浙江在线08月08日讯 Zhejiang online October 08-day

　　在沉寂3个多月之后，杭州主城区的宅地市场重新启动，而这一启动的力量还是有点猛烈。

In silence after three months，Hangzhou expressed a homestead market to restart，And the power of the start is still a little bit violent。

　　位于申花板块核心区域的39亩住宅用地昨天出让。这宗地因为6亿不到的总价、位置较好而被业内视为今年土地出让的风向标。结果引来了6家房企的争抢，经过25轮竞价，最终这块地被本地实力房企天阳置业竞得。而这块地的最终楼面价达到12027元/平方米，距离9000元/平方米的起价，溢价达33%。

Located in the core region of the plate shenhua 39 acres of land for residential yesterday。This parcel for less than 600 million of the total price、Position is better and been the industry this year as the leader of the land transfer。Results drew six house room for the enterprises，After bidding round 25，Finally the local power room by enterprises day Yang home buyers competition。And the land is finally reached 12027 yuan floor price/square metre，Distance is 9000 yuan/square metre pricing，A premium of 33%。

竞争对手轮番出手，天阳有点累 Rivals take turns to make moves，Days shenyang is a little tired

　　天阳拿这块地显然有点累。因为它遭遇了万科、金地及来自湖州的升华集团的集体夹攻。

Take the land days shenyang obviously a little tired。Because it had vanke、From the sublimation of lake city gold and the collective group two fires。

　　这宗地位于申花板块核心范围内，北与万家花城隔萍水路相望，东面紧邻蓝钻天成项目，周边东方福邸、绅华府、上尚庭、香槟国际等新盘云集，楼盘档次相对较高，居住氛围浓厚。而且这块地配套优势突出：城西即将开业的大型商业综合体银泰城与地块同在萍水路沿线，相隔仅1公里。而规划中的热电厂综合体和蓝孔雀综合体距离地块的直线距离均在1.3公里左右。据了解，蓝钻天成项目内即将引进一家大型的乐购超市。而且地块整体狭长，西边邻婴儿港，先天条件也不错。

The Pope status in shenhua plate core range，North and more across the city road，Next to the blue drilling project east like nature itself，Surrounding the east f mansion、Landed gentry Washington、ShangTing on、Champagne etc and the XinPan gathered，Building dish the relatively high class，Living atmosphere。And the land supporting advantage prominent：West is getting ready for the opening of a large commercial complex intime city and plot more along with road，Only 1 km apart。And planning in the thermal power plant, the complex and peacock blue distance of the plot complexes are straight distance in 1.3 km。According to understand，Blue drill in the project is about to introduce a with large tesco supermarket。And the whole block long and narrow，The west neighbors baby port，Congenital conditions is not bad。

　　虽说起价9000元/平方米比较实惠，但因这块地土地款付款时间比常规的一年时间“门槛”要高，全部土地款3个月内付清，之前不少房企都猜测楼面价会控制在11000元/平方米以内，但没想到，最终楼面价突破了12000元/平方米。

Although for 9000 yuan/square metre more benefits，But because the land of payment time than conventional a year“threshold”To high，Land of all three months net，Many room before that enterprises will control floor price in 11000 yuan/square metre less than，But I didn't know，Final floor price broke through 12000 yuan/square metre。

　　首先与天阳直面竞争的是升华。升华与天阳PK到第十八轮，每轮加价幅度在100~300万元。第十八轮时，楼面价达11159元/平方米时，升华放弃了。

The first day of the face competition Yang is the sublimation。Sublimation and day Yang PK to wheel 18，Premium rate in each round of 100 ~ 3 million yuan。When the wheel 18，Floor price of 11159 yuan/square metre，Sublimation gave up。

　　就在大家觉得差不多该收场时，突然杀出两个“程咬金”。先是金地递了报价单，将价格抬到11400元/平方米时，万科突然出手了。第一次加价800万元，第二次加价850万元，直到最终地价达到12027元/平方米。

While they think about this end，Suddenly two porn“Cheng bite gold”。First gold handed the quotation，The price is carried to the 11400 yuan/square metre，China vanke suddenly moves。The first increase of 8 million yuan，The second increase of 8.5 million yuan，Finally to the land price to 12027 yuan/square metre。

楼面价万二每平还算理性 Two thousand floor price per square is rational

　　在很多房企眼里，这样的价格还算理性。就在这宗地附近，申花板块云集了多宗宅地，拿地时间多在2009~2010年。从拿地价格看，价格最高的是雅戈尔(600177,股吧)宅地，2010年11月竞得，楼面价为18114元/平方米，第二高点则是2010年3月祐康置地拿的宅地，楼面价15953元/平方米，而天阳拿的这宗地楼面价和赛丽2009年10月拿的慧园宅地最为接近，慧园宅地楼面价为11627元/平方米。

