导语： Guide language:年末与年初相遇，由搜狐网、搜狐教育频道联合主办的"向教育提问"搜狐教育年度盛典将于2013年1月22日北京光华路五号会展中心5号大厅盛大举行，我们将发起一场属于教育的跨年思考。盘点全年，我们抛出了六大问题："问策-教育公平"从最原始的起点发问，关注上学累、上学难、上学贵；"问计-异地高考"讲述普通人的故事，解读概念中的深意；"问道-创新的逻各斯"带着发现的心，将教育改革先行者的勇气和成果传播扩散；"问鼎-金砖之智"在喧嚣时代以一份难得的执著虔诚守望，付诸行动用榜样案例照亮来时的路；"问君-高朋满座"对话行业掌门人，探知产业命脉；"问卷-白皮书"延续对行业的深入观察，提供专业的调查报告…… The end of the year and meet at the beginning,The sohu net/Sohu education channel co-hosted"Education question to"Sohu education annual festival will be on January 22, 2013 Beijing GuangHuaLu 5th exhibition center 5 hall held grand,We will launch a belongs to the education across the years thinking.Inventory throughout the year,We raise the six big problem:"Ask policy - education fair"From the most primitive start asking questions,Attention to school tired/School difficult/School your;"Advice - different college entrance examination"Tells the story of ordinary people,Interpretation of the concept of depth;"Asked - innovative logos"With found heart,The education reform pioneer courage and achievements spread diffusion;"Shot - nuggets of wisdom"In The Times with a rare rigid religious watch,Action with an example case light up the passage back;"Ask jun - honour"Dialogue palm industry,Discovery industry lifeblood;"Questionnaire - white paper"Continue to look deeply into the industry,Provide professional report……

　　王宁抱了一大摞教材丢在办公桌上。

Wisconsin held a big stack of materials into the desk.

　　这个微胖、带着金丝边眼镜的中年男人笑容可掬，言语间透露出斯文、幽默，还有谨慎。面对着他办公桌的墙上钉了件白色T恤，上面写着：“It's easier to build a child than repair an adult(教育要从娃娃抓起)。”

The micro fat/JinSiBian glasses with a middle-aged man with a charming smile,Between words revealed sven/humor,And careful.Facing his desk, had been tacked to the wall of a white T-shirt,It says:"It 's easier to build a child than repair an adult(Education to grab from baby)."

　　掀开颜色明亮的教材封面，露出一个黑皮肤的大笑脸，在这个举着美国国旗的孩子旁边，用英文写着一个问题：在你看来，自由为什么很重要?再往后翻两页，问：什么是家庭?继续往后翻，还有这样的问题：怎么样做一个好公民?这只是贝乐英语引进的美国小学教材中的一本，归属“社会科学”，另外三门分别是：语言、数学，以及自然科学。

Open color bright materials cover,Show a black big smiling face,In this carrying the flag of the United States next to children,Use English to write a problem:In your opinion,Free why so important?Back over two pages,ask:What is the family?Continue to turn back,And this kind of problem:How to become a good citizen?It's just bei le English introduction of American primary school teaching material of a book,belonging"Social science",The other three are respectively:language/mathematics,And natural science.

　　学科英语，简单来说，就是让孩子在学习知识的过程中，不知不觉地培养英语水平。从孩子踏进课堂到下课离开，所有的对话都是用英语来进行的。贝乐全面引进美国K12教育体系，采用美国本土教材，对接美国教育体系。每堂课都由外教和一名中教共同完成，外教负责教学，中教作为助教负责和家长沟通。

Subject English,In simple terms,Is to let the children learn the knowledge in the process,Unknowingly develop students' English level.From child to step into the classroom to leave class,All of the dialogue is to use English.Bei le comprehensive introduction of the United States K12 education system,The native American teaching materials,Butt the United States education system.Each class are made by foreign teachers and the teaching of a common finish,Responsible for foreign teachers teaching,As a teaching assistant is responsible for the teaching of communication and parents.

　　2009年，王宁创办了贝乐学科英语，这是一家标榜为2至12岁的中国孩子提供“原汁原味的美国教育”的英语教育机构。而王宁12岁的儿子也在这所学校学习，是最好的广告。这份创业和创始人的身份得到了某种契合，一个为孩子操心的父亲，听起来就很靠谱。

In 2009,,Wisconsin started bei le subject English,This is a flaunt to 2 to 12 years old Chinese children to provide"Authentic American education"English education institutions.Wisconsin and 12 year old son is studying in this school,Is the best advertising.The business and the identity of the founder got some kind of fit,A worry for the child's father,It sounds very by spectrum.

