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《2012行业白皮书》发布--亲稳舆论引导监测室
2013-01-30
》》》进入“向教育提问”2012搜狐教育年度盛典专题 ]]]into"Education question to"2012 sohu education annual festival project
会议现场 The meeting
1月22日,由搜狐教育频道主办的“向教育提问”搜狐教育年度盛典在北京召开,同时发布了《2012搜狐教育行业白皮书》(以下简称“白皮书”)。包括顾明远、梁晓声、毕淑敏、朱清时、杨东平、于丹、邓飞、张千帆等在内的思想界、教育界、公益界名人参加了论坛,就教育公平、教育体制创新、教育界民间公益以及民营教育机构的未来进行了深度探讨。
On January 22,,The sohu education sponsored by the channel"Education question to"Sohu education annual ceremony was held in Beijing,At the same time issued a[2012 sohu education industry white paper](Hereinafter referred to as"White paper").Including GuMingYuan/LiangXiaoSheng/BiShuMin/Zhu qingshi/YangDongPing/Yu Dan/DengFei/ZhangQianFan, ideological circle/education/Public world celebrities attended the BBS,Education fair is/Education system innovation/Education of public and private education institutions folk of the future in-depth.
“过去的一年对于中国教育而言是非常重要的一年,一方面教育改革出现很多新的气象,我们教育经费投入首次实现国民总收入4%的比例,大家广泛关注的异地高考方案纷纷出台,一些教育的先行者、探索者在各个领域用自己的实践为我们积累宝贵的经验;另一方面高等教育人文精神与科学精神的缺乏、大学的泡沫化与功力化、异地高考与教育公平等这些问题,引发社会各界对于教育广泛质疑、批评。”搜狐公司副总裁、搜狐网总编辑、兼搜狐视频COO刘春表示。
"The past year for China's education is very important for a year,On the one hand education reform appear many new weather,Our education funds investment first realize gross national income 4% of proportion,Everyone's attention on the college entrance examination have different solutions,Some education pioneer/Explorer in various fields with their own practice we accumulate valuable experience;On the other hand, the higher education human spirit and the lack of scientific spirit/University frothy function and change/Different college entrance examination and education fairness, etc of these problems,Cause the social from all walks of life to education widely questioned/criticism."Sohu company vice President/Sohu web editor in chief/And sohu video COO LiuChun said.
刘春表示,在中国教育最有希望的2012年,教育体制在不断破冰,我们呼吁教育的改革之路超越集团利益,我们追寻教育的本源坚守最初的理想情怀,我们有机会把中国教育变得更好。此外,经过长时间行业内专业调查形成《2012搜狐教育行业白皮书》延续了对行业的深入观察,提供了有关国内教育发展现状的详细材料,同时也提供了一份对未来的思考。
各界专家聚首搜狐教育盛典 Experts from all walks of life together sohu education grand ceremony
问诊教育改革 Interrogation education reform
面对当前教育体制、教育现状中存在的问题,著名教育家、中国教育学会名誉会长顾明远先生在以《教育的焦虑》为题的演讲中表示,“对教育的问题加以分析,不能完全把责任搬到校长身上、也不能完全把责任推到教师身上,而是加以分享,发挥我们正能量,不要再炒作什么补习班、高数班、高考状元,我们媒体应该有这样的社会责任,全社会共同努力,要靠全社会、中华民族的智慧来解决我们教育问题。”
Facing the current education system/Education in the current problems,Famous educator/China education society honorary President Mr. GuMingYuan in[Education anxiety]Under the speech said,"The problem of education to analyze,Can't completely put the responsibility on the move to the headmaster/Can not be completely push the responsibility on to teachers,But to share,Play our positive energy,Don't hype what cram school/High number class/College entrance exams,Our media should have such social responsibility,The whole society joint efforts,Want to rely on the whole society/The wisdom of the Chinese nation to solve our education problems."
一直以来,教育改革、教育创新、教育公益的话题都是全社会关注的热门话题。搜狐教育频道作为国内最大的教育类新媒体之一,依托搜狐门户矩阵的力量,长期深耕教育行业,聚合了众多教育领域知名学者和公益人士,共同关注国内教育行业的现状、聚焦教育行业的前景,在搜狐教育年度盛典上,与会专家自然也对这些话题给予了特别关注。
Has been,Education reform/Education innovation/The topic of public education is a hot topic in the whole society pay attention to.Sohu education channel as the nation's largest education class is one of the new media,Relying on the sohu portal matrix strength,Long-term subsoil education industry,Polymerization numerous well-known scholar in the field of education and public people,Common focus on the present situation of domestic education industry/Focusing on the prospect of education industry,In sohu education annual festival on,The nature of these topics experts also gave special attention.