In the eyes of many room enterprises，This price is rational。The Pope to nearby，Shenhua plate gathered in the several cases of a homestead，To take more time in 2009 ~ 2010。Take the price to see，The price is the highest er(600177,Shares it)A homestead，Competition in November 2010，Floor price for 18114 yuan/square metre，The second is high in March 2010 with a homestead running period kang，Floor price 15953 yuan/square metre，And days of this parcel with Yang floor price and the beautiful in October 2009 and the wisdom of the most close to a homestead，Hui garden house floor price for 11627 yuan/square metre。

　　这是今年主城区出让的第3宗宅地。这次出让意味着，相比前段时间的底价成交，杭州的地价已回升到2009年底。

This is the third in this year of a homestead。This time the means，Some time ago compared the reserve price clinch a deal，Hangzhou's land price has bounced back to the end of 2009。

　　金地集团(600383,股吧)东南区域公司拓展总监杨晓涛认为，从这次出让看，北京广州疯狂拿地的场面并没有出现。虽然现在地价处于低位，但土地存量充足，房企完全不必像2009年那样急吼吼拿地。而中途退出的中天房产副总金伟成也认为，虽说天阳拿地价过高，但从周边2万元出头的房价来看，还是有利润可赚，只不过会薄些。

Ltd.gemdale corporation(600383,Shares it)Southeast area the company expanded director YangXiaoTao think，From this time the look，Beijing guangzhou crazy to get the scene was not to be。Although now low price，But land stock enough，Room enterprises is not in 2009 as urgent roar give land。And midway exits of house property JinWeiCheng also think vice-president zhongtian，Though the day with high price of the sun，But from neighboring 20000 yuan in house prices and see，Or is there make a profit，Only will thin some。

　　据天阳置业营销总监石焱介绍，这宗地为90/70项目，天阳拿地后会朝着高端刚需产品的目标去进行产品定位，争取做一个高品质的房产品。

According to day Yang home buyers marketing director ShiYan introduced，This parcel for 90/70 project，Days after Yang give land will revert to the goal of high-end just product to product positioning，Strive to be a high quality room products。

新闻纵深 News depth

央行报告：下半年严格执行差别化房贷政策 The central bank report：The second half of strict execution differentiation mortgage policy

　　中国人民银行日前发布的《二季度货币政策执行报告》中表示，下半年将继续严格执行差别化的各项住房信贷政策，支持保障性住房、中小套型普通商品住房建设和居民首套自住普通商品房消费，坚决抑制投机投资性购房需求。报告指出，央行在信贷政策方面将着力优化信贷资源配置，加大对经济结构调整的支持力度，更好地服务实体经济发展。加大存量信贷资产的结构调整力度。加强与产业政策的协调配合，改进和完善宏观信贷政策指导。

The people's bank of China has issued《Second quarter monetary policy implementation report》Said in a，The second half will continue to strictly carry out the policy of differentiation housing credit，Support affordable housing、Small-scale commercial housing construction and ordinary people since the first set of live ordinary commodity house consumption，Firmly suppress speculative investment pent-up demand。The report points out that，The central bank in the credit policy will improve the credit allocation of resources，To increase economic structure adjustment support，Better service to the real economy。Increase the stock of credit assets restructuring efforts。Strengthen and industrial policy coordination，To improve and perfect the macro credit policy guidance。

　　报告称，上半年房地产开发投资增速继续回落，新开工面积下降。上半年，全国完成房地产开发投资3.1万亿元，同比增长16.6%，增速比第一季度回落6.9个百分点。全国房屋新开工面积为9.2亿平方米，同比下降7.1%，第二季度连续3个月出现同比下降。

The report says，Investment in real estate development growth during the first half continue to fall back，New commenced area down。In the first half，The complete development of real estate investment is 3.1 trillion yuan，Year-on-year growth of 16.6%，Growth in the first quarter than a drop of 6.9%。The new housing construction area of 920 million square meters，7.1% year-on-year drop，The second quarter with three straight month in year-on-year drop。

　　数据显示，2012年6月个人住房贷款增速在连续25个月下滑后首次回升。6月末个人住房贷款余额6.9万亿元，同比增长10.2%，增速比3月末低1个百分点。截至6月末，全国主要金融机构(含外资)房地产贷款余额11.32万亿元，同比增长10.3%，增速比3月末高0.2个百分点。据新华社

Data shows，In June 2012, personal housing loan growth in the continuous decline for the first time after 25 months back。6 month personal housing loan balance of 6.9 trillion yuan，Year-on-year growth of 10.2%，Growth 1% lower than the end of march。By the end of June，The major financial institutions(Include foreign)Real estate loan balance of 11.32 trillion yuan，Year-on-year growth of 10.3%，Growth is 0.2% higher than the end of march。According to xinhua news agency