一套童装五六百元，一台点读机一两千元，一次儿童乐园七八十元，一部遥控汽车三四百元……这还真是不算不知道，一算吓一跳，青岛市民修世敏不由感叹说：“我在自己身上还真不舍得这么花钱。”像修世敏一样，春节期间，绝大多数父母都秉持着“穷啥不能穷孩子”的朴素想法，让家庭优越性在孩子身上得到最大程度地体现。然而，儿童消费的贵族化倾向，不但给不少家庭带来了较为沉重的负担，更是助长了孩子奢侈、攀比之风，对此，幼儿教育专家表示，问题并不在孩子，而是出在家长[微博]的身上。

A set of children's wear after yuan,A few thousand yuan point reading machine,A children's playground and yuan,A remote control car or yuan...This is not I don't know,A calculate a fright,The Qingdao citizens take min not lamented:"I really don't willing to give up on themselves so to spend money."Like repairing the min,During the Spring Festival,The vast majority of parents all holds on"Poor what not poor children"The simple idea,Let the family get maximum reflect superiority in children.however,Children's consumption tendency of nobility,Not only brought more heavy burden to many families,Luxury is add to the children/Comparisons of the wind,For this,Early childhood education experts said,Problem is not with children,But in a body in the parents (microblogging).

出场人物：修世敏 The personages:Fix the min

　　账本明细：儿童唐装 462元 儿童挂历 186元 两次儿童乐园 180元+50元 点读机 1260元 遥控玩具 369元 合计：2507元

Book details:Children 462 yuan tang suit children's calendar 186 yuan two children paradise 180 + 50 yuan point reading machine remote control toy 1260 yuan 1260 yuan in total:2507 yuan

算账篇 两个大人花不过一个孩子 Account two adults spend but a child

　　如果不是记者采访，市民修世敏还没有意识到，自己在孩子身上花钱到了什么程度。“以前都是觉得给孩子花了不少钱，但真没想到能到这个程度。”修世敏与妻子都是城市白领阶层，两人月收入加起来大约7300元左右，因为住的是父母的房子，所以修世敏的家庭生活较为殷实。“往年我们家过春节，差不多要花个七八千块钱，但从来没有算算给孩子花了多少。”修世敏告诉记者，他发了年终奖之后，就提出了6000元准备过年，加上妻子的当月工资，春节期间一共花费了大约9000元，而其中光花在孩子身上就差不多2500元。

If not reporters,The citizens take min hasn't realized,To what degree were there to spend money on their kids by yourself."Is think before giving children spent a lot of money,But I didn't know that can I get to this level."Fix the min and his wife are urban white-collar class,Two month income adds up to about 7300 yuan,Because parents lived in a house,So take the susceptibility of relatively wealthy family life."In our home for the Spring Festival,It takes almost a QiBaQian dollars,But never figure out how much to the child."The min told reporters,He made after year-end bonuses,Offered 6000 yuan for New Year's day,Combined with wife when monthly wages,During the Spring Festival spent about 9000 dollars in total,And the light in children is almost 2500 yuan.

　　“真是不算不知道，一算吓一跳”修世敏介绍说，他的儿子今年才3岁，过年自然要购买全套新衣新鞋，“鞋和羽绒服是孩子大姑送的，我们只托人从上海买了一套唐装，462块钱。”除此之外，因为今年是儿子入幼儿园第一年，为了留一个纪念，春节前他特意带孩子到延吉路“奇乐儿”儿童摄影，一套写真加一份挂历花了186元。而过年自然少不了礼物，“我想着孩子也开始上学了，就买了一台点读机，然后按他的心意买了一部遥控吉普车，两件就花了1600多块钱。”修世敏说，现在孩子玩具贵得吓人，本来孩子看好的是一辆电动摩托车，可一千多块钱的价格让修世敏断然拒绝了孩子的“不当要求”。

"It's not I don't know,A calculate a fright"Fix the min said,His son is only 3 years old this year,New Year's day nature wants to buy a full set of new clothes new shoes,"Shoes from the elder sister-in-law and his down coats are children,We only ask from Shanghai to buy a set of Chinese costume,462 dollars."In addition to this,Because this year's son in kindergarten for the first year,In order to leave a mark,He brought his child to yenji road before Spring Festival"Was fun"Children's photography,A set of photo to add a calendar spent 186 yuan.And nature is little not the Chinese New Year gift,"I think children began to go to school,Just bought a point reading machine,Then according to his intention to buy a remote jeep,Two spent more than 1600 dollars."Fix the min said,Now children expensive toys,Children watch is a electric motorcycle,But the price of more than one thousand dollars to repair the myint flatly rejected children"Improper requirements".

