一次郁闷网购催生的创业想法 A depressed the business idea of e-commerce

　　接收快递对于多数都市人而言，并不是什么麻烦事，可在大学校园，这却令很多师生颇为头疼。出于安保考虑，高校一般都不让快递员进入校园送件，快递公司一般只能把快件送到校门口或固定收件点。由于没有专人管理，收件人取件时间不固定，造成快件安全无法保证，种种弊端让网购在校园的便利性大打折扣。

Receiving express for most of the city,Is not what's the trouble,Can be in the university campus,This has made a lot of teachers and students is a headache.For security reasons,Universities are generally not let send express to enter the campus,Express company generally only send express to the school or fixed the point of receipt.Since there is no special management,The recipient take time not fixed,Caused by express cannot assure safety,Disadvantages to e-commerce on the convenience of the campus.

　　刚毕业不久的夏燕康，是广西国际商务职业技术学院会计专业学生。萌生成立“快递服务工作室”的想法，缘于他一次不愉快的网购经历。大三时，夏燕康从网上订了一个工作急用的电脑配件，快递送到学校时他正在上课，他想跟快递员商量等10分钟下课后去收件，可对方却冷冰冰地说：5分钟赶不到就明天再收吧。下课后，小夏气喘嘘嘘地赶到学校门口，快递员早已无影无踪了，配件没拿到直接耽误了他一天的工作。

Just graduation soon XiaYanKang,Is guangxi international business vocational technical college of accounting professional students.Initiation was established"Courier service studio"The idea of,Due to he buys an unpleasant experience.Junior year,XiaYanKang booked a work urgent need from the Internet computer accessories,Courier sent to school when he is in class,He wants to discuss with express wait ten minutes after class to get the parts,But the other said coldly:Less than 5 minutes drive to receive tomorrow.After the class,XiaoXia asthma hiss hiss to arrived at the school gate,Express had already gone,Accessories directly delay didn't get his day's work.

　　郁闷的夏燕康跟同学聊天时了解到，碰到这种倒霉事儿的远不止他一个人。一个想法在他脑海中油然而生：能不能开辟一种比较好的模式，把社会上的物流公司和校园里的网购达人方便地连接起来。既让快递公司节省成本，又能方便广大师生。

Depressed XiaYanKang aware when chat with classmates,Encounter this kind of bad thing a person more than him.An idea in his mind:Can open up a better model,Put the logistics company on the society and campus e-commerce: easily connected.Both to express company to save cost,And to all the teachers and students.

　　为了验证项目可行性，夏燕康花了3个月走访了南宁7所高校，通过大量问卷调查和访谈，他发现南宁一些高校学生网购交易量庞大，但投递管理极不规范，大家对社会上快递公司的服务普遍不太满意。

In order to validate the project feasibility,XiaYanKang spent 3 months visited nanning seven universities,Through a large number of questionnaires and interviews,He found that nanning some college students getting huge volume,But delivering highly regulated,All the service to the society on the Courier company is not satisfied with common.

　　学生的需求就是市场。今年6月，夏燕康和另外4名同学一起合计，在自己学校里先试着开一家校园快递公司。在总结之前其他校园快递的经验模式后，他决定采用一种新的模式：通过在高校建立第三方快递代理企业，为各快递公司开展校园快件派送服务。既突破快递公司校园投递的局限，又能发挥高校学生熟悉校园情况的优势，还能提供部分勤工助学岗位。

The needs of students is the market.In June this year,XiaYanKang combined with four other classmates,In his school to try to open a campus express company.Before the conclusion after the experience of other campus express mode,He decided to adopt a new model:In colleges and universities set up the third party delivery agent,For the express company to carry out the campus express delivery service.Is breaking through the limitation of the express company delivery on campus,And can play to the advantages of college students familiar with the situation on campus,Can also provide some work-study positions.

用执着打动快递行业龙头企业 With persistent impress express industry leading enterprises

　　在夏燕康看来，只要能成功争取到各大快递公司的“校园投递代理权”，便能够跟这些快递公司分成赚钱。即便一个包裹只赚几角钱，但一天一所高校的快递数至少也有四五百件，在控制好成本的基础上，校园快递公司要实现盈利并不难。

It seems to XiaYanKang,As long as you can to each big express the company's success"Campus delivery agency",He can earn money with the express company into.Even if a parcel earn only a few horn thinks,But one day a college's Courier number also have at least five centuries,On the basis of cost control,It's not difficult to campus express company to achieve profitability.

