八成杭州人买牙膏看重功效却发现效果不佳 Eighty percent hangzhou people buy toothpaste value efficacy but found that the effect not beautiful

牙膏，你会选吗？ toothpaste,Which would you choose??

专家提醒，品种不同，功效其实差不多； The expert reminds,variety,Efficacy actually almost;

每次挤黄豆大小，干刷最好；最好不同品牌换着刷 Every time crowded soya bean size,Dry brush best;The best of different brands in the brush

　　小时候起床刷牙，大人黄芩，孩子小白兔，家家必备。现在不得了，佳洁士、高露洁、黑人、云南白药、舒适达、狮王、皓乐齿……无从下手；功效更多，美白、防蛀、口气清新，健康牙龈、炫白、抗过敏、消炎作用、亮白清新活力……多到让人眼花。

When I was a child get up brushing your teeth,Adult radix scutellariae,The child the small white rabbit,Every necessary.Now impending,crest/Colgate/black/Yunnan baiyao/Comfortable to/Lion king/Hao le tooth...Never laid a hand on him;Efficacy more,whitening/moth-proofing/Fresh breath,Health gums/Dazzle white/allergy/Antiphlogistic effect/Bright white and pure and fresh vitality...To let a person dazzled.

　　面对市面上纷杂的品牌和品种，大家会选择什么价格、口感、疗效的牙膏？又该如何挑选适合自己的呢？近日，早报记者做了一项针对家庭购买牙膏的微调查，调查显示，八成的家庭购买牙膏时最看重功效。

On the market in the face of the mixed brand and variety,You can choose what price/palate/Curative effect of toothpaste?And how to choose suitable for their own?recently,Morning paper reporter made a study of the family to buy toothpaste micro investigation,Investigation shows that,Eighty percent of the family to buy when the toothpaste value most efficacy.

很多人认牌子 Many people recognize brand

薄荷口味热销，中等价位最好卖 Mint taste sell like hot cakes,Medium price sell best

　　牙膏是家家户户生活必需品，大伙采购的时候一般都会买个两三支回家备着，讲究一点的人家还一人一支分开用。

Toothpaste is every family life necessities,Guys purchase will generally buy a two or three teams for the home,A bit more exquisite somebody else a man with a separate.

　　据杭州世纪联华庆春店日化区不完全统计，2012年1至10月份口腔用品销售总额达到近700万元。其中，仅高露洁一个品牌的总体销售额就超过百万，紧随其后的是黑人、佳洁士和云南白药；单品则是黑人的双重薄荷促销装打头阵，十个月共卖出5000多支。

According to hangzhou, century lianhua QingChun shop cosmetic area incomplete statistics,2012 1 to October oral supplies sales totaled nearly 7 million yuan.the,Only Colgate a brand of overall sales of more than one million,Followed by is black/Crest and yunnan baiyao;Single product is black double mint promotion outfit take the lead,Ten months sold a total of more than 5000 a.

　　据调查显示，40%的家庭选择清凉口感的牙膏，这也和世纪联华庆春店日化区周经理的说法不谋而合。现在的消费主力军以70后、80后为主，他们更注重牙膏入口的感觉，能够清新口气是他们的基本要求。有66.7%的家庭选择10元到20元左右价位的牙膏；33.3%的家庭则认准某一个牌子长期使用。

According to the survey,40% of families choose cool and refreshing taste of toothpaste,It also and century lianhua QingChun shop cosmetic area ZhouJingLi that happen to coincide.Now the main consumption in 70/After 80 mainly,They pay more attention to the feeling of toothpaste entrance,Can be pure and fresh breath is their basic requirements.66.7% of the family choose RMB 10 to 20 yuan price of toothpaste;33.3% of the family are look a certain brand use for a long time.

　　沈玲是下沙高校的一名教师，她告诉记者，她选牙膏最看重价位，“清火一点的就好，我不会买超过10元钱的；因为喜欢凉凉的口感，我平时认牢黑人的薄荷味买，家里人也跟着我刷这种。”

ShenLing xiasha university is a teacher,She told reporters,She choose toothpaste value most price,"Lowering a bit of good,I won't buy more than 10 yuan;Because like cool taste,I usually recognize fast black mint to buy,The family also follow I brush this."

