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迪士尼英语:让快乐的学习体验筑就儿童全面发展--亲民维稳网络舆情监测室
2012-07-19
近日,迪士尼英语与美国教育考试服务中心(ETS)建立合作的关系,携手推进全球学生对于英语语言学习的终身热情。针对此次合作对中国儿童英语语言学习的影响,我们采访了迪士尼英语的高级副总裁兼总经理唐安祖 (Andrew Sugerman)先生。
recently,Disney's English and American education examination service center(ETS)Establish cooperation relationship,To promote the students for global English language learning enthusiasm for life。According to the cooperation of Chinese children English language learning effect,We interviewed the Disney English senior vice President and general manager TangAnZu (Andrew Sugerman)sir。
1. 在迪士尼英语与ETS的合作中,迪士尼英语和ETS各自最大的收获是什么? 1. In Disney's English and ETS cooperation,Disney's English and ETS their biggest harvest is???????
迪士尼英语和ETS合作致力于帮助儿童提高对英语语言学习的终身热情。迪士尼拥有丰富的故事资产并在英语学习方面有很长的历史,而ETS在考试研究、调研以及测试方面有丰富的实践经验,二者的合作在帮助中国孩子通过英语学习与世界交流方面树立了全新的标准。ETS是全球公认的英语教育领导者,在考试研究、调研以及测试方面有丰富的实践经验。能够与ETS合作我们感到非常高兴。
Disney's English and cooperation to help children improve ETS on English language learning enthusiasm for life。Disney has rich story and assets in English learning has a long history,And in the exam study ETS、Research and testing has extensive practical experience,Their cooperation in help Chinese children through the English learning communicate with the world set a new standard。ETS is recognized as one of the English education leaders around the world,In the test research、Research and testing has extensive practical experience。Can and ETS cooperation we feel very happy。
2. 迪士尼英语出于什么目的选择和ETS合作,对于迪士尼英语家长和学员们来说,意味着什么?有什么益处? 2. Disney English for what purpose choice and ETS cooperation,For Disney English parents and students speaking,Means what?What profit is there?
迪士尼英语和美国教育考试服务中心(简称ETS)建立合作的关系,通过为Step-up级别课程专门开发新的测试项目,致力于帮助在迪士尼学习英语的中国孩子提高对英语语言学习的终身热情。迪士尼拥有丰富的故事资产并在英语学习方面有很长的历史,而ETS在考试研究、调研以及测试方面有丰富的实践经验,二者的合作在帮助中国孩子通过英语学习与世界交流方面树立了全新的标准。
Disney English and American education examination service center(Hereinafter referred to as the ETS)Establish cooperation relationship,Through to the Step-up level course that develops new testing project,To help in the Disney learning English Chinese children improve the English language learning enthusiasm for life。Disney has rich story and assets in English learning has a long history,And in the exam study ETS、Research and testing has extensive practical experience,Their cooperation in help Chinese children through the English learning communicate with the world set a new standard。
通过此次合作,美国教育考试服务中心(简称ETS,它开创了托福考试系列产品)将在迪士尼英语优秀的课堂学习与家庭学习资料基础上进行迪士尼英语测评开发,以此来支持并进一步增强迪士尼英语优秀的课程资源。
Through the cooperation,The United States education examination service center(Hereinafter referred to as the ETS,It has opened the toefl test series products)Will be in excellent English classroom study of Disney and home learning material basis of Disney's English test development,In order to support and further enhance the Disney good English curriculum resources。
3. ETS在最出名的就是托福和雅思考试。迪士尼英语一直宣称通过快乐的学习体验激发孩子的长期学习热情。和ETS合作,会改变迪士尼英语的长期发展策略么? 3. ETS on the most famous is the toefl and the ielts。Disney English has been declared through the happy learning experiences stimulate a child's long-term learning passion。And ETS cooperation,Will change Disney English the long-term development strategy?
迪士尼英语致力于让孩子们能够通过流利的英语跨越国家与文化的界限交流;在迪士尼英语,我们提供高效的学习体验,结合融入式内容、创新技术和引人入胜的课堂体验,鼓励孩子们用自己的语言充满自信地与世界进行交流。迪士尼拥有超过35年信誉卓著的英语培训经验,全球50个国家和地区的10万多间课堂在使用我们的学习产品。我们不断收到家长的反馈:没有人比迪士尼更了解孩子的语言。融入性、互动性、好奇心、想象力、积极性、甚至开怀大笑——所有这些都充满在迪士尼英语学习的过程中。
Disney English to let the children can through the fluent English cross national and cultural boundaries exchange;In Disney's English,We provide effective learning experience,Combining into type content、Innovation technology and fascinating classroom experience,Encourage children to use their own language with confidence to communicate with the world。Disney has more than 35 years creditworthy English training experience,Over 50 countries and regions between more than 100000 class in the use of our learning products。We have received the parents of feedback:No one more than Disney understand a child's language。Into sex、interactive、curiosity、imagination、enthusiasm、Even laugh-all these are filled in Disney's English learning processes。
当然,学习也重在有可衡量的学习结果。与ETS的合作,将在迪士尼英语融入式学习方法的基础上融入新的衡量方法,在孩子们进入新阶段的学习课程的同时测量他们的学习结果。
Of course,Learning is also focuses on have measurable learning results。And ETS cooperation,Will be in Disney's English learning methods in type based on the new measure into,In the children into the new stage of the study courses and measure their learning results。
4. 目前迪士尼英语在中国市场的发展状况如何?主要遇到什么问题或者阻碍? 4. At present Disney English in the development of China's market status?Main what problems or resistance?
