学而思创始人张邦鑫在最近的一次教育理念分享会上做上述感叹，并表示：公司已经把"百亿学而思"的目标变成要做"百年学而思"，把"成为中国中小学培训第一品牌"修改为"成为受尊敬的教育机构"。

Learning without thought ZhangBangXin founder in the latest education idea sharing the meeting the exclamation，And said：The company has the"Billions of learning and thinking"The goal into a to do"One hundred years study and think"，the"The first brand in China training primary and secondary schools"Modification for"Become a respected education institutions"。

　　和众多的教育企业上市公司老板一样，张邦鑫也曾"纠结"过，一面是投资人高回报、快扩张的需求，另一面是高品质的育人目标，中间还夹杂着政策的天花板、素质与应试的平衡。但是，现在，当听到"百年学而思"的教育愿景，家长和媒体一起，拍手叫好。

And many of the education enterprise listed companies the boss，ZhangBangXin had"entanglements"had，One side is investors higher returns、Quick expansion of demand，The other side is high quality educational target，In the middle of the ceiling of the mixed with policy、Quality and should try balance。but，now，hear"One hundred years study and think"Vision of education，Parents and media together，clap。

　　教育培训被投资人看好，因为预期的市场太大了。德勤预计近两年培训机构的增长率起码是16%以上。教育培训被众多家长热捧，因为"小升初"择校、应试教育、教育资源不均衡等现象预计在相当长的时间内依然存在。此外，还有东方人固有的思维观念、文化背景等因素，都促成了这是一个蓝海的市场。

Education training investors look good，Because the expected the market is too big。Deloitte nearly two years training institutions are expected to the growth rate of at least 16% is above。Education training by many parents hold heat，because"after"Select one school、Exam-oriented education、Education resources in the imbalance of the phenomenon is expected to quite a long time still exists。In addition，And the Oriental inherent thought idea、Cultural background, and other factors，All contributed to this is a blue ocean of the market。

　　的确，我们也看到，不仅在中国大陆，包括香港、台湾，地铁里面都是培训机构广告、明星教师照片;日本课外教育在全国设的点比邮局和银行还多;韩国政府专门规定晚上10点后培训机构禁止补课……但是，对于多年来带着孩子辛苦游走于各类教育培训机构的家长们来说，他们的需求也在进一步提高，他们需要教育机构给予孩子的，不仅是成绩，还有"激发兴趣、培养习惯、塑造品格"。而这些需求，正为百年教育机构奠定了市场基础。

indeed，We also see，Not only in mainland China，Including Hong Kong、Taiwan，The subway is training institutions in advertising、Star teacher photos;Extracurricular education in Japan national set point more than the post office and the bank;The south Korean government special provisions after ten o 'clock at night training agency banned make up a missed lesson……but，For many years to take the children wander in all kinds of education hard training organization for the parents，Their demand is also further improved，They need to give the child's education institutions，Is not only the result，and"Interest stimulating、habit、Build character"。And the needs，For the one hundred education institutions are laid the market foundation。

　　关于教育机构追求的终极目标，张邦鑫表示："第一步是努力成为一个高品质的教育机构，在教育和商业之间有一个平衡;第二步加强注重学生品格的培养，在能力培养和帮学生获得高分之间有一个平衡;第三步，在做培训的同时为社会教育公平化尽一份力，在培优和将优质资源普及之间有一个平衡。每一步都会很难，但我们会坚持努力去做。"

About the ultimate goal of education institutions pursuit，ZhangBangXin said："The first step is to become a high quality education institutions，In education and business have a balance between;The second step to strengthen the cultivation of students to character，In the ability training and help students get high marks a balance between;The third step，Doing training for the society at the same time education fair contribute，In the pew and will quality resources between popularity has a balance。Every step will be difficult，But we will keep trying to do。"

　　家长只为效果埋单，教育机构要做百年老字号，是否准备好了?

Parents bill for effect，Education institution to do one hundred years old，Are you prepared for?