北京同济医院曾三年间五次因违法广告受到查处，却把查处当成“耳旁风”，屡查屡犯——这是记者近日在调查中发现的怪现象。

Beijing tongji hospital had three years for five times the illegal advertisements were investigated,But as the investigation"STH",Repeatedly check recidivism -- this is a reporter recently in the survey found strange phenomenon.

　　1月30日，新华社“新华视点”栏目播发报道《“全国最可信赖男科医院”真面目——北京同济医院调查》，揭露了北京同济医院涉嫌通过虚假宣传“钓鱼上钩”、欺骗就医者、违法敛财的问题。

On January 30,The xinhua news agency"Xinhua viewpoint"Column broadcast reports["The country's most trusted by the hospital"True colours - Beijing tongji hospital survey],Revealed Beijing tongji hospital suspected by the false propaganda"Fishing swallow the bait"/Cheat who go to a doctor/The problem of illegal PRD.

　　记者追踪调查发现，北京同济医院成立仅五年多，其间问题不断。2008年至2010年，因违规发布医疗广告，曾四次被北京市东城区卫生局给予“警告”行政处罚。此外，2008年3月，还曾被北京市卫生局撤销《医疗广告审查证明》，被责令一年内不得发布医疗广告。

Reporter tracking survey found,Beijing tongji hospital only founded more than five years,Meanwhile problems keep.From 2008 to 2010,Because of the illegal medical advertisement issued,Played four times by the Beijing dongcheng district health bureau to give"warning"Administrative punishment.In addition,In march of 2008,The municipal bureau of health had been revoked[Medical advertisement examination proof],Be ordered one year shall not publish medical advertising.

　　北京市工商局东城分局行政处罚书指出，2008年，北京同济医院使用虚假“ICP备”(网站运营备案)号，“目的在于使本公司的网站合法化，从而增强本公司网站所宣传内容在公众心目中的可信程度。”

The Beijing bureau of industry and commerce dongcheng branch office administrative punishment book points out,In 2008,,Beijing tongji hospital use false"ICP for"(Website operation record)number,"The purpose is to make the company's web site legalization,So as to enhance the company web site publicity content in the mind of the public proved credible degree."

　　2009年，这家医院又“为扩大知名度、增加门诊量、从而达到盈利的目的，通过杜撰，在公司网站上对外发布了复合感染性慢性前列腺炎病例、急性细菌性前列腺炎病例等3例虚假治愈病例。并在其宣传册中，对医师张宝兴进行虚假介绍。”

In 2009,,The hospital and"For enlargement popularity/Increase MenZhenLiang/So as to achieve the purpose of profit,Through the coin,On the company's website released composite infectious chronic prostatitis cases/Acute bacterial prostatitis cases and 3 cases of false cure cases.And in the brochure in,Doctors are introduced to ZhangBaoXing false."

　　2010年4月至5月间，北京同济医院在首都某媒体上接连发布7则医疗广告，均未按规定取得《医疗广告审查证明》。

In April 2010 to 5 month,Beijing tongji hospital in the capital on a media release and the medical advertising,Not according to stipulations are obtained[Medical advertisement examination proof].

　　直到今年1月，东城区卫生局卫生监督所还曾就这家医院涉嫌非法在互联网发布医疗保健信息，约谈该院负责人，并调查取证。

Until January,Dongcheng district health bureau health supervision have also been suspected of illegal in the hospital medical care information on Internet,Questioning in the hospital,And investigate and collect evidence.

　　然而，就在接受调查的同一时段，北京同济医院涉嫌违法违规的广告宣传仍势头不减。

however,In the same period of time under investigation,Beijing tongji hospital suspected illegal advertising still momentum immortalization.

　　今年1月记者走进这家医院，只见走廊里、电梯口的显示屏上都在不间断地播放着中央媒体专访北京同济医院专家的电视画面。医院官网显著位置还展示着2012年底以来在首都某知名媒体连续刊登的两篇文章《元旦春节将至　为何男科医院门诊爆棚》《探访北京最大男科医院——北京同济医院》。说是“报道”，文后却写明了北京同济医院的地址、电话。

In January the reporter walks into the hospital,See the corridor/The elevator display are incessantly play the central media interview Beijing tongji hospital experts television pictures.The hospital's official website also show a significant position in the capital since the end of 2012 a well-known media continuous published two articles[New Year's day the Spring Festival will come why by the hospital outpatient service, befriending][Visit Beijing maximum by hospital - Beijing tongji hospital].say"reports",After the text but Beijing tongji hospital address/telephone.