　　三年之后，专注于消费领域投资、钟情连锁主题的天图资本向贝乐注资1亿元，在冷清的资本环境下，这笔仅4个月就完成的投资让人惊讶不已。

Three years later,Focus on the consumption field investment/The chain the theme of the day chart capital to bei le capital 100 million yuan,In the cold and cheerless capital environment,The only 4 months to complete investment make people surprised.

　　

理性的冒险 Rational adventure

　　有在国企和外企当高管的经验，王宁不算白手起家。可他快四十岁的年纪，在创业者的队伍里真的不算年轻。而创办这种针对中高端市场的少儿英语培训机构的主意，源于王宁自己的需求。

In state-owned enterprises and foreign enterprise when executive experience,Wisconsin is not starting from scratch.But he's forty years old,In the entrepreneurial team really not young.Established on the high-end market in the juvenile's English training institution idea,Wisconsin from your own needs.

　　2009年年初，王宁带着儿子满大街找英语培训机构。试听了大大小小的辅导班，终于有一天，陪着儿子躲在教室后排的王宁忍无可忍了。“河北的，上海的，东北的，中国老师有各种口音，教出来的孩子还不是南腔北调。”他决定自己办一家少儿英语培训机构。

In early 2009,Wisconsin took his son on a full avenue for English training institution.Listen to greatly small class,Finally one day,Accompany son hide in the back of the classroom Wisconsin of the last straw."Hebei province,Shanghai,northeast,Chinese teachers have all kinds of accents,Teach out children are not talked different dialects."He decided to do a juvenile's English training institution.

　　当了一辈子公务员的父亲和当教师的母亲跳出来反对。这些年，职业经理人的身份让王宁生活得极其舒适，这个独生子每年都会带着全家国内外旅行。父母不解：“放着好端端的饭碗不要，自己做什么生意?”

When the lifetime civil servant's father and mother as a teacher to jump out of the opposition.these,The identity of the professional managers to Wisconsin live very comfortable,The only begotten son at home and abroad every year with a family trip.Parents don't understand:"Put a good job don't,You do business?"

　　八年前，百度上市，曾掀起了一波Web2.0网站的创业浪潮。热血沸腾的王宁正是随着这股浪潮，辞去国企高管的职位，“下海”进入一家博客网站。虽然未能功成名就，对于王宁来说，创业始终是个巨大的诱惑。纠结了许久，王宁还是决定：创业。他说：“我是个理性但有冒险精神的人。”

Eight years ago,Baidu listed,Once lifted a wave Web2.0 website undertaking tide.Blood boiling Wisconsin is with the tide,As the executive position,"sea"Into a blog site.Although not successful,In Wisconsin,,Business is always a great temptation.Entanglements for a long time,Wisconsin decided to:venture.He said:"I'm a rational man but got a spirit of adventure."

　　2009年夏季的一天，毒辣辣的太阳挂在正当空，在北京惠新西街南口地铁口附近的一家小小的文印社里，王宁和方林闷出一身汗，俩人和打字员认真地做校对。这是王宁设计的贝乐英语的运营和管理手册，里面详细介绍了贝乐的Logo、VI、产品定位、架构、价格、教材、教学思路等等。手册细致之极，甚至包含洗手间该放什么花，前台该怎么跟顾客打招呼。王宁将带着这些精美的手册去跟加盟商洽谈，虽然这个时候，贝乐还没有一家实体店面。三年后，天图资本副总经理朱拥华对这些书面的标准化流程，赞不绝口。

The 2009 summer day,The scorching sunshine hanging in as empty,We find in Beijing new west street subway stations nearby a little in the WenYinShe,Wisconsin and FangLin stuffy out a sweat,Two typist and seriously do proofreading.This is the design of Wisconsin bei le English manual operation and management,There are detailed description of the shell music Logo/VI/Product positioning/architecture/price/materials/Teaching ideas and so on.Manual very carefully,Even include the bathroom this put what flower,Front desk how to say "hello" with the customer.Wisconsin will bring these elegant manual to join in business negotiation,Although this time,Bei music does not have a physical store.Three years later,Day chart capital ZhuYongHua deputy general manager of these written standardization process,Full of praise.

　　埋头干活的王宁没注意到，从亲戚那儿借来的车停在路边，被警察贴了罚单，赫然写着：罚款100元。俩人急了，一路找到交警队，软磨硬泡，生生地把罚单退了回去。“那时候确实很穷啊，连文印一本书，我们都一个字一个字地讨价还价。”

Counter work Wisconsin didn't notice,From relatives there borrowed car at the side,By the police put the ticket,Impressively write:A fine of $100.Two nasty,All the way to find JiaoJingDui,Pester and keep on,Circle the ticket sent back."At that time, really very poor ah,Even the printing a book,We are all a word a word to bargain."