包括顾明远、梁晓声、毕淑敏、朱清时、杨东平、于丹、邓飞、张千帆等在内的思想界、教育界、公益界名人参与论坛,并就众多教育行业热点问题以及产业命脉进行了深入探讨。其中,著名作家梁晓声、毕淑敏,北京师范大学教授于丹,“免费午餐”发起人邓飞等人出席了“留守儿童论坛”,关注这个容易受到伤害的庞大群体,探讨如何避免留守儿童留守又流泪。
Including GuMingYuan/LiangXiaoSheng/BiShuMin/Zhu qingshi/YangDongPing/Yu Dan/DengFei/ZhangQianFan, ideological circle/education/Public world celebrity participate in BBS,And many education industry hotspot problem and industrial lifeline is discussed.the,LiangXiaoSheng famous writer/BiShuMin,Beijing normal university professor yu Dan,"Free lunch"DengFei sponsors who attended"Left-behind children BBS",Pay attention to the vulnerable huge group,Discuss how to avoid left-behind children unattended and tears.
“我心中的目标,给南科大的使命就是用实践来回答‘钱学森之问’,一步到位,建设国际化、高水平研究性大学、浓厚科研氛围。”南方科技大学校长朱清时在“教育创新论坛”,讲述了南科大创新改革路上的经历和感受,表示今年将进行第三轮招生。此外,作为闭幕演讲嘉宾,他还分享了主题为《中国教育的改革走向》的演讲。
"My heart in of target,To the south university's mission is to use the practice to answer‘Of qian xuesen asked’,One pace reachs the designated position,Construction international/High level research universities/Strong scientific research atmosphere."The President of the university of science and technology in zhu qingshi"Education innovation BBS",Tells the story of south university innovation reform on the road experiences and feelings,Said that this year will be the third wheel recruit students.In addition,As the closing speakers,He also Shared the theme[China's education reform trend]speech.
21世纪教育研究院院长、北京理工大学教育研究院杨东平教授则表示,现在说到教育改革,总会想起当年的西南联大,作为清末到民国中国教育改革的最高潮,已经证明了良好的教育体制。
The 21st century education research institute President/Beijing university of science and technology education institute professor YangDongPing, said,Now say to education reform,Always think of the southwest associated university,In the late qing dynasty to the republic of China as the culmination of the education reform,Have proved that a good education system.
“我想一个很重要的方面是要促进高等教育的多元化、多样化,这一两年有一批新的洋大学登陆,这都是很重要的,通过体制性的竞争促进中国高等学校制度的改革。”杨东平表示,如果用非常简略的语言表达大学制度,它应该包含以下内容:第一,大学自治;第二,学术自由;第三,教授治学;第四,通才教育;第五,学生自治。
"I think a very important aspect is to promote the diversification of higher education/diversification,This one or two years have a batch of new ocean university landing,This is very important,Through the institutional competition to promote the reform of the system of China's higher school."YangDongPing said,If use very brief language university system,It should include the following content:The first,University autonomy;The second,Academic freedom;The third,Research professor;The fourth,Generalist education;The fifth,Student autonomy.
“2012年,让我们看到了中国教育最有希望的一年。教育体制在摸索中破冰,教育行业在大浪淘沙之后发展崛起。南方科技大学在社会期许与复杂现实的冲突中,经历了有史以来最艰难的长考。那一声‘转正’,纵使不完美,但至少,改革会继续。”行业人士表示。
"In 2012,,Let us see the Chinese education the most promising one year.Education system in the dark ice,Education industry in the development of rise after the ebb tide.The south university of science and technology in the social desirability and complex real conflict,Experienced the most difficult long test.The sound‘Become a full member’,Even if not perfect,But at least,Reform will continue to."Industry say.
参与论坛的多名专家认为,上学累、上学难、上学贵是大家都关心的问题,而更重要的,大家还应该关心前行在教育一线的“改革先行者”,在这个喧嚣的时代,先行者以一份难得的执著虔诚守望,以付诸行动的榜样案例照亮前行之路,值得敬佩。
Participate in the BBS several experts say,School tired/School difficult/Your school is everyone concern,But more important,You should also be concerned about the education on a line"Reform pioneer",In this era of blatant,Pioneer with a rare rigid religious watch,To take action on the example case light up the road,Worth admire.