　　创业行动的第一步是与快递公司谈合作。一开始，夏燕康去跟一些快递行业龙头企业介绍自己的项目计划时，对方一见他是学生，根本不屑与他合作。但小夏并没有放弃，经过两个星期的软磨硬泡，申通快递公司率先被他打动，同意合作。有了申通公司的示范效应，很快，小夏的“校园快递工作室”又成功地和其他3家规模较大的快递公司签订了第三方快递代理合作协议。

Entrepreneurial action of the first step is to express company to talk about cooperation.At the beginning,XiaYanKang to some express industry leading enterprises introduce yourself when the project plan,The other is a student. I saw him,Wouldn't work with him.But XiaoXia didn't give up,After two weeks of pester and keep on,The Shanghai express company takes the lead by him,Agree to cooperate.Have the demonstration effect of the Shanghai company,soon,The XiaoXia"Campus express studio"And successfully and other three large express company signed a third party Courier agent cooperation agreement.

　　随着接受货物量的不断增多，找个固定的办公地点也被提上了日程。今年8月，恰逢学院大学生创业园开展创业项目评选，夏燕康提交的“校园快递工作室”创业计划书获得全校最高分。在校团委的支持下，学院不仅为其配备了创业导师，还在大学生创业园内拿出一处固定的办公场所供其免费使用。今年10月，夏燕康筹备已久的“南宁市高校联盟快递服务工作室”正式挂牌成立。

With increasing the quantity of the goods,Find a fixed office location has also been put on the agenda.In August of this year,Comes at college students pioneering park for startups,XiaYanKang submitted"Campus express studio"Business plan for all the points.Under the support of the school,College is not only for its equipped with business mentor,Still in college students pioneering park took out a fixed office for their free use.October this year,XiaYanKang for long"Nanning universities express service studio"Officially established.

校园快递工作室带来“多赢” Campus express studio"How to win"

　　12月12日，中国青年报记者来到广西国际商务职业技术学院时，正赶上中午休息时间。图书馆门前的停车棚边，8个大学生围着一堆快递包裹忙开了。一辆贴着“高校联盟快递服务”横幅的电动三轮车停在一旁，几个大篮子摆在快件旁边，“一栋宿舍的……二栋的……”学生们手脚麻利地把这堆包裹进行分类，装在不同的篮子里，不到半个小时，300多个快件便全部分拣好了。

On December 12,,China youth daily reporters came to guangxi institute of technology of profession of international business,Is catch up with the rest time at noon.The bike shed side in front of the library,Eight students around a bunch of express delivery parcel made haste.A stick"Universities express service"Banner of electric tricycle parked on one side,Several large baskets in the shipments,"A dormitory building...The building of..."The students quick to classify this pile of packages,In a different basket,Less than half an hour,More than 300 express it all sorted out.

　　大二学生郭昌友是高校联盟快递服务工作室的业务员。据他介绍，工作室每天要派发的快件多达四五百件，还有几十份寄件。当天中午，小郭要派送85个包裹。按照以往的方式，他一边赶往其负责的宿舍区，一边打电话联系收件人，一个小时后，80多个包裹全部送达。

Sophomore student GuoChangYou is universities express service worker of the studio.Introduce according to him,Studio distributed every day of the shipments as many as five centuries,There are dozens of mail.At noon that day,Guo will send 85 package.In accordance with the previous way,He to the responsibility of the dorm,While the recipient contact phone,An hour later,More than 80 package all service.

　　上午接货，中午和下午放学后派送快递，是快递服务工作室的工作规律。“这看似简单的工作，还有挺多学问。”郭昌友说。收件人不在怎么办、怎样按路程远近分配送达顺序、如何打电话沟通送快递地点，一个又一个工作中遇到的新问题不断给他带来挑战。经过两个月锻炼，小郭觉得自己的沟通应变能力大大提高，而且这份不占用学习时间的工作还能每个月给他带来几百元收入。

Morning pick up the goods,At noon and afternoon delivery Courier after school,Courier service is the work of the studio."This deceptively simple work,There are a lot of learning."GuoChangYou said.The recipient is not how to do/How the journey far and distribution service order/How to make a phone call communication delivery location,Another of the new problems in the work constantly challenge for him.After two months of exercise,Kuo feel strain capacity of communication is greatly increased,But do not take up the study time job will brought to him a few hundred yuan income every month.

