他们曾是80后大学生，毕业后都曾是城市里的时尚白领，为了实现埋藏内心多年的创业梦想，他们毅然辞掉高薪工作，结伴返乡养鸡。为了给传统养殖业摸索出一条新路，他们将时尚元素引入养殖业，实现中草药养殖土鸡，利用网络同步直播整个生产过程，并已创立了自己的品牌，他们的远大理想就是带动当地养殖户，最终让家乡仙桃的中草药土鸡冲向全国。

They have are the 80 college students,After graduation in the city were fashionable white-collar,In order to realize the buried inner years of entrepreneurial dream,They resolutely quit high salary job,Return chicken in.In order to give the traditional breeding fish out a new road,They will be fashionable elements into breeding,Realize breeding native Chinese herbal medicine,Using network synchronization on the whole production process,And has created his own brand,Their broad ideal is to drive the local farmers,Finally let home xiantao Chinese herbal medicine to the turkeys.

　　随着网上一则题为《三个大学生的中草药散养土鸡日志》大热，昌耀堂、王平、王海涛这三个“重走青春创业路”的年轻人受到不少网友的关注，他们的网帖受关注人数已达1.5万余人次，中草药养殖和网络直播养殖经过的时尚方式吸引了很多年轻人。

With online a titled[Three college students' Chinese herbal medicine keeping free-roaming native log]Big heat,Hall came/Wang ping/WangHaiTao these three"ChongZou youth entrepreneurship road"Young people are not a few net friend's attention,Their nets for the number of concern has reached more than 15000 people,Chinese herbal medicine aquaculture and webcast breeding after fashionable way to attract a lot of young people.

　　昨天，记者赴仙桃，实地探访了这个在网上被称为“神秘”的养殖基地。

yesterday,Reporter in xiantao,On-site visit the online is called"mysterious"Breeding base.

　　他们每天喂鸡3次，赶鸡4遍，不时要到林子里转悠时刻了解鸡的状况。

Every day they feed the chicken three times,Chicken out four times,From time to time to walk in the woods always understand the status of the chicken.

　　

现场 field

　　

网络日志直播养鸡过程 Network log live chickens process

　　

土鸡每天吃补药 Native everyday eat tonic

　　昌耀堂等人创办的“汇河农场”，位于仙桃市彭场镇木兰村3组的一处荒郊野外。简易房舍内，放着一台连接无线WIFI网络的苹果笔记本电脑，音箱里不时传出QQ好友拜访的“嘟嘟”声，让人以为到了咖啡店，他们每天将养鸡场的情况写成日志发到网上，实现与网友的互动，并处理订单。

Hall came created"Collect river farm",City is located in the town peng mulan village of three groups in a jungle.Simple houses in,Put a connect wireless WIFI network apple laptop,Speakers from time to time in the spread of QQ friends visit"doodle"sound,Let a person think the coffee shop,Every day they will be written to the chicken farm log online,To realize the interaction with friends,And deal with the order.

　　环顾四周，一道河沟将50多亩山林团团围住，周围砌有一道围墙。

Look around,A brook will fifty mu surrounded by trees,QiYou around the fence.

　　走进农场内，仿佛进入了鸡的王国，数千只土鸡四处自由行动，行为完全不受拘束，有胆大的鸡，甚至“散步”溜出农场外。这幅景象和大多数养鸡场用笼子圈养的情形完全不同。

Into farms,As if to enter the kingdom of chicken,Thousands of native around freedom of action,Behavior was uninhibited,A daring chicken,even"walk"Slip out of the farm.This picture and most of the chicken farm in the cage in captivity in different situation.

　　偌大一个养殖场，目前只有昌耀堂和王海涛两个人打理，另一个创业伙伴王平目前主要负责外销。

Such a large farms,At present only came WangHaiTao hall and two personal care,Another business partner wang ping at present mainly responsible for export.