　　

高度差异化 Height difference

　　方林是王宁最早的合伙人，现任贝乐副总裁，身在美国，懂教育。王宁过滤了一下自己的社交圈，想起了早年在美国读书的校友方林。经由方林介绍，俩人出现在美国麦格希集团位于纽约华尔街的总部大楼里。麦格希集团是美国最大的一家出版机构，有100多年历史，在美国中小学基础教育领域市场占有率超过40%。这时的贝乐没有合同、没有业务、没有店面、没有学生，只有一纸公司注册证明。

FangLin Wisconsin is the earliest partner,The current bei le vice President,Body in the United States,Understand education.The Wisconsin filter your circle,Think of the early in the United States FangLin alumni.FangLin introduced by,Two people in the United States to McGonagall and group on Wall Street in New York headquarters building.McGonagall and group is the largest a publishing mechanism,Has 100 years of history,Primary and secondary schools in the United States based education field more than 40% market share.The bei le no contract/No business/No store/No student,There is only one paper company registration certificate.

　　“凭什么出售教材给一个默默无闻的小机构?”这是出版巨头抛来的头一个问题。

"With what to sell materials for an unknown small organization?"This is the head of the publishing giant cast to a problem.

　　王宁向对方描述了一个巨大的中国市场。“贝乐至少可以做到每年一两千个学生，每个学生一年的教材费是500美金，那一千个就是50万美金，一万是500万。假设我们把小学6个年级都开出来，那就是几千万的生意。”王宁的意思是：嘿，老兄，尝试下新市场，对你们来说也没坏处嘛。

To the other party Wisconsin describes a huge market in China."Bei music can at least do YiLiangQianGe students every year,Each student a year of learning materials is $500,The one thousand is $500000,Ten thousand is 5 million.Suppose that we bring six grade primary school is open out,That is tens of millions of business."Wisconsin mean:hey,man,Try the new market,To you, is also not bad!.

　　说是幸运也好，确实有市场前景也罢，谈判经历了一年时间，总算以成功告终。2009年，真是漫长的一年。除了搞定教材，找到天使投资人，为了摸清培训机构的运营方式，毫无收入的王宁还卖掉了60万买来的宝马，加盟了一家英语培训机构，从招生、销售、管理到开连锁店，“潜伏者”王宁一点点学起。

Say lucky or,Do have or market prospect,Negotiations through a year,Finally ended in success.In 2009,,It's been a long year.In addition to get materials,Find the angels,In order to get the operation ways of training institutions,There is no income Wisconsin also sold 600000 buy BMW,Join a English training institution,From the recruit students/sales/Management to open chain,"lurker"The study of a little bit of Wisconsin.

　　最早，贝乐“蜗居”在方林妻子的公司。这个位于华侨村的办公室门口一度挂着两家公司的招牌。贝乐的五个员工轮流坐两个工位，王宁和方林则借用别家公司的会议室，人家开会，他们就捧着电脑搬出来。

first,Bei le"Humble abode"In FangLin wife's company.This is located in the overseas Chinese village office door once hung two companies signs.Bei le five employees take turns sitting two station,Wisconsin and FangLin is borrow another company's conference room,Family meeting,They hold the computer move out.

　　直到2010年6月，贝乐位于SOHO尚都西塔四层的第一家培训中心正式开业，王宁和他的团队才结束了“四处流窜”的生活。

Until June 2010,Bei le is located in SOHO is all west tower four layer first training center officially opened,Wisconsin and his team before he finished"Drivers around"life.

　　上街发传单，为贝乐招揽客户，三顾茅庐，请来在美国当过校长的学术副总裁，王宁像所有的创始人一样经历过艰难的时期。而贝乐的名声口口相传，也逐渐发展壮大。2010年，贝乐共成立了5家分校，2011年16家，到目前为止，贝乐已经在全国有28家分校，大部分分布在北京、?济南、石家庄、太原、大连、沈阳。在王宁的期待里，贝乐在2015年会发展到100家教学中心的规模，实现上?市。

Flyers on the streets,For bei le solicit customers,Determination of,Please come in the United States as the principal academic vice President,As the founder of Wisconsin all as through difficult times.Bayes music mouth reputation,Also have been developed.In 2010,,Bei le were set up at five,In 2011, 16,So far,Bei music has across the country and at home,Most of the distribution in Beijing/?jinan/shijiazhuang/taiyuan/dalian/shenyang.In Wisconsin in the expectations,Bei music in 2015 to 100 the size of the teaching center,implementation?city.

