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家教机构噱头有玄机--亲稳网络舆情监测室
2013-03-14
“花了不少钱可效果不明显?”“签约保证考上,这靠谱吗?”“这个机构正规吗?”……提到家教市场,家长们的疑问一个接一个。数据显示,全国每年参加各类培训的青少年儿童超过1亿人次,市场巨大,潜力无限,当然乱象也不少。在重庆晚报的大型互动调查中,选择辅导班的家长们提及最多的就是“效果”二字,但教育效果许多时候是难以量化的,于是市面上“签约提分”、“签约考名校”的一些以结果为导向的宣传口号就吸引了不少家长的眼球。问题在于,它们真的靠谱吗?
"Spent a lot of money but the effect is not obvious?""Signed guarantee to go to,This on??""It normal?"……Mentioned tutoring market,Parents question one by one.According to data,The yearly number of teenagers to participate in all kinds of training children nationwide more than 100 million people,Huge market,Potential is infinite,Of course many mess, too.Large interactive survey in chongqing evening news,Choose the remedial class parents is mentioned"Effect of"The word,But education effect many times is hard to quantify,Then on the market"Sign up to points"/"Sign on school"Some results oriented slogan will attract the attention of many parents.The problem is that,They really depend on the spectrum?
案例 case
调查建议 Survey suggests
“承诺提分”也不顶用 "Pledged to points"Don't be
江北区的王女士的儿子如今在读高一。去年,孩子平日里学习成绩只能算是中上成绩,如果要考进一、三、八等名校的高中就读,就这个成绩会大打“折扣”。于是,王女士平日里就经常向人打听有没有什么冲击提分的捷径。通过考察了几家家教机构在宣传“承诺中考提分班”,王女士选择了我市江北某大型培训机构。工作人员说,签约保证提高100分以上,王女士当场就签约交钱了。
Jiangbei Ms. Wang's sons now reading high.Last year,,Children who study result can be a upper middle grades,If you want to test into one/three/Eight famous universities, such as high school,Would play for the result"discount".so,Wang who is often a shortcut to ask people about what impact points.By investigating several tutoring agencies in propaganda"Commitment to test the divide into classes",Wang chose the city jiangbei a large training institutions.The staff said,Signed a contract to ensure increased by more than 100 points,Ms. Wang has signed a contract to pay money on the spot.
双方协议规定:为了确保学生补习的效果,保证教学的系统化、持久性,该教育机构VIP签约提分承诺,经测评后签约VIP教师1对1提分,如果没有达到目标分数,将按照与家长所签协议退费。通过补习后,中考实际成绩仅提高了20多分,与合同规定差了近80分。王女士气愤说道,这些机构为了钱,什么都敢承诺,希望广大家长以此为鉴,千万不要被忽悠,孩子、家长伤不起。
Both parties under the agreement:In order to ensure that students cram effect,Ensure the systematization of teaching/persistence,The education institutions signed VIP points and commitment,After review the signing of VIP teacher points 1 to 1,If not reach the target score,Will follow with the parents sign the refund agreement.After the tutorial,Test the actual grades only 20 points,Nearly 80 points with the contract stipulations.Ms. Wang said angrily,These institutions for the money,What all dare to promise,Hope the parents as a deterrent,Don't be fool,The child/Parents can't afford to injury.
调查 survey
虚假承诺里大有玄机 A mystery in the false promises
“提名次、涨分数、补漏缺,3个月见效”、“冲刺中高考有捷径”……现如今,在我市大街小巷,随处可见这样的招生宣传。重庆晚报记者了解到,这些签约班的流程一般是:首先,大打名师牌。包含从小学到高中的各科优秀教员,不但学业成绩优秀,从教经验也很丰富。之后,咨询师会与学生及家长进行单独交流,并给学生做个测试,包括学科知识和心理性格方面的内容,接下来会为每个VIP的学生制定详尽的辅导计划,还配备心理咨询老师,免费受理学员咨询,帮助孩子增强信心,应对心理压力,解决心理障碍,给学生量身定做一套个性化的辅导方案,课时费为每小时180元至200多元之间。
"Nominated time/Higher scores/Bare the lack of,3 months work"/"The sprint ZhongGaoKao have shortcut"……These days,In the city streets,Everywhere the recruitment of students propaganda.The chongqing evening news reporter understands,The signing process is generally:First of all,Famous brand big fight.Contain excellent faculty in all the subjects from high school,Not only academic achievement is outstanding,Teaching experience is very rich also.after,Consultant will communicate with students and their parents to separate,And do a test to the student,Including subject content knowledge and psychological character,Next will develop a detailed for each VIP student tutoring programs,Also equipped with psychological counseling teachers,Free to accept the student counseling,Help children to build up your confidence,Cope with stress,Solve the psychological barriers,Give students designed a set of personalized assistance program,KeShiFei between 180 yuan and 200 yuan per hour.
