities,New media also in the student community construction and activities plays a positive role.
2011年12月,由重庆大学围棋社牵头举办的首届重庆市高校围棋网络锦标赛落下帷幕。在为期两个月的比赛中,来自全国20多所高校和围棋社的50余名选手通过网络平台一较高低。由于是网络锦标赛,这次活动还吸引了不少身处国外的留学生参与。
In December of 2011,Go by the chongqing university club held the lead the first chongqing university network championship go to drop the curtain.In the two months of the game,From all over the country more than 20 universities and go club more than 50 players through the network platform with a high and low.Because is network championships,This activity has also attracted many in foreign students participate in.
“所有的比赛都在网上进行,规模大、成本低、效率高成为其最大特色。”这次比赛的组织者、重庆大学围棋社社长崔超介绍:“在几年前,举办这种规模的比赛,我们想都不敢想。”
"All the games are over the Internet,Large scale/Low cost/High efficiency as its biggest characteristic."This time the organisers of the competition/Chongqing university club President go CuiChao is introduced:"In a few years ago,Hold this kind of the size of the game,We want to all dare not to think."
2009年4月,重庆大学围棋社刚刚成立,名不见经传,是一个只有10余人的小规模学生社团。3年间,围棋社以群为纽带,并不断在校园论坛上发帖招募队员,如今已经发展成为拥有近200名社员的大规模社团。
In April 2009,Chongqing university go club was founded,little-known,Is a only 10 people's small student associations.3 years,Go club to group as the link,And constantly in campus BBS Posting on recruiting players,Now has developed into a nearly 200 members of large-scale community.
围棋社在网络助推下迅速壮大,先后组织队员参加重庆市大学生围棋赛、全国大学生围棋赛、川渝高校对抗赛,屡获佳绩。围棋社社长崔超也成功当选为重庆市高校棋类联盟主席。
Go club helped in the network is growing rapidly,Successively organization players to participate in chongqing university &college students/The national university &college students/Each university match play,Often won success.Go club President CuiChao also success was elected to the chongqing university chess federation chairman.
“网络赛突破了传统比赛在时间和地域上的限制,能够吸引更多人参与,以后我们会多举办线上活动。”崔超说,“聊天群让我们的社团形式更自由、更灵活,很多已经毕业或者出国的社员还在‘社团’里活跃着。现在社团人数有增无减,力量不断壮大,从无人问津到围棋联盟,网络帮了大忙。”
"Network "breakthrough the traditional game in time and geographical restrictions,To attract more people to participate in,Later we will hold more online activities."CuiChao said,"Chat group let our club form more freedom/More flexible,Many have graduation or go abroad membership is still in‘community’Active in the.Now the number of communities to grow,Strength growing,No one from the market to go alliance,Network help."
此次建立的重庆大学市民学校微博平台更是显著提高了活动知名度。大学生们丰富多彩的社会实践活动经微博转播,连尚未正式入学的2012级重庆大学新生也要求向哥哥姐姐们学习,加入市民学校志愿者的队伍中。
The chongqing university established public school micro bo platform but also significantly improve the awareness activities.College students are rich and colorful social practice activities by micro bo broadcast,Even has not yet formally entrance level 2012 chongqing university freshman also requires learning to the brothers and sisters,Citizens to join the school volunteer team.
在重庆大学校团委书记陈科看来,新媒体已逐渐成为高校共青团组织增强效率和活力的重要抓手。“新形势下,在增强传统领域团组织活力的同时,新兴领域团的组织网络也不断扩大,充分抓住和有效利用这一有利优势开展团员青年工作,探索‘网上’、‘网下’新型工作方法,是学校共青团的重要任务。”
In the chongqing university of the school ChenKe looks,New media has gradually become the communist youth league organizations enhance efficiency and vigor of the important gripper."Under the new situation,In strengthen the traditional field at the same time enhance the vitality,Emerging field of the mass organization network is also expanding,Fully grasping and effective use of the favorable advantages to carry out work member youth,exploration‘online’/‘off-line’New working methods,The school is an important task of the communist youth league."