盛典当天还揭晓并颁发了包括教育终身成就奖、教育责任中国行动奖、中国教育TOP领军品牌在内的七大奖项。所有奖项都经由网友投票和业内人士推荐,获奖者从众多候选人和候选机构中脱颖而出。
The grand ceremony announced and presented including education lifetime achievement award/Education responsibility for China's action/China's TOP leaders, including education brand seven awards.All awards are via online voting and the personage inside course of study to recommend,The winners from many candidates and candidate mechanism to the fore.
“留守儿童”问题引发热议: "Left-behind children"Problems caused by hot debate:
留守儿童安全、心理问题需要关注 Left-behind children safety/Psychological problems need to pay attention to
论坛上,多达5800万的“留守儿童”的问题成了与会嘉宾关注的热点。“留守儿童面临着很多问题,尤其是安全问题、心理问题。”《中国留守儿童日记》的作者、农村教师杨元松表示,在安全问题上,留守的儿童和老人们什么都不懂,家中的安全隐患很严重,他们每年都要去检查,“孩子们突发疾病,从山中到公路要半小时,再用急救车急救,他们的生命谁来拯救?孩子们的安全谁来保障?”
BBS on,As many as 58 million"Left-behind children"The problem has become the hot topic of guests."Left-behind children are confronted with many problems,Especially the safety issue/Psychological problems."[China left-behind children diary]author/Rural teachers YangYuanSong said,On security issues,Left-behind children and old people what all don't understand,The home is very serious security hidden danger,Each year they are going to check,"The children burst disease,From the mountains to the highway to half an hour,Garnish with ambulance first aid,Their lives who to save?The children who will guarantee?"
而在这之外,更为严重的是心理问题,杨元松介绍,由于这些儿童的父母出去打工,家中的事情就要由孩子们来承担,他们的心理压力可想而知,“我的一个学生非常喜欢听我的课,每天都会提前来到学校,就因为我在课余会和他谈心、倾听他的诉说,所以可见,让他们的父母回家、与他们进行沟通是很重要的。”
And on top of it,More serious is psychological problem,YangYuanSong introduced,Because these children's parents work out,Home was about to take the children,Their psychological pressure cans be imagined,"One of my students very like to listen to my class,Always come to school every day,Because I will be in after school and he speaking/Listen to his complain,So visible,Let their parents home/And they communicate is very important."
对此,著名作家毕淑敏表示赞同,“留守儿童留守又流泪的主要责任是他们父母,寄托于别人的募捐和别人的帮助时错误的,没有人能够代替父母的位置,你既然生了,就要承担父母的责任,只管生不管养,这样的做法扼杀了孩子的童年和一生的幸福生活。”
this,Famous writer BiShuMin agreed,"Left-behind children unattended and tears of the main responsibility is to their parents,Repose in the other people's collection and the help of others was wrong,No one could take the place of parents' position,Since you gave birth to,To shoulder the responsibility of parents,Just a born no matter,Such practices kill the child's childhood and life happiness life."
不过,著名公益人士、“免费午餐”发起者邓飞则表示,留守儿童问题背后是社会、政治、经济、文化等原因形成的综合性的问题,所以解决这个问题需要很多手法,“从我自己发起的免费午餐、我与搜狐、春台一起发起的免费送双鞋,到很多公益人士提出的送件衣服,我认为大家的观点都是对的,我们现在做的事情也是可以补充、可以团结的。”
but,Famous public people/"Free lunch"DengFei sponsors, said,Left-behind children problem is behind the society/political/economic/Culture reason formed a comprehensive problem,So the solution of the problem requires a lot of technique,"From my self-initiated free lunch/I and sohu/Spring table with free of charge by the pair of shoes,To put forward a lot of public people send clothes,I think everyone's ideas are right,We are now doing can also be added/Can be united."