　　杭州口腔医院设备科科长黄震告诉记者，长期刷一个品种的牙膏其实并不合适，会使口腔中的牙细菌产生“抗体”，最好就是不同品牌的牙膏换着刷；如果实在喜欢某一个品牌，那就不同的口味换着用。在他看来，所有牙膏的主要成分都是摩擦剂、发泡剂、保湿剂和活性成分，只要选择正规厂家生产的牙膏，都能达到清洁口腔的目的。要说区别，那就是摩擦剂颗粒大小不同，摩擦剂颗粒越小的牙膏对牙齿的损伤就越轻。

Hangzhou stomatological hospital equipment coco long danseur told reporters,Long-term brush a variety of toothpaste actually is not appropriate,Can make the oral cavity teeth bacteria produce"antibody",The best is of different brands of toothpaste in the brush;If there is like a brand,That is a different taste change to use.In his view,All the toothpaste main ingredients are MaCaJi/Foaming agent/Moisturizing agent and active ingredient,As long as the choice of normal manufacturer production of toothpaste,Can achieve the purpose of the mouth clean.Say the difference between,That is MaCaJi particle size is different,MaCaJi smaller grain size of toothpaste to tooth damage the light.

消费者看重疗效 Consumer value curative effect

年轻人喜欢美白，老人侧重健康牙龈 Young people like whitening,The old man focuses on health gums

　　杭州百货大楼Life+生活超市日化区销售员曾丽芳告诉记者，销售最好的牙膏主要以美白、防蛀和抗敏感为主。

Hangzhou department store Life + Life supermarkets cosmetic area salesman CengLiFang told reporters,Sales the best toothpaste mainly whitening/Mothproof and resistance to sensitive give priority to.

　　记者在超市日化区看到，前来选购牙膏的中老年人都偏向一些有药物成分的牙膏，比如老版黄芩或者有抗过敏成分的舒适达。相对来说，年轻人则更喜欢具有美白、去口味功效的牙膏，而上了年纪的则侧重牙龈的健康，品牌忠诚度也较高。

Reporter in the supermarket cosmetic area to see,To come and buy toothpaste in old people are turn to some drug composition of toothpaste,For example LaoBan baikal skullcap root or allergy ingredients of comfortable.relatively,The young man is more like has the whitening/To taste efficacy of toothpaste,And elderly emphasized gingival health,Brand loyalty is also higher.

　　“早些年牙膏的种类少，一般顾客都是买一些用习惯的牌子，这两年牙膏的品牌和品种越来越多，功效也层出不穷。像有消炎止血功能的云南白药牙膏，每个月的销售额都稳定在6万元到7万元之间，抗过敏的舒适达也有每个月将近3万元的业绩。”杭州世纪联华庆春店口腔用品去的销售人员告诉记者。“很多顾客都是因为个人的口腔问题选择对症的牙膏。”

"The early years of the toothpaste less species,General customers are buying some habits of brand,The two years toothpaste brand and varieties more and more,Efficacy also emerge in endlessly.Like have antiphlogistic hemostatic function of yunnan baiyao toothpaste,Each month sales are stable in 60000 yuan to 70000 yuan between,Allergy comfortable to also have each month nearly 30000 yuan of performance."Hangzhou, century lianhua QingChun shop oral supplies to sales staff told reporters."A lot of customers is because of individual oral problems choose suit of toothpaste."

　　据记者调查，80%的家庭买牙膏时最注重功效，而且有60%的消费者会去尝试各类广告宣传中具有美白、强力去渍功效的牙膏。只是，他们认为试用完以后，效果却一般。

According to the reporter investigation,80% of the families to buy a toothpaste when most pay attention to effect,And 60% of consumers will try all kinds of advertising with whitening/Strength scouring effect of toothpaste.just,They think that after trial,Effect is generally.

　　黄震提醒大家，牙膏的最主要功能是清洁牙齿和口腔，选择什么价位和品牌都不是主要的，关键在于个人喜好。刷牙的时候牙膏的量黄豆大小就好，刷之前不要漱口，牙刷也不必沾水，干刷泡沫少，这样才能刷满3分钟不会恶心。针对个别有口臭或者牙齿相对容易过敏的人，可以选择有这类功效的牙膏辅助治疗，如果口腔问题严重，还是建议去正规的医院做检查。(通讯员 韩东晓 记者 郑剑瑾/文 黄昕/制图)

Danseur remind everybody,Toothpaste is the most main function is to clean the teeth and oral,Choose what price and the brand is not the main,The key lies in individual be fond of.When brushing one's teeth the quantity of toothpaste soya bean size is good,Brush don't gargle before,Toothbrush don't touch water,Dry brush foam less,Such ability brush full 3 minutes not sick.According to individual have bad breath or teeth are relatively easy to people who are allergic,Can choose to have this kind of efficacy of toothpaste adjuvant therapy,If oral serious problem,Or the proposal goes to normal hospital for examination.(Reporter correspondent HanDongXiao ZhengJianJin/text HuangXin/drawing)