新媒体让校园沟通更高效 New media let campus communication more efficient
“在重庆的火炉里军训,我每天的愿望很简单:星期一,求雨。星期二,求雨。星期三,求雨。星期四,求雨……”一位微博名为“Lin_linn”的重庆大学2011级新生在微博里诉苦。
"In chongqing in the furnace of military training,Every day I desire is very simple:Monday,rainmaking.On Tuesday,rainmaking.Wednesday,rainmaking.Thursday,rainmaking……"A micro bo called"Lin_linn"The chongqing university 2011 freshmen in micro bo in complaint.
“军训让我知道了吃苦是什么;军训让我知道了感谢与感恩;军训更让我知道了想成功就要有顽强的意志!”另一位微博名为“画廊守望者”的新生讲述着自己的军训苦乐。
"Military training to let me know the hardship is what;Military training to let me know the thanks and gratitude;Military training more let I know want to succeed must have strong will!"Another small bo called"Gallery watchers"New tells his military training the bittersweet.
这是在“重庆大学2011军训新生微博征集大赛”上征集到的新生军训感言。此次微博征集活动由重庆大学微博协会主办,引发强烈反响,1214人次参与活动,参与人数达到新生总数的17.6%。
This is the"Chongqing university 2011 military training new micro bo contest"The new military training for the speech.The micro bo solicitation from chongqing university micro bo association,Cause strong repercussions,1214 people to participate in activities,Participate in new toll to 17.6% of the total.
大一新生章少峰说:“这给枯燥辛苦的军训生活带来了不少欢乐。”在通过微博搭建的信息平台上,很多新生交流着所见所感,缓解了军训期间的压力。
Freshmen ZhangShaoFeng said:"This gives boring hard military training life bring a lot of joy."On the micro bo set up information platform,A lot of new exchanges have seen are,Alleviate the pressure during military training.
而重庆大学团委协同重庆大学微博协会举办的“微博迎新”大型活动,是让刚踏入大学校门的新生们解决种种不适应的重要途径。
And chongqing university youth corps committee cooperative chongqing university micro bo association"Micro bo new"Large activities,Is to make the first steps into the university freshmen to solve a variety of don't adapt to the important way.
主办方在校内设立迎新微博墙,滚动播放大一新生发出的关于学习、生活困难的微博。看到这些滚动播放的微博,高年级的学生和校区的领导、老师都纷纷发表新微博或直接评论回复,热情地为新生们答疑解惑。
Organizers in the establishment of new micro bo wall,Rolling play a freshman on learning/Life difficult micro bo.See the rolling play micro bo,The senior and junior students and campus leadership/Teachers have published a new micro bo or direct comments reply,Enthusiasm for the new unriddling.
“这次活动促进了新老生交流,帮助新生解决了很多实际问题。”微博迎新活动的主要负责人黄汉城说,“除了重大师生外,还有200多名新生家长也参与进来,微博让整个校园都互动起来了。”
"This activity to promote the new old communication,Help freshmen to solve a lot of practical problems."Micro bo new activities of the main person in charge of HuangHanCheng said,"In addition to the major teachers and students,There are more than 200 new parents are also involved,Micro bo let whole campus are interactive up."
“比尔·盖茨在介绍公司发展‘秘籍’时曾说,企业的成功之道在于有一种团结拼搏的团队精神,而铸造团队精神的有效手段便是经常沟通,在管理者与被管理者之间,形成相互理解、相互信任、相互尊重、相互支持的局面。”肖铁岩表示,“构建和谐的高校校园文化,也需要从沟通开始,沟通创造和谐。”
"Bill Gates on the introduction to the development of the company‘techniques’Said when,The success of an enterprise lies in the way of a kind of solidarity team spirit,Team spirit and casting an effective means of communication is often,In between managers and by managers,Form mutual understanding/Mutual trust/Mutual respect/The situation of mutual support."XiaoTieYan said,"Constructing the harmonious college campus culture,Also need to start from communication,Communication create a harmonious."
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