签承诺书、包上重点、包提高多少分,否则就退学费,这是少数培训机构惯用的虚假承诺。但真有一天要退费了,机构又会找出种种理由百般阻挠。总之,“解释权归本机构”。值得提醒的是,尽管这些培训机构都会与家长签订合同,但合同条款都是由培训机构事先拟定好了的,往往只约定了家长的义务,没有过多地提及家长的权利,更有甚者连违约条款也没有,一旦发生纠纷,多半对家长不利。
Sign the letter of commitment/Focus on package/How many points package to improve,Or refund the tuition,This is the normal terms of false promises a few training institutions.But I have a day to refund,Institutions will find all sorts of reason to thwart it.All in all,"Power of interpretation owned by the agency".It is worth reminding,Although the training institutions will enter into a contract with the parents,But the terms of the contract is drawn up by the training institutions in advance,Often only agreed the duty of parents,Not too much reference to the rights of parents,What's more there is not even default clause,Once a dispute,More often than not adverse to the parents.
建议 advice
家长们摆正心态为上 The parents adjust state of mind
那么,怎样才能防止被“坑”,一眼能识破歪机构的包装?今天,就由消费者评选出的教育培训机构“诚信品牌”为大家支个招,看看怎样可以预防歪培训机构的大“忽悠”。
then,How to prevent being"pit",One eye can see tilt mechanism of packing?today,Is selected by the consumers of education training institutions"Honest brand"For everyone a recruit,See how can prevent tilt training institutions"fool".
“书山有路勤为径,学海无涯苦作舟”。重庆一中的张老师认为,首先教育是必须遵循教育规律的,学习知识是需要花大量时间积累的,那种短期就能一蹴而就的提分方法值得商榷。需要家长和学生应理性对待,家长首先要摆正自己的心态,不可盲目轻信各类机构承诺确保提分之类消费陷阱。
"Everybody has foundations for size,Learn the bitterness make boat".Teacher zhang think in chongqing,First of all, education is must follow the law of education,Learning knowledge is the need to spend a lot time to accumulate,The short-term can take points method is questionable.Need to parents and students should be rational treatment,Parents should adjust their own state of mind in the first place,Not blindly trusting various promises to make sure that the points such as the consumption trap.
为孩子选补课,家长须谨慎。金科教育甘校长表示,在报名时家长可以查验场地和设备,了解有关师资和培训机构班级管理情况,详细了解与之签订的协议上的各项条款、各种承诺和退费机制;索要发票等等一系列步骤不能少!
To make up a missed lesson for child choosing,Parents must be careful.Jinke education gan said the principal,Parents can check the venue and equipment during registration,Know something about classroom management situation of teaching and training institutions,Details about the terms of the agreement signed on/All sorts of promise and refund mechanism;Ask for bill, and so on a series of steps!
“在和机构交流的过程中,一定要对课程体系、师资、教学管理等各方面进行全方位了解。”龙文教育负责人表示,不管是大班授课、小班授课、还是一对一授课,都各自有其特色和优势,家长和学生一定要结合自身实际,量体裁衣,才能有的放矢。
"In and institutions in the process of communication,Must be on the curriculum system/The teachers/The teaching management and so on various aspects carries on the comprehensive understanding."Long Wen education officials said,Whether it's big/Small class teaching/Or one to one teaching,Each has its features and advantages,Parents and students must be combined with their actual,Tailor products,In order to target.
重庆壹心壹学校提醒,有些学校有试听机会,有些则没有,有的是有限试听(比如允许试听两节或是三节),没有试听机会的不要去选报,这是机构不自信的表现,家长要多斟酌。此外,家长还要注意退费许可问题,有实力的辅导机构,往往会在提供充分的试听机会之后设置严格的退费条件,对此家长要注意。
Chongqing reminds one heart one school,Some schools have eachother,Others do not,Have a plenty of limited audition(Such as allowing audition two or three),Don't go to choose to not know eachother,This is a manifestation of the agency was not confident,Parents should consider more.In addition,Parents also note refund license problem,Powerful counseling agencies,Often after audition opportunity providing full set strict conditions of refund,Parents should pay attention to this.
如今各辅导机构遍地开花,如果选错了机构,不但退费扯皮,最为紧要的是耽误了学习时间,会影响孩子的前程的。那么如何正确选择有实力的辅导机构十分关键。京翰教育负责人黄柏楠认为,家长不要过于相信培训机构的宣传,要做到货比三家,看规模和实力,听家长口碑。优秀的辅导机构必定会有大量“回头客”老学员,家长最好选择老学员较多的培训机构。
Now every training institutions,If choose wrong,Not only refund dispute,The most urgent is causing the delay learning time,Can affect a child's future.So how to correctly choose strong mentoring organizations is critical.Jing si Huang Bainan think, director of education,Parents don't too believe in training institutions,To do shop around,The size and strength,Listen to parents' word of mouth.Excellent mentoring organizations will have a lot of"Repeat customers"Old students,Parents had better choose old students more training institutions.
重庆晚报记者 赵军
The chongqing evening news reporter zhao
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