“飘零在城市打工的父母们叫农民工,说他们是农民,他们已经没有土地了,说他们是工人,他们没有享受到城里的福利待遇,所以他们焦虑,他们的孩子更焦虑。”于丹教授则提议,应该由政府给农民工们提供一些团聚基金,地方政府出一些钱、他们自己拿一部分钱,在某些节假日强制休假,让他们回家团聚,“让这些贫苦的父母靠自我觉悟认识到自己的责任太难了,所以我们需要引导,应当有一定资助,再由他们自己加入。”
"And parents work in urban areas that migrant workers,Say they are farmers,They have no land,Say they are workers,They didn't enjoy the city welfare treatment,So they anxiety,Their children more anxious."Professor yu Dan is proposed,By the government to the migrant rural workers should provide some reunion fund,The local government out some money/They take part of the money,In some holidays forced off,Let them go home together,"Let the poor parents by self consciousness to a sense of duty is too difficult,So we need to guide,Should have certain support,Again by their own to join."
“我喜欢这些孩子,这些孩子让我很感动,自己种庄稼,照顾爷爷奶奶、弟弟妹妹,这群孩子的坚强和自立能力这些是值得学习的。”杨元松表示。著名作家梁晓声则建议,“每个村子,都该有学校,孩子们应该就近上学,农村教师也要有情怀,把孩子教好,把孩子带好,呼吁对教育的重视,对育人的重视。”
"I like the children,These children let me very moved,Their crops,Take care of grandpa's grandmother/Brother and sister,This group of children's strong and independent ability these are worth learning."YangYuanSong said.Famous writer LiangXiaoSheng is recommended,"Every village,Should have a school,Children should go to school nearby,Rural teachers also want to have feelings,The children teach,The children take,Calling for the attention of education,To the attention of education."
《2012搜狐教育行业白皮书》聚焦八大领域 [2012 sohu education industry white paper]Focus on the eight areas
早教、创业教育市场大热 民间机构融资需求巨大 early/Entrepreneurship education market big heat folk institutions financing needs huge
此次搜狐教育盛典举办的同时,还发布了《2012搜狐教育行业白皮书》。这份白皮书调查历时多月,共收集有效样本逾9万份,覆盖了课外辅导、早期教育、少儿英语、职业教育、网络教育、出国留学、商学院、移民服务8大领域,较为全面地反映了目前国内教育市场和行业面貌。搜狐教育负责人介绍,从白皮书可以发现,2012年中国消费者教育支出持续走高,而同时教育消费维权的呼声也渐高,可喜的一面是,行业参与者也在苦练内功,不断完善产业生态。
The sohu education grand ceremony held at the same time,Have also issued a[2012 sohu education industry white paper].This white paper investigation lasted more than a month,A total of more than 90000 copies of effective sample collection,Cover the instruction after class/Early education/Children's English/Vocational education/Network education/Study abroad/Business school/Immigration service eight areas,More fully reflects the current domestic education market and industry face.Sohu education chief introduction,Can be found from the white paper,In 2012, the Chinese consumer education spending continues to go up,At the same time education consumer rights protection call also gradually tall,Good side is,Industry participants also trains hard the internal strength,Constantly improve the ecological industry.
“中国早教市场火爆,一节45分钟的早教课价值200多元,全套200节课要花掉近3万元,价格令人咋舌,但众多家长还是情愿把不会走路的孩子送去早教。”白皮书显示,约70%的孩子参加过英语及奥数辅导班,每月课外辅导班花销在2000元以上的家庭占参与投票总人数的50%以上。
"China's development the market popular,A quarter of the 45 minutes early class value 200 yuan,Full set of 200 class will spend nearly 30000 yuan,Price with a,But many parents or willing to put can't walk children sent to development."White paper shows,About 70% of the children in English and Olympic math class,Monthly spending outside class in 2000 yuan of above family vote of more than 50% of the total number.
早教市场之外,2012年的特别“新贵”当属商学院教育中的的创业课程,白皮书显示,随着中欧等商学院有关创业课程的开设,自主创业者报考商学院的人数较以往都有大幅增加,增长幅度超过26%,“尽管学费逐年增加,依然有着60%的人选择商学院教育,这一结果较去年有所上升。”
Outside market development,2012 years of special"priority"When the business school education in the course of business,White paper shows,As central Europe and other relevant business entrepreneurship course open,Independent entrepreneurs to enter oneself for an examination the number of business schools than ever before have greatly increased,Increase more than 26%,"Although tuition increases year by year,Still have 60% of people choose business school education,The result is increased last year."