　　在值班室边的库房中，除了饲料外，还堆积着大量黄芪、甘草、桑叶等常见中草药，旁边专门有一台粉碎机负责将这些中草药粉碎，然后人工按比例掺到饲料和饮水中，供这些鸡享用。

At the edge of the duty room in the warehouse,In addition to feed the,Also accumulation with a lot of astragalus membranaceus/liquorice/Mulberry leaf and common Chinese herbal medicine,Beside the special have a mill is responsible for the Chinese herbal medicine will be crushed,Then artificial proportional mixing to feed and in drinking water,For the chickens to enjoy.

　　昌耀堂告诉记者，他们喂的鸡除了吃普通饲料外，还在饲料中掺进各类中草药，以便提高鸡的免疫力，遇到下雨天，他们甚至将双黄莲等草药煎好，掺入水中喂食，以防止疾病。

Came hall told reporters,They feed the chicken apart from eating the ordinary feed,Also in the feed mixed into all kinds of Chinese herbal medicine,In order to improve the immunity of the chicken,Meet the rainy day,They even will double yellow lotus and herbal decoction is good,Adding water feeding,In order to prevent the disease.

　　

一次聚会萌生的创业激情 A party initiation entrepreneurial passion

　　作为农场的创办人，三人都是80后，最“年长”的昌耀堂也才32岁，谈起3人的创业经历，别有一番曲折。

As the founder of the farm,Three people are after 80,The most"older"The hall also came only 32 years old,About three entrepreneurial experience,Do not have a zigzag.

　　3人都是仙桃人，2002年大学毕业后都参加了工作。昌耀堂做过连锁超市部门经理，也做过医药公司经理，手下最多时管理6家超市；王海涛在山东一家公司做业务主管；华农动物学专业毕业的王平则身兼多家养殖场的技术顾问，工作10年，3人都成了老乡眼中羡慕的白领，可随他们的创业梦想没有熄灭。

Three people are xiantao people,2002 years after graduation from the university took part in the work.Hall came did chain supermarket department manager,For pharmaceutical company manager,Most time management under 6 supermarkets;WangHaiTao in shandong company do the competent business;China farming zoology professional graduate WangPingZe body and several farms technology consultant,Work ten years,3 people has become a person of hometown eyes envy of white-collar workers,Can follow their entrepreneurial dream did not go out.

　　2011年10月，昌耀堂回乡探亲，同学聚会谈到昔日的理想，3人都觉得必须要趁年轻做点什么。

In October 2011,Hall came panic,The students gathered about the ideal,3 people think must young do.

　　席间，有人谈到当地有不少人正在从事养鸡，但效益并不太好，同时也有人抱怨，现在到处想买到真正的土鸡蛋实在太难，超市卖的也不放心。

table,Some people talk about the local many people are engaged in chickens,But the benefit is not so good,At the same time, also some people complain,There is a want to buy the real soil eggs was too difficult,The supermarket sells is not assured.

　　说者无意，听者有心，凭借多年的销售经验，昌耀堂立刻意识到这里面存在巨大的商机，他将想法和王平、王海涛商量后，得到两人的认可。

Speaker has no intention of,The listener to,With years of sales experience,Hall came immediately realized that there are huge business opportunities,He will be thinking and wang ping/WangHaiTao after discuss,Get two people's recognition.

　　经过资料搜集和分析，3人确定了进行中草药土鸡养殖，这在国内属于新兴产业，在仙桃是第一家。

After data collection and analysis,3 people to determine the native Chinese herbal medicine breeding,This in China belongs to the emerging industry,In xiantao is the first one.

　　明确目标后，3人同时递交了辞职报告，忍受着家人的不理解，一头扎进农村，进行艰苦的创业。

Clear goals,3 people at the same time submit the resignation,With family don't understand,Plunge into the countryside,The hard business.