　　如今，“快递超市”已经顺利运营了两个月，给学生们带来了很多便利。一些从前被野蛮快递伤了心的同学，也重新燃起了网购热情。据夏燕康介绍，仅“光棍节”那天，他的快递工作室就投递了近千件包裹。

now,"Express the supermarket"Have been smooth operation for two months,Give students bring a lot of convenience.Some had been brutal express hurt the hearts of students,Also renewed the net buys.Introduce according to XiaYanKang,only"A bachelor's"On that day,His express studio is delivered nearly thousands of parcels.

校园创业要善于依托自身优势 Campus should be good at business rely on their own advantages

　　回忆起创业过程，夏燕康说，校园快递看起来很简单，但做起来并不容易，工作室成立之前他筹备了半年时间。

Recalling entrepreneurial process,XiaYanKang said,Campus express looks very simple,But it is not easy to do,Studio established before he planned for half a year time.

　　筹备期间，小夏和很多初创业者一样承受着很大压力。简单的派送、收寄也暗藏着一定风险，存在很多不确定因素，比如货物丢失损坏、员工安全等问题，都是很现实的考验。

During the period of preparation,XiaoXia as well as at the beginning of many entrepreneurs were under a lot pressure.Simply send/Collected and hidden risk,There are many uncertain factors,Such as the loss of damage to the goods/Employee safety, etc,It is the test of reality.

　　一张白纸和一支笔，成了小夏减压的方式。每当迷茫的时候，他就将目前的困难和不确定的因素写下来，找到学校的创业指导老师一起分析这些因素可能造成的后果，以寻求最好的解决办法。

A piece of white paper and a pen,Become XiaoXia decompression.Whenever the time lost,He will write down the current difficulties and uncertainty factors,Find the school business guidance teachers analysis these factors may cause the consequences,To find the best solution.

　　经过6个月的不断摸索，小夏整理出一份较完整的、规范化的运营方案，对派件过程中可能出现的各种问题也都细化了处理办法。“快递服务工作室”运营两个月来，基本没有出现过什么差错。

After six months of trial and error,XiaoXia sorting out a relatively complete/Standardization of the operation scheme,To send a may appear various problems are in the process of refining the treatment method."Courier service studio"Operation for two months,Basic didn't appear any mistakes.

　　试运行成功后，小夏又开始谋划与南宁各个高校进行联盟，拓展更多的高校“快递超市服务点”。在学校创业指导中心主任谭小燕的帮助下，夏燕康已经成功地与南宁市6所高校达成合作意向。按照他的计划，再过不久，南宁市20多所高校便能联合起来，形成一个初具规模的校园快递连锁企业。

After successful commissioning,XiaoXia began to plan and nanning each of alliance,Develop more colleges and universities"Express the supermarket service outlets".In school, director of the center for entrepreneurship guidance TanXiaoYan's help,XiaYanKang have successfully reached with nanning 6 universities cooperation intention.According to his plan,soon,Nanning more than 20 universities can unite,Form a certain scale of the campus express chain enterprises.

　　在广西师范大学工商管理系主任周劲波看来，大学生创业要取得成功，必须要立足于创新。这种创新不是简单地做市场分析，发现某样东西市场供不应求了就去做这个，而是要找出自身不可替代的优势，在此基础上去寻找创业的突破口。周劲波认为，以“高校联盟快递服务”为代表的末梢物流创业模式，就是一个比较好的例子。如今很多高校的新校区很大，原来的物流公司不可能送到每个学生的宿舍，只能送到某个集中点，学生取件很麻烦。大学生介入这块业务有不可取代的优势，而别的社会上的物流公司很难插足。所以只要对业态有深入的分析思考，即便原来比较成熟的行业，也能拓展出新的市场。(实习生 沈洁 本报记者 谢洋)

In guangxi normal university industry and commerce management department ZhouJinBo looks like,Students to succeed,Must be based on innovation.This kind of innovation is not simply to do market analysis,Found something market demand have to do this,But to find out its irreplaceable advantage,Looking for the business in this breakthrough.ZhouJinBo think,In order to"Universities express service"Represented the endings of logistics business mode,Is a good example.Now many colleges and universities have a lot of new campus,The original logistics company can't be sent to each student's dormitory,Can only be sent to a midpoint,Students take a trouble.College students involved in this business has irreplaceable advantage,And other social logistics company is difficult to reach.So as long as the analysis of formats have in-depth thinking,Even if it turns out that the more mature industry,Also can develop a new market.(Interns ShenJie our reporter XieYang)