测评是幌子 “忽悠”才是“硬道理” Assessment is a cover "fool"Is the"The absolute truth"

　　

机构名称： Organization name:环球美联英语

Al English around the world

　　

体验时间： Experience of time:2013年3月4日15：00

On March 4, 2013, 15:00

　　

地点： place:北京市海淀区成府路28号优盛大厦C座902

Beijing haidian district ChengFuLu optimal sheng building C, 28, 902

　　

评分： score:环境(20%):60分 服务（30%）：60分 专业水准（50%）：40分

The environment(20%)Services: 60 points(30%):60 professional standards(50%):40 points

　　

总体印象分： Overall reputation:50分（各项满分均为100分，总分按比例计算）

50 points(Full mark for all of 100,Total score calculated on a sliding scale)

　　

收费标准： Charge standard:13350/半年 5180/级

13350/5180 / half a year

　　

体验经历： experience:

　　在笔者刚刚走入华联商场时，就看见了环球美联的摆台了。一个穿制服的小姑娘走过来，问：“最近有没有学英语的打算？”见笔者没有否定，小姑娘显得很高兴，连忙塞过来一本32开的英语单词册子，继续问：“这个送给你，方便和我上楼做个咨询吗？耽误不了您多长时间”

In the author just into the hualian shopping mall,He saw the universal American league table.A girl in uniform came up to me,q:"Do you have plan to learn English recently?"See I have no,The little girl looks very happy,Hastily stuffed a 32 open English word book,Continue to ask:"This for you,Convenient and I went upstairs to do a consultation?How long don't delay your time"

　　在去往咨询室的路上，笔者了解到小姑娘大学还未毕业，出来做兼职。在这里没有底薪，工资按拉人头算，拉的越多、钱也越多。

On the way to the consulting room,The author understands the girl hasn't graduated from university,Come out a part-time job.No base salary here,Salary according to head count,The more you pull/The more money it is.

　　进入美联的咨询室后，填了个单子等了一会儿，被安排了一位咨询老师。随着咨询老师，经过一条狭小、昏暗的过道；过道两侧总共有六间十来平米的玻璃屋子。左边一侧应该都是咨询室；右边两个教室里有外国教室在给学生做一对一；还有一间应该是会议室，几个人坐着，其中一个训斥着一个站着的员工，因为门是敞着的，所以声音很是刺耳。

After consulting room into the American league,Waited a while to fill in a list,Be arranged for a consulting teacher.As the consulting teacher,After a narrow/A dark hallway;Corridor on both sides of a total of six dozen square meters of glass house.On the left side should be consulting room;On the right side of the two foreign classroom for students in the classroom to do one by one;Should be there is a meeting room,A few people sitting,Standing one scold a staff,Because the door was open,So the sound is very harsh.

　　跟着咨询，笔者进入了左侧的一间玻璃屋。屋子里乱七八糟什么都有，东西被随意堆弃着。笔者和咨询面对面坐着，咨询开始问笔者一些基本的情况。

Following consultation,The author has entered on the left side of a glass house.What are at sixes and sevens in the house,What is DuiQi at random.The author sat face to face and consulting,Consulting began to ask me some basic situation.

　　了解过后，笔者问：“咱们这里怎么收费？”咨询答：“等会儿，我马上就要说到。”就开始大讲特讲、滔滔不绝的讲怎样学英语（PS：据笔者了解她不是英语老师）：“英语不能背、要条件反射”、然后开始讲故事:“讲英语就像骑自行车，会了就不再忘”、“英语就要有环境、开始学习就要像母语”…就这样时间飞逝，却没有停的意思。笔者打断说：“我就像先了解一下咱们怎么收费”回答依旧是：“你别急啊，我得一步一步跟你说啊。”好家伙，笔者能不急嘛，您这儿有的没的给我讲了一个小时了还没切入正题呢。笔者便说：“我晚上还有事情，咱们长话短说吧，我就像了解一下价格和师资这两方面。”咨询看笔者挺急，就说：“那我简单介绍一下我们这边情况吧，你看用不了你多久时间。”笔者再次提出要看价格。咨询：“我就要说呢，我们美联……”又是一大堆所答非所问，再次打断问价格。“您看先了解我们美联，就十分钟的时间。”咨询打开桌上的电脑开始放PPT。大概内容就是讲，美联有多牛、课程安排多元化、服务周到等等。十分钟的PPT变成了一个小时，始终未涉及到价格。

