一些楼盘项目价格的涨跌是针对市场具体情况作出的调整，是营销手段的一种，消费者不要被表面现象所迷惑，要看得透、经得起开发商的“心理战”

Some building project the ups and downs of the market price for specific conditions make adjustments，Marketing tool is one，Consumers don't be confused by the superficial phenomenon，Want to see through、Stand the developers“Psychological warfare”

　　导报记者 吕文 济南报道

Herald reporter LvWen jinan reported

　　“快买吧，现在不买肯定后悔。”近日，经济导报记者以购房者身份对济南市一些楼盘进行调查时，置业顾问们类似“善意”的提醒不绝于耳。早在上月20日，本报就曾以《楼市“淡季不淡”藏隐忧》为题，报道了由于市场预期调控放松，不少大城市的房价出现不同程度“试探性”上涨现象。导报记者调查发现，6日降息后，愈发加深了人们对于房价“见底”的看法，房产商的“底气”似乎更足了，“试探性”涨价的范围和力度均有所扩大和加大，楼市博弈可谓愈演愈烈。济南多楼盘提价200元-600元/平方米导报记者注意到，位于济南市经十路与浆水泉路交叉口的“卓越时代广场”楼盘6月23日开盘时每平方米的起价还是5100元，每套户型的起价是35万元；而7日，两者价格已分别上升到5500元和38万元。置业顾问赵丽介绍说，全部1700多套房已经售出了近七成，小户型特别好卖，只剩下不到10套。“这两天人来得特别多，应该与降息有不小关系。快买吧，要不真会后悔的。”不仅是该楼盘，据了解，目前济南市正有越来越多的楼盘加入到“试探性”涨价行列中。其中，中建·风栖、中海国际社区、海信慧园、外海·中央花园等楼盘的房价都较前期有了一定程度上涨，每平方米的涨幅大多在200-600元之间。中国指数研究院的统计数据显示，6月份全国100个城市新建住宅平均价格为8688元/平方米，环比5月上涨0.05%，结束了自2011年9月以来连续9个月环比下跌的态势。

“Quick buy，Now don't buy must regret。”recently，Economic herald reporter to the person that buy a house identity in jinan investigation on some buildings，Real estate consultants similar“goodwill”Remind there。Early in the 20 th last month，This newspaper has to《Property market“Off-season don't light”Hid secret worry》issues，Reported since the market expected regulation to relax，Many big cities in different degree of house prices“exploratory”Rising phenomenon。Herald reporter survey found，Six days after cut interest rates，Increasingly deepening people for house prices“See bottom”view，Of property developers“Bottom spirit”Seems more sufficient，“exploratory”The price range and efforts are have somewhat expanded and increase，Property market game is intensified。More than 200 yuan price jinan building dish-600 yuan/m2 herald reporter noticed，Located in jinan through ten road and plasma springs of water of the intersection“Excellence times square”On June 23, building the opening price of every square metre is 5100 yuan，Each family the price is 350000 yuan；And 7,，Both the price has been rising to respectively 5500 yuan and 380000 yuan。Home buyers consultant ZhaoLi introduced said，All the more than 1700 suites have sold nearly seventy percent，Small family special to sell，Only less than 10 sets。“The two nature came very much，Should cut interest rates and a little relationship。Quick buy，Not really will be sorry。”Not only is this estate，According to understand，At present jinan is more and more building dish to join“exploratory”Prices in the ranks。Among them，Zhongjian · wind habitat、The international community、Hisense hui garden、Off the coast of central garden buildings such as · house prices were the early rising to some degree，Each square metre of or mostly in 200-600 yuan between。China index academy figures show，In June, the country's 100 city new residence average price for 8688 yuan/square metre，November 5 month rose 0.05%，Over since September 2011 nine consecutive y/y falling trend。

　　该研究院的分析称，在货币政策微调的背景下，购房者买房意愿逐渐加强，主要城市成交量3月份以来持续稳步回升，多数城市较去年同期有一定增长，部分楼盘在获得较好销售业绩后开始取消折扣甚至略微调高价格，使得6月百城价格9个月后止跌并略有上涨。值得注意的是，在新盘带动下，济南二手房成交价格也逐步回升。据搜房网二手房数据监控中心数据显示，6月份济南二手房住宅挂牌均价为8524元/平方米，环比5月份上涨了0.89%。显然，随着央行日前的再次降息，以及可以预期的降息、降准等政策的继续推出，市场上对7月份乃至下半年房价走势“看涨”的声音更多更高了，楼市博弈也由此进入白热化阶段。房价短期不会大幅反弹在涨价“苗头”越来越明显的情况下，不少购房者按捺不住并纷纷出手，那些暂时观望的消费者心里也无比纠结：房价不会大幅反弹吧？对此，业内专家普遍认为，尽管近期房价发生波动，但短期内不会大幅上涨。