　　“剩下的就是带孩子去儿童乐园的消费了。”修世敏介绍说，正月初三，他带着孩子到家附近的乐购三楼儿童世界玩，一次价格是50元，“初三去的时候全都是人，那些设施都不够孩子们玩的。”此外，正月初六修世敏带着孩子去中联广场的比如世界，一次就消费了180元，“里面就像个小世界，孩子在里面可以过家家，挺好，就是有点贵。”

"The rest of the consumer is to take children to children's park."Fix the min said,The third day,Tesco on the third floor near his home with the children of children playing in the world,Once the price is 50 yuan,"Grade to all people,Those facilities are not enough children to play."In addition,People take the min take their children to zhonglian square, such as the world,Once is spending 180 yuan,"Just like a small world,Children can play in it,Is quite good,It's kind of expensive."

　　林林总总算下来，今年春节前后，修世敏在儿子身上花了约2500元，而这还不算买烟花的钱及给儿子买的各类零食和饮料。“这么一算，我和老婆两个人花的钱，也没有他一个人多。”

Lin Lin always count down,Before and after the Spring Festival this year,Fix the sensitivity on son spent about 2500 yuan,And this is not money to buy fireworks and for his son to buy all kinds of snacks and drinks."So a calculate,My wife and I are two people to spend money,Also one more without him."

探访篇 儿童商品猛刮奢侈风 Visiting children fierce wind blowing luxury goods

　　一个孩子过年就花几千元，如果放在过去也许是罕见现象，可如今，这几乎成为岛城市民的“最低消费”。而消费市场的一个明显表征就是，但凡涉及“孩子”俩字的产品，就“身价倍增”。

One of the children New Year's day will spend thousands of yuan,If in the past maybe is a rare phenomenon,But now,It almost become the island residents"The minimum consumption".The consumer market is a clear representation,On all"The child"Two word of the product,it"Homespun values".

　　近日，记者在人民路一家大型超市四楼的玩具天地里看到，这里的各类玩具价格普遍在百元以上，一套芭比娃娃最低价200多元，最贵的1000多元，变形金刚、三国战将模型一个就要二三百元。而那些大型玩具及进口玩具价格更高，如遥控直升机最贵的4000多元，最便宜的也要600元左右。如此高价位的玩具销量如何呢？该商场销售人员告诉记者：“价格是贵点，但春节期间只要带孩子来的，都不在乎这点钱，只要孩子坚持要，总能买上一两件，销量挺大的。”对于这样的高价现象，多数家长都认为有些离谱，“再贵的玩具，孩子也不会多珍惜，顶多一两个月就玩坏了，要不就玩腻了。”带孩子选购玩具的孙女士告诉记者，因为考虑到孩子的安全，大部分家长还是倾向于到正规店购买玩具，但价格却是街头店的几倍，“一个变形金刚，在妇女儿童中心才卖50块钱，可在这个商场就要200多块。”

In recent days,Reporter in renmin street, a big supermarket on the fourth floor of toy in the world to see,Here all kinds of toy prices generally in one hundred yuan of above,A set of barbie doll is the lowest price 200 yuan,The most expensive 1000 multivariate,The transformers/Three kingdoms is a wupan, a game for the model.And those big toys and imported toys price is higher,Such as remote control helicopter expensive 4000 multivariate,The cheapest also want 600 yuan.So sales of higher-priced toys?The store sales staff told reporters:"Price is your point,But as long as the children during the Spring Festival,Don't care the money,As long as the children insisted on going,Can always buy a two piece,A lot of sales."For such a phenomenon of a high price,Most parents think that some outrageous,"Again your toy,Kids won't cherish more,At most one or two months will play bad,Or tired of playing."Take children to buy toys Ms. Sun told reporters,Because consider the children's safety,Most parents tend to gravitate to a regular store to buy toys,But the price is a street shop several times,"A transformers,In the center of women and children were selling for $50,Available in the market will be more than 200 pieces."

　　相对于玩具，儿童专用学习用具更是价格高昂。在家乐福超市的点读机销售专柜，记者看到，这里的点读机或学习机，最贵的3000多元，相当于一台笔记本电脑的价格，而最便宜的也在1000元左右。“只要连接电视，我们的点读机就能跟电脑一样，孩子点到什么就学什么。”步步高学习机销售人员告诉记者，该品牌学习机最贵的要2800元，最便宜的也要将近1000元，但还是有很多家长前来购买，“为了孩子的成长投资，花再多钱也是值得的。”

Relative to the toy,Children's school things are expensive.In the carrefour supermarket point reading machine sales counters,The reporter sees,Here the point reading machine or machine learning,The most expensive 3000 multivariate,Equal to the price of a laptop computer,And the cheapest is controlled in 1000 yuan."As long as connected to the TV,We can like computer point reading machine,Children to learn what."Backgammon learning machine sales staff told reporters,The brand of machine learning is the most expensive to 2800 yuan,The cheapest also want to nearly 1000 yuan,But there are still many parents to buy,"In order to invest in the growth of children,It's worthwhile spending more money."