After the understanding,The author asked:"Our here how to charge?"Consulting a:"Wait a minute,I'll speak to."Start talking about/Gushing about how to learn English(ps:I understand she is not a English teacher):"English can't back/To conditioning"/And then began to tell a story:"Speaking English is like riding a bicycle,Will won't forget"/"English environment is required/Began to learn like a native speaker"…Time flies, just like that,But I did not stop.I snapped:"I like to look at how do we charge"Answer is still:"You don't worry!,I have to say with you step by step."What a guy,I can not hurry,Here some didn't of you give me about one hour haven't cut to the chase.The author said:"I still have things at night,Let's make a long story short,I would like know the price and the teachers of these two aspects."Consulting the author is quite urgent,He said:"Then I make a brief introduction of our side,You can't see with you how long time."The author put forward again to see prices.consulting:"I'm going to say?,We al……"Answer is a lot of q,Interrupt to ask price again."You see to understand our al first,Just ten minutes."The PPT begin consultation to open the computer on the desk.Content is about,Al have much cattle/Diversified curriculum/Good service and so on.Ten minutes powerpoint presentation into an hour,Never comes to the price.

　　当笔者再次抛出价格的问题时，咨询开始说道：这要老师测评，根据学员水平收费。于是被安排了英语老师测评，简短的几句英语交流以后，英语老师离开了，咨询老师继续回来咨询。

When I throw the price problem again,Consulting began.:The teacher evaluation,According to the level of students.Then be arranged English teacher evaluation,After a brief a few words of English communication,The English teacher left,Consulting the teacher continue to come back.

　　“刚刚英语老师对你的测评，英语基础还不过关啊。”这是咨询对笔者的评价》。

"Just an English teacher for your evaluation,Basic English is not pass."This is consulting on the author's evaluation].

　　再次谈到价格时，咨询在杂乱无章的屋子里翻了几次，也没找出价格单。于是说了个大概价格。又一轮斗争之后，价格单终于被翻了出来。价格有两方面的参考，一个是以时间参考；一个是以学生等级（测评老师评判的学员的英语水平）为参考。

When it comes to price again,Consulting in the cluttered room turned over several times,Also didn't find the price list.So said a probably price.After another round of fighting,Price list has been turned out.There are two aspects to the price reference,A reference in time;A student in grade(Evaluation of teacher evaluation of students' English level)As a reference.

　　其中半年收费13350；五级的英语提高收费是25900.

13350 for six months;Five English improve charge is 25900.

　　了解了价格以后，笔者表示要回去商量一下。咨询就问：“你要回去商量什么？”、“你有哪方面的担忧？”…几番对话之后，笔者未开口，价格却以各种理由一降再降。但降的前提是马上订单、尽快签约。

To know the price later,I said to get back to discuss.Consulting ask:"What do you want to go back to discuss?"/"What concerns you have?"…How many times after dialogue,The author did not open,The price drop down again for a variety of reasons.But the drop is the premise of order immediately/Sign up as soon as possible.

　　到次为止，整个过程测评不到三分钟、谈价钱不到两分钟、教学环境师资力量也不过三两句，而其余的都是在打心理战术吧！

By the end of time,The whole process of measurement is less than three minutes/Talk about the price, less than two minutes/Teaching environment teachers but also three or two,And the rest are in psychological warfare!

　　这样的咨询，是咨询，还是销售，亦或是“圈套”？笔者看来近乎于“洗脑”了吧。

Such consultation,Is consulting,Or sales,Or is it"A trap"?The author appears to be close to"brainwashed"!!.

　　

体验感受： Experience the feelings:

　　笔者进入美联的感受是“销售味十足”。笔者总结“课程销售”主要分以下几个步骤：

The author into al feeling is"Sales flavour is dye-in-the-wood".The author summed up"Course sales"Main points in the following steps:

　　1、拉人头（以商场摆台、打电话的方式拉人到咨询室）

1/Pull the man's head(In order to store table/Call the way to the consulting room)

　　2、建立信任感（聊家常、了解基本情况的过程）

2/Build trust(Talk about homely/Understand the basic situation of the process)

　　3、讲故事（以故事的形式颠覆你英语学习的概念，其实没说出个所以然来、都是概念式的教学）

3/Tell a story(Reverse the concepts you learn English in the form of a story,Don't tell me things/Is the type of concept teaching)

　　4、树立品牌形象（让你觉得他们很权威，也为后期不会讲价做铺垫）5、建立危机感（让你知道你英语水平离你想要的水平有很大的差距）6、给你希望（在你觉得对自己英语失望透顶的时候给你提出方案）

4/Set up the brand image(Makes you think they are very authority,Also do matting for late not to bargain)5/Establish a sense of crisis(From what you want to let you know your English level has very big disparity)6/Give you hope(When you feel frustrated, for his English should be proposed to you)

　　7、逼单（多以价格为诱饵，早报早优惠的政策）

7/Forced to single(How to price for bait,Early morning preferential policies)

　　了解了这个过程之后，我们再去报班的时候就不必被别人牵着鼻子走了。尤其这种过度销售的培训机构我们也一目了然了。

After understanding the process,We don't have to be someone else when I was to go to class by the nose.Especially this excessive sales training institutions we also be clear at a glance.