　　“6月26日，星期二，暴雨一天。辛苦了半年，我们三兄弟的鸡场终于建好了，昨天晚上小鸡进场了，看着这些小家伙，心里非常激动，也很紧张。我们都放弃了自己的专业，自己的工作，做自己完全不懂的养殖业，现在想想心里空荡荡的(都不知道家人是怎么同意的)，很不踏实(虽然我们的前期准备已经很足了)。下了一天暴雨，气温降的厉害，为了保证小鸡温度，我们几个人忙了整整一晚上，现在真是困得要命。”

"June 26,,On Tuesday,Rain day.Hard for half a year,We three brothers farm finally build,Yesterday evening the chicken approach,Look at these little guys,Was very excited,Is also very nervous.We all give up their own professional,His work,Do what you don't understand breeding industry,Now think of heart empty(Don't know what is the family agreed),Is not steadfast(Although our preparation is enough).A day of heavy rain,The temperature drop badly,In order to guarantee the chicken temperature,A few of us busy for a whole night,Now is a sleepy desperately."

　　这是昌耀堂养鸡日志的第一篇，这份日志一直在坚持更新，随时汇报农场的情况，并定期上传土鸡的生活照片，目前已经更新了近百篇。

This is the hall of chicken came the first article of the log,The log has been adhere to the update,Report of the farm at any time,And regularly upload native life picture,At present has been updated nearly articles.

　　这种新颖的方式吸引了大量网友围观，同时也吸引了不少有志于此的网友讨论，这份日志俨然成为中草药散养土鸡的论坛，各种与之相关的问题都会被提出讨论。

This new way has attracted a large number of netizens onlookers,At the same time also attracted many interested in the discussion of the net friend,The log has become Chinese herbal medicine of keeping free-roaming native BBS,All kinds of related issues will be discussed.

　　昌耀堂告诉记者，之所以在创办农场伊始就弄了这个日志，其实也是受到以前营销手法的启迪，现在很多人对这种方式养殖的土鸡不了解，也心存疑虑，为了打开市场，他们在小鸡尚未长成产蛋前，就利用网络进行宣传，一方面让网友熟悉、了解这个新生事物，更为重要的是，通过每天更新土鸡的成长过程，可以让网友了解整个生产流程，对这种产品产生信任感。

Came hall told reporters,The reason was founded at the beginning of the farm will make the log,In fact, it is used by the marketing tactics enlightenment,Now many people to this way of breeding native don't understand,Also doubt,In order to open the market,They are not yet grown in chickens lay eggs before,By using network to carry on the propaganda,On the one hand let netizen familiar with/Know the new things,More important is,Through the update daily native growth process,Can let users understand the whole production process,The product to produce sense of trust.

　　

半夜“偷”自己的鸡 midnight"steal"Own chicken

　　

“老天开眼了”鸡下蛋了 "God first the"Chicken lay the

　　首次创业，3人不敢贪多，运进了3000多只种鸡，在最初的2个月里，3人几乎都是24小时扑在鸡场，连家都没有时间回。

First venture,Three people can't bite off more than one can,Into more than 3000 only breeding hens,In the first two months,Three people are almost 24 hours robot in the farm,Even the home have no time to return.

　　小鸡逐渐长大，他们根据网上查找的资料，自己动手配置含有中草药的饲料和饮水，足足实验了一个月终于成功，有了这些“补药”，他们的鸡很少患病，周围鸡场爆发鸡瘟时他们也未被殃及。

Chicks grow up gradually,They according to the Internet to find information,Do-it-yourself configuration contains Chinese herbal medicine feed and water,For the experiment for a month finally success,With the"tonic",Their chicken little sick,Around the farm outbreak roup they will not be disaster.

　　为了保证鸡有足够的运动量，他们每天喂完食后都要强行驱赶鸡飞行，他们管这个叫“饭后散步”，昌耀堂说，运动量大的鸡一是抵抗力强，二是肉质紧，有嚼劲，他们的鸡放在高压锅里要压半个多小时才能烂，但口感超好。因此，他们每天要5次逼着鸡“散步”，每次到“散步”时间，鸡场里就是一片“万鸡起舞”的壮观景象。

In order to guarantee the chicken have enough physical activity,Every day they feed the food to force them to drive after chicken flight,They call it"Take a walk after the meal",Came hall said,Exercise big chicken is a strong resistance,The second is flesh tight,chewy,Their chicken in the pressure cooker to pressure for more than half a hour to rotten,But a super taste.so,Every day they five times make chicken"walk",Each time to"walk"time,The farm is a piece of"All chicken dance"Spectacle of.