　　作为贝乐的天使投资人，也是中国最大的两家教育培训机构—新东方和学而思的联合创始人，徐小平和曹允东都曾给过略显夸张的评价：如果在行业内有人能超过新东方，那非贝乐莫属。在他们看来，培训机构作为应试教育的补习班已经遇到了天花板，贝乐这样有高度差异化的竞争者才是未来的方向。

As bei music angel investors,Is China's largest two education training institutions - new Oriental and learn and think the co-founder,XuXiaoPing and CaoYunDong have given slightly exaggerated evaluation:If someone in the industry more than new Oriental,The non bei belong to music.In their eyes,Training institutions as examination education of the cram school has met the ceiling,Bei le such a highly differentiated competitors is the direction of the future.

　　虽然父母还在念叨，这两年，忙碌的王宁再也没能带着老两口出国转转，但王宁还是感觉到了贝乐带给自己的成就感。那天晚上九点，他照例下班回家，像往常一样上楼，却看见不知楼上哪家邻居的孩子，背着贝乐的书包蹦蹦跳跳往上爬。

Although parents are still in talking of you,The two years,Busy Wisconsin never with the old couple around abroad,But still feel Wisconsin to bei music to bring their own sense of accomplishment.At nine o 'clock that evening,As usual, he came home from work,As usual go upstairs,But don't know which see upstairs neighbor's children,Carry bei le bag scamper climb up.

　　“将来，我得把我的宝马买回来。”王宁认真地说，他喜欢赛车，喜欢速度。这话和眼前这个中规中矩的中年人，有点儿不搭。不过，王宁的微博上确实有一张照片，2010年贝乐年会他打扮成Lady Gaga的样子，带着长发发套，穿着金光闪闪的紧身裙，脸上还涂满了厚厚的胭脂水粉。

"future,I have to put my BMW buy back."Wisconsin said earnestly,He likes the car,Like speed.This and the present regular middle-aged,Don't take a little.but,Wisconsin micro blog do have a photo,In 2010, bei music conference he is dressed Lady Gaga appearance,With long hair hair net,Wear glittering tight skirt,Face is covered with a thick rouge liquid powder.

　　

贝乐学科英语获得天图资本一亿元战略投资 Bei le subject English get day chart capital of one hundred million yuan investment strategy

　　2012年9月，贝乐学科英语完成A轮融资计划，获得天图资本独家一亿元人民币的战略投资。天图资本副总经理朱拥华先生将作为投资方代表出任贝乐学科英语董事。此次融资为贝乐学科英语打造中国少儿英语第一品牌注入了强大的资本动力。

In September 2012,Bei le subject English complete A wheel financing plan,Get day chart capital exclusive one hundred million yuan investment strategy.Day chart capital deputy general manager Mr. ZhuYongHua will be on behalf of investors as bei le subject English director.The financing for bei le subject English build China's first brand children's English into a powerful capital power.

　　中国少儿英语培训市场一直以来就是国内外大品牌教育公司争夺的焦点，这个市场被称为是英语培训市场的最后一块宝地。有关统计数据预计，我国有3亿多学习英语的适龄青少儿，6亿多望子成龙的父母，数千亿的市场潜在规模，未来中国少儿英语市场每年将以两位数的比例增长。

Chinese children's English training market has been big brand at home and abroad is the focus of education for the company,This market is called the English training market is the last piece of land.The relevant data is expected,Our country has more than 300 million school-age children learn English green,More than 600 million competitive parents,Hundreds of billions of dollars in potential market size,The Chinese children's English market annual double-digit growth proportion.

　　贝乐学科英语作为国内少儿英语的领军品牌，致力于让孩子在国内也能享受到纯正的美式教育，让孩子不出国门即可留学，在国内接受中西方精髓文化的双重熏陶。贝乐采用纯美式“浸入式学科英语”教学方法，全面导入美国K12教育体系，采用美国本土权威教材，完全对接美国教育体系，符合美国教育部门标准。贝乐学科英语自2010年正式进入国内市场以来便受到广大家长的热烈欢迎。

Bei le subject English as a domestic children's English leading brand,To let the child in the home also can enjoy the pure American education,Let the child a goalkeeper can study abroad,In the domestic accept Chinese and western cultural essence of the double influence.Bei le using pure type"Immersion English subject"Teaching methods,Comprehensive introduction of the United States education system K12,The native American authoritative teaching materials,The United States education system completely butt,Education department in accordance with the standard.Bei le subject English since 2010 since the formal into the domestic market by the parents and the warm welcome.