　　在被问及这些行为是否违反“禁止以新闻报道形式发布或变相发布广告”的法律法规时，医院有关负责人表示“不清楚”。

When asked whether these actions in violation of"Ban on news report released form or in disguised form advertisement"When the laws and regulations,Hospital officials said"Don't know".

　　北京同济医院为何不怕处罚？记者发现，北京市东城区卫生监管部门对它的四次查处都仅仅是“警告”。

Beijing tongji hospital why not afraid of punishment?Reporter discovery,Beijing dongcheng district health supervision department of its four times can only be investigated"warning".

　　对此，东城区卫生局卫生监督所的解释是“现行相关法律法规存在漏洞”：《医疗广告管理办法》虽对违规广告设定了警告、吊销有关诊疗科目、吊销《医疗机构执业许可证》的行政处罚，但这个管理办法只是国家工商行政管理总局、卫生部的部门规章。而《中华人民共和国行政处罚法》却只在相关条款中规定，“对违反行政管理秩序的行为，可以设定警告或者一定数量罚款的行政处罚。罚款的限额由国务院规定”，并无“吊销”等重罚要求。规章得不到法律支持，导致卫生行政部门对违规发布医疗广告的医疗机构，一般只能“警告”。

this,Dongcheng district health bureau of health supervision explanation is"The current related laws and regulations, existence of loopholes":[Measures for the administration of medical advertisement]Though illegal advertising to set the warning/Shall revoke the relevant medical subjects/revoked[The "practice license of medical institution]Administrative penalty,But this is the measures for the administration of the state administration for industry and commerce/The ministry of health department regulations.and[The territory of the People's Republic of China on administrative punishment]But only in the relevant clause,"To violations of administration order,Can set up warning or a certain amount of fine in the administrative punishment.A fine limit shall be prescribed by the state council",And no"revoked"And soaked for.Rules can not get the support of law,Lead to the administrative departments for public health illegal medical advertisement issued by the medical institution,Normally only"warning".

　　对于这一解释，记者采访的多位专家都不认同。中国商业法研究会秘书长李业顺认为：“《中华人民共和国广告法》和《医疗机构管理条例》才是《医疗广告管理办法》的‘上位法’，东城区卫生监督所似乎忘记了这两部法律法规的存在。广告法明确规定，对利用广告对商品或服务作虚假宣传的，可以罚款，责令其公开更正消除影响；‘情节严重的，依法停止其广告业务。构成犯罪的，依法追究刑事责任。’而且，对约束虚假广告的还不止是广告法。反不正当竞争法也规定，这种行为最高可处以20万元罚款。东城区卫生监督所避重就轻，是在给自己行政不作为找‘挡箭牌’。”

For this explanation,The reporter interviewed many experts disagree.China business law research association secretary general LiYeShun think:"[Advertisement law of the People's Republic of China]and[The regulations on the administration of medical institutions]is[Measures for the administration of medical advertisement]of‘ShangWeiFa’,Dongcheng district health supervision have seems to forget the two existing laws and regulations.Advertisement law clearly stipulates,To use advertisement for goods or services for false propaganda,Can fine,The public shall be ordered to correct eliminate the effect;‘If the circumstances are serious,Their advertising business shall be terminated.Constitute a crime,Shall be investigated for criminal responsibility according to law.’and,With constraints of false advertising is more than advertising.Anti-unfair competition law and regulations,This kind of behavior highest may impose a fine of RMB 200000 yuan.Dongcheng district health supervision have beg the question,Is to find administrative omission‘shield’."

　　究竟是法律法规有漏洞，还是监管部门推卸责任？抑或是监管者与被监管者另有扯不断的利益关系？“新华视点”栏目将持续关注。(记者周婷玉、李柯勇、李亚红）

What is a loophole in the law and regulations,Or regulators shirk responsibility?Or is the regulators and the regulators otherwise pull continuously the interest relationship?"Xinhua viewpoint"Column will continue to focus on.(Reporter ZhouTingYu/LiKeYong/LiYaGong)