　　随着鸡长大，飞行能力也日渐加强，不少鸡甚至飞出篱笆，飞到旁边公路的树梢上，记者昨日就亲眼看到，鸡场的鸡滑翔时普遍能飞10多米远，离地2米多高。

Grew up with chicken,Flight ability also increasingly strengthen,A lot of chicken and even fly off the fence,Fly to the side of the road on the,Reporter yesterday will see,The chicken farm when gliding generally can fly more than ten meters,2 meters high from the ground.

　　遇到鸡飞到树上，他们也不能硬抓，这样会让鸡飞得更远。昌耀堂告诉记者，他们后来根据鸡的习性想了个办法，就是趁半夜鸡打盹时，3个人带着头灯和袋子偷偷去“偷”自己的鸡，头灯的光罩定鸡后，趁着鸡短时间没反应过来，一把将其抓捕归案。这样的行动足足搞了一周，调皮的土鸡们才知道厉害，从此就不敢再跑到鸡场外。说起这段趣事，两人还都忍俊不禁。

Meet chicken fly to a tree,They also can't hard to catch,This will make chicken fly farther.Came hall told reporters,They then according to the chicken habit to think a way,Is in the middle of the chicken in the nap,Three men with head lamp and bag to secretly"steal"Own chicken,Head lamp light cover set after the chicken,Under the cover of chicken short time had no reaction to come over,A catch the Monday.Such action for make a week,Naughty turkeys are just know much,From now on will not dare to run to the farm.Speaking of this period of fun,The two men also are in stitches.

　　养鸡让3人吃了不少苦头，但同时也让他们的生活充满了乐趣。昌耀堂至今仍难忘看到第一个蛋时的情景，“盼这个蛋差点盼瞎双眼”。

Chickens make three pains,But at the same time also let their life is full of fun.Came hall still forget to see the scene when the first egg,"Looking forward to the egg to almost blind eyes".

　　按照规律，土鸡养殖到140天时就会开始产蛋，但他们的鸡到了140天时仍然没有动静，这让3人心里直打鼓，因为周边有的养殖户的鸡得了怪病，也是不产蛋，一查才发现原来是“绝育”了。这让3人心里更是忐忑，投资的25万元都是借来的，要是真的不产蛋，那就真是血本无归了，一想到这个结果，3人感到身上压力山大。

In accordance with the law,Native breeding to 140 days will begin to lay eggs,But their chicken to 140 days still have no action,It makes three pretty scary,Because the surrounding some chicken breeders have strange disease,Is not lay eggs,A check is discovered"sterilization"the.It makes 3 people in the heart is,Investment of 250000 yuan are borrowed,If you really don't lay eggs,That's a keen interest,The thought of the result,3 people feel pressure on shandong.

　　第147天的下午，昌耀堂正在外联系销路，忽然接到王平电话，他用颤抖的声音说，自己刚在林子里捡到了2个鸡蛋，欣喜若狂的昌耀堂立刻驱车回场，路上还险些出了车祸，看到这来之不易的2个蛋，3人不禁眼泛泪花，“老天开眼了”。

The 147th day afternoon,The hall is came contact market,Suddenly received wang ping telephone,He trembling voice said,In the woods he just picked up two eggs,The hall was came immediately drove back to the field,The road and nearly had an accident,See this hard-won two eggs,3 a person can't help eye flood of tears,"God first the".

　　为了给即将产蛋的土鸡们创造良好的产蛋环境，3人立刻加班，花了3天时间搭起了200多间鸡舍，满怀信心只等捡蛋。可眼巴巴地等了一天又一天，一直没有见到第三枚蛋的身影。

In order to give the laying of the native to create a good egg laying environment,3 people immediately to work overtime,Spent 3 days put up more than 200 room henhouse,With confidence and only pick up the eggs.But eagerly looked wait day after day,There has been no see the third rocket egg figure.

