保健品种类繁多，鱼龙混杂，个体体质存在差异 Health care products of various kinds,Good and evil people mixed up,Differences between individual constitution

不可盲目跟风购买保健品 Do not blindly follow suit to buy health care products

　　近年来，养生保健愈来愈受到人们关注，随之而来，各种以“传统中医”为卖点的养生器械、养生药品层出不穷。2012年暑期，山东中医药大学“山东省市民养生保健现状”调研团队的大学生对此展开了调研。调研显示，市民的养生保健行为存在盲目性，仅有23%的受调研者是在专业中医师及养生专家的指导下服用保健品，市民期待社区中医诊所等基层中医资源能更加丰富完善。

In recent years,The health care more and more get people to pay attention to,and,With various kinds of"Traditional Chinese medicine"For selling health equipment/Health drugs emerge in endlessly.In the summer of 2012,Shandong university of Chinese medicine"Shandong public health care situation"This research team of college students launched research.Research shows that,Public health care behavior exists blindness,Only 23% of those by research in professional doctors and health under the guidance of experts to take health care products,People are looking forward to the community, such as traditional Chinese medicine of traditional Chinese medicine clinic at the grass-roots level resource can be more rich and perfect.

　　本次调研，选取济南、青岛、泰安等6市为样本，共发放问卷3000份，回收2858份。数据显示，对日常养生保健有一定认知的有1588人，占55.6%，其中50岁以上的有846人，30岁以上50岁以下的有622人，而30岁以下的仅有120人。

This research,Select jinan/Qingdao/Taian city of six as samples,A total of 3000 copies of questionnaires,Recovery of 2858.Data display,The daily health care has certain cognitive 1588 people,Accounted for 55.6%,Fifty years old of above 846 people,Above 30 fifty years old of the following 622 people,But 30 years old the following only 120 people.

　　调研同时发现，市民的养生保健行为存在盲目性，有23%的受调研者是在专业中医师及养生专家的指导下服用保健品。而其他的77%的人群中，有自己参考养生书籍、养生电视节目的，也有人听信保健品广告及推销人员推荐而去选择相应养生保健方式或药品的。

Research also found that,Public health care behavior exists blindness,23% of those by research in professional doctors and health under the guidance of experts to take health care products.And the other 77% of the crowd,Have their own health reference books/Health TV programs,Also some people listen to health care products advertising and sales people recommended to choose the appropriate health care mode or drug.

　　调研发现，中医养生在市民中的认知度相对较高，反响较好，市民对中医中药的信任程度中等偏高，但基层中医资源相对不足，市民较难接触到正规的中医辨证施治指导。以胶东某县级市为例，该市常驻人口有83万人，但仅有一家中医院，下设专病门诊10个，开放病床300张，年门诊量8万余人次，收治住院病人7800余人次。年门诊人数占总人口数不到10%，在目前私立诊所规模小，水平良莠不齐的现状下，现有中医资源难以达到全民中医保健的要求。

Research found that,The doctor of traditional Chinese medicine health awareness of citizens in relatively high,Response is better,Traditional Chinese medicine on people trust medium on the high side,But the basic TCM relative shortage of resources,Citizens are difficult to come into contact with the regular pattern identification and treatment of traditional Chinese medicine guidance.In a county-level city along the jiaodong as an example,The city resident population 830000 people,But only a hospital of traditional Chinese medicine,Under the ZhuanBing outpatient 10,Open 300 beds,MenZhenLiang year more than 80000 people,More than 7800 people were hospitalized patients.The number in outpatient service accounted for less than 10% of the population,In the present small private clinics,The present situation of the level of the good and bad are intermingled,It is difficult to achieve the existing resources of traditional Chinese medicine of traditional Chinese medicine health requirements.

　　“由于缺乏指导，市民对自身体质缺乏认识，能够细致了解自身体质的仅占9.8%。”调研团队负责人李璐提醒，个体体质存在差异，不可盲目跟风购买养生保健品。

"Due to the lack of guidance,People lack of understanding their constitution,Can detailed understanding its own constitution only to account for 9.8%."The research team from remind,Differences between individual constitution,Do not blindly follow suit to buy health health care products.

　　在实地调研中，大学生们走访了济南的保健品市场，了解保健品使用情况。结果发现，市场上保健品种类繁多，鱼龙混杂，多数都以“传统中医”为噱头进行宣传推销。如改善骨质疏松的某品牌“牦牛骨髓壮骨粉”外包装上标示的主要成分有牦牛骨髓、莲子、山药等，包装显眼处还有“藏医传承”等字样。“而实际上，我国对中医中药类保健品尚未出台相关法律法规来规范市场，对于保健品等相关认证工作还在进行，并没有明确划分中医中药类保健品的定义范围。”团队指导教师张庆祥说。

In the field of research,Students visited jinan's health care products market,Understand health care products use.The results showed that,Health care products on the market of various kinds,Good and evil people mixed up,Most are"Traditional Chinese medicine"For stunt to promote.Such as improve osteoporosis a brand"Yak bone marrow ZhuangGuFen"On the outer packing mark of the main ingredients have yak bone marrow/Lotus seed/Yam, etc,Packaging and conspicuous place"Tibetan tradition"Words such as."But in fact,Our country to traditional Chinese medicine class health products has not yet issued the relevant laws and regulations to regulate the market,For health care products and other related certification is in,And don't have a clear division of Chinese medicine health class is defined."Team teachers ZhangQingXiang said.

　　对“所购买的保健品价格与价值之间的关系”上，调查显示，67%的人认为自己所购买的保健品价格优势及价值大致相当，16%的人认为自己购买的保健品物超所值，而36%的人认为自己所购买的保健品虽然有价值，但是价格太高。

to"The purchase of health products price and the relationship between the value"on,Investigation shows that,67% of the people think that their purchase of health products price advantage and value are roughly equal,16% of the people think that buying their own health care is worth,While 36% of people think that their purchase of health products although have value,But the price is too high.

　　调研团队建议，相关部门应加强市场监管，改变当前保健品市场混乱的格局，查处虚假宣传等传误导消费者的行为，规范保健品价格，惠及更多市民。同时，应扩大社区等基层中医诊所规模，在财政条件允许的地区建立定期中医体检、保健制度，充分发挥中医“治未病”的优势，引导群众树立正确的养生观念。(记者 张春晓 李占江)

Research team to suggest,Related departments should strengthen market supervision,To change the current health care products market chaotic pattern,Investigate the false propaganda and mislead consumer behavior,Standard health products price,Benefit more people.At the same time,We should enlarge the community at the grass-roots level, such as traditional Chinese medicine clinic scale,In the financial conditions allow regions to establish regular medical doctor of traditional Chinese medicine/Health care system,And give full play to Chinese"Preventive treatment of disease"advantage,Guide people to set up correct concept of preserve one's health.(Reporter ZhangChunXiao of li jiang)

　　调研团队：山东中医药大学“山东省市民养生保健现状”调研团队

Research team:Shandong university of Chinese medicine"Shandong public health care situation"Research team

　　指导教师：张庆祥

Guidance teachers:ZhangQingXiang

　　团队成员：李璐 孟庆岩 宫政 杨睿 王升岩 罗文君 苏晓玉

Team members:MengQingYan from GongZheng YangRui WangSheng rock LuoWenJun SuXiaoYu