“受到民间教育在细分领域的不断深耕,民间教育市场对资金的渴求也更加激烈,可以预期未来几年内将迎来一个巨大的融资潮。”搜狐教育负责人介绍,调查中可以发现很多公司都有融资需求,不过此前被套进圈子的VC/PE也有着巨大的退出压力,未来几年再次重启上市将是必然结果,但考虑到此前中国教育概念股在美国市场概念炒作泛滥、财务造假风险、VIE风险、审计问题等等因素影响,前景不容乐观。
"By folk education in segmentation field constantly subsoil,Private education market the thirst for funds also more intense,We can expect the next few years will have a huge financing tide."Sohu education chief introduction,Can be found in the investigation of many companies have financing needs,Although the previous bedding bag into the circle of VC/PE also has the huge exit pressure,In the coming years to restart again listed will be the inevitable result,But considering the education in the United States after China concept stock market concept profiteering flood/Financial fraud risk/VIE risk/Audit, etc factors,Prospect is not optimistic.
事实上,2012年中国在美上市的教育概念股经历了一轮不小的挫折。白皮书的调查显示,8家教育上市公司(不计已退至OTC市场公司)总市值46.32亿美元,相比2011年的54.93亿美元下降了18.58%。在46.32亿美元的总市值中,新东方仍处于绝对领先的地位,是其他7家公司市值总额(15.55亿美元)的两倍。与此相对应,新东方高达8.35亿美元的营收与2-5位四家公司营收总和持平。
In fact,In 2012 China listed in the United States education concept stock has enjoyed a lot of frustration.The white paper survey,Eight education listed companies(Regardless of the already back to OTC market company)The total market value of $4.632 billion,Compared with $2011 in 5.493 billion fell 18.58%.Of the $4.632 billion in total market value,New Oriental is still in the absolute leading position,Is the other seven companies total market value(1.555 billion dollars)Two times.accordingly,New Oriental $835 million revenue and 2-5 four companies in the same total revenue.
白皮书显示,加、美、澳三国占据投资移民74%,比例分别为27.9%、26.8%和20.3%。移民者当中,有近四分之一的人是因为不满于当前的国内教育环境,移民他国期望为子女谋求更好的未来,高居其他原因之首。
White paper shows,add/beauty/Macau triple occupy 74% of the investment immigrant,To 27.9%/26.8% and 20.3%.Of immigrants,Nearly a quarter of people because of dissatisfied with the current domestic education environment,Emigrated to expect for children looking for a better future,At the other reasons.
伴随市场高经济利润产出,行业乱象频出,《2012年上半年全国消协组织受理投诉情况分析》显示,2012年上半年,全国消协共受理教育培训服务投诉1644起,超过去年同期的1598起。
Along with market high economic profit output,Industry PinChu mess,[In the first half of 2012 the national disappear assist organization accept complaints situation analysis]display,In the first half of 2012,The national consumer advocates were accepted education training service complaints since 1644,More than the same period last year of 1598 cases.
自去年开始,搜狐教育开通了“3.15消费者投诉平台”,征集消费者维权案例,梳理出消费者投诉主要问题和集中领域,并推出 “教育培训机构投诉率排行榜”,即“消费维权灰榜”,这也构成了2012年消费者的投诉重点,调查显示,教育培训服务投诉排行中,早教机构、幼儿园、少儿英语、课外辅导、职业培训、留学中介名列前茅。
Since the start of last year,Sohu education opened"3.15 consumer complaints platform",For the case of the consumers,Create the main problems and consumer complaints focus areas,And introduction of "Education training institutions TouSuLv list",namely"Consumer rights protection list of ash",It also constitutes the focus of consumer complaints in 2012,Investigation shows that,Education training service complaints in the rankings,Development mechanism/kindergarten/Children's English/Extracurricular counselling/Vocational training/Study abroad intermediary placed.
而最让消费者难以接受的问题包括:办学机构虚假宣传,随意编造教师学历、培训内容等误导消费者;培训学校巧立名目乱收费,设置不平等条款;培训课程设置随意更改,开课后随意更改课时,随意合并班级,甚至取消课程,消费者得不到预期教育效果;主办方无办学资质,培训机构无照经营或超范围经营等。
And the most let consumers to accept problems including:False propaganda education institution,Optional made up teachers' education/The training content misdirect consumer;Ring the changes on training school fees,The setting is equal terms;Training curriculum change at will,After class and optional change class,Optional combination class,Or even cancel the course,The consumer is not expected education effect;Organizers without running qualification,Training institutions without according to manage or beyond management, etc.
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