　　当3人心情再次陷入低谷时，第三枚蛋终于姗姗来迟，此时距离头两枚蛋相隔5天，随后土鸡陆续开始产蛋，目前每天基本可产蛋700余枚。

When three people mood again into the trough,The third rocket egg finally arrived,The distance from the first two pieces of eggs for five days,Then native has started to lay eggs,At present the basic can lay eggs every day more than 700 pieces.

　　

理想 ideal

　　

创造全国名牌 Create the famous brand

　　目前，昌耀堂已经将自己农场所产的蛋取名为“汇河农场土鸡蛋”，并递交了商标注册申请。

At present,Came to the hall has a farm produce eggs named"Collect river farm soil eggs",And submit the application for trademark registration.

　　因为现在还在创业阶段，农场的鸡蛋主要还是通过亲戚朋友的口碑直销，昌耀堂也会不定期邀请一些企业人士来农场参观，现场了解自己的产品。

Because it's in the teething,The farm egg is main or through the relatives and friends reputation direct,Hall will not came regularly invite some entrepreneurs to visit the farm,Site to understand their products.

　　11月份，昌耀堂带着自己的样品回到武汉，在光谷、常青花园、民航小区等地点推销自己的土鸡蛋，效果很好，虽然自己的蛋售价要比其他市面上的土鸡蛋稍贵，但不少人试过后都赞不绝口。

November,Hall came with his sample return to wuhan,In the optical valley/Evergreen garden/Civil aviation community places such as selling their own soil eggs,Effect is very good,Although their eggs on the market price than other the soil eggs a little expensive,But many people are full of praise after the test.

　　目前，因为产量有限，农场尚不能大规模供应武汉市场，但他们已经计划在武汉设立10个代理点作为根据地。同时，已经有多家仙桃当地的养殖户表示愿意向他们学习，成立合作社，等到产量提高后，就可以实现大规模产品覆盖，甚至打响品牌后，可以冲向全国。

At present,Because production co., LTD.,,The farm is not large supply market of wuhan,But they have plans to set up ten agents in wuhan as a base.At the same time,Have several xiantao local farmers said they would like to learn from them,Established cooperative,Wait until after the increase in production,Can realize large-scale products cover,Even after launched brand,Can be rushed to the.

　　在他们的计划里，除了扩大养殖规模外，还在考虑一旦规模成型，可以自己成立中草药种植基地，除了保障养殖需求外，还有一笔额外收入。

In their plan,In addition to expand the scale of farming,Also in considering once scale forming,Can Chinese herbal medicine planting base was established,In addition to guarantee the breeding needs,And an extra income.

　　

寄语大学生： Message college students:

　　

要能吃苦 To be able to bear hardships

　　回顾自己的创业经历，昌耀堂和王海涛都很不平静，他们表示，自己虽然不后悔，但创业期间遇到的种种困难确实远远超出了自己当初的设想。

Review their entrepreneurial experience,Came WangHaiTao hall and is not calm,They say,Although no regrets,But during the business meeting difficulties really far beyond his original idea.

　　除了资金筹措的困难，家人的反对外，技术上的困难及突如其来的成本上涨等问题都是这些昔日白领所遇到的挑战，对此，他们都是咬紧牙关，想办法去应对，“至少目前还没有过不去的坎“，两人说。

In addition to financing difficulties,The opposition of the family outside,Technical difficulties and problems, such as sudden rising costs is the former white-collar of the challenges encountered,this,They are all bite the bullet,To find ways to deal with,"At least there is no creature bar",Two people.

　　昌耀堂表示，大学生们想要创业，首先一定要能吃苦，否则会一事无成。同时，创业之初要做好充分准备，要充分了解即将进入的行业，同时要对将会遇到的问题做好思想准备，以免遇到困难后打起退堂鼓。

Came hall said,Students want to venture,First must can bear hardships,Otherwise you will accomplish nothing.At the same time,The beginning of foundation should be well prepared for it,To fully understand is coming into the industry,At the same time the problem will prepare,In order to avoid the difficulties playing back.