The institute's analysis says，In the monetary policy under the background of fine-tuning，The person that buy a house to buy a house will gradually strengthened，The main city volume steadily since march upwards，Most of the city a certain growth compared to the same period last year，Part of the building in obtain good sales performance to cancel the discount even slightly fine-tuning high price，June stores that price after nine months and a little reason to rise。Note the，In XinPan lead，Jinan secondhand the room clinch a deal the price also gradually to bounce back。According to search room net data monitoring center data showed that secondhand the room，Jinan secondhand the room house in June for average price for 8524 yuan/square metre，Annulus comparing rose 0.89% in May。obviously，With the central bank has cut interest rates again，And can be expected to cut interest rates、Drop must continue to release of the policies，On the market in July for the second half of house prices and movements“bullish”Voice more higher，Property market and hence the game into the white-hot stage。House prices in the short term won't rebound sharply in price“symptom”More and more evident，A lot of the person that buy a house can't restrain and shot in succession，Those who temporarily wait-and-see consumers in the mind also very entanglements：Prices do not rebound sharply it？this，Industry experts generally agree，Despite recent house price fluctuation happens，But in the short term won't rise sharply。

　　“今年以来楼市回暖的主要原因是前两年刚性需求受压抑的阶段性释放，随着楼盘供应量增加，楼盘缺少持续涨价动力，因此消费者不必恐慌。”山东财经大学山东省房地产业发展研究中心副主任孙大海分析，从济南市来看，上半年成交房源近一半是总价65万元左右的中小户型，此外还有部分一步到位的刚需客群和少部分改善型客群，整个比例能达到90%，刚需市场占绝对主导地位，需求的平稳释放使得房价不太可能被“炒”起来。另一方面，在持续回暖的形势下，一些开发商看到今年楼市的良好走势，纷纷选择下半年推盘销售。仅在济南市，就有中国铁建(601186,股吧)·国际城、中铁逸都国际、碧桂园凤凰城、世茂国际广场等近20个项目在“虎视耽耽”，再加上没有消化完的楼市既有库存，下半年的房源仍然很充足。国务院总理温家宝7日在江苏省常州市调研时强调，目前房地产市场调控仍然处在关键时期，调控任务还很艰巨，必须坚定不移做好调控工作，把抑制房地产投机投资性需求作为一项长期政策。住建部日前也再次表示，下半年房地产调控决心不动摇、方向不改变、力度不放松；那些调控政策松动、房价大幅反弹、保障房建设迟缓的地方将被问责。对此，国务院发展研究中心金融研究所研究员巴曙松认为，房地产在建规模较大，再加上房地产调控对 投资性 需求的抑制，供大于求的状况短时间内难以改变。

“Since this year property market warms up is the main reason of the two years before the rigid demand constrained the phases of release，With the building supply were increased，Building dish for lack of power prices，Because this consumer is no need to panic。”Shandong university of finance and real estate industry development research center in shandong province, deputy director of the SunDaHai analysis，From jinan to see，Clinch a deal in the first half, expand the nearly half price is 650000 yuan of small and medium-sized family，In addition to the part of the customers need just one pace reachs the designated position and a few customers improve type，The whole ratio can reach 90%，Just need to account for the market in a dominant position，The demand that house prices stable release is unlikely“fry”up。On the other hand，In the situation of sustained progress，Some developers see the good market trend this year，In the second half of choice push dish sales。Only in jinan，Have the China railway construction(601186,Shares it)· international city、China international escape、Countless visitors phoenix、Shimao international plaza nearly 20 projects in“situation”，Plus not finish digest in the housing market have inventory，In the second half of the suite is still enough。The state council premier wen jiabao 7, changzhou, jiangsu province stressed in the investigation，Real estate market regulation is still in critical period，Regulation is very arduous task，Must unswervingly well control work，The inhibition of the investment real estate speculation needs as a long-term policy。Live JianBu recently said again，The second half of the real estate regulation determined not to be moved、Direction does not change、Strength not to relax；Those who control policies loose、House prices rebound sharply、Security room construction slow places will be accountability。this，The state council development research center BaShuSong think financial researcher at the institute，Real estate under construction in large scale，Add to the investment real estate regulation inhibition of demand，The status of the excess supply short time to change。

　　“在目前中央对于楼市调控并没有放松主基调的情况下，房价不存在大幅反弹的基础。”山东省科学院战略研究所研究员、山东师范大学房地产系兼职教授吕兆毅表示。他同时提醒，一些楼盘项目价格的涨跌是针对市场具体情况作出的调整，是营销手段的一种，消费者不要被表面现象所迷惑，“要看得透、经得起开发商的"心理战"。”

“In the present market regulation and the central for no relaxation advocate fundamental key，House prices do not exist rebound sharply foundation。”Shandong academy of sciences researcher at the institute of strategy、Shandong normal university professor of real estate part-time LvZhaoYi said。And he warned，Some building project the ups and downs of the market price for specific conditions make adjustments，Marketing tool is one，Consumers don't be confused by the superficial phenomenon，“Want to see through、Stand the developers"Psychological warfare"。”