　　而在人民路利群商场三楼的童装销售区内，记者发现儿童服装的价格几乎与成人装持平，一双品牌儿童运动鞋标价268元，一套熊贝二童装则要四五百元。“虽然尺码比成人的小，但工艺跟成人差不多。”对此，商场销售人员解释说，儿童服装价格普遍都比较高，并不会因为原材料成本低而便宜，“有些名牌儿童服饰比成人的还要贵。”

Liqun shopping mall on the third floor of renmin road in children's clothing sales area,Reporters found that the price of children's clothing and ChengRenZhuang almost flat,A pair of brand children's shoes were priced at 268 yuan,A set of five centuries dollars Xiong Bei two children's wear."Although the size is smaller than the adult,But the process just like adults."For this,Store sales staff explained,Children's clothing prices generally higher,Don't because of low cost and cheap raw materials,"Some famous brand children's clothing is more expensive than the adult."

调查篇 商家盯住市场“儿童效益” Survey paper merchants on the market"Child benefit"

　　据一项对城市儿童的消费调查显示，近八成的工薪家庭中，孩子的月平均消费超过了一个成人的消费。“自己省着点，孩子多花点。”这样的消费意识普遍存在于广大家长脑中。而商家更是将此作为了盈利依据，也就造成了儿童消费品普遍价格偏高的现象。而家长的盲目消费心理，也在一定程度上，助长着孩子当中奢侈风及攀比风的盛行。

According to a survey of urban children's consumption,Nearly eighty percent of working families,The child's average monthly consumption than an adult."Save yourself the point,Children spend more."Such consumer consciousness are widespread in the parents's mind.And as a profitable basis in businesses,Also creates children's consumer goods prices generally on the high side.But parents of blind consumption psychology,Also to a certain extent,Encourage the children wind and unrealistical compare popular luxury.

　　“家长过度满足孩子并不是好事，应该适当让孩子饿着点。”青岛鲁鲁修幼儿早教中心院长王晓燕认为，目前许多儿童消费已经远远超过了其所需，而造成这一问题的主要原因，并不在孩子身上，而是在家长身上。“孩子不是天生就爱奢侈，高消费的根儿还是在家长身上。”王晓燕介绍说，现在很多上早教班的孩子才两三岁大，就会攀比谁的鞋贵、谁的帽子好等，而在中小学生当中，这种现象更加明显。“孩子是最为敏感的群体，当整个社会都存在攀比风和奢侈风的时候，孩子必然会将这种风气放大后体现出来。”王晓燕表示，如何建立一个正确的消费观，在这点上，学校所起到的作用很小，家长的言传身教效应更为明显，“家长应该有选择地满足孩子的要求，而不是尽可能满足孩子，让孩子长期保持这种饥饿状态，更有利孩子的心理成长。”

"Parents too meet the child isn't good,The points should be appropriate for the children."Qingdao in repairing the dean Wang Xiaoyan thinks that children's early education center,Now many of the children's consumption has been far more than they need,And the main cause of this problem,Not in children,But on parents."Children are not born love of luxury,High consumption of ribs or on parents."Wang Xiaoyan said,Now a lot of children early education class on just two or three years old,Who will compare to your shoes/Whose hat is good, etc,While in primary and middle school students,This phenomenon is more obvious."Children are the most sensitive group,When the society as a whole have unrealistical compare and luxury wind from time to time,Children will inevitably will this practice after amplification."Wang Xiaoyan said,How to set up a correct consumption view,At this point,Schools play a role of small,Parents kirka effect is more apparent,"Parents should be selectively to meet the requirements of the children,Rather than meet the children as much as possible,Let the child keep the hungry for a long time,Better the psychological development of children."

【结束语】 [conclusion]

　　红红火火的蛇年春节过去了，红红火火的日子还在继续，而我们的春节账本系列也到了结篇的时候。旅游、餐饮、美容、保健、儿童消费……从这一个个账本当中，我们看到的已不仅仅是生活的改善、城市的进步，更多的则是大家身边鲜活的事实。1月份CPI同比涨幅回落至2%，给蛇年开了一个好头，也让老百姓对今年的物价调控更具信心，我们也将一如既往地关注社会经济动态，守卫大众民生百事。(记者 官华晨)

Thriving in the snake year Spring Festival in the past,Thriving day continues,Book series and our Spring Festival when the junction piece, too.tourism/Food and beverage/beauty/Health care/Children's consumption...From these books one by one,We see is not only is the improvement of life/The progress of the city,More is the fact of people's living around.The CPI in January fell year-on-year to 2%,Give the snake years made a good start,Also let people more confidence for this year's price regulation,We also will, as always, pay close attention to social and economic trends,Guard the public livelihood Pepsi.(Press officer brilliance)