目前,中国儿童英语学习市场的消费额已达45亿美元,并且在2013年前年增长率预计都将达到29%,这还不包括公共以及政府部门的额外支出(2010年-花期银行/美林分析报告)。在如此良好的市场大环境下,整合了强大优质资源与丰富经验的迪士尼英语将成为英语辅助学习领域中的重要角色。尽管市场竞争很激烈,但是迪士尼英语凭借其优秀课程、经典故事组成的融入式内容、以及为中国英语语言培训树立新标杆的创新教学法这三大要素,带来了只有迪士尼能够提供的独一无二的课程体验。目前我们在全国9个城市建立了35家中心。家长们的需求和反馈告诉我们,迪士尼提供的独特的学习体验正在满足孩子们的学习需求。
At present,Chinese children English learning market's consumption has amounted to $4.5 billion,And in 2013 the year before last year growth are expected to reach 29%,It doesn't include the public and government department of extra spending(2010-flowering bank/merrill lynch analysis report)。In such a good market environment,The strong quality resources integration and rich experience of Disney English will become important in the fields of learning English auxiliary role。Although the market competition is fierce,But Disney English with its excellent course、Classic stories into the type of content、For China's English language training and set up the new teaching innovation of benchmarking the three factors,Brought only Disney can provide unique course experience。At present, we in the national nine cities established 35 home center。Parents demand and feedback to us,Disney provide unique learning experience is to meet the children's learning needs。
目前我们正在致力于促进并进一步巩固迪士尼英语在中国的业务发展。我们知道中国家长对孩子的英语学习和发展非常重视。正是由于中国家长对英语学习的重视,迪士尼凭借其与孩子及家庭的自然亲和力和情感联系让迪士尼英语拥有难以比拟的优势,充分的寓教于乐,将学习的乐趣还给孩子们。
Now we are committed to promoting and further consolidate Disney English business development in China。We know that China in your child's English learning and development seriously。It is because of China's parents to the attention of the English learning,Disney with its and children and family of natural affinity and emotional contact make Disney English has the incomparable advantage,Full of fun,Will the pleasures of learning are back to the children。
5. 这项合作可以看做是迪士尼英语在中国市场本土化的举措之一么? 5. The cooperation can be seen as Disney's English in the Chinese market is one of the localization of move?
迪士尼英语课程中融入了与中国孩子学习最相关的语言和语法学习,课程设计还融入了国家英语教学新课标的要求,以保证课程完全满足小学孩子的学习要求。我们的测试项目是整个课程体系中的关键组成部分,能够将我们对中国市场的了解与ETS的丰富经验进行整合,我们感到非常兴奋。
Disney English course in China with the most relevant children learn language and learning grammar,Course design also blended in national English teaching new course standard requirements,In order to ensure that the course of primary school children learn completely satisfy requirements。Our test project is the whole course of the key component of the system,Will we can for the Chinese market and understanding of the rich experience of ETS integration,We are very excited。
迪士尼英语和美国教育考试服务中心(简称ETS)建立合作的关系,通过为Step-up级别课程专门开发新的测试项目,致力于帮助在迪士尼学习英语的中国孩子提高对英语语言学习的终身热情。迪士尼拥有丰富的故事资产并在英语学习方面有很长的历史,而ETS在考试研究、调研以及测试方面有丰富的实践经验,二者的合作在帮助中国孩子通过英语学习与世界交流方面树立了全新的标准。
Disney English and American education examination service center(Hereinafter referred to as the ETS)Establish cooperation relationship,Through to the Step-up level course that develops new testing project,To help in the Disney learning English Chinese children improve the English language learning enthusiasm for life。Disney has rich story and assets in English learning has a long history,And in the exam study ETS、Research and testing has extensive practical experience,Their cooperation in help Chinese children through the English learning communicate with the world set a new standard。
6. 在创立迪士尼英语这个业务时,公司遇到了那些方面的挑战? 6. In Disney's English this business was founded,The company meet those challenges?
我们对迪士尼英语在中国的发展感到非常积极和乐观。迪士尼英语为中国的家长和孩子们带来了目前业界独一无二的英语语言学习体验。目前我们已经成长成为上海最大的儿童英语语言培训机构,并且,我们拥有700多个小时的学习内容,300多首原创歌曲,以及200多种纸质学习资料;依托这些优秀的资源,迪士尼英语将近1300名的中心学术团队人员正在为孩子们提供着卓越的学习体验。
We for Disney English development in China are very positive and optimistic。Disney English for China's parents and children brought the industry at present unique English language learning experience。At present, we have grown to become the largest Shanghai children's English language training institutions,and,We have more than 700 hours of study content,More than 300 original songs,And more than 200 kinds of paper learning material;Relying on these excellent resources,Disney English nearly 1300 academic team personnel are the center of excellence for provide children with learning experience。
另外,不断满足家长和孩子的需求也很重要。我们一直坚持不断地和国际以及中国学术专家团队一起再审查我们的课程。自2008年开业以来我们赢得了许许多多优秀机构类奖项,而且我们也在不断地从”给孩子提供什么”和“如何提供”等多个方面创新我们的课程。
In addition,Continuously meet the needs of the parents and children is very important also。We have been continually and international and Chinese academic experts team again together our curriculum review。Since since its opening in 2008 we won so many excellent organization class awards,And we are in constant from”Provide your child with??????”and“How to provide”And so on many aspects of our curriculum innovation。
开创一项新业务通常都很具挑战性,但是从中心建设到课程研发再到教学方法——我们在中国市场都有很棒的合作伙伴,这有效保证了每个细节都为中国的英语语言培训市场树立新的标杆。并且我们致力于保证高质量的迪士尼英语体验。
Create a new business are usually very challenging,But from the center construction to curriculum development to the teaching method in the Chinese market, we have great cooperation partner,This effectively ensuring every detail for China's English language training market set up new benchmarks。And we are committed to ensure the high quality of Disney English experience。
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